What iMoto does

iMoto is a Netherlands-based hardware supplier that designs, develops, tests, and produces connected mobility modules (the CMM family) for bikes, e-bikes, cars, and last-mile electric vehicles. Its product portfolio comprises four modular variants — CMM 1 Light, CMM 1, CMM 2 (in use since 2015, a CAN-bus reader with a 32-bit ARM Cortex-M3), and CMM 3 (multi-CAN receiver with edge computing, 90,000+ units deployed) — supported by a proprietary CAN-bus library covering approximately 1,000 vehicle and bike models, firmware Over-The-Air (FOTA) updates, and state-of-the-art cybersecurity. Hardware is produced in the EU using components from u-blox and is integrated with multi-platform connectivity (LTE-M, GPS/GNSS, CAN-bus, optional BLE).

The company operates a B2B direct enterprise sales motion targeting fleet operators, e-bike manufacturers, car dealers/importers, last-mile delivery providers, and car-sharing services, with named deployments at Kia Motors Netherlands, Tropos Motors, and MIND Mobility. Through partnerships it extends its offering beyond hardware to M2M connectivity, platforms, and front-end applications, enabling a full connected ecosystem rather than a stand-alone device sale. Pricing is not publicly disclosed; engagement is initiated via the company website's contact form. iMoto states it owns the full IP portfolio and cloud infrastructure underlying its stack, has shipped 130,000+ units in under five years, and presents itself as a global connected mobility hardware partner.

Name

iMoto

Legal name

iMoto

Website

https://imoto.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

iMoto is a Dutch hardware supplier that designs and produces connected mobility modules (CMM 1 Light, CMM 1, CMM 2, CMM 3) for bikes, e-bikes, cars, and last-mile vehicles, selling B2B to fleet operators, OEMs, and mobility service providers via direct enterprise sales.

Ownership category

akta.pro rank

Product category

Connected Mobility Hardware

NAICS

Other Communications Equipment Manufacturing (33429), Other Measuring and Controlling Device Manufacturing (334519), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Computer Communications Equipment (3576), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)

akta.pro secondary industries

Micromobility Electrical/Electronic Components Manufacturing (Wiring/Displays/Telematics/IoT) (IMACAOAI), Telematics Hardware, Sensors & Installation Services (TLABAJAL), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM), V2X On-Board Units (OBUs) & Vehicle Connectivity Modules (TLAJAHAB)

Keywords

• Connected mobility hardware
• CAN-bus telematics
• Fleet management hardware
• IoT vehicle hardware
• E-bike connectivity

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Connected Hardware Sales: iMoto generates revenue primarily through the sale of proprietary connected mobility hardware units. The company offers a complete portfolio of hardware variants (CMM 1 Light, CMM 1, CMM 2, CMM 3) each designed for specific asset types including bikes, e-bikes, cars, and last-mile vehicles. Hardware sales are complemented by software, firmware, and configurations developed in-house.
2. Connected Ecosystem Solutions: Revenue generated from providing complete connected ecosystem solutions including M2M connectivity, platforms, and front-end applications through partnerships, complementing the core hardware offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

iMoto designs, manufactures, and sells a proprietary family of connected-mobility hardware modules — the CMM 1 Light, CMM 1, CMM 2, and CMM 3 — that connect mobility assets (bikes, e-bikes, cars, and last-mile vehicles) to customer platforms via LTE-M, GPS/GNSS, and CAN-bus interfaces. All hardware is built in the European Union with u-blox components, ships with FOTA updates and embedded cybersecurity as standard, and is configured per customer to enable fleet management, telematics, e-bike connectivity, last-mile delivery tracking, and keyless car-sharing applications.

Product overview

iMoto offers a unified connected hardware ecosystem for mobility assets, consisting of four modular CMM (Connected Mobility Module) products: CMM 1 Light (entry model for bikes and e-bikes), CMM 1 (for e-bikes, last-mile vehicles, and cars), CMM 2 (first-generation CAN-bus reader since 2015), and CMM 3 (enhanced version with edge computing and over 90,000 units deployed). The portfolio also includes an iMoto CAN-bus library covering approximately 1,000 vehicle and bike models, firmware Over-The-Air (FOTA) updates, cybersecurity measures, and M2M connectivity. Hardware is developed, tested, and produced in the European Union using world-class components.

Differentiator

Problem solved

Functional benefit

Products and services

• CMM 1 Light Entry-level connected hardware module designed for bikes, e-bikes, and stationary assets, featuring LTE-M connectivity, GPS/GNSS positioning, optional BLE, track & trace, on-board antennas, backup battery, Over-the-Air updates, and customizable configurations.
• CMM 1 Connected hardware module designed for e-bikes, last-mile vehicles, and cars, featuring CAN-bus connection, internal and external power supply options, and programmable I/Os.
• CMM 2 First-generation real-time vehicle data reader for low and high-speed CAN-busses, in use since 2015, featuring 32-bit ARM Cortex-M3 processor, GPRS modem, 2 CAN receivers, RTC, and external antennas.
• CMM 3 Enhanced version of CMM 2 with 3 CAN receivers, 4 GPIOs, 3-axis accelerometer, and edge computing capabilities. More than 90,000 units deployed, meeting latest vehicle architecture requirements.

Quantifiable outcome

• Over 130,000 connected assets deployed in less than 5 years
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Kia Motors NetherlandscoreOEM/ Whitelabel/ Licensing PartnerKia Motors Netherlands uses iMoto hardware for B2B fleet management applications and B2C connected vehicle applications. The partnership demonstrates iMoto's capability to serve major automotive manufacturers with custom connected solutions.
• Tropos MotorscoreOEM/ Whitelabel/ Licensing PartnerTropos Motors uses iMoto hardware for their Fleet Management system, including telematics and real-time vehicle health monitoring capabilities. The partnership highlights iMoto's application in utility and low-speed electric vehicles.
• MIND MobilitycoreTechnology or IntegrationMIND Mobility integrates iMoto hardware for B2C consumer applications and B2B fleet management applications, demonstrating the versatility of iMoto's connected hardware across different market segments.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• u-blox: u-blox supplies GNSS, cellular and short-range wireless chips/modules used inside telematics hardware like iMoto's CMM series. Listed because iMoto explicitly names u-blox as its world-class component partner — a key upstream enabler of its hardware stack.

Direct peers

• Samsara: Samsara offers telematics hardware (vehicle gateways, asset trackers) plus a unified operations cloud serving fleets across transportation, construction and field services. Direct competitor in the IoT telematics hardware + SaaS category targeting fleet operators.
• Concox (Jimi IoT): Jimi IoT / Concox is a large Chinese telematics hardware OEM producing GPS trackers, e-bike IoT devices and vehicle telematics modules. Comparable to iMoto in serving e-bike and micromobility connectivity hardware.
• Queclink Wireless Solutions: Queclink designs and manufactures GNSS/cellular telematics hardware for vehicle and asset tracking, comparable in product (hardware OEM targeting fleets and OEMs) and customer profile (B2B channel partners).
• CalAmp: CalAmp (now part of Pacific Standard Equipment / Sierra Wireless ecosystem) designs and manufactures telematics hardware and edge devices for fleet and asset tracking. Most directly comparable as an OEM of telematics hardware modules.
• Geotab: Geotab is the largest commercial fleet telematics hardware + platform provider, offering GPS/vehicle-data devices and a marketplace SaaS layer. Direct competitor to iMoto's telematics hardware for cars and light commercial vehicles.

Broad incumbents

• Continental VDO: Continental's VDO/Automotive group supplies OEM-grade telematics, connectivity modules and electronic components to global automakers. Comparable in OEM telematics and connected vehicle modules, but as part of a tier-1 automotive supplier portfolio.
• Webfleet (Bridgestone): Webfleet is Bridgestone's fleet telematics platform with proprietary hardware (LINK devices) and software for fleet management. Overlaps with iMoto in commercial vehicle telematics and fleet customers, but as part of Bridgestone's broader mobility portfolio.
• Trimble Transportation: Trimble Transportation offers telematics and fleet management solutions (e.g., PeopleNet, Trimble Visibility) with hardware products for trucking/logistics fleets. Comparable in commercial vehicle telematics but at significantly larger scale and scope.

Emerging players

• Digital Matter: Digital Matter designs and manufactures GPS/IoT tracking hardware for vehicle, asset and fleet telematics, sold through channel partners globally. Comparable as a focused telematics hardware OEM with a similar B2B partner-led go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imoto-connected

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMoto