Hearthy Foods

What Hearthy Foods does

Hearthy Foods, legally incorporated as Crave Foods Inc. and headquartered at 2043 Imperial Street, Los Angeles, is a privately held direct-to-consumer wellness e-commerce company founded in 2019. The company sells a diversified portfolio spanning collagen peptides (powder and capsules), halal-certified gelatin, cold-processed whey protein isolate, micronized creatine monohydrate, halal beef tallow, bone broth, grass-fed marshmallows, and more than 20 specialty flours (almond, coconut, chickpea, rice, quinoa, fruit- and vegetable-based), alongside curated bundles such as a 6 Day Cleanse and The Ultimate Shake. The product positioning emphasizes grass-fed and pasture-raised sourcing, cold-processed proteins, in-house milling of flours in the U.S., and clean-label formulation (non-GMO, rBGH-free, soy-free, gluten-free, halal where applicable).

The business is operated almost entirely on a Shopify e-commerce platform that supports USD, CAD, GBP, MYR, and many other currencies with international shipping to 100+ countries. GTM is primarily direct-to-consumer, supplemented by a wholesale page for B2B buyers and an affiliate program for referral-led acquisition; there is no third-party marketplace or physical retail presence in the source data. Marketing is content-led, anchored by a recipe and wellness blog, an email 'Sign Up & Save' capture, organic social, and earned-media visibility across Fox News, ABC, NBC, CBS, and CW. Leadership is a two-person executive team: Founder & President Riaz Surti and CEO Suhail Ahmed. The company has no disclosed funding, no reported revenue, and a headcount of 1–10, making it a small, bootstrapped-looking operator whose strategic position is built on broad SKU coverage and clean-ingredient positioning rather than on scale, technology depth, or proprietary distribution.

Name

Hearthy Foods

Legal name

Crave Foods Inc.

Website

https://hearthyfoods.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hearthy Foods is a Los Angeles-based direct-to-consumer wellness e-commerce brand selling collagen, protein supplements, bone broth, and specialty flours to health-conscious consumers via its Shopify storefront with international shipping.

Ownership category

akta.pro rank

Product category

Health & Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191), Dried and Dehydrated Food Manufacturing (311423), Nonchocolate Confectionery Manufacturing (31134)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

akta.pro secondary industries

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Collagen supplements
• Whey protein powders
• Gluten-free flours
• Bone broth products
• Wellness supplements

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-Commerce Product Sales: The primary revenue stream is direct-to-consumer sales of wellness supplements, protein powders, flours, and bundles through the company's Shopify-powered website. Customers purchase individual products or bundled packages at listed retail prices. The company offers free shipping on orders over $50 (domestic) and over $80 for bone broth products.
2. Subscription / Email Marketing: The website features a 'Sign Up & Save' email newsletter subscription, indicating a marketing-driven recurring revenue component for promotional communications and special offers.
3. Wholesale / B2B Channel: A dedicated Wholesale page (/pages/wholesale) indicates B2B sales of products in bulk to retailers and other businesses.
4. Affiliate / Referral Program: The website footer includes a 'Become an Affiliate' link, suggesting the company has an affiliate channel generating referral-based revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hearthy Foods sells clean-label wellness supplements (collagen peptides, gelatin, whey protein isolate, creatine monohydrate), bone broth, beef tallow, grass-fed marshmallows, and a portfolio of 30+ freshly milled specialty flours (almond, coconut, chickpea, rice, sweet potato, quinoa, etc.) directly to consumers through a Shopify-powered e-commerce website. The company also offers bundled programs (6 Day Cleanse, The Ultimate Shake, Collagen and Bone Broth Bundle) and supports a wholesale B2B channel plus an affiliate referral program.

