Mediamodifier
Mediamodifier is an Estonia-based SaaS platform offering a browser-based mockup generator with 15,000+ templates and a design template library for SMBs, marketers, freelancers, and agencies needing quick professional visuals without Photoshop skills, monetized via freemium and $19/month Professional subscriptions plus a B2B Mockup API.
- Company typePrivate
- Founded2017
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Mediamodifier does
Mediamodifier is an Estonia-headquartered (Mediamodifier OÜ) and US-registered (Mediamodifier LLC) SaaS platform, founded in 2017, that provides browser-based tools for creating product mockups and marketing visuals without requiring Adobe Creative Suite expertise. The core product is an online Mockup Generator backed by a library of 15,057 mockup templates spanning technology devices, print materials, apparel, products, and social media formats, complemented by 4,000+ ready-made design templates. A Mockup API allows developers and businesses to upload custom PSD files and programmatically manipulate smart objects for automated bulk visual generation, positioning the company in both the SMB self-serve and B2B API segments.
The platform operates on a freemium model with a Professional tier at $19 per month or $190 per year, granting unlimited downloads, commercial license, and social media integrations. Additional products include AD Builder (social ad previews across nine platforms), Social Publish (direct publishing to Twitter, Facebook, LinkedIn, Instagram, YouTube, TikTok, Pinterest, Snapchat, and Google Ads), a Print on Demand embeddable plugin for e-commerce, and free add-on tools (PSD mockups, SVG editor, image tools, vector assets). AI-powered capabilities — including image generation, upscaling, background removal, colorization, logo and video generation — are delivered through a partnership with ModifAI rather than developed in-house.
The company's go-to-market is product-led growth through a self-serve web platform, supplemented by SEO-driven organic acquisition, a content/blog engine, social media presence across Instagram, Twitter, Facebook, and Pinterest, an affiliate program, and cross-promotion with ModifAI. Customers are predominantly SMBs, freelancers, founders, marketers, and small agencies, with testimonials spanning the US, Denmark, Germany, Romania, Sweden, Peru, and other markets. The company has not disclosed institutional venture funding; its only external capital is a 177,309 EUR European Regional Development Fund grant received by the Estonian entity in 2021 for mobile application development.
Mediamodifier firmographics
Firmographics- Name
- Mediamodifier
- Legal name
- Mediamodifier LLC
- Website
- https://mediamodifier.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediamodifier is an Estonia-based SaaS platform offering a browser-based mockup generator with 15,000+ templates and a design template library for SMBs, marketers, freelancers, and agencies needing quick professional visuals without Photoshop skills, monetized via freemium and $19/month Professional subscriptions plus a B2B Mockup API.
- Ownership category
- akta.pro rank
Mediamodifier industry classification
Industry- Product category
- Online Graphic Design Software
- NAICS
- Software Publishers (5132), Graphic Design Services (54143)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Content Production & Co-Creation Studios (BPAFAHAD)
- akta.pro secondary industries
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD), Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)
Keywords
Where Mediamodifier is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Mediamodifier business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Professional Plan: Monthly subscription at $19/month or annual at $190/year providing unlimited downloads, 10,000+ mockup templates, 4,000+ design templates, unlimited storage, commercial license, priority support, and social media integrations.
- Freemium - Free Tier: Free tier allowing users to create mockups and designs with limited downloads. Used to drive user acquisition and conversion to paid plans.
- Mockup API: API services for business automation, likely with usage-based or enterprise pricing for high-volume commercial users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for testing the workflow with limited output |
| Subscription | Monthly | $19/month for founders and marketers needing weekly visuals |
| Subscription | Annual | $190/year for same Professional plan at lower effective monthly cost |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Mediamodifier product offering
Product offeringCore offering
Mediamodifier operates an online mockup generator platform offering 15,057+ mockup templates (devices, print, products, apparel) and 4,000+ design templates that enable users to create professional product and marketing visuals directly in a browser without Adobe Photoshop or design expertise. It also offers a Mockup API for programmatic mockup generation and a Print-on-Demand plugin for eCommerce integration.
Product overview
Mediamodifier is a comprehensive visual design platform built around a Mockup Generator (core product with 15,057 templates) and Design Templates (4,000+ ready-to-use designs). The platform operates on a freemium model with a Starter (free), Professional ($19/month), and Professional Yearly ($190/year) tier structure. Key products include the Mockup API for automation, AD Builder for social media ad previews, and Social Publish for direct social media distribution. The platform offers extensive device mockups (iPhone, iPad, Macbook, Android, Smartwatch, TV), print mockups (books, business cards, magazines, posters, branding), product mockups (coffee mugs, boxes, bottles, pillows), and apparel mockups (t-shirts, hoodies, sweatshirts). A Print on Demand plugin enables eCommerce integration. The platform partners with ModifAI for AI-powered image and video generation capabilities including upscaling, background removal, and text-to-image generation. The company also developed a mobile application with video processing functions, supported by EU Regional Development Fund grant of 177,309 EUR.
Differentiator
Problem solved
Functional benefit
Brands
- ModifAI: AI-powered partner platform for visual creation and editing, offering tools such as image generator, logo generator, video generator, image upscaling, background removal, and colorization.
Products and services
- Mockup Generator Online mockup generator with 15,057 templates covering iPhone, iPad, Macbook, Android, Smartwatch, TV, books, business cards, magazines, posters, T-shirts, hoodies, coffee mugs, boxes, bottles and more. Targets designers, marketers, founders, and agencies who need professional visualizations without Photoshop.
- Design Templates Pre-made editable design templates for Instagram posts (1080x1080px), Instagram stories (1080x1920px), Facebook posts, Twitter posts, YouTube channel art, Pinterest pins, posters, flyers, certificates, logos, and book covers, with custom size support.
