What Woeber does

Woeber Mustard Manufacturing Company is a privately-held, family-owned American condiment producer founded in 1905 and headquartered in Springfield, Ohio. The company manufactures and distributes mustards, mayonnaises, dips, horseradish products, vinegars, and lemon juice under a portfolio of more than ten sub-brands including Woeber's, Simply Supreme, Mayo Gourmet, Woeber's Supreme, Mister Mustard, Mrs. Mustard, Sandwich Pals, Supreme Dips, Crowning Touch, Woeber's Reserve, and Gloria's Finest. Its production relies on traditional stone-ground and double-stone milling techniques for mustard, and on to-order fresh horseradish grinding. The company employs between 251 and 500 people and operates exclusively within the United States.

The company's go-to-market is multi-channel by design: it sells direct-to-consumer through an e-commerce site with nationwide shipping, distributes bulk and branded product through food-service operators, places product in retail stores, and offers private-label and contract manufacturing services for condiments. Ancillary revenue comes from branded merchandise such as Woeber's apparel. This structure lets Woeber capture margin across consumer, food-service, and B2B retail-brand customers without dependence on any single channel. The company's brand equity is anchored in more than a century of continuous operation and in the Woeber's Mustard Man mascot, introduced in 1945 and modeled on co-founder Ray Woeber.

Financially, Woeber discloses no revenue, has no external funding rounds, and shows no recent M&A activity — consistent with a four-generation family ownership structure that has historically funded operations internally. There is no evidence of AI/ML, automation platforms, or data-driven product capabilities in the source material; the technology footprint is conventional specialty-condiment manufacturing.

Name

Woeber

Legal name

Woeber Mustard Manufacturing Company

Website

https://woebermustard.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

251–500 employees

Short description

Woeber Mustard Manufacturing Company is a family-owned U.S. condiment producer founded in 1905 in Springfield, Ohio, manufacturing mustards, mayonnaises, dips, horseradish products, vinegars, and lemon juice under multiple sub-brands via DTC, food-service, retail, and private-label channels.

Ownership category

akta.pro rank

Product category

Condiment Manufacturing

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Mustard Manufacturing (AFAKADAD)

akta.pro secondary industries

Condiments, Sauces & Dressings (CRADAAAB), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Condiment manufacturing
• Mustard production
• Horseradish products
• Specialty food manufacturing
• Private label condiments

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Product Sales: Direct-to-consumer sales of mustards, mayonnaises, dips, horseradish products, vinegars, and lemon juice through the company's e-commerce store and retail partners.
2. Food Service/Bulk Products: Bulk products packaged specifically for the foodservice industry including restaurants, institutions, and caterers.
3. Private Label Manufacturing: Private label program allowing other brands to manufacture products under their own labels using Woeber's formulations and production capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Woeber Mustard Manufacturing Company is a family-owned condiment producer that manufactures and sells mustards, mayonnaises, fresh-ground horseradish products, vinegars, lemon juice, and specialty dipping sauces under multiple sub-brands including Woeber's, Mister Mustard, Woeber's Reserve, Simply Supreme, Mayo Gourmet, Supreme Dips, Sandwich Pals, Crowning Touch, Mrs. Mustard, and Gloria's Finest. Products are sold through consumer-direct e-commerce, retail grocery distribution nationwide, a dedicated food service bulk program for restaurants and institutions, and a private label manufacturing program for other brands.

Product overview

Woeber Mustard Company is a family-owned condiment manufacturer established in 1905, offering a diversified portfolio of mustards, mayonnaises, horseradish products, vinegars, and dips. The product lineup spans multiple sub-brands including Mister Mustard (spicy hot and sweet varieties), Woeber's Reserve (premium specialty mustards like Champagne Dill, Honey, and Cranberry Honey), Simply Supreme (organic and specialty mustards including Sriracha and Dijon), Mayo Gourmet (flavored mayonnaises and Mayonesa), Supreme Dips, Gloria's Finest, and Sandwich Pals (German-style Dusseldorf mustard). The company operates both consumer-direct online retail and foodservice/bulk distribution channels. Core products include stone-ground and traditional mustards, fresh-ground horseradish preparations (pure, sauces, and flavored variants), and condiment bundles. Manufacturing is located in Springfield, Ohio.

Differentiator

Problem solved

Functional benefit

Brands

• Woeber's: Primary brand for mustards, vinegars, and condiments
• Simply Supreme
• Mayo Gourmet
• Woeber's Supreme
• Mister Mustard
• Mrs. Mustard
• Sandwich Pals
• Supreme Dips
• Crowning Touch
• Woeber's Reserve
• Gloria's Finest

Products and services

• Mister Mustard branded mustards Stone-ground brown mustards under the Mister Mustard sub-brand, including Original (7.5oz, hot), Sweet Hot (7.5oz, sweet-creamy), and With Honey (7.5oz, honey-flavored) varieties, sold to consumers and foodservice customers.
• Mrs. Mustard branded mustards Sweet-and-spicy honey mustard products under the Mrs. Mustard sub-brand, including Spicy Honey Mustard 7.5oz, marketed as a companion to Mister Mustard.
• Woeber's Reserve premium specialty mustards Premium specialty mustards under the Woeber's Reserve sub-brand in smaller 4.25oz-5oz packaging, including Champagne Dill, Honey, Cranberry Honey, Southwest, and Whole Grain Dijon varieties, marketed to consumers seeking elegant sandwich spreads and grilling glazes.
• Woeber's core stone-ground mustard products Core Woeber's branded stone-ground mustards in 9oz-16oz sizes, including Superior (double-stone milled), Dijon (made with white wine), Jalapeno, Horseradish Mustard (1905 family recipe), Sweet & Spicy, Spicy Brown, Hot & Spicy, Dusseldorf, and Genuine American Yellow squeeze mustard for retail and foodservice use.
• Fresh-ground horseradish products Fresh-ground horseradish products including Pure Horseradish (8oz), Pure Horseradish Extra Hot (8oz), Horseradish Sauce (16oz), Smoky Horseradish Sauce (16oz), and Cranberry Horseradish Sauce (16oz), with horseradish ground to order from select premium roots.
• Mayo Gourmet flavored mayonnaises Mayo Gourmet line of flavored mayonnaises and Mayonesa including Toasted Garlic, Kickin' Buffalo, Cool Dill, Roasted Chipotle, Smoky Bacon, and Sriracha varieties, plus Mayonesa and Mayo-Ketchup products.
• Simply Supreme mustards and organic line Simply Supreme sub-brand mustards including Honey Mustard 13oz, Sriracha Mustard 10oz, and Dijon Mustard 10oz, plus the Simply Supreme Organic line (Organic Yellow, Organic Deli, Organic Spicy Brown, and Superior Brown Mustard) for consumers seeking organic condiment options.
• Supreme Dips dipping sauces Supreme Dips ready-to-use dipping sauces including Honey Mustard flavor, packaged in shipper displays (54 count) and targeted at retail and foodservice buyers.
• Gloria's Finest specialty mustards Gloria's Finest sub-brand specialty mustards including Horseradish Mustard, Jalapeno Mustard, Honey Mustard, and Horseradish Sauce in 9-11oz sizes.
• Vinegar and lemon juice products Woeber's branded vinegar and lemon juice products sold through the company website and retail partners for consumer and foodservice use.
• Shipper display bulk and foodservice products Pre-packaged shipper display products for retail and foodservice buyers, including bulk-packaged mustards, vinegars, garlic, and horseradish products in case configurations such as Mayo Gourmet (60 count), Mister Mustard (48 count), Woeber's Reserve (48 count), Sandwich Pals (48/72 count), and Supreme Dips (54 count).
• Private label condiment manufacturing Contract manufacturing of mustard, mayonnaise, horseradish, and other condiment products under another brand's label, using Woeber's proprietary formulations and 110+ years of production expertise at the Springfield, Ohio facility.
• Curated product bundles Curated multi-product bundles of Woeber's mustards, mayonnaises, dips, and horseradish products available for online purchase through the company's e-commerce storefront, marketed as a convenient variety pack.
• Mister Mustard branded apparel Mister Mustard branded t-shirt merchandise (Red, Red with Gold print, Dark Heather with Gold print, Navy with Gold print) priced at $20 with bulk discounts (buy 2+ get $5 off) and free shipping, sold directly through the Woeber's online store.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Boar's Head: Premium deli meats and specialty condiments company with overlapping deli-channel distribution; comparable as a long-heritage, family-influenced specialty food brand operating in adjacent condiment categories.
• Heinz (Kraft Heinz): Largest U.S. condiment portfolio including ketchup, mustard, and sauces; sets pricing and distribution benchmarks that affect Woeber's positioning across mainstream retail channels.
• French's (McCormick & Company): America's leading mass-market mustard brand, owned by McCormick & Company; overlaps with Woeber's yellow mustard and condiment portfolio across all U.S. retail channels, though at much larger scale.

Direct peers

• Colman's: Iconic English mustard brand owned by Unilever; comparable as a long-heritage mustard specialist competing in the global premium mustard segment alongside Woeber.
• Maille: Premium French mustard and vinegar brand owned by Unilever; competes with Woeber's Reserve line and Dijon Mustard in premium and specialty retail channels.
• Koops' Mustard: Independent, family-owned premium mustard brand of similar scale to Woeber, with stone-ground and specialty mustard SKUs sold through retail and food service — a close niche analogue.
• Beaverton Foods: Oregon-based maker ofmustard, horseradish, and specialty condiment products with private-label capabilities; comparable family-owned manufacturer with similar product breadth and food-service orientation.
• Grey Poupon: Premium Dijon mustard brand now under Kraft Heinz; competes most directly with Woeber's Dijon and Woeber's Reserve premium specialty mustards on retail shelves.
• Silver Spring Foods: Wisconsin-based specialty horseradish and sauce manufacturer; directly comparable to Woeber as a family-owned, multi-decade condiment manufacturer specializing in horseradish products with food-service and retail distribution.
• Inglehoffer (Hengstenberg): Horseradish specialty brand under Hengstenberg with strong U.S. presence; directly comparable to Woeber's fresh-ground horseradish products across retail and food-service distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/category/Commercial---Industrial/Woeber-Mustard-Company-111554383766
• Instagraminstagram.com/woebermustard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woeber