Thomasson Marketing Group
Thomasson Marketing Group is a family-owned manufacturer's representative firm founded in 2003 that provides outsourced sales and marketing representation for low-voltage electronics, security, AV, and access-control manufacturers across 13 Pacific Western US states, serving systems integrators and distributors via regional field sales and a Demo & Training Facility.
- Company typePrivate
- Founded2003
- HeadquartersOntario, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Thomasson Marketing Group does
Thomasson Marketing Group, Inc. (TMG) is a privately held, family-owned manufacturer's representative firm founded in 2003 and headquartered in Ontario, California. The company provides outsourced sales and marketing services to manufacturers of low-voltage electronics, electronic security, fire/life-safety, commercial AV, power/datacom, and access-control products. TMG carries roughly 20 manufacturer lines — including Hanwha Vision, Altronix, dormakaba, TRENDnet, Code Blue, AWID, Raytec, and Touchless Biometric Systems — and connects those principals with systems integrators and security distributors across the Pacific Western United States (CA, HI, NV, AZ, OR, WA, AK, UT, CO, WY, MT, ID, NM). The firm is run by Principals Jordan R. Thomasson and Mandy Thomasson, with a Vice President of Sales, a Director of HR/Controller, six Regional Sales Directors/Managers covering defined sub-regions, two inside-sales coordinators, and additional inside-sales and marketing staff, totaling approximately 11–50 employees.
TMG's operating model centers on three assets: dedicated regional field-sales coverage segmented into Pacific-HI, Pacific Northwest, Pacific Mountain States, Pacific Southwest, Northern California & Northern Nevada, and Southern California; a state-of-the-art Demo & Training Facility in Chino, California used for product demonstrations and manufacturer/distributor training; and a recurring webinar and online-resources program with manufacturing partners. Technology is not proprietary; TMG's "product" is its channel infrastructure — the relationships, geographic exclusivity, training assets, and inside-sales coordination that route orders from principals into the installer/distributor channel. The firm is an active member of industry associations including ASIS International, ESA, and the California Alarm Association.
TMG generates revenue via manufacturer-representative commissions earned on sales booked through its channel in its contracted territory (stream classified as professional services). Pricing and margins are set by the principals TMG represents rather than by TMG itself, and no public pricing, revenue, or contract data is disclosed. The firm's customer base is bifurcated by direction: downstream customers are systems integrators and low-voltage distributors (including references such as CDVI Americas, Simplex Grinnell, TRI-ED, Raytec Systems, IDEAL Industries, Samsung IP Institute, Designed Security, Arlenco Distribution, Security Specifiers, and IE Alarm Systems), while upstream principals are the manufacturers TMG represents. Geographic reach claims span 13 states under a single "Pacific Western States" umbrella. The company has remained privately held since incorporation, with no disclosed external funding, parent company, or M&A activity.
Thomasson Marketing Group firmographics
Firmographics- Name
- Thomasson Marketing Group
- Legal name
- Thomasson Marketing Group, Inc.
- Website
- https://tmgrepgroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thomasson Marketing Group is a family-owned manufacturer's representative firm founded in 2003 that provides outsourced sales and marketing representation for low-voltage electronics, security, AV, and access-control manufacturers across 13 Pacific Western US states, serving systems integrators and distributors via regional field sales and a Demo & Training Facility.
- Ownership category
- akta.pro rank
Where Thomasson Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Ontario
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Thomasson Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Manufacturer Representative Commissions: Thomasson Marketing Group generates revenue as a manufacturer's representative firm, earning commissions from manufacturers they represent in the Pacific Western States. They provide sales and marketing services to the low-voltage electronics industry, connecting manufacturers with systems integrators and distributors.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Thomasson Marketing Group product offering
Product offeringCore offering
Thomasson Marketing Group is a manufacturer's representative firm that provides sales and marketing services to manufacturers in the low-voltage electronics industry. The company represents multiple manufacturer brands across five product categories—Power/Communications/Datacomm, CCTV & IP Solutions, Access Control, Commercial AV, and Security/Fire/Controls/Hardware—across the Pacific Western States, connecting manufacturers with systems integrators and distributors through regional field sales teams and a state-of-the-art Demo & Training Facility.
Product overview
Thomasson Marketing Group (TMG) is a manufacturer representative firm serving the systems integration market since 2003, not a product manufacturer. The company provides sales and marketing representation services to low-voltage electronics manufacturers, specializing in electronic security, access control, CCTV/IP video surveillance, commercial audio/visual, power/communications infrastructure, and fire/life safety systems. TMG represents multiple manufacturer brands across five product categories: Power/Communications/Datacomm, CCTV & IP Solutions, Access Control, Commercial AV, and Security/Fire/Controls/Hardware. The company operates a Demo & Training Facility in Ontario, CA, and maintains regional sales teams across Pacific Western States to provide product representation, training, and support to distributors and integrators.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturer Sales Representation
- Demo and Training Facility
- Manufacturer Webinar Hosting
- Inside Sales Support
Companies that use Thomasson Marketing Group
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Thomasson Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thomasson Marketing Group partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- Touchless Biometric Systems (TBS)coreEmpowered by Swiss precision engineering, TBS provides comprehensive biometric modalities (fingerprint, face, iris) seamlessly compatible with existing access control systems. BIOMANAGER ENTERPRISE software for centralized management.
- Altronix CorporationcoreLeading global provider of power and transmission technologies for security systems. TMG represents Altronix products including eBridge, Netway, HubWay, WayPoint, Maximal, ReServ, StrikeIt and Vertiline brands across multiple regions.
- Hanwha Vision AmericacoreLeading manufacturer in the security industry with over 40 years of consistent growth. Part of Hanwha Group (Fortune Global 500). TMG represents Hanwha Vision in Pacific-HI and Southern California regions.
- Touchless Biometric Systems (TBS)coreSwiss precision engineering biometric solutions including fingerprint, face, and iris technologies for access control. Partnership announced February 2024.
- dormakabacoreSolutions integrate electronic and cloud-based access control, automated entrances, locking systems, and credentials. TMG represents KEYSCAN access control and RCI door hardware brands.
- TRENDnetcoreGlobal provider of award winning networking solutions for SMB and home users since 1990. TMG represents TRENDnet across all regions including networking, switching, and IP camera products.
- Code BluecoreIndustry leader in interactive voice security systems since 1989. Provides high visibility security communication solutions for campuses, parking, and public spaces.
- AWIDcoreApplied Wireless IDentifications Group - recognized name in access control technology providing cards, tags, and readers for building, gate access, and vehicle identification.
- INOVONICScoreFounded 1986, pioneer in 900 MHz wireless technology. Provides flexible wireless solutions for senior living and commercial security applications.
- LTN TechnologiescoreFamily-owned multimedia solution provider in Ashland, KY. Products include 4K Ultra HD interactive flat panels, wireless casting, collaboration, and video wall panels.
- SiklucoreDevelops millimeter wave wireless connectivity radios. Created first mass-produced mmWave radio, most deployed mmWave connectivity solution globally.
- RayteccoreWorld leader in LED lighting for security. Provides illuminators for surveillance cameras and general area lighting to improve CCTV performance under darkness.
- RussoundcoreEstablished 1967, dedicated to high quality audio products for residential and commercial applications. Manufactures audio systems, amplifiers, speakers, and connectivity solutions.
- Power-SoniccoreBattery manufacturer since 1970 with 46 years experience. Designs, manufactures, and markets rechargeable batteries for electronic and industrial applications worldwide.
- GentexcoreFire protection products manufacturer with initiating and signaling devices. Dual cell photoelectric technology used in schools, hotels, hospitals globally.
- Google/Nest ProcoreSmart home products including thermostats, cameras, doorbells, alarm systems, smoke and CO alarms for home and business.
- Nice-2GIGcoreGlobal leader in smart living solutions for gate automation, garage doors, solar shading, parking, wireless alarm systems, and home security.
- LH DottiecoreSupplier of fastening devices, anchors, electrical fittings, petroleum products, tools and specialty items for electrical, plumbing, HVAC and security professionals.
- PAIGE DATACOMcoreCable manufacturer established 1958, providing GameChanger Cable, OSDP Access Control, and Custom Asset Protection solutions.
- Orion Entrance ControlscoreAward-winning American manufacturer of optical access control solutions, tail-gate monitoring, and door management solutions for buildings and facilities.
- LUMINYScoreLeading provider of end-to-end video security, off-grid solar technology for remote monitoring, VSaaS and VMS solutions, and smart building solutions using biometrics.
- Data Display SystemscoreLobbyTECH compliance technology provider for visitor management, health monitoring, and in-facility tracking and compliance.
- AlulacoreSmart security and system communications leader for professional installers. Partnership announced October 2022. TMG covers Western region. Focus on BAT-Connect and BAT-Fire LTE-M communicators and Connect+ wireless smart security.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Thomasson Marketing Group competitors and assessment
Company assessmentDirect peers
- Lanier Rep Group: Lanier Rep Group (LRG) is a manufacturer's representative firm in the security/low-voltage electronics industry, named alongside TMG as a co-partner for Alula. They operate as a direct competitor in adjacent territories with a similar commission-based rep model serving systems integrators and distributors.
- Security Solutions Incorporated: Security Solutions Inc (SSI) is a manufacturer's representative firm in the security industry, also named alongside TMG and LRG as an Alula rep partner. It competes with TMG in similar product categories with the same commission-based rep business model.
- Compass Sales Solutions: Compass Sales Solutions is an independent manufacturer's representative firm serving the electronic security and low-voltage industry with field sales coverage in similar product categories (CCTV, access control, AV, fire). It is a relevant peer given the same rep-firm business model serving similar integrator and distributor customers.
Broad incumbents
- ADI Global Distribution: ADI Global Distribution is one of the largest wholesale distributors of security, AV, and low-voltage electronics products in North America. It is a downstream channel partner/customer of TMG and competes with some functions (product distribution, training) at scale.
- Wesco International: Wesco (including the Anixter acquisition) is a major global distributor of security, communications, and electrical products. A TMG team member was previously at Wesco, and Wesco is a downstream channel that TMG's manufacturers sell into.
- Convergint Technologies: Convergint is a large systems integrator specializing in electronic security, fire alarm, AV, and life safety. TMG staff have prior Convergint experience, and Convergint represents both a key channel customer and a broad incumbent in the integration space TMG serves.
- Johnson Controls: Johnson Controls is a global leader in building systems, including security, fire, and HVAC integration. A TMG regional sales manager previously worked at Johnson Controls, and the company represents a major incumbent integrator that competes for the same end-customer projects.
- DH Pace: DH Pace is a national provider of integrated door, security, and life safety solutions. A TMG regional sales manager previously worked at DH Pace, and the firm is a relevant incumbent in the systems integration market TMG supports.
- ScanSource: ScanSource is a major value-added distributor of technology products including security, AV, and communications solutions. It operates as a downstream channel for many of the same manufacturers TMG represents and provides adjacent distribution services.
- PSA Security Network: PSA Security Network is the world's largest systems integrator cooperative, representing hundreds of security and AV integrators. It is a relevant channel and ecosystem participant in the same low-voltage electronics integration market TMG serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Thomasson Marketing Group social profiles
Digital presenceThomasson Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thomasson Marketing Group leadership team
Management profileNumber of profiles
Profiles16 records
Thomasson Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thomasson Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thomasson Marketing Group
What does Thomasson Marketing Group do?
Thomasson Marketing Group is a manufacturer's representative firm that provides sales and marketing services to manufacturers in the low-voltage electronics industry. The company represents multiple manufacturer brands across five product categories—Power/Communications/Datacomm, CCTV & IP Solutions, Access Control, Commercial AV, and Security/Fire/Controls/Hardware—across the Pacific Western States, connecting manufacturers with systems integrators and distributors through regional field sales teams and a state-of-the-art Demo & Training Facility.
Is Thomasson Marketing Group a public or private company?
Thomasson Marketing Group is a private company. It is classified as family owned and is currently operating.
When was Thomasson Marketing Group founded?
Thomasson Marketing Group was founded in 2003. It employs 11 to 50 people.
Where is Thomasson Marketing Group based?
Thomasson Marketing Group is headquartered in Ontario, United States, in the North America region.
How does Thomasson Marketing Group make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Thomasson Marketing Group's main competitors?
Direct peers on record are Lanier Rep Group, Security Solutions Incorporated and Compass Sales Solutions. Broad incumbents are ADI Global Distribution, Wesco International, Convergint Technologies, Johnson Controls, DH Pace, ScanSource and PSA Security Network.
Does Thomasson Marketing Group have an API?
No public API is recorded for Thomasson Marketing Group.