- Mockup API Programmatic API that enables developers and businesses to automate mockup generation at scale, upload custom PSD mockups, and change smart objects via API calls for eCommerce, print-on-demand, and marketing automation workflows.
- AD Builder Social media ad mockup tool that lets advertisers preview their ad creatives with realistic mockups on Facebook, Instagram, TikTok, Twitter, LinkedIn, Snapchat, Google, and Pinterest before launching campaigns.
- Social Publish Direct social media publishing tool enabling users to publish mockups and designs straight from Mediamodifier to Twitter, Facebook, LinkedIn, Instagram, YouTube, TikTok, Pinterest, and Snapchat.
- Print on Demand (POD) Plugin Embeddable plugin for eCommerce websites that automates print-on-demand order management and delivers print-ready designs, enabling customers to preview and order branded merchandise.
- Mediamodifier Mobile Application Mobile application with video processing functions for creating digital video content for advertising, branding, and marketing. Developed with EU Regional Development Fund co-financing.
Quantifiable outcome
- Create professional mockups in seconds without design expertise
- +3 more outcomes
Companies that use Mediamodifier
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Mediamodifier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature7 records
Mediamodifier partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ModifAIcoreAI tools partnership integrating ModifAI's artificial intelligence capabilities into Mediamodifier platform. Users can access AI-powered image generation, upscaling, background removal, expansion, colorization, logo generation, and video generation directly from Mediamodifier. ModifAI is promoted throughout the platform with calls-to-action and links from mockup and design editor interfaces.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mediamodifier competitors and assessment
Company assessmentDirect peers
- Placeit (by Envato): Direct competitor offering an online mockup generator, design templates, and logo maker with subscription pricing. Most comparable to Mediamodifier in product offering, target customer (founders, SMBs, marketers), and freemium-to-subscription model.
- Smartmockups: Online mockup and design tool serving SMBs and e-commerce sellers with device, apparel, and print mockups. Closely overlaps Mediamodifier's core product category, pricing structure, and self-serve SaaS delivery.
- Mockuper: Online mockup generator offering device, packaging, and print mockups. Direct overlap with Mediamodifier's core product (browsing-based mockup generation) and serves similar founders/marketers.
- Mockup World: Curated free PSD mockup resource cataloging mockups from many contributors. Indirect competitor that monetizes through traffic and affiliate links rather than subscriptions, but addresses the same user need Mediamodifier serves.
- Yellow Images: Premium mockup marketplace selling individual and bundled PSD mockups. Competes with Mediamodifier for designers and brands needing high-quality mockups, particularly for product packaging and print.
- Pixeden: Premium graphic assets and PSD mockup store. Overlaps Mediamodifier in mockup delivery but uses a one-time purchase model rather than subscription, addressing similar designers and agencies.
Broad incumbents
- Canva: Mass-market design platform with freemium model, template library, mockup capabilities, social media publishing, and AI features (Magic Design, Magic Media). Competes with Mediamodifier in template-driven visual content creation for non-designers at significantly larger scale.
- Adobe (Photoshop / Adobe Express): Industry-standard creative software suite. Adobe Express specifically targets the same non-designer audience with templates and quick visuals. Competes with Mediamodifier by offering professional-grade mockup capability as part of a broader ecosystem.
- Figma: Collaborative design platform dominant with designers and product teams. Adjacent rather than direct — Figma is for design creation whereas Mediamodifier is for design visualization — but it overlaps in the broader 'design without Photoshop' workflow space.
Emerging players
- Creative Market: Marketplace for fonts, graphics, templates, and mockups from independent creators. Adjacent competitor — not a mockup tool itself, but a destination for users seeking the same design assets Mediamodifier bundles into a subscription.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mediamodifier social profiles
Digital presenceMediamodifier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediamodifier leadership team
Management profileNumber of profiles
Profiles4 records
Mediamodifier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediamodifier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediamodifier
What does Mediamodifier do?
Mediamodifier operates an online mockup generator platform offering 15,057+ mockup templates (devices, print, products, apparel) and 4,000+ design templates that enable users to create professional product and marketing visuals directly in a browser without Adobe Photoshop or design expertise. It also offers a Mockup API for programmatic mockup generation and a Print-on-Demand plugin for eCommerce integration.
Is Mediamodifier a public or private company?
Mediamodifier is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mediamodifier founded?
Mediamodifier was founded in 2017. It employs 11 to 50 people.
Where is Mediamodifier based?
Mediamodifier is headquartered in Tallinn, Estonia, in the Europe region.
How does Mediamodifier make money?
Three revenue lines are on record. Subscription - Professional Plan is the primary driver. The others are freemium - Free Tier and mockup API.
Who are Mediamodifier's main competitors?
Direct peers on record are Placeit (by Envato), Smartmockups, Mockuper, Mockup World, Yellow Images and Pixeden. Broad incumbents are Canva, Adobe (Photoshop / Adobe Express) and Figma. Creative Market is listed as an emerging player.
Does Mediamodifier have an API?
Yes. Mockup API enables developers to automate the process of visualizing products or designs. It allows users to upload their own PSD mockups and change smart objects via API calls. The API helps with branded visuals for better engagement on web and social, more conversions in eCommerce, success at visual marketing, more brand trustworthiness, and consistency in visual storytelling. Developer documentation is at mockup-api.mediamodifier.com.
What industry is Mediamodifier in?
Mediamodifier's product category is Online Graphic Design Software. Its primary akta.pro industry code is BPAFAHAD, Creator Content Production & Co-Creation Studios, with a secondary code of MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software). Its NAICS code is 5132 and its SIC code is 7372.