RSMC

What RSMC does

RSMC (Reproductive Sciences Medical Center) is a San Diego-based fertility clinic founded in 1997 that provides an integrated suite of assisted reproductive technology services including in vitro fertilization (IVF), third-party reproduction (gestational surrogacy and egg donation), preimplantation genetic diagnosis and screening (PGD/PGS), and LGBTQ+ family building. The clinic operates a CAP-, AAAHC-, and CLIA-certified high-complexity laboratory under HCLD-certified lab directorship, supporting ICSI, embryo culture, and cryopreservation, and applies a library of 40+ customized IVF protocols tailored per patient profile. It operates a "One-Stop Service Model" intended to bundle clinical, donor, and surrogate case management under one provider, and it claims the largest surrogacy program in the United States with reported success rates above 80% for surrogacy and above 87% for egg-donor cycles.

The business model is predominantly self-pay consumer fertility care priced per IVF cycle and per donor/surrogate arrangement, supplemented by selective insurance participation. Patient acquisition is driven by direct digital marketing, multilingual outreach (WeChat, Line, Viber) targeting international patients (notably Chinese and Vietnamese inbound medical travelers), a Clinical Partner Program that channels referrals from international OB/GYN clinics, recurring virtual seminars, and a clinical team led by long-tenured reproductive endocrinologists including Dr. David Harari (board-certified since 1986), Dr. Minh N. Ho, and Dr. Kevin K. Oum. The clinic operates two Southern California sites — its San Diego headquarters and a second location in Irvine operated as Coastal Fertility Medical Center — with a total headcount of 51–100 employees. The company is private and for-profit, with no disclosed funding rounds or institutional investors in the available data.

Name

RSMC

Legal name

Reproductive Sciences Medical Center

Website

https://fertile.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

RSMC is a San Diego-based fertility clinic (founded 1997) operating two Southern California sites that delivers IVF, surrogacy, egg donation, PGD/PGS genetic screening, and LGBTQ+ family-building services under a bundled "One-Stop" model, serving primarily self-pay domestic and Asian inbound medical-traveler patients.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Fertility treatments
• IVF services
• Egg donation
• Gestational surrogacy
• Reproductive medicine

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fertility Treatment Services: RSMC generates primary revenue from comprehensive fertility treatments including IVF cycles, IUI, ICSI, PGS/PGD genetic screening, egg retrieval, embryo transfer, and fertility preservation (egg/sperm/embryo freezing). Treatment cycles typically take approximately three weeks. Pricing varies based on individual treatment protocols and required procedures.
2. Third-Party Reproduction Services: Revenue from egg donation (fresh and frozen donor eggs) and gestational surrogacy services. Includes egg donor database access, matching services, surrogate screening and coordination, legal support, and case management. These are high-value services typically priced as comprehensive packages.
3. Clinical Partner Services: RSMC provides services to international clinical partners including remote patient cycles, specialized treatments, embryo creation for global surrogacy, and recipient center services for surrogacy embryos. Partners benefit from RSMC's laboratory and expertise.
4. Insurance Reimbursement: RSMC accepts insurance from major providers (Aetna, Anthem Blue Cross, Blue Shield, Cigna, Healthnet, Tricare, United Health Care) and works with patients to optimize coverage. California is one of 13 states with an infertility mandate. The company verifies insurance benefits and provides discounted cash pricing for uninsured services.
5. Fertility Financing: RSMC offers financing options for patients without insurance coverage or those seeking to manage treatment costs. This includes financial consultations and payment plans to make fertility treatments more affordable.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

RSMC operates a "One-Stop Service Model" fertility clinic providing integrated IVF, egg donation, gestational surrogacy, fertility preservation (egg/sperm/embryo freezing), genetic screening (PGS/PGD), and advanced reproductive procedures such as ICSI, MESA, and assisted embryo hatching. All clinical services, an on-site IVF laboratory, legal coordination, and insurance support are delivered from two California locations, with multi-lingual support for international patients from Asia.

Product overview

RSMC (Reproductive Sciences Medical Center) is a San Diego-based fertility clinic offering a comprehensive "One-Stop Service Model" under one roof. The center provides a full spectrum of fertility treatments including IVF, IUI, ICSI, PGS/PGD genetic screening, egg freezing, sperm/embryo cryopreservation, fresh and frozen egg donation programs, gestational surrogacy, frozen embryo transfer, MESA, and assisted embryo hatching. RSMC also offers fertility preservation, infertility diagnosis and testing, virtual educational seminars, and financing options. The clinic specializes in third-party reproduction and serves diverse families including LGBTQ+ individuals and couples, with locations in San Diego and Irvine, California. The facility includes an on-site state-of-the-art IVF laboratory with reported pregnancy success rates exceeding 80% for surrogacy and 87% for donor egg cycles.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) Assisted reproductive technology involving stimulation, egg retrieval, fertilization, and embryo transfer to help infertile couples or individuals get pregnant or prevent genetic defects while trying to conceive.
• Intrauterine Insemination (IUI)

Quantifiable outcome

• 80%+ surrogacy pregnancy success rate maintained for more than 10 years
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Physician's SurrogacycoreStrategic or Co-development PartnerPartner surrogacy agency of RSMC providing gestational surrogacy services. Operates as an extension of RSMC's one-stop service model, accepting both in-network and out-of-network insurance. Screens surrogates using RSMC's proprietary OB-designed protocols.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CCRM Fertility: CCRM is one of the largest U.S. fertility clinic networks offering IVF, egg donation, surrogacy, and genetic testing across multiple states. It competes directly with RSMC on premium fertility care, third-party reproduction, and lab-driven success-rate differentiation.
• Kindbody: Kindbody is a venture-backed, tech-enabled fertility clinic chain offering IVF, egg freezing, and LGBTQ+ family building at scale across major U.S. metros. It competes directly with RSMC on full-service fertility, employer/benefit partnerships, and LGBTQ+ market positioning.
• Boston IVF: Boston IVF is a long-established multi-site fertility network offering IVF, IUI, donor egg, and surrogacy services. Its clinical breadth, third-party reproduction programs, and academic affiliations make it a strong comparable for RSMC's multi-modality service model.
• Shady Grove Fertility: Shady Grove Fertility is one of the largest U.S. fertility clinic networks with broad IVF, donor, and surrogacy programs. Its scale and managed-care/insurance arrangements directly overlap with RSMC's premium clinical positioning and patient base.
• Reproductive Medicine Associates (RMA Network): RMA is a multi-site fertility network with strong IVF, PGT, and donor egg programs and academic affiliation. Its clinical scale, success-rate focus, and third-party reproduction offerings position it as a direct, similar-scale peer to RSMC.
• Prelude Fertility: Prelude operates a national network of fertility clinics offering IVF, egg freezing, donor, and surrogacy services. Its comprehensive service model and growth ambitions make it a direct competitor for the same premium and LGBTQ+ patient segments RSMC targets.
• New Hope Fertility Center: New Hope is a high-volume urban fertility clinic specializing in IVF, egg freezing, and minimally invasive protocols. It competes with RSMC for premium, international, and LGBTQ+ patients seeking high-touch, protocol-driven fertility care.

Broad incumbents

• US Fertility: US Fertility is the parent platform of several large U.S. fertility clinic networks (including CCRM and affiliate practices). It is a broader incumbent operating across the same IVF, donor, and surrogacy categories as RSMC but with a multi-brand portfolio rather than a single-clinic identity.

Others

• Progyny: Progyny is a leading fertility benefits management platform that partners with clinics and employers. It is adjacent to RSMC: it does not operate clinics but influences patient routing, insurance economics, and employer demand for the same IVF/surrogacy services RSMC provides.
• Carrot Fertility: Carrot is a fertility and family-forming benefits platform serving employers globally. It is an enabling/adjacent player that channels patients to fertility providers like RSMC and shapes insurance coverage and demand dynamics for IVF and surrogacy services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWnWCgpsYMT6DupV4Basxtw?
• Facebookfacebook.com/RSMCfertility
• LinkedInlinkedin.com/company/rsmcsd
• Xx.com/sdivfclinic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSMC