CLA

What CLA does

CLA (Chiropractic Leadership Alliance) is a privately held, founder-owned medical device and software company that develops neurological scanning technology specifically for the chiropractic profession. Founded in 1990 and incorporated in Canada as 5029714 Ontario Inc. (dba CLA Technologies), the company manufactures hardware at an ISO 13485-registered facility in Massachusetts and operates commercial offices in Las Vegas and Ontario. CLA's core offering is the INSiGHT neuroTECH, an integrated system combining three scanning modalities — neuroPULSE (Heart Rate Variability), neuroCORE (surface EMG), and neuroTHERMAL (thermography) — that produces a proprietary CORESCORE neural efficiency index for chiropractic patients of all ages.

The company's product portfolio includes the iPad-based Synapse software (launched 2021), the desktop-based myINSiGHT platform (launched 2015), and supplementary add-on hardware (spineROM dual inclinometer, spineSENSE pressure algometry). CLA monetizes through a hybrid model: recurring software subscriptions at $99/month or $995/year, hardware sales with financing from ~$335–$399/month, one-time software upgrade fees of $999–$1,698, and pre-owned device transfer fees starting at $1,199. Devices are FDA Class II registered, CE-marked, and Health Canada-registered, with cloud storage positioned as HIPAA-compliant.

The company targets a single horizontal segment — chiropractors — through a product-led, sales-assisted go-to-market anchored on its #ChirosOfCLA community movement, INSiGHT Academy learning platform (5 courses, 75+ video lessons), and partnerships with chiropractic colleges (Life University, Life Chiropractic College West, New Zealand College of Chiropractic) and practice-coaching groups. CLA claims adoption by more than 13,000 practitioners across 26 countries performing approximately 15,000 scans daily (about 4 million scans annually). Distribution is direct via website demo booking and self-serve subscriptions; the company maintains no disclosed subsidiaries, no external funding, and no public-company status.

Name

CLA

Legal name

5029714 Ontario Inc.

Website

https://insightcla.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

CLA (Chiropractic Leadership Alliance) develops FDA-registered neurological scanning hardware (HRV, sEMG, Thermal) and cloud-based software for chiropractors. Founded in 1990, the company serves over 13,000 practitioners across 26 countries with its proprietary INSiGHT neuroTECH system.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Recurring subscription revenue from Synapse ($99/month or $995/year) and myINSiGHT software. Subscriptions include secure patient data storage, technical support, CORESCORE reporting, neuroLINK, software updates, and INSiGHT Academy access.
2. Technology Hardware Sales: One-time hardware sales of neuroPULSE, neuroCORE, neuroTHERMAL, spineROM, and spineSENSE devices. Financing options available from $335/month. Pre-owned technology transfer fees from $1,199+.
3. Software Upgrades: Synapse upgrade fee of $999 USD including data migration and INSiGHT Bridge where required. Multi-unit upgrade pricing at $1,698 USD for practices with 2 neuroTECHs.
4. Transfer of Ownership (Pre-owned): Fees for registering pre-owned INSiGHT technologies to new owners, starting at $1,199 USD for myINSiGHT or Bridgeless version for Synapse.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

CLA sells an integrated neurological scanning ecosystem for chiropractic practitioners, combining three FDA-registered Class II medical devices (neuroPULSE HRV, neuroCORE sEMG, neuroTHERMAL Thermal) with cloud-based software (Synapse iPad app and myINSiGHT desktop) that produces a CORESCORE neural efficiency report for each patient. The offering is sold as the INSiGHT neuroTECH package, with add-on modules (spineROM, spineSENSE) and supported by the INSiGHT Academy training platform.

Product overview

CLA (Chiropractic Leadership Alliance) offers a neurological scanning ecosystem for chiropractors consisting of hardware technologies and software platforms. The core offering is the INSiGHT neuroTECH combining three scanning technologies (neuroPULSE/HRV, neuroCORE/sEMG, neuroTHERMAL/Thermal) to create CORESCORE reports measuring nervous system function. The ecosystem includes two software platforms: Synapse (iOS/iPad app launched 2021) and myINSiGHT (desktop software from 2015). Supporting offerings include INSiGHT Academy for training, specialist add-on hardware (spineROM, spineSENSE), and the INSiGHT Bridge for hardware connectivity. The company has been serving the chiropractic profession for over three decades, with technologies used by over 13,000 chiropractors in 26 countries.

Differentiator

Problem solved

Functional benefit

Brands

• INSiGHT neuroTECH: Complete neurological scanning package combining neuroPULSE (HRV), neuroCORE (sEMG), and neuroTHERMAL technologies for comprehensive neural profiling.
• Synapse
• myINSiGHT
• neuroPULSE
• neuroCORE
• neuroTHERMAL
• neuroTHERMAL T4
• spineROM
• spineSENSE
• INSiGHT Academy
• CORESCORE
• neuroLINK
• #ChirosOfCLA

Products and services

• INSiGHT neuroTECH Complete neurological scanning system combining neuroPULSE (HRV), neuroCORE (sEMG), and neuroTHERMAL (Thermal) into a single comprehensive neural profiling package that generates a CORESCORE report for patients of all ages. Sold to chiropractic practices as the core hardware offering.
• neuroPULSE Heart Rate Variability (HRV) scanning technology that measures the effect of subluxations on adaptability and calculates autonomic nervous system balance and activity. Includes ear-clip and finger sleeve sensors designed for pediatric assessments. Sold to chiropractic practitioners.
• neuroCORE Surface EMG scanning technology that measures neuromuscular interference, captures postural energy scores, and identifies over-stressed spinal regions. Delivers full spine scans in under 2 minutes. Sold to chiropractic practitioners.
• neuroTHERMAL (T4) Thermographic scanning technology that detects patterns of unbalanced temperature regulation using infrared technology. Delivers full spine scan in under 30 seconds. T4 model features on-board screen for segmental readings and wireless Bluetooth. Sold to chiropractic practitioners.
• Synapse Software iPad-based cloud scanning and reporting software with 20+ report options, Adult and Children's CORESCORE reports, neuroLINK patient education, in-app tutorials, offline scanning capability, and HIPAA-compliant cloud data storage. Sold as $99/month or $995/year subscription to chiropractic practices.
• myINSiGHT Software Desktop-based cloud scanning and reporting software that provides Adult CORESCORE reporting and neuroLINK patient education. Operates on Windows PC/laptop with integrated Bluetooth connectivity. Being phased out in favor of Synapse. Sold to chiropractic practices.
• spineROM Wireless dual inclinometer for measuring spinal range of motion. Completes 6-Range test in under 1 minute per spinal region, compliant with AMA published guidelines for disability rating, and generates narrative reports for insurance claims. Sold to chiropractic practices.
• spineSENSE Pressure algometry system that objectively measures sensitivity of paraspinal tissues and creates a visual map of pressure and pain sensitivity along the spine. Used in personal injury and sports injury management. Sold to chiropractic practices.
• INSiGHT Academy Online learning management system with 5 courses and 75+ video lessons for mastering INSiGHT scanning technology and reporting. Includes Synapse-specific training and onboarding resources for DC and CA team members. Included as part of the Synapse software subscription.
• INSiGHT Bridge Microcomputer device that connects wireless INSiGHT scanning technologies to iPad for use with Synapse software. Required for older wireless technologies purchased before July 2022. Sold as a connectivity add-on ($699 when required as part of upgrade).

Quantifiable outcome

• ~4 million scans performed annually across 13,000+ practitioners
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered minor.

• Life UniversityminorOthersEducational partner with representation in CLA's partner logos, suggesting collaboration in chiropractic education
• Life Chiropractic College WestminorOthersEducational partner with representation in CLA's partner logos
• New Zealand College of ChiropracticminorOthersInternational educational partner with representation in CLA's partner logos
• AmpedminorOthersChiropractic coaching/practice management group appearing in partner ecosystem
• EPICminorOthersChiropractic coaching/practice management group appearing in partner ecosystem
• PX ChirosminorOthersChiropractic coaching/practice management group appearing in partner ecosystem
• Black Diamond ClubminorOthersChiropractic coaching/recognition group appearing in partner ecosystem
• The Remarkable PracticeminorOthersChiropractic coaching/practice management group appearing in partner ecosystem

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HeartMath: HeartMath builds HRV-based biofeedback and coherence measurement tools used by both consumers and practitioners. Highly comparable to CLA's neuroPULSE HRV modality and the broader autonomic-nervous-system positioning of CORESCORE.
• Thought Technology: Thought Technology manufactures clinical biofeedback and psychophysiology hardware/software, including EMG and HRV tools. Comparable to CLA on multi-modality neurophysiological scanning and practitioner-facing software workflows.
• Erchonia Corporation: Erchonia makes FDA-cleared low-level laser therapy devices used widely in chiropractic practices. Comparable as a chiropractor-facing Class II medical device vendor with hardware + clinical workflow emphasis.
• Multi Radiance Medical: Multi Radiance Medical manufactures therapeutic laser devices for chiropractors, physical therapists, and sports medicine. Comparable in serving the same chiropractic buyer with FDA-cleared modality hardware.
• LiteCure: LiteCure produces Class IV therapeutic lasers sold to chiropractors and rehabilitation clinics. Comparable to CLA as a modality-hardware vendor targeting the same chiropractic customer base with FDA-cleared devices.
• Foot Levelers: Foot Levelers supplies custom orthotics and postural support products to chiropractors. Comparable as a long-standing, practice-integrated chiropractic vendor with a strong education and customer-loyalty program.
• Activator Methods International: Activator Methods manufactures the Activator adjusting instrument, the most widely used handheld chiropractic adjusting tool. Comparable as an instrument-and-technique vendor with deep penetration across U.S. chiropractic practices.
• Chiropractic BioPhysics (CBP): CBP is a technique and equipment provider for chiropractors focused on postural correction and spinal rehab. Comparable as a chiropractor-only ecosystem combining clinical methodology with measurement-based practice tools.

Broad incumbents

• Biofreeze / Performance Health: Performance Health owns Biofreeze and a portfolio of clinician-distributed products sold through chiropractic and PT channels. Comparable as a broad incumbent selling practice-essential supplies into the same chiropractic distribution channel as CLA.

Emerging players

• Firstbeat: Firstbeat provides HRV-based wellness and recovery analytics for athletes, coaches, and corporate wellness. Comparable to CLA's HRV/neuro-function measurement angle, with overlap potential in sports-chiropractic and performance applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCn5IJjE-lnqF2wWs3O3W0DQ
• Facebookfacebook.com/chirosofcla
• LinkedInlinkedin.com/company/cla---chiropractic-leadership-alliance
• Instagraminstagram.com/ChirosOfCLA
• Xx.com/ChirosOfCLA

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLA