BetterMed Urgent Care
BetterMed Urgent Care operates a 10-clinic walk-in urgent care network across Central Virginia, offering acute care, diagnostics, virtual visits, occupational medicine, and a medical weight-loss program to adult and pediatric consumers, operating as a subsidiary of HCA Healthcare.
- Company typePrivate
- Founded1999
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BetterMed Urgent Care does
BetterMed Urgent Care operates a multi-location walk-in urgent care network serving Central Virginia through 10 physical clinic locations spanning Ashland, Chester, Colonial Heights, Hull Street, Mechanicsville, Regency Square, Short Pump, Willow Lawn, Fredericksburg, and Spotsylvania. The company provides acute care and family medicine for adults and children older than three months, covering a broad range of conditions from minor injuries and infections to allergies, respiratory illness, and work-related injuries. Core technology consists of three integrated digital touchpoints: a web check-in system for online queue management, a virtual care platform (CareNow Virtual Care) for remote video consultations with expanded hours in Colorado, Nevada, and Utah, and standard online bill-pay infrastructure. On-site capabilities include X-rays, EKG, laboratory testing, COVID-19 and flu testing, pregnancy testing, STI/HIV screenings, immunizations, laceration repair, and foreign body removal.
The revenue model is predominantly fee-for-service, monetized through one-time charges for urgent care visits and diagnostic services, supplemented by an evidence-based medical weight-loss management program that operates on a recurring subscription basis. An occupational medicine service line addresses a B2B segment of local employers needing drug screening, workers' compensation care, and employment physicals. Customer segments are horizontal: walk-in consumers form the primary persona, with employers as a secondary use-case segment. The company accepts broad insurance plans and offers self-pay pricing. The legal entity is C-HCA, Inc., operating as a subsidiary of HCA Healthcare, a major diversified healthcare conglomerate, with marketing presence on Facebook, Instagram, email newsletter, and organic search channels.
A material data discrepancy exists in the source material: firmographic records list the company as having 1-10 employees and being founded in 2012, while the detailed operational data describes a 10-clinic network founded in 1999 under the CareNow Urgent Care brand and the HCA Healthcare umbrella. The analytical content above reflects the operational data, which represents the rich evidence base; the firmographic fields appear to describe a different or substantially different entity.
BetterMed Urgent Care firmographics
Firmographics- Name
- BetterMed Urgent Care
- Legal name
- C-HCA, Inc.
- Website
- https://bettermedcare.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BetterMed Urgent Care operates a 10-clinic walk-in urgent care network across Central Virginia, offering acute care, diagnostics, virtual visits, occupational medicine, and a medical weight-loss program to adult and pediatric consumers, operating as a subsidiary of HCA Healthcare.
- Ownership category
- akta.pro rank
BetterMed Urgent Care industry classification
Industry- Product category
- Urgent Care Services
- NAICS
- Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- After-Hours & Walk-In Primary Care Clinics (HLAFADAH)
- akta.pro secondary industries
- Occupational Medicine & Work Injury Urgent Care Clinics (HLAFADAG), Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ), Hospital-Operated Urgent Care Centers (HLAFADAC)
Keywords
Where BetterMed Urgent Care is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
BetterMed Urgent Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Urgent Care Visit Fees: Fee-for-service revenue from walk-in clinic visits covering treatment for acute illnesses, injuries, and common medical conditions for adults and children older than 3 months
- Diagnostic Services: Revenue from on-site diagnostic testing including X-rays, EKG, laboratory testing, COVID-19 testing, flu testing, pregnancy testing, and STI/HIV screenings
- Immunization and Vaccination Services: Revenue from providing immunizations and vaccinations to patients
- Occupational Medicine Services: Revenue from work-related health services including drug screening, workers compensation care, and employment physicals
- Virtual Visit Consultations: Revenue from telemedicine consultations providing remote urgent care access
- Medical Weight-Loss Management: Revenue from clinical weight-loss treatment programs including medical treatment plans combined with nutrition and exercise guidance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Self-pay pricing available for uninsured patients |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
BetterMed Urgent Care product offering
Product offeringCore offering
BetterMed Urgent Care, operating as part of the CareNow Urgent Care network within HCA Healthcare, operates 10 walk-in urgent care clinics across Central Virginia providing treatment for acute illnesses and injuries for adults and children older than three months. The clinics deliver on-site diagnostic services, immunizations, occupational medicine, and laceration repair, supplemented by a virtual visit telemedicine platform and a medical weight-loss management program.
Product overview
BetterMed Urgent Care operates as a multi-location urgent care network offering walk-in clinic services and virtual care options. The core offerings include traditional urgent care centers treating acute conditions and injuries, a telehealth platform (CareNow Virtual Care) for remote consultations, and a medical weight-loss management program. Additional services span diagnostics (COVID-19 testing, X-rays, lab work, EKG), immunizations, occupational medicine, and pediatric urgent care. The company also provides convenience amenities including web check-in, complimentary coffee bars, and free Wi-Fi.
Differentiator
Problem solved
Functional benefit
Brands
- CareNow Virtual Care: Virtual care platform allowing patients to book virtual visits and be seen by providers remotely for urgent care needs.
Products and services
- Urgent Care Centers Walk-in urgent care clinics providing treatment for acute illnesses and injuries for adults and children older than three months across 10 Central Virginia locations. Each facility is staffed with on-site doctors experienced in acute care and family medicine.
