What Sellout does

Sellout is a Bozeman, Montana-based event ticketing and management SaaS platform founded in 2017 by Henry Vinson and operated by a team of 1–10 employees. The platform serves event organizers — spanning independent music venues, breweries, festivals, touring artists, nonprofits, and private event hosts — with a web-based organizer dashboard (Sellout Backstage), mobile apps for box office and access control (iOS and Android), and a public event marketplace (events.sellout.io). Core functionality includes event creation, ticket sales, QR-code-based scanning, custom seating charts, digital will call, Apple/Google wallet ticket delivery, and embedded checkout for third-party websites; the architecture integrates Stripe for payment processing and daily organizer payouts, and supports hardware including Verifone P400 terminals and BOCA/Zebra printers.

Underlying technology is mobile-first and purpose-built: tickets are minted as unique verifiable assets for fraud and scalping protection, the scanning app operates on any smartphone camera without dedicated hardware, and a single QR code can cover group entry. Sellout monetizes via a transparent per-ticket transaction fee on paid events, with the platform offered free of charge for free events and no subscriptions, setup costs, or contracts; ancillary revenue comes from upgrade/add-on sales (camping passes, merchandise, food and beverage). Distribution is primarily product-led through a self-serve signup at app.sellout.io, supplemented by sales-assisted demos for enterprise/artist accounts, a partnership with Check This Out for SMS marketing, and high-visibility artist relationships (Alicia Keys, Sting, Brandi Carlile, Noah Kahan, Dave Matthews) that function as credibility anchors. Cumulative scale is 225K+ customers served and 250K+ tickets sold across thousands of events since founding.

The company is privately held, bootstrapped with no external funding rounds disclosed, and operates exclusively in the U.S. market under the legal entity Sellout, Inc.

Name

Sellout

Legal name

Sellout, Inc.

Website

https://sellout.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sellout is a Bozeman, Montana-based event ticketing SaaS platform founded in 2017 that enables organizers — from independent venues and breweries to touring artists — to create events, sell tickets, manage box office, and check in attendees via mobile, monetizing through per-ticket transaction fees.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)

Keywords

• Event ticketing platform
• Mobile ticket scanning
• Event management software
• Online ticket sales
• QR code ticketing

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees on Paid Events: Platform charges transaction fees when tickets are sold for paid events. Organizers keep majority of ticket revenue with transparent, competitive fees. Free for free events with no platform or subscription costs.
2. Upgrade and Add-on Sales: Event organizers can sell upgrades (camping passes, merchandise, food/beverage) alongside tickets with no additional fees on upgrades.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels5 records

Core offering

Sellout provides a mobile-first SaaS event ticketing and event management platform that lets organizers create and configure events, sell tickets online and via mobile box office, scan attendees via QR codes from any smartphone, manage seating charts, process refunds, and access real-time analytics. The platform includes a web-based Backstage dashboard for organizers, native iOS and Android apps for on-site staff, a public events marketplace for consumer ticket discovery, and embeddable checkout for third-party websites. Pricing is transaction-based on paid ticket sales, with the platform free for free events.

Product overview

Sellout is an event ticketing platform built as a unified ecosystem combining a web-based organizer dashboard (Sellout Backstage) with mobile applications for iOS (Sellout Box Office) and Android (Sellout Access Control). The platform supports the full event lifecycle including event creation, ticket sales across web and mobile box office, QR code scanning for entry, and post-event analytics. Key feature modules include SMS event marketing (via Check This Out integration), private event ticketing with access controls, custom seating charts, and a customer-facing Ticket Wallet. The platform integrates Stripe for payments and supports hardware including Verifone P400 card readers and BOCA/Zebra ticket printers. Pricing is free for free events with transparent per-ticket fees for paid events.

