What Agworks does

AgWorks is a privately-held software division of The McGregor Company that builds enterprise software for agricultural retailers and the growers they serve. Founded in 1992 in Preston, Iowa by Martin Ag to solve real-time inventory visibility in agronomy retail, the company was acquired by The McGregor Company (founded 1882, Colfax, Washington) in early 2012 and now operates from Davenport, Iowa as a division of McGregor Technologies. The flagship product, AgOS, is a unified agronomy operations platform spanning work order management, blending, live inventory, crop planning, scouting, mapping, compliance, and a grower-facing access portal; it is complemented by HighQ, a Decision Support System for variable and profit-per-acre analysis with community-scale benchmarking, and Stratum, a multi-layer data ingestion and cleansing suite. AgWorks also operates DevWorks, a 2022-launched custom software development division, and an API-enabled AgOS Cloud Service accessed via web and mobile applications including AgOS Mobile, HighQ Smart Logger, Skyland Mobile, and Smart Gun field-capture technology.

AgWorks generates revenue primarily through enterprise SaaS subscriptions to AgOS Cloud Service (annual, quote-based pricing) and through professional services via DevWorks. Its customer segments are agricultural retailers (primary) and the growers those retailers serve (secondary), with operations across the United States and Canada. The company monetizes a portfolio of registered brands (AgOS, HighQ, Stratum, Smart Gun) and integrates with a broad ecosystem of ag-tech partners including John Deere, Climate Corporation, Farmobile, Adapt-N, Raven Slingshot, Solinftec, Case IH AFS, QuickBooks, and AgGateway. Distribution is direct enterprise sales via phone and contact form, supported by the McGregor parent company's installed footprint and its stake in the multi-cooperative FieldReveal data platform. Headcount is 1-10 employees, no venture funding is disclosed, and AgWorks has no public listing.

Name

Agworks

Legal name

AgWorks, LLC

Website

https://agworks.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

AgWorks is a privately-held software division of The McGregor Company that builds AgOS, HighQ, and Stratum enterprise SaaS for agricultural retailers and the growers they serve across the United States and Canada.

Ownership category

akta.pro rank

Product category

Agricultural Retail Software

NAICS

Support Activities for Crop Production (11511)

SIC

Services-Prepackaged Software (7372), Agricultural Services (700)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG)

Keywords

• Agronomy management software
• Ag retail software
• Crop planning tools
• Decision support agriculture
• Agricultural data processing

Headquarters

HQ city

Davenport

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AgOS Cloud Service Subscription: SaaS subscription model for cloud-based agronomy software including AgOS, HighQ, Stratum, AgOS Mobile, HighQ Smart Logger, Skyland Mobile, and Smart Gun applications.
2. Custom Development Services: DevWorks division provides custom software development services including mobile apps, web applications, API interfaces, and company websites.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

AgWorks provides cloud-based agronomy software for agricultural retailers, centered on the AgOS unified platform that handles retail operations including work order management, blending, live inventory, grower access, crop planning, scouting, mapping, and compliance. The offering is complemented by HighQ (a Decision Support System for analyzing profit-per-acre variables) and Stratum (a multi-layer data processing suite), plus the DevWorks custom software development division.

Product overview

AgWorks is an agricultural retail software company offering a unified platform architecture centered on AgOS, a comprehensive agronomy operations system. The product portfolio includes AgOS (core unified agronomy solution handling work orders, blending, inventory, crop planning, scouting, mapping, compliance, and grower access), HighQ (decision support system for agricultural analytics), and Stratum (multi-layer data processing suite). Additional offerings include DevWorks (custom software development division), AgOS Mobile, HighQ Smart Logger, and Smart Gun technology. The company also provides API access for data integration purposes. AgWorks operates as a division of The McGregor Company, founded in 1882, and was acquired by McGregor in 2012.

Differentiator

Problem solved

Functional benefit

Brands

• AgOS®: The Unified Agronomy Solution - handles retail operations including work order management, blending, live inventory, grower access, notifications, crop planning, scouting, mapping, and compliance.
• HighQ®
• Stratum™
• DevWorks!

Products and services

• AgOS

Quantifiable outcome

• Real-time inventory visibility across locations
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• FieldRevealflagshipStrategic or Co-development Partner · 7 June 2022The McGregor Company became the fifth owner of FieldReveal, joining Agtegra, Landus Cooperative, Central Valley Ag and WinField United. FieldReveal is a data platform for agricultural analysis.
• Willard Agri-Service (HighQ acquisition)coreStrategic or Co-development Partner · 1 January 2014AgWorks acquired the HighQ analytics tool from Willard Agri-Service in 2014, greatly improving the scope of product offerings with powerful ag analytics capabilities.
• The McGregor CompanycoreStrategic or Co-development Partner · 1 January 2012Parent company acquisition in 2012. The McGregor Company, founded in 1882, is the premier independent fertilizer, agri-chemical, and ag equipment dealer in the Pacific Northwest. AgWorks operates as a division of McGregor Technologies.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Granular (Corteva): Granular, owned by Corteva, is a broad farm management and decision-support platform competing with HighQ and AgOS on crop planning, agronomy analytics, and farm business management at greater scale.
• Trimble Ag: Trimble Ag provides precision agriculture hardware and software including farm management and agronomy workflows — overlapping with AgOS on operations, mapping, and decision support as part of a broader portfolio.
• John Deere Operations Center: John Deere's Operations Center is a major ag data platform already integrated with AgWorks — and represents both a partner and a competitive threat as Deere expands its agronomy and decision-support capabilities.
• Proagrica (SST Software): Proagrica, owner of SST Software, delivers ag data management, agronomy, and supply-chain software — a direct competitor to Stratum and AgOS in ag retail data integration and analytics.
• Climate Corporation / Bayer FieldView: Bayer's Climate Corporation/FieldView is the dominant precision-ag data platform integrating agronomy analytics, decision support, and machinery data — competing with HighQ on analytics and with Stratum on data integration.

Direct peers

• Conservis: Conservis offers farm and ag-retail management software for crop planning, inventory, and operational recordkeeping — overlapping with AgOS on operations, compliance, and grower-facing planning functionality.
• EFC Systems: EFC Systems provides enterprise agronomy and ag-retail management software (FieldAlytics, MerchantAg, AgSolver) — a direct competitor to AgOS serving the same ag retailer and grower customer base with workflow, planning, and compliance tools.
• Agrian: Agrian provides agronomy, compliance, and crop planning software widely used by ag retailers and crop advisors — directly comparable to AgOS Compliance, Scouting, and Crop Planning modules.
• AgVantis: AgVantis is a wholly-owned technology subsidiary of Heartland Cooperative Services that develops ag-retail operations and agronomy software — directly comparable to AgWorks as a retail-cooperative-built agronomy software platform.

Emerging players

• Traction Ag: Traction Ag offers cloud-based farm accounting and agronomy software for retailers and growers — an emerging player in the same ag-retail-adjacent operational software niche as AgWorks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agworkssoftware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agworks