- CareNow Virtual Care Telemedicine platform allowing patients to book virtual visits and be seen by a provider from home for a range of urgent care needs, with expanded hours in Colorado, Nevada, and Utah.
- Medical Weight-Loss Management Evidence-based medical weight-loss management program offering a clinical treatment plan alongside nutrition and exercise guidance for individuals seeking professional weight management support.
- Occupational Medicine Work-related health services for local employers including drug screening, workers compensation care, employment physicals, and treatment of work-related injuries.
- Diagnostic Testing On-site diagnostic testing services including X-rays, EKG, laboratory testing, COVID-19 testing, flu testing, pregnancy testing, and STI/HIV screenings for walk-in patients.
Companies that use BetterMed Urgent Care
Customer profileSegments2 records
Ideal customer profiles2 records
BetterMed Urgent Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BetterMed Urgent Care partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
BetterMed Urgent Care competitors and assessment
Company assessmentDirect peers
- CityMD: CityMD operates urgent care walk-in clinics across metropolitan markets (now part of VillageMD/Summit Health). Comparable walk-in urgent care model with on-site diagnostics and X-ray, though focused on Northeast urban markets rather than Virginia.
- CareNow Urgent Care: CareNow is HCA Healthcare's branded urgent care network and effectively the parent brand under which BetterMed operates. Same walk-in clinic model, same virtual visit platform, same occupational medicine and weight-loss offerings across multiple states.
- Fast Pace Health: Fast Pace Health is a multi-location urgent care and primary care provider across the Southeastern and Midwestern US, offering walk-in acute care, occupational health, and behavioral health. Comparable clinic model and rural-to-suburban market footprint.
- NextCare Urgent Care: NextCare operates a multi-state network of walk-in urgent care clinics offering acute care, occupational medicine, and virtual visits. Closely comparable in service mix, multi-state footprint, and hybrid physical/virtual delivery model to BetterMed.
- Patient First: Patient First operates walk-in urgent care centers across the Mid-Atlantic and Southeastern US, with a heavy Virginia presence. Directly comparable to BetterMed in model (no-appointment walk-in clinics, on-site diagnostics, occupational health) and in geographic footprint.
- Concentra: Concentra operates occupational medicine-focused urgent care clinics including work injury treatment, drug screening, and employment physicals, which overlap with BetterMed's employer services segment. Direct competitor for occupational medicine contracts in Central Virginia.
Broad incumbents
- CVS MinuteClinic: MinuteClinic is the retail clinic arm of CVS Health, offering walk-in acute care, vaccinations, and basic diagnostics inside CVS Pharmacy locations. Comparable retail-friendly urgent care model with national scale, though narrower service scope.
- GoHealth Urgent Care: GoHealth is a large urgent care operator with hundreds of locations, co-located with retail partners (notably Northside Hospital and Mercy Health systems). Comparable walk-in model and virtual care offering; broader scale and partnership with major health systems.
- American Family Care (AFC): AFC is one of the largest independent urgent care franchises in the US, operating hundreds of walk-in clinics with on-site diagnostics, occupational medicine, and primary care. Comparable model and service breadth, but significantly larger scale.
- MedExpress Urgent Care: MedExpress, now part of Optum, is a large urgent care and occupational medicine network offering walk-in acute care and employer services. Comparable service mix and broad geographic footprint, with deeper payer integration via Optum.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BetterMed Urgent Care social profiles
Digital presenceBetterMed Urgent Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetterMed Urgent Care leadership team
Management profileNumber of profiles
BetterMed Urgent Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetterMed Urgent Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetterMed Urgent Care
What does BetterMed Urgent Care do?
BetterMed Urgent Care, operating as part of the CareNow Urgent Care network within HCA Healthcare, operates 10 walk-in urgent care clinics across Central Virginia providing treatment for acute illnesses and injuries for adults and children older than three months. The clinics deliver on-site diagnostic services, immunizations, occupational medicine, and laceration repair, supplemented by a virtual visit telemedicine platform and a medical weight-loss management program.
Is BetterMed Urgent Care a public or private company?
BetterMed Urgent Care is a private company. It is classified as corporate owned and is currently operating.
When was BetterMed Urgent Care founded?
BetterMed Urgent Care was founded in 1999. It employs 1 to 10 people.
Where is BetterMed Urgent Care based?
BetterMed Urgent Care is headquartered in Richmond, United States, in the North America region.
How does BetterMed Urgent Care make money?
Six revenue lines are on record. Urgent Care Visit Fees are the primary driver. The others are diagnostic Services, immunization and Vaccination Services, occupational Medicine Services, virtual Visit Consultations and medical Weight-Loss Management.
Who are BetterMed Urgent Care's main competitors?
Direct peers on record are CityMD, CareNow Urgent Care, Fast Pace Health, NextCare Urgent Care, Patient First and Concentra. Broad incumbents are CVS MinuteClinic, GoHealth Urgent Care, American Family Care (AFC) and MedExpress Urgent Care.
Does BetterMed Urgent Care have an API?
No public API is recorded for BetterMed Urgent Care.
What industry is BetterMed Urgent Care in?
BetterMed Urgent Care's product category is Urgent Care Services. Its primary akta.pro industry code is HLAFADAH, After-Hours & Walk-In Primary Care Clinics, with a secondary code of HLAFADAG, Occupational Medicine & Work Injury Urgent Care Clinics. Its NAICS code is 621 and its SIC code is 8011.