Forklifts Group

What Forklifts Group does

Forklifts Group is a privately held material handling equipment dealership founded in 1993 and headquartered in Orient, Ohio. The company sells, services, and supports forklifts and related industrial material handling equipment for customers in its regional market. With a headcount in the 11–50 range, the business operates as a small-to-mid-sized capital equipment reseller whose revenue mechanics are typical of the dealership model: a mix of new/used equipment sales, parts, and recurring maintenance/service contracts tied to installed fleets.

The company's underlying technology is that of a conventional dealership rather than a proprietary platform: it depends on OEM-supplied equipment lines, parts inventory, and service operations. No proprietary technology stack, software products, integrations, AI capabilities, or patents are disclosed in the available data, and the firm's own website returned only a generic verification/loader page with no product detail.

In February 2025, Forklifts Group executed an inorganic expansion move by acquiring Cromer Material Handling for an undisclosed amount, consistent with a strategy of consolidating regional material handling competitors to broaden geographic coverage and/or product/service lines. Beyond this acquisition, there is no disclosed evidence of additional funding rounds, partnerships, leadership changes, product launches, geographic expansions into new states, or other strategic actions, leaving the company's broader growth trajectory and operating footprint largely undetermined from public sources.

Name

Forklifts Group

Website

https://forkliftsgroup.com

Company type

Private

Founded year

1993

Headcount range

11–50 employees

Short description

Forklifts Group is a privately held regional material handling dealership founded in 1993 in Orient, Ohio, selling and servicing forklifts and related industrial equipment to local commercial and industrial customers.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Dealership

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Material handling equipment
• Forklift sales
• Warehouse equipment
• Forklift service parts
• Industrial equipment dealership

Headquarters

HQ city

Orient

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Core offering

Forklifts Group is a material handling dealership that sells forklifts and related industrial equipment to business customers. The firm supports its equipment sales with the typical dealership offerings of parts, service, and rentals, and it has expanded its footprint by acquiring Cromer Material Handling in February 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Forklifts and material handling equipment Sale of forklifts and related material handling equipment to business customers such as warehouses, distribution centers, and industrial facilities.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Equipment Depot: Largest independent material handling dealership in the US, selling forklifts, aerial lifts, and material handling equipment with service and parts support — directly comparable as a multi-brand forklift dealer serving industrial customers.
• Papé Material Handling: Pacific Northwest-based material handling dealership representing major forklift OEMs (Toyota, Hyster/Yale, Komatsu) — directly comparable independent dealer with full sales, service, and parts operations.
• LiftOne: A Hyster-Yale authorized material handling dealership serving the southeastern US with new and used forklifts, parts, and service — directly comparable as a regional forklift dealer.
• MH Equipment: Regional material handling equipment dealer offering forklifts, aerial work platforms, and parts/service across multiple US locations — directly comparable as a multi-line forklift dealership with aftermarket services.

Broad incumbents

• United Rentals: Largest equipment rental company in the world with a substantial forklift and material handling rental fleet — comparable broad incumbent that competes with dealerships on short-term forklift demand.
• Toyota Material Handling Systems: World's largest forklift OEM operating a captive dealer network across the US — comparable as the dominant supplier whose products Forklifts Group most likely distributes alongside competitors.
• Crown Equipment Corporation: Major US-based forklift and material handling equipment manufacturer with a company-owned direct dealer network in select markets — comparable broad incumbent whose products flow through independent dealerships like Forklifts Group.
• Linde Material Handling (KION Group): Global forklift and intralogistics manufacturer within KION Group, selling through regional independent dealers — comparable as a major OEM whose brand and equipment compete in Forklifts Group's addressable market.
• Hyster-Yale Materials Handling: Public global manufacturer of Hyster and Yale forklifts and warehouse equipment, selling through an authorized independent dealer network — comparable broad incumbent as a primary brand Forklifts Group likely represents or competes against.

Emerging players

• Komatsu Forklift (Komatsu America): Material handling equipment division of Komatsu offering forklifts through a North American dealer network — comparable emerging forklift brand operating in the same channel as Forklifts Group.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bb_forklift
• Facebookfacebook.com/bbforklift

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forklifts Group