Name

Fresh Servant

Legal name

Fresh Servant Group Oy Ab

Website

https://fresh.fi

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Fresh packaged salads and ready meals

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Special Food Services (7223), Food Service Contractors (72231), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

akta.pro secondary industry

Fresh Vegetable Wholesale (AFAIACAB)

Keywords

• Consumer packaged salads
• Fresh food production
• Salad bar concepts
• Foodservice distribution
• Ready-to-eat meals

Headquarters

HQ city

Edsevö

HQ country

Finland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer packaged salads and fresh produce: Sale of branded consumer-packaged salads, fresh-cut vegetables, fruit components, and prepared meals under the Hetki, Fresse, and FreshPro brands through retail supermarket chains across Finland.
2. Foodservice / HoReCa: Fresh Foodservice division supplies professional kitchens (hotels, restaurants, cafés, catering) with LounasHetki salads, GN 1/1 and GN 1/2 format salads, and SalaattiMestari bar products nationwide.
3. Wholesale / distribution: Fresh ServiceGrossist Oy Ab operates as a wholesale distributor handling the company's own products and broader fresh food assortment to trade customers.
4. Bama Fresh Cuts (acquisition target): Bama Fresh Cuts (acquired June 2026 pending competition authority approval) generates €24.2m revenue (2025), with ~80% from foodservice, aligning with Fresh Servant's strategy to deepen foodservice presence.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Fresh Servant Group is a Finnish food manufacturer that produces and packages ready-to-eat salads, fresh-cut vegetables, fruit components, and prepared salad meals under the Hetki, Fresse, and FreshPro brands for sale through Finnish supermarket chains. The company also offers the turnkey SalaattiMestari in-store salad bar concept for retailers and operates a Fresh Foodservice division that supplies HoReCa customers (hotels, restaurants, cafés, caterers) with branded ready-made salads and GN-format products.

Product overview

Fresh Servant is a Finnish food company founded in 1995 and market leader in consumer-packaged salads in Finland. The company operates a multi-brand portfolio with Hetki as the primary consumer brand for packaged salads and ready meals, including LounasHetki (lunch salads), Pikku Hetki/On the go (portable salads), Hetki Premium (premium offerings), and Hetki Mikroateriat (microwaveable meals). The SalaattiMestari concept provides ready-made self-service salad bars to retail stores. Fresh Foodservice serves the national HoReCa channel with LounasHetki salads and GN-format products, while Fresh Pro web shop enables professional ordering. The product portfolio extends to fresh porridges, breads, fresh-cut vegetables, fruits, berries, dairy products, sauces, and frozen foods. Additional brands include Fresse and FreshPro. The company operates production facilities in Pedersöre, Seinäjoki, and Lapua in Finland, with a subsidiary in Tumba, Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Hetki: Consumer-packaged salads brand. Main brand for consumer-packed salads and ready meals.
• Fresse
• FreshPro
• SalaattiMestari
• LounasHetki

Products and services

• Hetki Main consumer brand of Fresh Servant for packaged ready-made salads and ready meals, including LounasHetki (lunch salads), Pikku Hetki/On the go snack salads, Hetki Premium premium salads, Hetki Mikroateriat microwaveable meals, Hetki Leivät bread/wrap products, Hetki Fresh Cut pre-cut salads, Perhesalaatti family salads, and various vegan and protein-based ready-to-eat salads. Sold through Finnish supermarket chains to retail consumers.
• SalaattiMestari Turnkey in-store salad bar concept for retail stores, providing display equipment, salad products, staff training, and concept customisation so supermarkets can offer self-service salad bars built from Fresh Servant's prepared components. Targeted at grocery retailers.
• Fresh Foodservice National HoReCa business division of Fresh Servant delivering LounasHetki salads, Hetki products, SalaattiMestari salad bar products, and GN 1/1 and GN 1/2 format salads to hotels, restaurants, cafés, and catering operators across Finland, including complete display solutions, salad bar construction, and staff training.
• Fresh Pro web shop B2B e-commerce web shop at shop.fresh.fi through which professional HoReCa customers and retailers order Fresh Servant products directly, including salad meals, microwave meals, GN-format salads, fresh-cut products, sauces, and dressings.
• Fresh ServiceGrossist Wholesale distribution arm (Fresh ServiceGrossist Oy Ab) of the Fresh Servant Group trading the group's products and broader fresh food assortment to wholesale trade customers across Finland.
• Fresse Consumer brand within the Fresh Servant Group's portfolio for fresh prepared foods and fresh produce, positioned alongside Hetki and FreshPro.
• FreshPro Professional/foodservice brand within the Fresh Servant Group used for foodservice product offerings to HoReCa and retail customers.

Quantifiable outcome

• 90,000 daily ready-made salad meal purchases in Finland
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bama Fresh Cuts (Bama Gruppen, Norway)coreStrategic or Co-development Partner · 11 June 2026Fresh Servant Group signed an agreement to acquire Bama Fresh Cuts from Norway's Bama Gruppen. The Vantaa-based business employs approximately 80 people and produces ready-cut salads and ready meals for retail and foodservice customers. The deal generated revenue of €24.2m in 2025, with foodservice accounting for nearly 80% of sales. Subject to competition authority approval, this marks Fresh Servant's largest acquisition in its history.
• Lapuan Virkiä (Superpesis)minorGTM or Marketing PartnerFresh Servant entered a sponsorship partnership with Lapuan Virkiä, one of the most successful women's Superpesis teams in Finland. The partnership brings Fresh products visibly to match events and includes social media content featuring team members.
• Mushin tehdasminorOthersFresh Servant's salad production waste (approximately 15-20% of raw material) is sent to Mushin tehdas, where it is used in pet food production, demonstrating a circular economy approach to waste reduction.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McCain Foods: Canadian global prepared/frozen potato and broader prepared-food incumbent with retail and foodservice channels. Comparable as a broad packaged prepared-food incumbent that overlaps with Fresh Servant in ready-meal and foodservice categories.
• Greencore Group: UK-listed convenience food manufacturer focused on sandwiches, salads, and chilled ready meals for retail and foodservice. Comparable to Fresh Servant's chilled ready-meal/salad portfolio and HoReCa supply orientation.
• Bonduelle: Global French prepared-vegetable group spanning canned, frozen, and fresh ready-to-eat salads for retail and foodservice. Comparable as a broader incumbent in the prepared-vegetable category in which Fresh Servant competes in the Nordic fresh segment.
• Dole plc: Ireland-headquartered global fresh-produce company supplying retail and foodservice worldwide. Comparable as a broad fresh-produce incumbent adjacent to Fresh Servant's fresh-cut vegetable and packaged-salad supply chain.
• Greenyard: Belgian fresh, frozen, and prepared produce company serving European retail and foodservice customers. Comparable to Fresh Servant's vertical fresh-produce-to-packaged-product model and Nordic/European foodservice distribution.

Direct peers

• Picadeli: Swedish self-service salad bar operator offering fresh salad concepts in grocery retail across the Nordics and broader Europe. Closely comparable to Fresh Servant's SalaattiMestari turnkey retail salad-bar concept and direct foodservice overlap.
• Bakkavor: UK-listed prepared-food manufacturer supplying fresh meals, salads, and convenience foods to grocery and foodservice customers across Europe. Comparable to Fresh Servant's fresh prepared salad meals, HoReCa division, and private-label/brand dual go-to-market.
• Vitacress: UK/Portuguese fresh-produce specialist in ready-to-eat salads, herbs, and vegetables for retail and foodservice. Comparable to Fresh Servant's fresh-cut, washed, packaged salads and HoReCa supply model in European markets.
• Florette (Agrial): European leader in fresh, washed, ready-to-eat salads and vegetables sold through retail and foodservice. Comparable to Fresh Servant's core ready-to-eat packaged salads (Hetki), fresh-cut vegetable components, and pan-European HoReCa distribution model.

Regional players

• Fresh Express: US-based packaged salad and fresh-cut vegetable brand owned by Chiquita. Comparable as a packaged-salad category leader, though primarily North American in geographic footprint, providing product/formula benchmarks rather than direct Nordic competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/freshservant
• Xx.com/FreshServant
• LinkedInlinkedin.com/company/fresh-servant-oy-ab

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Servant