Educaplay
Educaplay is a Spain-based SaaS EdTech platform enabling teachers, schools, and corporate trainers to create AI-generated gamified learning activities across 19 game types, with native LMS integrations to Google Classroom, Microsoft Teams, Moodle, Canvas, and Blackboard.
- Company typePrivate
- Founded2010
- HeadquartersLogroño, Spain
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Educaplay does
Educaplay is a Spain-based SaaS EdTech platform, founded in 2010 and developed by parent company ADR Formación in Logroño, that enables teachers, educational institutions, and corporate trainers to transform textual content into 19 types of interactive, gamified learning activities. The platform's core product is built around Ray, an AI assistant that generates complete games — including crosswords, quizzes, word searches, matching games, dictations, video quizzes, and riddles — from a topic, a text prompt, or an uploaded PDF in under a minute, with text-to-speech support across more than 100 languages. Supporting features include Multiplayer Sessions for live classroom contests, Challenges with Game Pin codes for competitive ranking, Lists for organizing game collections, a Guests system that allows students to play without creating accounts, and analytics dashboards with tier-based report retention from one month to five years. The platform is FERPA and COPPA compliant and holds official Google for Education Partner status.
Educaplay distributes through a product-led growth model centered on a self-serve web platform, with deep native integrations into Google Classroom, Microsoft Teams for Education, Moodle, Canvas, and Blackboard via LTI 1.1/1.3 and SCORM 1.2/2004 standards, plus an official WordPress plugin. The go-to-market blends PLG for individual teachers with a four-tier subscription model — Basic (free, ad-supported, 5 AI uses), Advanced (ad-free, unlimited AI, 5GB video), Academic (unlimited integrations, 25GB video, 1-year reports), and Commercial (corporate branding, unlimited video, 5-year reports) — with Team plans for institutions. Customer segments include K–12 and higher-education teachers (primary), language teachers and learners (primary), educational institutions and schools, corporate training, and independent tutors. The platform has accumulated over 10 million user-created games, supports an interface in 27 languages, and operates with a stated headcount of 1–10 employees, suggesting a capital-efficient, bootstrapped operating model.
Educaplay firmographics
Firmographics- Name
- Educaplay
- Legal name
- Educaplay
- Website
- https://educaplay.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Educaplay is a Spain-based SaaS EdTech platform enabling teachers, schools, and corporate trainers to create AI-generated gamified learning activities across 19 game types, with native LMS integrations to Google Classroom, Microsoft Teams, Moodle, Canvas, and Blackboard.
- Ownership category
- akta.pro rank
Educaplay industry classification
Industry- Product category
- Educational Technology Software
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)
- akta.pro secondary industries
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Group Work, Breakout & Collaborative Document/Workspace Tools (EDAFAGAE)
Keywords
Where Educaplay is headquartered
LocationHeadquarters
- HQ city
- Logroño
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Educaplay business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Four-tier subscription model: Basic (free with ads and limited features), Advanced (ad-free with unlimited AI and 5GB video), Academic (unlimited integrations, 25GB video, detailed reports), and Commercial (corporate branding, unlimited video, 5-year reports). Team plans available for institutions.
- Freemium with Advertising: Basic plan is free with advertising displayed. Revenue generated from ads shown to Basic plan users and their players.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features and limitations |
| Subscription | Annual | Ad-free experience with unlimited AI and enhanced features |
| Subscription | Annual | For educational institutions with unlimited integrations |
| Subscription | Annual | For commercial use with corporate branding |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Educaplay product offering
Product offeringCore offering
Educaplay is a cloud-based EdTech SaaS platform that enables teachers, schools, and corporate trainers to create interactive educational games from text, topics, or uploaded documents. It offers 19 game templates (crosswords, word searches, quizzes, matching pairs, dictation, dialogues, etc.) and an AI assistant called Ray that generates a complete game in under 60 seconds. The platform supports Google Classroom, Microsoft Teams, Moodle, Canvas and Blackboard integrations with automatic gradebook sync.
Product overview
Educaplay is a platform for creating educational games from existing content, featuring 19 distinct game types (Alphabet, Crossword Puzzle, Dialogue, Dictation, Fill in the Blanks, Froggy Jumps, Line Up, Matching, Matching Pairs, Memory, Quiz, Riddle, Slideshow, Unscramble Letters, Unscramble Words, Word Search Puzzle, Yes or No, Map Quiz, and Video Quiz). The core product is powered by Ray, an AI assistant that generates complete games from text prompts or uploaded documents in under a minute. Supporting features include Multiplayer Sessions for live classroom contests, Challenges with Game Pins for competitive ranking, Lists for organizing game collections, Guests for managing players without accounts, Reports for analytics, and a Customize Games dashboard for bulk settings. The platform integrates natively with Google Classroom, Microsoft Teams, Moodle, Canvas, and Blackboard via LTI/SCORM standards, and offers a WordPress plugin. Pricing tiers range from free Basic (with AI usage caps and ads) through Advanced, Academic, and Commercial plans with increasing features including unlimited integrations, corporate branding, and extended report history. Team Plans bundle multiple licenses at discounted rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Educaplay Platform Free-to-use cloud SaaS platform that allows teachers, schools, and corporate trainers to transform content into interactive educational games (crosswords, quizzes, word searches, matching, dictation, dialogues, etc.). Players can join via link, QR code, or embedded iframe without creating accounts. Integrates with major LMS platforms and includes analytics and grading.
- Ray AI Assistant Proprietary generative-AI assistant embedded in the Educaplay editor that produces complete educational games from a topic, text prompt, PDF, Word document, or existing game content in under a minute. Supports all game types except Map Quiz and Video Quiz, and includes automatic text-to-speech audio generation in 100+ languages.
Quantifiable outcome
- Games can be generated in under 60 seconds using AI
- +2 more outcomes
Companies that use Educaplay
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Educaplay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature8 records
Educaplay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- WordPresscoreFree Embed Activities for Educaplay plugin available in official WordPress repository. Enables embedding games by pasting links into WordPress blocks, no HTML coding required. Launched at WordCamp Logroño.
- Google for EducationcoreOfficial Google for Education Partner. Native integration with Google Classroom enables automatic gradebook synchronization. Available in Google Workspace Marketplace with dedicated Educaplay add-on for Google Workspace for Education Plus.
- Microsoft TeamscoreNative integration with Microsoft Teams Classes (education version). Grades automatically sync to Teams gradebook. Requires Microsoft 365 A1/A3/A5 license for the organization.
- MoodlecoreLTI 1.3 integration at site level (recommended for institutions) or LTI 1.1 at course level. Supports automatic gradebook sync. SCORM packages also available.
- CanvascoreLTI 1.3 and LTI 1.1 integration support. Automatic gradebook synchronization. SCORM package upload option available for Canvas SaaS and Canvas Free for Teachers.
- ADR FormacióncoreParent company and solution provider behind Educaplay. Spanish educational technology company specializing in online learning solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Educaplay competitors and assessment
Company assessmentDirect peers
- Wordwall: Wordwall offers a very similar customizable activity-generator platform for teachers (quizzes, matching, crosswords, word searches) with freemium and paid tiers. It is the closest like-for-like competitor to Educaplay's creator-led, multi-game-type approach.
- Kahoot!: Kahoot! is the category leader in game-based learning for classrooms and corporate training, with live multiplayer sessions and strong LMS integrations. It competes head-on with Educaplay's Multiplayer/Challenges features while operating at vastly larger scale.
- Quizizz: Quizizz is a teacher-led platform for creating and assigning gamified quizzes and interactive lessons, with AI-assisted question generation. It directly overlaps Educaplay's Quiz activity, AI authoring (Ray), and LMS sync.
- Blooket: Blooket lets teachers turn content into competitive, game-show-style review activities with multiple game modes. Its live multiplayer and game-mode variety parallel Educaplay's Challenges, Game Pin, and 19 game types.
- Gimkit: Gimkit is a student-run quiz platform where learners earn in-game currency, with live multiplayer modes and teacher authoring. It competes with Educaplay on gamified classroom assessment and live session mechanics.
Broad incumbents
- Quizlet: Quizlet is a large, established study-tools platform offering flashcards, practice tests, and teacher-created content. It overlaps with Educaplay's practice-and-drill use cases but at much broader consumer scale.
- IXL Learning: IXL provides comprehensive K-12 adaptive practice in math, English, science, and social studies across web and mobile. It is a broader incumbent in skill-building practice where Educaplay competes in the gamified activity niche.
- Canva Education: Canva for Education bundles templates, multimedia, and classroom activities with LMS sharing. It overlaps with Educaplay on accessible multimedia content creation for teachers and competes for the same teacher mindshare.
Emerging players
- Nearpod: Nearpod offers interactive lessons with embedded activities, assessments, and LMS integration for K-12. It overlaps with Educaplay on classroom engagement activities and Google Classroom/MS Teams workflows but is more lesson-centric.
- Pear Deck: Pear Deck turns presentations into interactive formative assessments with LMS grade sync, particularly inside Google Slides and Teams. It is comparable on the interactive-assessment and gradebook-sync dimensions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Educaplay social profiles
Digital presenceEducaplay compliance and trust
Trust signalCompliance3 records
Educaplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Educaplay leadership team
Management profileNumber of profiles
Educaplay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Educaplay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Educaplay
What does Educaplay do?
Educaplay is a cloud-based EdTech SaaS platform that enables teachers, schools, and corporate trainers to create interactive educational games from text, topics, or uploaded documents. It offers 19 game templates (crosswords, word searches, quizzes, matching pairs, dictation, dialogues, etc.) and an AI assistant called Ray that generates a complete game in under 60 seconds. The platform supports Google Classroom, Microsoft Teams, Moodle, Canvas and Blackboard integrations with automatic gradebook sync.
Is Educaplay a public or private company?
Educaplay is a private company. It is classified as corporate owned and is currently operating.
When was Educaplay founded?
Educaplay was founded in 2010. It employs 1 to 10 people.
Where is Educaplay based?
Educaplay is headquartered in Logroño, Spain, in the Europe region.
How does Educaplay make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are freemium with Advertising.
Who are Educaplay's main competitors?
Direct peers on record are Wordwall, Kahoot!, Quizizz, Blooket and Gimkit. Broad incumbents are Quizlet, IXL Learning and Canva Education. Emerging players are Nearpod and Pear Deck.
Does Educaplay have an API?
Yes. Educaplay offers a Reports API for querying players' scores programmatically and a Guests API for managing guests. These APIs are available on Academic and Commercial plans (individual and Team). The APIs only return plays from games served by Educaplay (iframe, plugin, or link); plays from self-hosted HTML copies are not synced. Developer documentation is at api.educaplay.com/docs.
What industry is Educaplay in?
Educaplay's product category is Educational Technology Software. Its primary akta.pro industry code is EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice), with a secondary code of EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 611710 and its SIC code is 8200.