Differentiator

Problem solved

Functional benefit

Products and services

• Sellout Event Ticketing Platform End-to-end SaaS event ticketing and event management platform that lets organizers create events, sell tickets online, process payments via Stripe, configure seating charts and pricing tiers, run mobile box office and QR-code scanning, manage orders/refunds, and view real-time analytics. Targets event organizers including venues, festivals, breweries, artists, nonprofits, and corporate event producers.
• Sellout Backstage (Organizer Dashboard) Web-based organizer dashboard accessible at app.sellout.io where event organizers independently create and manage events, configure tickets and seating, process orders and refunds, manage team permissions, manage Stripe bank connections and payout schedules, and view sales analytics.
• Sellout Mobile Apps (Sellout Box Office and Sellout Access Control) Native iOS app Sellout Box Office and native Android app Sellout Access Control enable venue staff to sell walk-up tickets, scan QR-coded tickets, look up attendees by digital will call, and run on-site box office operations from any smartphone, with no dedicated hardware required.
• Events Marketplace (events.sellout.io) Public event discovery and ticket purchase portal at events.sellout.io where consumers browse, search, and buy tickets to upcoming events listed by Sellout event organizers.
• Sellout Private Event Ticketing Ticketing solution for exclusive, invite-only gatherings offering unlisted events, password protection, RSVP management, and member authentication, with integrations to Salesforce and TEI/TEG for member management and CRM synchronization.
• Sellout SMS Event Marketing Text-to-ticket marketing solution powered by integration with Check This Out that enables event organizers to run SMS campaigns promoting events, with claimed 17x ROI, 98% open rates, and 95% read rates within 3 minutes.

Quantifiable outcome

• Over 250,000 tickets sold to thousands of events
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Check This OutcoreTechnology or IntegrationSMS event marketing partnership enabling text-to-ticket sales functionality. Sellout integrates with Check This Out's SMS platform to offer event promoters tools for reaching attendees via text campaigns. Claims 17x ROI for SMS campaigns, 98% open rates, and 95% read rates within 3 minutes.
• StripecoreTechnology or IntegrationPayment processing partner for all ticket transactions. Stripe handles payment processing and enables daily payouts to organizer bank accounts. Sellout Mobile app integrates with Stripe M2 Bluetooth credit card readers for box office sales.
• IntercomcoreTechnology or IntegrationCustomer support platform powering Sellout's Help Center and real-time support capabilities. Intercom enables chat-based customer service and help documentation delivery.
• OA Promotions / Octane Addiction Promotions EventsminorChannel Partner/ Reseller/ DistributorEvent promotion company organizing events like Madison Music Festival using the Sellout platform for ticketing.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eventbrite: Leading self-serve event ticketing platform serving SMB organizers with a similar transaction-fee model, marketplace discovery, and free-for-free-events pricing tier — the most direct horizontal competitor to Sellout.
• Dice: Mobile-first ticketing app focused on live music events with anti-scalping features and discovery — directly overlaps Sellout's music-vertical, mobile-first, and verified-ticket positioning.
• Tixr: Primary ticketing platform for live events and festivals emphasizing organizer tools, mobile entry, and fan experience; competes head-to-head with Sellout for venue and promoter accounts.
• Etix: Ticketing and marketing platform serving venues, festivals, and promoters with box office, scanning, and distribution — a direct competitor in the mid-market venue and festival segment.
• See Tickets: International ticketing provider offering primary ticketing, box office, and access-control tools to promoters and venues — comparable in offering to Sellout's organizer stack.
• Universe (Ticketmaster): Self-serve ticketing platform originally built for independent organizers and now part of Ticketmaster, targeting the same SMB/indie organizer segment as Sellout with comparable self-serve event creation.
• ShowClix: Full-service ticketing and event technology provider for venues, festivals, and live entertainment — overlaps Sellout on primary ticketing, scanning, and box office functionality.

Broad incumbents

• Ticketmaster: Dominant primary ticketing incumbent for large-scale concerts and tours; competes with Sellout for the same artist/promoter relationships but operates at vastly greater scale, with deeper consumer brand and distribution.

Emerging players

• Humanitix: Mission-driven ticketing platform donating proceeds to charity, with comparable self-serve event creation and transparent fees — emerging competitor in the SMB and nonprofit segments Sellout targets.
• Brown Paper Tickets: Long-standing independent ticketing service focused on small and community events with low/no-fee positioning — a partial competitor in Sellout's SMB and community-event tail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/selloutapp
• LinkedInlinkedin.com/company/sellout
• Instagraminstagram.com/selloutapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellout