What Evolution MD does

Evolution MD (legal name: Evolution MD Advanced Liposuction and Plastic Surgery) is a private, founder-led cosmetic and reconstructive surgery practice headquartered in a 12,000 sq. ft. integrated facility at 12781 Miramar Pkwy, Miramar, Florida. Founded and led by Dr. Cesar Velilla ("Dr. Lipo"), who has performed over 40,000 procedures across a 20+ year career, the practice offers a comprehensive procedure portfolio spanning liposuction (including proprietary V-SLIMSCULPTURE™ and WASP WAIST® techniques), Brazilian Butt Lift, breast augmentation and lift, tummy tuck, rhinoplasty, facelift, hair transplantation, and vaginal rejuvenation, supported by technologies such as LIPOMAX 4000, Avéli™, and Renuvion J-Plasma. A separate MedSpa location handles non-surgical aesthetic services, and an e-commerce storefront (theyouthstore.com) sells skincare products and garments.

The business model is multi-channel and consumer-direct. Primary revenue comes from one-time surgical procedures priced via consultation, with a $500 non-refundable deposit and third-party patient financing available from $85/month. Secondary revenue streams include MedSpa treatments, e-commerce product sales, franchise fees (Med Spa franchise at $45,000 fee / $367,100–$954,300 total investment; Surgery Clinic franchise at $60,000 fee / $242,150–$721,800 total investment), and medical education program fees ($800–$20,000 per course) delivered through an education partnership with Universidade Brasil. Patient acquisition relies on social media presence across Facebook, Instagram, YouTube, Twitter, Pinterest, Vimeo, and WhatsApp, an influencer referral program, educational blog content, an in-development reality TV show ("Before and Fabulous"), and concierge logistics including complimentary transportation for out-of-town and international patients traveling from the U.S., Caribbean, Europe, and South America.

The practice has begun building a proprietary AI/medical-device layer under the MDGeniusAI brand, including PREP-AI for preoperative safety screening and PICS™ (Postoperative Intelligence & Care System), which is pursuing FDA 510(k) clearance as a Class II medical device. Evolution MD remains privately held by Dr. Velilla with no disclosed venture or institutional capital, 11–50 employees, and a surgeon team that has been expanded with Dr. Ina Nevdakh, Dr. Kim Le, and Dr. Jose Zayas to reduce founder key-person risk.

Name

Evolution MD

Legal name

Evolution MD Advanced Liposuction and Plastic Surgery

Website

https://evolutionmd.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Evolution MD is a privately held cosmetic surgery practice in Miramar, Florida, founded by Dr. Cesar Velilla, offering surgical and non-surgical aesthetic procedures, proprietary body-sculpting techniques, AI-based patient safety tools, medical education programs, and a franchise model targeting individual cosmetic surgery patients and franchise investors.

Ownership category

akta.pro rank

Product category

Cosmetic and Plastic Surgery Services

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industries

Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Body contouring treatments
• Medspa aesthetic services
• Cosmetic medical education

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Cosmetic Surgery Procedures: Revenue from surgical procedures including liposuction, Brazilian Butt Lift (BBL), breast augmentation/lift, tummy tuck, rhinoplasty, facelift, hair transplant, vaginal rejuvenation, and other plastic surgery services performed at their Miramar facility
2. Non-Surgical MedSpa Treatments: Revenue from non-surgical aesthetic treatments including laser therapy for hair removal, skin rejuvenation, stretch marks, cellulose treatment, spot removal, injectables, and other MedSpa services at their separate MedSpa location (evolutionmdmedspa.com)
3. E-commerce Product Sales: Revenue from online sales of skincare products, face and body washes, and garments through their store (theyouthstore.com)
4. Franchise Fees: Revenue from franchising the Evolution MD brand, with Med Spa franchises (franchise fee $45,000, total investment $367,100-$954,300) and Surgery Clinic franchises (franchise fee $60,000, total investment $242,150-$721,800)
5. Medical Education Programs: Revenue from educational and training programs including cosmetic surgery specialization, USMLE training, medical assistant certification, phlebotomist certification, microsurgery training, and Master in Business in health services programs through their partnership with Universidade Brasil
6. Financing Services: Revenue from financing arrangements with third-party financial companies for patient payment plans; monthly payments starting at $85/mo

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Evolution MD is an integrated aesthetic and cosmetic surgery institute that performs a comprehensive range of plastic surgery procedures (liposuction, Brazilian Butt Lift, breast augmentation and lift, tummy tuck, rhinoplasty, facelift, hair transplant, and vaginal rejuvenation) at its Miramar, Florida facility, alongside non-surgical MedSpa treatments, a retail skincare e-commerce store, and a franchise program. The practice is differentiated by proprietary body-sculpting techniques (V-SLIMSCULPTURE™ and WASP WAIST®) developed by founder Dr. Cesar Velilla and supported by AI-driven patient safety tools.

Product overview

Evolution MD is a fully integrated Institute for Aesthetic and Cosmetic Surgery offering a comprehensive portfolio of surgical and non-surgical procedures. The practice operates as a single-location plastic surgery center with core surgical offerings including liposuction (with proprietary V-SLIMSCULPTURE™ and WASP WAIST® techniques), Brazilian Butt Lift, breast procedures, tummy tuck, facial rejuvenation, and vaginal rejuvenation. Supporting technology platforms include LIPOMAX 4000, Avéli™, and Renuvion J-Plasma. The company has recently developed AI-powered healthcare technology through MDGeniusAI, including the PREP-AI preoperative screening system and PICS™ (Postoperative Intelligence & Care System) for patient safety monitoring. Non-surgical MedSpa services and a retail store complement the surgical offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. Lipo: Brand name for Dr. Cesar Velilla, founder and medical director, specializing in liposuction surgery.
• V-SLIMSCULPTURE
• WASP WAIST
• The Youth Store

Products and services

• Liposuction Advanced liposuction surgery using laser lipo-sculpture techniques for body contouring and fat removal, performed on individual patients at the Miramar, Florida facility.
• Brazilian Butt Lift (BBL) Surgical fat transfer procedure that enhances buttock volume using the patient's own fat for a more contoured body profile.
• Breast Augmentation Breast enhancement surgery using implants or fat transfer to increase breast size and improve shape for individual patients.
• Breast Lift Surgical procedure that raises and reshapes sagging breasts by removing excess skin and tightening surrounding tissue.
• Tummy Tuck (Abdominoplasty) Surgical procedure to remove excess fat and skin from the abdomen while restoring weakened muscles for a smoother profile.
• Face & Neck Lift Facial rejuvenation surgery to reduce signs of aging by tightening facial and neck skin and underlying muscles.
• Rhinoplasty Nose reshaping surgery to improve nasal appearance and function for individual patients.
• Hair Transplant Microsurgical hair restoration procedure using automated follicular unit extraction without scarring for individual patients experiencing hair loss.
• Vaginal Rejuvenation Surgical procedure to tighten pelvic floor muscles and the vaginal opening, addressing laxity from childbirth or aging.
• LIPOMAX 4000 Liposuction System Advanced liposuction technology and equipment used at Evolution MD for body contouring procedures performed on individual patients.
• Avéli™ Long-Term Cellulite Reduction Minimally invasive procedure for long-term reduction of cellulite through subcision of connective bands.
• Renuvion J-Plasma Skin Tightening Skin tightening procedure using cold plasma energy combined with radiofrequency for dramatic skin contraction.
• WASP WAIST® Waist Contouring Procedure Proprietary signature waist-contouring procedure developed by Dr. Cesar Velilla, registered trademarked, designed to create defined waistlines through advanced lipo-sculpture for individual patients.
• Non-Surgical MedSpa Treatments Non-invasive aesthetic treatments including laser therapy for hair removal, skin rejuvenation, stretch marks, cellulite, spot removal, injectables, and related MedSpa services for individual consumers at the dedicated MedSpa location.
• Evolution MD Store (The Youth Store) E-commerce retail store selling skincare products, face and body washes, and compression garments directly to individual consumers online.
• Evolution MD Med Spa Franchise Franchise offering for entrepreneurs to open an Evolution MD-branded MedSpa providing wellness and aesthetic services only. Franchise fee $45,000 with total investment $367,100-$954,300, including 52 hours of classroom training at Miami headquarters and 66 hours of on-site training.
• Evolution MD Surgery Clinic Franchise Franchise offering for entrepreneurs to open an Evolution MD-branded Surgery Clinic providing cosmetic surgical procedures. Franchise fee $60,000 with total investment $242,150-$721,800, including 52 hours of classroom training at Miami headquarters and 66 hours of on-site training.
• Evolution MD Medical Education Programs Medical training and certification programs delivered through the Evolution MD Educational Center in partnership with Universidade Brasil. Offerings include cosmetic surgery specialization, USMLE training, medical assistant certification, phlebotomist certification, microsurgery training, First American Surgical Assistant, injectables module, and Master in Business in health services for international doctors, nurses, and students.

Quantifiable outcome

• 40,000+ surgical procedures performed by founder Dr. Cesar Velilla
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Universidade BrasilcoreStrategic or Co-development Partner · 1 January 2018International educational partnership between Universidade Brasil and Evolution MD Educational Center in Miami, Florida. The collaboration offers international students access to educational services including cosmetic surgery specialization programs, USMLE training, medical assistant certification, and Master in Business in health services. The partnership enables training programs for doctors, nurses, and students from Brazil and other countries.
• Franchise CreatorscoreChannel Partner/ Reseller/ DistributorFranchise development partner for expanding Evolution MD brand through franchise locations. Total investment expenses for franchisees vary by location covering real estate leases, permits, medical equipment, property renovations, POS system, and other business necessities. Training program includes 52 hours of classroom training at Miami headquarters and 66 hours of on-site training.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ideal Image: National MedSpa chain offering injectables, laser hair removal, body contouring, and skin rejuvenation across many U.S. locations. Directly comparable to Evolution MD's non-surgical MedSpa offerings and franchise-style growth strategy.
• New Life Plastic Surgery: Miami-area cosmetic surgery practice emphasizing BBL, liposuction, and body contouring with comparable medical-tourism positioning. Same patient demographic and similar procedure mix as Evolution MD.
• Sono Bello: National body-contouring and facial rejuvenation chain with multiple clinics across the U.S. Directly comparable on procedure mix (laser-assisted liposuction, body sculpting) and multi-location growth model.
• Spectrum Plastic Surgery: South Florida cosmetic surgery practice offering a similar portfolio of breast, body, and facial procedures. Competes directly for Miami-area patients and the same medical-tourism demographic.
• LaserAway: Largest U.S. aesthetic MedSpa chain offering laser hair removal, skin rejuvenation, and injectables. Closely comparable to Evolution MD's MedSpa vertical (evolutionmdmedspa.com) and franchise-style multi-location expansion playbook.
• Seduction Cosmetic Center: Miami-area cosmetic surgery and MedSpa practice with a similar body-contouring focus and out-of-town patient services. Comparable in procedure mix and target demographic.
• Jolie Plastic Surgery: Miami-based cosmetic surgery practice with a similar procedure mix (BBL, liposuction, breast, tummy tuck) and strong social media-driven patient acquisition. Directly competes for the same South Florida and out-of-town cosmetic surgery patient base.
• CG Cosmetic Surgery: Miami-based cosmetic surgery practice with a comparable procedure menu including BBL, breast augmentation, and body contouring, and a similar social media–driven marketing approach.
• Mia Aesthetics: Miami-headquartered cosmetic surgery group offering liposuction, BBL, breast, and body procedures across multiple U.S. locations. Closely comparable to Evolution MD in procedure mix, geographic origin, multi-location growth strategy, and target demographic.
• Avana Plastic Surgery: Miami-based cosmetic surgery practice specializing in BBL and body contouring. Comparable in procedure mix, market geography, and dependence on out-of-state and international medical-tourism patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EvolutionMD
• YouTubeyoutube.com/DrCesarVelilla
• Facebookfacebook.com/evolutionmdmiami
• Instagraminstagram.com/evolutionmdofficial
• Pinterestpinterest.com/Doctorlipo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolution MD