What Zync does

ChangeMakers is a North American integrated communications, public relations, and consulting firm operating as a brand under Believeco:Partners Ltd., headquartered in Toronto with general offices across five Canadian cities (Toronto, Calgary, Halifax, Vancouver, Winnipeg) and four U.S. cities (Grand Rapids, Miami, Philadelphia, Washington D.C.). Founded in 2004, the firm delivers work through five core service lines: PR & reputation management, social impact consulting, marketing & advertising, organizational change management, and agribusiness & international trade. The firm operates a 24/7 crisis communications hotline (1-833-262-8689) and maintains an active newsroom of thought leadership, data intelligence reports, and team updates. It runs a Training Changemakers Academy for professional development, indicating a structured post-sale engagement layer alongside direct enterprise delivery.

The firm's primary customer segments are healthcare and life sciences (engaging healthcare professionals, journalists, key opinion leaders, and consumers in the regulated Canadian healthcare environment), social impact organizations (community development, public health, Indigenous reconciliation, social justice), and agribusiness and food & beverage companies seeking Canadian market entry. It also serves enterprise clients requiring integrated reputation management in high-stakes situations. Named partners and clients include RBC, Deloitte, Johnson & Johnson Innovative Medicine, Canadian Olympic Committee, Meta, Dyson, Canon Canada, Desjardins, Cavendish Farms, Dairy Farmers of Ontario, the British Columbia Assembly of First Nations, and the Government of Nunavut — spanning financial services, professional services, pharma, sports, government, technology, and agriculture.

ChangeMakers monetizes through professional services fees on direct enterprise engagements across North America; pricing is not publicly disclosed. Its distribution model is direct enterprise sales via the multi-office Canadian and U.S. network with a separate USA website experience. Beyond services, the firm operates a Data Intelligence team and has developed RepScore™, a proprietary reputation scoring tool, alongside the annual Reputation Index 2024 benchmarking report — early productized analytics assets layered on top of the core services portfolio. Leadership consists of founder and CEO Rana June, with The Creative Dept. co-founders recently added to leadership to expand AI innovation and U.S. brand strategy capabilities. The firm is privately held under Believeco:Partners Ltd., with no disclosed funding rounds, revenue figures, or investor composition.

Name

Zync

Legal name

Believeco:Partners Ltd.

Website

https://zync.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ChangeMakers is a Toronto-headquartered, North American integrated communications and consulting firm that delivers PR, social impact, marketing, organizational change, and agribusiness services to enterprise clients, supplemented by proprietary reputation analytics tools and a Training Academy.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels5 records

Core offering

Zync Agency is a brand and digital marketing agency that helps companies identify their goals and communicate with their audiences through integrated PR & reputation management, social impact consulting, marketing & advertising, organizational change management, and agribusiness & international trade services. The firm delivers these engagements using multi-disciplinary consulting teams supported by a proprietary Data Intelligence practice, including the trademarked RepScore™ reputation scoring tool.

Product overview

ChangeMakers is a unified consulting services firm offering integrated expertise across five core service areas: PR & reputation management, social impact consulting, marketing & advertising, organizational change management, and agribusiness & international trade. The firm also operates a Data Intelligence team that provides proprietary tools including RepScore™ for reputation scoring and publishes the annual Reputation Index 2024 research report. Additional offerings include a Training Academy for professional development and specialized healthcare communications services. The portfolio is organized as a comprehensive service offering rather than a modular software platform, with services designed to interconnect—especially between communications, leadership alignment, and reputation intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• RepScore™: Reputation scoring tool and data intelligence offering by ChangeMakers.

Products and services

• PR & Reputation Management Integrated public relations strategies designed to create stronger brands and businesses, particularly in high-stakes situations, including crisis communications support for enterprise and organizational clients.
• Social Impact Consulting Strategy creation and implementation for community development, public health and well-being, social justice, and Indigenous engagement, delivered to mission-driven organizations, government bodies and corporate partners.
• Marketing & Advertising End-to-end marketing services spanning research to strategy and creative to media, delivered in close collaboration with client marketing teams to grow brand affinity and achieve business objectives.
• Organizational Change Management Communications, leadership alignment and reputation intelligence combined to help organizations navigate high-pressure moments and turn them into competitive advantage.
• Agribusiness & International Trade Trade marketing, buyer engagement, and in-market execution services that connect international and Canadian agrifood brands to the right partners and opportunities to compete and scale in the Canadian market.
• Data Intelligence Data tools and dedicated team offerings that help organizations create impactful strategies that engage audiences and protect reputations, leveraging raw data to chart courses through volatility.
• RepScore™ Proprietary trademarked reputation scoring tool designed to measure, track and benchmark corporate reputation, offered to clients who need data-driven reputation intelligence.
• Training Academy (Training Changemakers Academy) Professional development training programs in communications and reputation management, supporting client teams and the broader industry.
• Health Communications Services Specialized communications services tailored to the healthcare and life sciences sector, supporting patient advocacy, chronic illness awareness, medical communications, and societal impact communication.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• British Columbia Assembly of First NationscoreStrategic or Co-development PartnerIndigenous advocacy organization partnered with ChangeMakers for reconciliation initiatives and community engagement
• Canadian Olympic CommitteecoreStrategic or Co-development PartnerNational Olympic committee collaborating with ChangeMakers on reputation and brand initiatives
• Canon CanadaminorGTM or Marketing PartnerTechnology partner for marketing and visual communications initiatives
• Cavendish FarmsminorGTM or Marketing PartnerAgribusiness client and partner in the food & agriculture sector
• Dairy Farmers of OntariominorGTM or Marketing PartnerAgricultural organization partner in the Canadian agribusiness sector
• DeloittecoreStrategic or Co-development PartnerProfessional services firm collaboration for integrated consulting and organizational change engagements
• DesjardinsminorGTM or Marketing PartnerFinancial services partner for reputation and brand communications
• DysonminorGTM or Marketing PartnerTechnology consumer brand partner for marketing communications
• Johnson & Johnson Innovative MedicinecoreStrategic or Co-development PartnerHealthcare and pharmaceutical partner for medical communications and healthcare professional engagement
• Government of NunavutcoreStrategic or Co-development PartnerGovernment partner for Indigenous engagement, public health messaging, and social impact initiatives in Northern Canada
• RBCminorGTM or Marketing PartnerFinancial services partner for brand communications and reputation management

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Edelman Canada: Global PR and reputation firm with a sizable Canadian practice. Competes for the same enterprise reputation, crisis communications, and public affairs engagements that ChangeMakers targets.
• Weber Shandwick Canada: Global communications network with Canadian operations focused on PR, public affairs, and integrated marketing communications. Overlaps with ChangeMakers' PR and change management work.
• Hill & Knowlton Canada: Global communications consultancy with deep Canadian practice in public affairs, crisis, and corporate reputation. Direct competitor in the integrated PR and policy advisory space.
• FleishmanHillard Canada: International PR and integrated communications agency with Canadian presence. Competes directly for healthcare communications, crisis, and public affairs assignments.

Direct peers

• Cossette Communications: Canadian-headquartered marketing and communications agency offering integrated advertising, PR, and brand strategy across North America. Direct competitor for enterprise Canadian marketing and reputation mandates.
• DDB Canada: Canadian creative advertising agency with full-service marketing and brand strategy capabilities. Overlaps with ChangeMakers' marketing & advertising service line for North American brands.
• Veritas Communications: Toronto-based integrated communications and PR agency serving Canadian and North American clients. Comparable mid-sized peer for consumer, healthcare, and corporate communications work.
• Citizen Relations: North American PR and influence agency with Canadian operations, focused on earned media, corporate communications, and reputation. Comparable in scale and service mix.
• Juniper Park\TBWA: Canadian advertising agency offering brand strategy, creative, and media services. Comparable Toronto-headquartered competitor for integrated marketing mandates.
• NATIONAL Public Relations (Canada): Canadian-owned public relations and communications firm with offices across Canada. Closely comparable peer in size, geography, and service mix — including public affairs and crisis work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zyncagency
• Facebookfacebook.com/zyncagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zync