Viking Redningstjeneste

What Viking Redningstjeneste does

Viking Redningstjeneste, operating under the legal entity Viking Assistance Group AS (Norway, org. no. 998 858 690), is a privately held Nordic-Baltic roadside assistance and mobility-services company founded in 1956 and headquartered in Lysaker/Oslo. The company delivers three integrated service lines — Roadside Assistance (RSA), Travel Care, and Vehicle Inspection — through a network of over 300 stations and 1,000+ branded vehicles staffed by more than 3,000 trained professionals handling over 2 million calls per year across Norway, Sweden, Denmark, Finland, and the Baltic states. Wholly-owned regional brand entities (Viking | Norway, Viking | Sweden, Viking | Denmark, Viking | Finland) coordinate service delivery under a single pan-Nordic operating model.

The technical backbone is the "Viking for the Future" digital platform, which provides API integration with partner systems, real-time data exchange, and transparent reporting. The platform supports connected-car (bCall/eCall) integrations for automotive OEMs, auditable SLAs for insurance claims teams, and structured workflows for fleet inspection and valuation use cases. Viking Academy operates as the internal training engine, sustaining consistent service quality across the technician and call-centre workforce.

Viking's commercial model is B2B managed services sold through direct enterprise sales to three primary verticals: insurance carriers (outsourced RSA and Travel Care administration with claims-cost reduction focus), automotive OEMs (branded customer support and connected-car integration), and fleet & finance operators (SLAs, transparent pricing, vehicle inspection). Revenue mechanics are based on multi-year negotiated contracts with no publicly disclosed pricing. Intermediate Capital Group (ICG) is documented as an institutional investor since 2012; no subsequent capital events, M&A activity, or leadership changes are disclosed.

Name

Viking Redningstjeneste

Legal name

Viking Assistance Group AS

Website

https://vikingassistance.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Viking Redningstjeneste is a Nordic-Baltic B2B roadside assistance, travel care, and vehicle inspection provider operating 300+ stations with 3,000+ professionals serving insurance carriers, automotive OEMs, and fleet operators across five countries.

Ownership category

akta.pro rank

Product category

Roadside Assistance Services

NAICS

Motor Vehicle Towing (48841), Other Automotive Repair and Maintenance (81119)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

akta.pro secondary industries

Roadside Assistance & Breakdown/Recovery Services (THAIANAI), Roadside Assistance & Motorist Aid Patrols (Service Patrols) (TLAJAJAB)

Keywords

• Roadside assistance services
• Vehicle inspection services
• Travel care assistance
• Automotive mobility services
• Fleet support services

Headquarters

HQ city

Lysaker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Roadside Assistance Services (RSA): B2B contracted roadside assistance services for insurance companies, automotive OEMs, and fleet operators. Services include 24/7 support for all vehicle types from cars and EVs to heavy trucks, with repair-first approach reducing costs and complexity for partners.
2. Travel Care Services: Comprehensive medical and travel assistance services for policyholders worldwide. Multilingual 24/7 support for routine disruptions to complex emergencies, sold as end-to-end administration solution to insurance partners.
3. Vehicle Inspection Services: Reliable and neutral vehicle inspection and valuation services supporting insurance and financial partners with accurate assessments. Includes complete inspection workflows for minimising vehicle downtime.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Viking Redningstjeneste, operating as Viking Assistance Group AS, provides 24/7 roadside assistance (RSA) for all vehicle types including cars, EVs, and heavy trucks via a network of 300+ stations and 1,000+ branded vehicles across the Nordics and Baltics. The company also offers multilingual travel care/medical assistance for policyholders worldwide and neutral vehicle inspection and valuation services for insurance and financial partners, delivered on a white-label B2B basis.

Product overview

Viking Assistance Group operates as a complete assistance partner offering three integrated core service lines: Roadside Assistance (RSA), Travel Care, and Vehicle Inspection. The platform is built on Nordic standards of quality and features a future-ready digital infrastructure with real-time data capabilities, API integration, and transparent reporting. The three products work together to provide insurance, automotive, and fleet partners with end-to-end assistance solutions across Norway, Sweden, Denmark, Finland, and the Baltics.

Differentiator

Problem solved

Functional benefit

Products and services

• Roadside Assistance (RSA) 24/7 roadside assistance for all vehicle types from cars and EVs to heavy trucks, with a repair-first approach to get customers back on the road faster. Sold as a white-label B2B service to insurance carriers, automotive OEMs, and fleet operators.
• Travel Care Comprehensive medical and travel assistance for policyholders worldwide, with multilingual 24/7 specialist support ranging from routine disruptions to complex emergencies. Delivered as an end-to-end administration solution to insurance partners.
• Vehicle Inspection Reliable and neutral vehicle inspection and valuation services that support insurance and financial partners with accurate, professional assessments, helping minimise vehicle downtime.

Quantifiable outcome

• Handles over 2 million calls annually
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ARC Europe: Pan-European network of motoring clubs providing cross-border roadside assistance and travel care to insurance and automotive partners. Directly comparable as a B2B RSA and travel-assistance platform with multi-country reach.
• International SOS: Global medical and travel assistance provider serving insurers, governments and corporates with multilingual 24/7 support. Most directly comparable to Viking's Travel Care product line.
• Falck: Danish-rooted group providing roadside assistance, towing and emergency response across the Nordics, with overlapping customer segments (insurers, fleets, public) and similar white-label B2B go-to-market. Closest comparable in geography, scale and service mix.
• SOS International: Scandinavian-based assistance company providing travel care, medical assistance and roadside solutions to insurance and membership organizations. Highly comparable in Travel Care and insurance-led B2B model.
• Agero: US-leading B2B platform for roadside assistance, connected vehicle services and claims management sold to insurers, OEMs and fleets. Closest direct peer in business model (B2B white-label RSA + digital platform for insurers/OEMs).

Broad incumbents

• Mapfre Asistencia: Global assistance arm of Mapfre, providing roadside, travel and home assistance to insurance clients worldwide. Comparable insurance-channel-led B2B assistance business, with broader geographic footprint.
• Allianz Partners (Allianz Assistance): Global assistance and insurance services arm of Allianz, offering roadside, travel and home assistance worldwide. Comparable on RSA and travel care product set, with broader portfolio and global reach that Viking lacks.
• Europ Assistance (Generali Group): Generali-owned global assistance group providing travel, roadside and home services to insurers, automakers and corporates. Overlaps directly with Viking's RSA, Travel Care and B2B insurance channel strategy.

Regional players

• ADAC: Germany's largest motoring club, operating a major roadside assistance, towing and travel assistance infrastructure serving members and B2B partners. Comparable operating model and scale, but anchored in a different geography.
• RAC: UK-based motoring services business providing roadside assistance, vehicle inspection and connected-car services to consumer, B2B and insurance customers. Comparable mix of RSA, inspection and B2B services, but UK-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vikingbargningstjanst

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viking Redningstjeneste