GUEUDET
Gueudet (operating as Gueudet 1880) is France's second-largest multi-brand automotive distribution group, operating 151 concessions across four French regions and serving both individual consumers and business fleet customers.
- Company typePrivate
- Founded1880
- HeadquartersAmiens, France
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What GUEUDET does
Gueudet Frères, operating commercially as Gueudet 1880, is a privately held French automotive distribution group and France's second-largest multi-brand dealer network. Founded in 1880 and headquartered at 19 rue des Otages, Amiens, the group operates 151 concessions across four regions (Hauts-de-France, Normandie, Ile-de-France, and Auvergne-Rhône-Alpes), selling new and used vehicles from 14 automotive brands including Renault, Dacia, Peugeot, Toyota, BMW, Volkswagen, Audi, Citroën, Kia, Nissan, Mini, Alpine, DS, and Lexus. Its inventory of 4,745+ used vehicles and 488 demonstration units is supported by a proprietary 103-point vehicle inspection process, an online inventory platform, and integrated appointment booking.
The company's business model combines unit-priced vehicle sales (€4,990–€54,900 range), subscription-based consumer financing (credit and LOA from €149–€800+/month), recurring B2B fleet financing via LLD (Location Longue Durée), and professional services revenue from maintenance, repair, bodywork, and technical inspection across the concession network. It serves two primary customer segments: individual consumers purchasing new or used vehicles, and business fleet customers through a dedicated Gueudet Pro division offering fleet composition, financing, and fiscal optimization across 146+ concessions. Ancillary revenue streams include vehicle trade-in/buyback, after-sales partnerships with Point S (tires), Roole (vehicle protection), and Waxoyl (body protection), and wholly-owned subsidiaries Gueudet-Agricole.fr (agricultural vehicles) and Ets Jacqueline (leisure vehicles). The legal representative is Cyril Gueudet, consistent with continued family ownership. The company is privately held with €7,033,700 in share capital and no disclosed external institutional investors.
GUEUDET firmographics
Firmographics- Name
- GUEUDET
- Legal name
- Gueudet Frères
- Website
- https://gueudet.fr
- Company type
- Private
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Gueudet (operating as Gueudet 1880) is France's second-largest multi-brand automotive distribution group, operating 151 concessions across four French regions and serving both individual consumers and business fleet customers.
- Ownership category
- akta.pro rank
GUEUDET industry classification
Industry- Product category
- Automotive Retail and Services
- NAICS
- Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
Keywords
Where GUEUDET is headquartered
LocationHeadquarters
- HQ city
- Amiens
- HQ country
- France
- HQ region
- Europe
Offices23 records
Markets served
GUEUDET business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Used Vehicle Sales: Sale of multi-brand used vehicles through dealership network with financing options including credit and LOA (Location avec Option d'Achat).
- New Vehicle Sales: Sale of new vehicles from 14 supported brands including test drives and ordering through concessions.
- Maintenance and Repair Services: After-sales services including mechanical maintenance, electrical vehicle servicing, air conditioning, tires, diagnostics, safety inspections, windscreen repair, bodywork, brakes, and technical inspection (contrôle technique) for all supported brands.
- Fleet Financing (LLD): Long-term rental (Location Longue Durée) with fixed monthly payments, included maintenance, and fleet renewal.
- Professional Credit: Immediate ownership with fiscal amortization and asset integration for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used vehicles from €4,990 to €54,900 depending on model, year, and mileage |
| Subscription | Monthly | Monthly financing from €149 to €800+ based on vehicle and loan terms |
| Subscription | Monthly | Fleet LLD with integrated maintenance from fixed monthly rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
GUEUDET product offering
Product offeringCore offering
Gueudet 1880 operates a multi-brand automotive distribution platform, selling new and used vehicles from 14 brands (Renault, Dacia, Peugeot, Toyota, BMW, Volkswagen, Audi, Citroën, Kia, Nissan, Mini, Alpine, DS, Lexus) through a network of 151 concessions across France. The company also delivers after-sales services including mechanical maintenance, bodywork, technical inspection, and tire services, alongside vehicle financing (credit, LOA) and dedicated professional fleet management solutions through its Gueudet Pro division.
Product overview
Gueudet 1880 operates as a multi-brand automobile distribution group offering a comprehensive automotive retail ecosystem. The core offerings include new and used vehicle sales across 14+ international brands (Renault, Dacia, Peugeot, Toyota, BMW, Volkswagen, Audi, Citroën, Kia, Nissan, Mini, Alpine, DS, Lexus), combined with maintenance and repair services delivered through 151 concessions. The company also provides ancillary services including vehicle financing (credit, LOA), trade-in evaluation, and professional fleet management solutions for business customers. The business model centers on a network of physical dealerships supplemented by online appointment booking and financing tools.
Differentiator
Problem solved
Functional benefit
Brands
- Gueudet Pro: Professional fleet management services for business customers including financing, maintenance, and fiscal optimization.
Products and services
- Vente de véhicules neufs (New Vehicle Sales) Sale of new vehicles from 14 automotive brands including Renault, Dacia, Peugeot, Toyota, BMW, Volkswagen, Audi, Citroën, Kia, Nissan, Mini, Alpine, DS, and Lexus, with test drives and ordering available through the dealership network.
- Véhicules d'occasion (Used Vehicle Sales) Sale of used and pre-owned vehicles from 14 brands with a 103-point inspection guarantee, comprising over 4,745 used vehicles and 488 demonstration vehicles in stock, priced from €4,990 to €54,900.
- Entretien et réparation automobile (Vehicle Maintenance and Repair) Multi-brand vehicle maintenance and repair services across 151 concessions, including revision, electrical revision, air conditioning, tires, diagnostics, safety checks, windscreen repair, bodywork, brakes, shock absorbers, and technical inspection (contrôle technique).
- Financement automobile (Vehicle Financing)
Quantifiable outcome
- 103-point vehicle inspection ensures quality assurance for every used vehicle
- +1 more outcomes
Companies that use GUEUDET
Customer profileSegments3 records
Ideal customer profiles2 records
GUEUDET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GUEUDET partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, important and minor.
- RenaultcorePrimary brand partnership with Renault as a major multi-brand dealership. Extensive Renault inventory including Clio, Captur, Arkana, Austral, and commercial vehicles. Renault is the most represented brand in the inventory.
- DaciacoreAuthorized Dacia dealer offering Sandero, Duster, Jogger, Spring, and Bigster models.
- BMW (via BMW Saint-Merri)coreBMW dealership operations under BMW Saint-Merri brand offering BMW Premium Selection vehicles with 24-month warranty.
- PeugeotcoreAuthorized Peugeot dealer offering 2008, 208, 3008, 308, 5008, and commercial vehicles.
- ToyotacoreAuthorized Toyota dealer offering Yaris, Yaris Cross, C-HR, RAV4, Corolla, and Proace commercial vehicles.
- NissanimportantAuthorized Nissan dealer offering Qashqai, Juke, Leaf, Micra, and commercial vehicles.
- VolkswagenimportantAuthorized Volkswagen dealer offering Golf, Polo, ID.3, ID.4, ID.5, and commercial vehicles.
- AudiimportantAuthorized Audi dealer offering A1, A3, A4, A5, Q2, Q3, and E-tron models.
- CitroënimportantAuthorized Citroën dealer offering C3, C3 Aircross, C4, C5 Aircross, and Berlingo models.
- KiaimportantAuthorized Kia dealer offering Sportage, Ceed, Niro, Stonic, and EV6 models.
- MiniimportantMini dealership (mini-saintmerri.fr) offering Cooper, Countryman, and Mini 3/5 door models.
- AlpineimportantAuthorized Alpine dealer with dedicated Alpine spaces and electric vehicle servicing capabilities.
- DSimportantAuthorized DS dealer offering DS 3, DS 4, DS 7, and DS 9 models.
- LexusimportantAuthorized Lexus dealer offering NX and RX models.
- Point SminorAfter-sales partnership with Point S for tire and maintenance services. Point S Abbeville center opened as part of this partnership.
- RooleminorPartnership with Roole for vehicle protection services including puncture assistance, franchise buyback, and windscreen protection.
- WaxoylminorPartnership with Waxoyl for vehicle body protection treatments.
- ZoomcarminorMarketing partnership for vehicle rental/leisure vehicle services.
Scale indicators8 records
Recent moves1 record
Expansion highlights6 records
GUEUDET competitors and assessment
Company assessmentDirect peers
- Bertrand Group: French family-owned automotive distribution group with multi-brand dealerships and B2B fleet services. Closely comparable business model, ownership structure, and geographic concentration in France.
- Emil Frey Group: Switzerland-based but operates the largest multi-brand automotive retail and distribution network across Europe. Highly comparable to Gueudet in multi-brand authorized dealer model, broad OEM portfolio, and integrated after-sales.
- Bodemer Auto: French multi-brand automotive dealer group with strong presence in Brittany and western France. Comparable multi-brand authorized retailer model and after-sales service orientation.
- Renault Retail Group: OEM-owned dealer network for Renault and Dacia in France. Direct competitor for Renault/Dacia volume, the brand mix most represented in Gueudet's inventory.
- Mary Automobiles: Major French multi-brand automotive retailer with a network of concessions across western and central France. Closely comparable in multi-brand authorized dealer model and regional French focus.
Broad incumbents
- D'Ieteren Group: Belgian family-controlled group operating multi-brand automotive distribution (D'Ieteren Automotive) and services (Belron). Comparable in scale, multi-brand dealership model, and family ownership profile.
- Inchcape plc: London-listed global multi-brand automotive distributor with significant presence across Europe, Africa, and Asia. Comparable multi-brand distribution and after-sales model at larger scale.
- Porsche Holding Salzburg: Volkswagen Group's wholesale and retail distribution arm, the largest automotive distributor in Europe. Comparable multi-brand dealer network and OEM distribution scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GUEUDET financial estimates
Financial estimateRevenue estimate
Valuation estimate
GUEUDET leadership team
Management profileNumber of profiles
Profiles2 records
GUEUDET subsidiaries and ownership
Company hierarchySubsidiaries2 records
GUEUDET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GUEUDET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GUEUDET
What does GUEUDET do?
Gueudet 1880 operates a multi-brand automotive distribution platform, selling new and used vehicles from 14 brands (Renault, Dacia, Peugeot, Toyota, BMW, Volkswagen, Audi, Citroën, Kia, Nissan, Mini, Alpine, DS, Lexus) through a network of 151 concessions across France. The company also delivers after-sales services including mechanical maintenance, bodywork, technical inspection, and tire services, alongside vehicle financing (credit, LOA) and dedicated professional fleet management solutions through its Gueudet Pro division.
Is GUEUDET a public or private company?
GUEUDET is a private company. It is classified as family owned and is currently operating.
When was GUEUDET founded?
GUEUDET was founded in 1880. It employs 501 to 1,000 people.
Where is GUEUDET based?
GUEUDET is headquartered in Amiens, France, in the Europe region.
How does GUEUDET make money?
Five revenue lines are on record. Used Vehicle Sales are the primary driver. The others are new Vehicle Sales, maintenance and Repair Services, fleet Financing (LLD) and professional Credit.
Who are GUEUDET's main competitors?
Direct peers on record are Bertrand Group, Emil Frey Group, Bodemer Auto, Renault Retail Group and Mary Automobiles. Broad incumbents are D'Ieteren Group, Inchcape plc and Porsche Holding Salzburg.
Does GUEUDET have an API?
No public API is recorded for GUEUDET.
What industry is GUEUDET in?
GUEUDET's product category is Automotive Retail and Services. Its primary akta.pro industry code is TLAKAOAA, Automotive Aftermarket Parts Distribution (Light-Duty). Its NAICS code is 44112 and its SIC code is 5500.