What Walk the Room does

Walk the Room (WtR) is a Stockholm-headquartered, privately held Swedish Aktiebolag founded in 2009 that operates two interlocking commercial real estate (CRE) businesses. Its Studio arm provides bespoke CGI services — renders, animations, 360° virtual tours, GIFs/timelapses, and modeling — for property owners and developers across Sweden, the UK, and the US. Its Software arm, the WtR Platform, is a SaaS-based leasing workflow suite comprising six interconnected products: Digital Twin, AI Renderings (using Stable Diffusion / Comfy U.I.), Smart Maps, Interactive Aerial, Property Tour, and a Digital Presentation Tool with AI-assisted collaboration and engagement tracking.

The company sells to commercial real estate property owners, developers, leasing agents/brokers, and in-house CRE marketing teams, with a value proposition framed around reducing vacancy through faster, digitally enabled lease cycles and replacing fragmented visualization and presentation tooling. Pricing is quote-based with subscription billing for the platform and project-based fees for CGI services; no public pricing is disclosed. The go-to-market is enterprise field sales, supported by a demo-led "Book a demo" funnel, a partner network across leasing agents, tech vendors, marketing agencies, and sales partners, and content marketing via case studies. WtR serves anchor enterprise accounts including Skanska, JLL, Hufvudstaden, Castellum, Fabege, Savills, Oxford Properties, Stanhope, and The Prime Group.

Revenue mechanics blend recurring SaaS subscriptions (annual billing, portfolio-priced) with one-off professional services revenue. The company has scaled from a single founder to a 30+ strong team including 3D artists, architects, animators, a CTO-led technical department, a Head of Studio, a Senior Sales Manager, and a US-based Commercial Director, indicating organizational build-out aligned with multi-geography expansion (Sweden, UK, US). No funding rounds, M&A, or revenue figures are publicly disclosed.

Name

Walk the Room

Legal name

Walk the Room AB

Website

https://walktheroom.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Walk the Room (WtR) is a Stockholm-based SaaS and CGI studio that sells a six-product leasing platform (Digital Twin, AI Renderings, Smart Maps, Interactive Aerial, Property Tour, Digital Presentation Tool) and bespoke visualization services to commercial real estate property owners, leasing agents, and CRE marketing teams across Sweden, the UK, and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS tools and software products for commercial real estate professionals. The platform provides interconnected leasing tools on a subscription model.
2. Bespoke CGI Services: Custom visualization services including renders, animations, 360s, virtual tours, GIFs, and modeling. One-time project-based fees for bespoke visual content creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Walk the Room operates a SaaS-based leasing platform for commercial real estate consisting of six interconnected digital products: Smart Maps, Interactive Aerial, Digital Twin, AI Renderings, Property Tour, and Digital Presentation Tool. The platform is complemented by a CGI studio offering bespoke renders, animations, 360 virtual tours, GIFs/timelapses, and 3D modeling for commercial property owners and leasing teams.