Product overview

Hearthy Foods operates as an e-commerce wellness company offering a diversified portfolio of health and nutrition products. The product lineup centers on four main categories: (1) Supplements including collagen peptides, gelatin, whey protein isolate, and creatine monohydrate; (2) Bundled products including the 6 Day Cleanse, The Ultimate Shake, and bone broth bundles; (3) Specialty flours including over 20 varieties including almond, coconut, chickpea, quinoa, and various vegetable/fruit-based flours; and (4) Grass-fed marshmallows. The company positions itself as America's Favorite Wellness Company, emphasizing clean, purposeful ingredients with offerings spanning health & wellness, performance nutrition, and gluten-free flour alternatives. Products are available through the company's Shopify-powered e-commerce platform with international shipping to multiple countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Collagen Grass-Fed Type I and Type III Peptides Grass-fed collagen powder supplement providing Type I and Type III peptides for skin, hair, nail, and joint health support; sold to individual consumers through the DTC storefront.
• Collagen Capsules Supplement (Type I, III) Collagen capsule supplement containing Type I and Type III collagen offering 240 capsules per bottle for convenient daily supplementation; sold to individual consumers.
• Gelatin Powder - Unflavored Certified Halal Unflavored certified Halal gelatin powder for cooking, baking, and homemade gummy applications; sold to individual consumers seeking Halal-compliant gelatin.
• Whey Protein Powder Isolate Unsweetened Grass-fed whey protein isolate with no carbs, no fat, and no added sugar; cold-processed to maintain protein integrity and bioavailability for muscle recovery.
• Creatine Monohydrate Micronized Powder 500G Micronized creatine monohydrate powder providing 100 servings at 5,000mg per serving for muscle growth and recovery; sold to athletes and fitness consumers.
• Grass Fed Wagyu Beef Tallow - Halal Halal-certified grass-fed Wagyu beef tallow for cooking and fat-based nutrition; sold to consumers seeking premium Halal cooking fats.
• 6 Day Cleanse Six-day cleansing program featuring bone broth to support weight loss, gut healing, and immune system function; sold as a bundled package.
• The Ultimate Shake Protein-packed meal replacement shake combining collagen and bone broth for comprehensive nutrition; sold as a bundled package.
• Collagen and Bone Broth Bundle Curated bundle combining collagen supplements with bone broth products for bundled savings (save 10% on bundles).
• Bone Broth Duo Halal Bundle featuring both Beef Bone Broth and Chicken Bone Broth, slow-simmered for maximum nutrient density; Halal-certified and keto-friendly.
• Marshmallow Multipack Grass-fed marshmallows made with clean ingredients, offered in multipack bundles.
• Sweet Potato Flour Gluten-free flour made from sweet potatoes for baking and cooking applications.
• Apple Flour Non-GMO organic apple flour for gluten-free baking and cooking.
• Butternut Squash Flour Gluten-free flour made from butternut squash for baking applications.
• Banana Flour Non-GMO banana flour for gluten-free baking and cooking.
• Cashew Flour Nut flour made from cashews for gluten-free baking and cooking.
• Almond Flour Gluten-free almond flour with superfine texture suitable for baking.
• Cacao Flour Organic cacao powder for baking and beverage preparation.
• Carrot Flour Carrot flour for gluten-free baking and cooking applications.
• Oat Flour - Gluten Free Gluten-free oat flour for baking and cooking applications.
• Broccoli Flour

Quantifiable outcome

• Products carry 5–40+ customer reviews each, indicating established market presence and repeat purchase behavior.

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationHearthy Foods operates its entire e-commerce storefront on Shopify's platform. Shopify provides the website infrastructure, shopping cart, checkout, payment processing, order management, and customer account systems. The privacy policy explicitly references Shopify in the context of data processing and personalized advertising services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Lakes Gelatin: Specialty gelatin and collagen brand sold via DTC and retail. Direct competitor to Hearthy's Halal-certified Gelatin Powder and collagen peptides.
• Vital Proteins: Leading DTC collagen and protein supplement brand. Directly comparable to Hearthy Foods in collagen peptides, whey protein, and clean-label wellness positioning targeted at the same health-conscious consumer.
• Ancient Nutrition: DTC supplements brand with overlapping collagen, bone broth, and protein portfolio. Comparable to Hearthy on multi-category wellness SKUs and functional nutrition positioning.
• Orgain: DTC and retail protein/nutrition brand. Comparable to Hearthy Foods on clean-ingredient protein powders and ready-to-drink shakes, with similar health-and-wellness consumer targeting.
• Sports Research: DTC supplements brand selling collagen, whey protein, and creatine. Direct overlap with Hearthy's core supplement portfolio and Amazon-led GTM comparable to Hearthy's e-commerce-first model.
• Further Food: DTC collagen and bone broth brand. Closely matches Hearthy's bone broth and collagen SKU set and clean-label positioning.
• Anthony's Goods: DTC bulk ingredients and specialty flour brand. Comparable to Hearthy Foods on product mix (multiple alternative flours, proteins) and Amazon/DTC-first go-to-market.
• Perfect Supplements: DTC collagen, bone broth, and clean supplement brand. Direct overlap with Hearthy's collagen, bone broth, and grass-fed protein portfolio.

Broad incumbents

• Bob's Red Mill: Dominant US specialty flour and baking ingredients brand with national retail distribution. Comparable to Hearthy's flour category but at vastly greater scale and shelf presence.
• King Arthur Baking Company: Premium flour and baking brand with strong national retail and DTC presence. Overlaps with Hearthy's specialty flour assortment and clean-ingredient positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hearthy-foods-inc
• Xx.com/hearthyfoods
• Facebookfacebook.com/hearthyfoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearthy Foods