MasterCraft Builder Group
- Company typePrivate
- Founded2011
- HeadquartersSaint Augustine, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
MasterCraft Builder Group firmographics
Firmographics- Name
- MasterCraft Builder Group
- Legal name
- Mastercraft Builder Group, LLC
- Website
- https://mastercraftbuildergroup.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MasterCraft Builder Group industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
Keywords
Where MasterCraft Builder Group is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
MasterCraft Builder Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: Revenue generated from selling newly constructed single-family homes in Florida communities. Pricing varies by community and floor plan, ranging from approximately $530s to $890s+ based on square footage and lot size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Madeira 50' - Cottage-size homes with smaller footprint |
| Unit Pricing | Pay-as-you-go | Madeira 65'/70'/75'/80' - Largest homesites in Madeira community |
| Unit Pricing | Pay-as-you-go | SilverLeaf 70' - Newest homes near brand-new amenity center |
| Unit Pricing | Pay-as-you-go | SilverLeaf 80' - Premium homes in SilverLeaf community |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MasterCraft Builder Group product offering
Product offeringCore offering
MasterCraft Builder Group is a semi-custom homebuilder that designs and constructs new single-family homes across multiple master-planned communities in the Jacksonville/St. Augustine, Florida market. Homes range from 1,700 to 4,800 square feet and are priced from the $530s to the $890s+. The offering is complemented by a Design Center for personalization and an Express Limited Warranty covering 2-year workmanship and 10-year structural defects.
Product overview
MasterCraft Builder Group is a homebuilder operating in Jacksonville, Florida as part of the Perry Homes family. The company constructs new single-family homes across multiple residential communities (Madeira, SilverLeaf, Monterra at EverRange, and Istoria) with homes ranging from 1,700 to 4,800 square feet and prices from the $530s to $890s. The product portfolio includes core homebuilding communities complemented by a Design Center for home personalization and an Express Limited Warranty program (2-year workmanship + 10-year structural). Homes are available in Florida, with the company previously operating in Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- MasterCraft Builder Group Home Communities
Quantifiable outcome
- 2-year workmanship warranty coverage
- +2 more outcomes
Companies that use MasterCraft Builder Group
Customer profileSegments1 record
Ideal customer profiles1 record
MasterCraft Builder Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
MasterCraft Builder Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Perry HomescorePerry Homes acquired MasterCraft Builder Group in December 2024. The acquisition aims to accelerate Perry Homes' growth in Florida and aligns with their value of quality and customer service. MasterCraft Builder Group operates as a subsidiary under the Perry Homes family.
Scale indicators2 records
Recent moves2 records
Expansion highlights5 records
MasterCraft Builder Group competitors and assessment
Company assessmentBroad incumbents
- Lennar Corporation: Major national homebuilder with deep Florida presence including Jacksonville, overlapping MasterCraft's price points and buyer segments.
- D.R. Horton: Largest U.S. homebuilder with substantial Jacksonville-area operations across multiple product lines; competes directly with MasterCraft in entry-level and move-up segments.
- Taylor Morrison: Top-five U.S. homebuilder with significant Florida operations in Jacksonville and surrounding metros; offers a similar semi-custom product profile.
- PulteGroup: National builder with multiple brands (Centex, Pulte, Del Webb, John Wieland) operating in Florida, including Jacksonville-area move-up communities comparable to MasterCraft's portfolio.
- Toll Brothers: Luxury and move-up homebuilder with Florida presence including Jacksonville; competes with MasterCraft's SilverLeaf 70'/80' premium product tier.
- KB Home: Public builder with Florida operations serving first-time and move-up buyers at price points overlapping MasterCraft's Madeira product line.
- Beazer Homes: Public homebuilder with a Florida presence including the Jacksonville market; competes at similar entry-level to move-up price tiers.
Direct peers
- Dream Finders Homes: Jacksonville-headquartered semi-custom homebuilder operating across the Southeast and Mid-Atlantic with a comparable product/market overlap to MasterCraft in the Jacksonville metro.
- M/I Homes: Public homebuilder with active Jacksonville operations focused on semi-custom single-family homes at comparable price points to MasterCraft's Madeira and SilverLeaf communities.
Regional players
- Mattamy Homes: Largest privately held North American homebuilder with active Jacksonville-area communities; similar family- and move-up buyer focus to MasterCraft.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MasterCraft Builder Group social profiles
Digital presenceMasterCraft Builder Group compliance and trust
Trust signalCompliance1 record
MasterCraft Builder Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MasterCraft Builder Group leadership team
Management profileNumber of profiles
MasterCraft Builder Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MasterCraft Builder Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MasterCraft Builder Group
What does MasterCraft Builder Group do?
MasterCraft Builder Group is a semi-custom homebuilder that designs and constructs new single-family homes across multiple master-planned communities in the Jacksonville/St. Augustine, Florida market. Homes range from 1,700 to 4,800 square feet and are priced from the $530s to the $890s+. The offering is complemented by a Design Center for personalization and an Express Limited Warranty covering 2-year workmanship and 10-year structural defects.
Is MasterCraft Builder Group a public or private company?
MasterCraft Builder Group is a private company. It is classified as corporate owned and is currently operating.
When was MasterCraft Builder Group founded?
MasterCraft Builder Group was founded in 2011. It employs 11 to 50 people.
Where is MasterCraft Builder Group based?
MasterCraft Builder Group is headquartered in Saint Augustine, United States, in the North America region.
How does MasterCraft Builder Group make money?
One revenue line is on record: new Home Sales.
Who are MasterCraft Builder Group's main competitors?
Broad incumbents on record are Lennar Corporation, D.R. Horton, Taylor Morrison, PulteGroup, Toll Brothers, KB Home and Beazer Homes. Direct peers are Dream Finders Homes and M/I Homes. Mattamy Homes is listed as a regional player.
Does MasterCraft Builder Group have an API?
No public API is recorded for MasterCraft Builder Group.
What industry is MasterCraft Builder Group in?
MasterCraft Builder Group's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAC, Custom Home Building. Its NAICS code is 236117 and its SIC code is 1520.