Product overview

Walk the Room (WtR) operates a SaaS-based leasing platform for commercial real estate called the WtR Platform, consisting of six interconnected digital products: Smart Maps, Interactive Aerial, Digital Twin, AI Renderings, Property Tour, and Digital Presentation Tool. The platform is complemented by WtR Studio, which provides bespoke CGI and visualization services including Renders, Animations & Marketing Films, 360s & Virtual Tours, GIFs & Timelapses, and Modelling services. All platform tools are designed to streamline CRE leasing workflows and lower vacancy rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Maps Easy-to-navigate 2D and 3D maps styled to brand specifications showing tenants property locations in detail and within broader portfolio context, with filters, custom branding, perspective switching, and multi-building support. Designed for commercial property owners and leasing teams.
• Interactive Aerial Visual tool that transforms location into a visual asset allowing prospects to explore curated points of interest, CGIs, and PDFs, with fly-around capability, project phases display, interactive hotspots, and connections to other digital products. Built for commercial property marketing.
• Digital Twin Interactive, leasing-ready view of buildings providing prospects with vacant spaces, floorplans, media, USPs, and amenities in one place, featuring availability overview, direct sharing, and full interactivity to rotate and explore buildings. Built for commercial real estate property owners and prospects.
• AI Renderings Photorealistic AI-generated 3D images created directly from Digital Twins, delivered fast with market-leading quality and pricing for use in ads or tenant pitches, and seamlessly connected to Digital Twin experience. Targeted at commercial property marketing.
• Property Tour Simple, convenient fixed digital tour for tenants to explore properties, using photorealistic CGIs and animations with info overlays to bring properties to life room by room, with hotspot navigation between rooms and guided exploration. Built for commercial property showings.
• Digital Presentation Tool Interactive presentation platform replacing static PDFs with smarter flow, combining AI assistance, multi-user collaboration, and 360-degree data, with prospect engagement tracking, follow-up timing insights, and integration of all WtR platform products. Built for commercial real estate leasing teams.
• Renders (CGI) High-end CGI renders for storytelling, architecture highlights, and design features, delivering photorealistic still images for marketing, leasing, and sales purposes. Targeted at commercial real estate property owners and developers.
• Animations & Marketing Films Animated CG products tailored to project needs and unique features, providing a range of animated content for commercial real estate marketing campaigns.
• 360s & Virtual Tours Interactive 360-degree renders and immersive virtual tours creating engaging property exploration experiences for commercial real estate clients.
• GIFs & Timelapses Animated content showcasing movement and transformation in spaces, including looping animations and before-and-after sequences for commercial real estate marketing.
• Modelling & Other Services Concept design, infographics, and additional visualization services ranging from concept ideas to animated materials, serving broader commercial real estate visualization needs.

Quantifiable outcome

• 20% reduction in visual content costs with AI renderings
• +5 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Leasing AgentscoreChannel Partner/ Reseller/ DistributorWork smarter with clients' portfolios. Partners manage full portfolios or single multi-tenant buildings, using WtR tools to showcase spaces faster and close more efficiently.
• Tech PartnerscoreTechnology or IntegrationSoftware providers whose products complement streamlined leasing in multi-tenant portfolios. Explore integrations to extend solutions inside WtR platform.
• Marketing AgenciescoreGTM or Marketing PartnerAgency partners bring WtR platform capabilities to their CRE client projects, using tools to structure, showcase, and amplify brand visions.
• Sales PartnersminorChannel Partner/ Reseller/ DistributorWeb agencies, 3D studios, and industry sales specialists helping scale WtR SaaS to property portfolios worldwide.
• NoviercoreStrategic or Co-development PartnerCollaboration partner for multi-tenant buildings in SEB trygg Liv portfolio. Novier worked with WtR on Interactive Aerial implementations.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Matterport: Industry-standard 3D digital twin platform for real estate, used for property capture, virtual tours, and marketing. Closest analog to WtR's Digital Twin and Property Tour products.
• Archilogic: Digital building twin platform offering 3D models and interactive property experiences for CRE, residential, and workplace — directly comparable to WtR's Digital Twin and Smart Maps.
• Giraffe360: 3D camera + virtual tour + floor plan platform used by commercial brokers and agents; similar combination of capture hardware, 3D twin, and CRE marketing workflow as WtR.
• Floorfy: Virtual tour and 3D visualization platform for real estate agents and agencies; directly competes with WtR's Property Tour and CGI services.
• Asteroom: AI-powered 3D tours and virtual staging for real estate listings; emerging player with overlapping visual content and 3D capabilities for property marketing.

Broad incumbents

• VTS: Leading CRE leasing and asset management platform used by major landlords and brokers. Broad incumbent whose portfolio could expand into visualization/marketing workflows overlapping with WtR.
• RealPage: Large real estate software suite covering property management, marketing, and analytics. Established incumbent whose broad portfolio of CRE tools overlaps with WtR's workflow ambitions.
• Yardi: Comprehensive real estate management and leasing software used by global CRE owners. Incumbent that could bundle competing marketing/visualization features into its platform.
• Buildout: CRE marketing automation platform for brokers and developers, including property websites, email campaigns, and content tools. Overlaps with WtR's CRE marketing workflow positioning.

Others

• CompStak: CRE lease and sales comp data platform serving brokers, appraisers, and owners. Adjacent data vendor frequently used by the same CRE customers WtR serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/walktheroom
• LinkedInlinkedin.com/company/walktheroom
• Instagraminstagram.com/walktheroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walk the Room