Spirit of Math Schools

What Spirit of Math Schools does

Spirit of Math Schools Inc. is a Canadian after-school enrichment company founded in 1994 and headquartered in Toronto, operating a multi-product portfolio targeting high-performing students who require more mathematical challenge than regular classroom instruction provides. Its core offering is the Spirit of Math program, built on a proprietary Four Elements methodology combining Core Curriculum, Drills, Problem Solving, and Collaborative Group Work, delivered on a 39-week curriculum through company-owned and franchised physical campuses across Canada. Adjacent products include Spirit of English, Spirit of Technology, Elite Contest Coaching, Summer Camps, Spirit of Math Contests, and the Fibonacci Virtual Online platform, plus a Drill App mobile application. The supporting technology stack includes Brightspace LMS, a Jumbula-powered registration site, and the proprietary sirs.spiritofmath.com registration platform.

The business generates revenue primarily through recurring annual tuition subscriptions across its core and adjacent programs, supplemented by franchise royalties from operators granted rights to run Spirit of Math campuses. The go-to-market is sales-led through a campus locator, with selective admissions (B+ average minimum and a complimentary assessment class) acting as both a quality gate and a funnel for high-fit families. Distribution is dual-channel: physical campuses for in-person cohorts and Fibonacci Virtual Online for remote enrollment, which extends geographic reach beyond Canada. The company is privately held and founder-owned, with CEO and Co-Founder Kimberley Langen leading the organization; no institutional investment, parent company, or public listing has been disclosed. Operating geography is concentrated in Canada, with the virtual channel and contest placements signaling modest international brand reach but no confirmed permanent international campuses.

The company is led by founder Kimberley Langen and is AODA-compliant, certified as a Great Place to Work in 2026, and holds a registered Spirit of Math trademark. Headcount is in the 101-250 range, and reported scale signals include 30+ years of operation, 5,000+ contest placements in five years, and a network of multiple company-owned and franchised campuses across Canada.

Name

Spirit of Math Schools

Legal name

Spirit of Math Schools Inc.

Website

https://spiritofmath.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Spirit of Math Schools is a Canadian after-school enrichment company operating a multi-product portfolio, including math, English, and technology programs, delivered through company-owned and franchised campuses, a virtual platform, and a mobile app, targeting high-performing K-12 students seeking advanced challenge.

Ownership category

akta.pro rank

Product category

After-school math enrichment education

NAICS

Exam Preparation and Tutoring (611691), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Problem-Solving & Enrichment Classes (Non-competition) (EDAMAEAB)

akta.pro secondary industries

Math Learning Centers (Small-Group) (EDANAHAE), Math Talent Search & Gifted/Accelerated Math Programs (EDAMAEAJ), Contest Prep Bootcamps & Intensive Workshops (EDAMAEAE)

Keywords

• After-school math enrichment
• Advanced math programs
• STEM tutoring services
• Math contest coaching
• K-12 supplemental education

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. After-school Enrichment Programs: Tuition-based after-school math enrichment programs operating on a 39-week curriculum structure. Programs include Spirit of Math, Spirit of English, Spirit of Technology, Contest Coaching, Summer Camps, and Fibonacci Virtual Online.
2. Franchise Operations: The company operates both corporately owned campuses and grants franchises for the operation of additional Spirit of Math campuses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Spirit of Math Schools operates an after-school math enrichment program for high-performing students (typically holding a B+ average or higher) delivered through company-owned and franchised campuses across Canada and a virtual platform (Fibonacci Virtual). The program runs on a 39-week curriculum with weekly classes ranging from 45 minutes (Kindergarten) to 120 minutes (high school), built on the proprietary Four Elements methodology (Core Curriculum, Drills, Problem Solving, Collaborative Group Work). Additional offerings include Spirit of English, Spirit of Technology, math contests, elite contest coaching, summer camps, and the Drill App.

Product overview

Spirit of Math Schools is an advanced math enrichment organization offering a multi-product portfolio for high-performing students. The core offerings include the Spirit of Math program (after-school enrichment), Spirit of English, Spirit of Technology, and Fibonacci Virtual Online (virtual delivery). Additional products include Elite Contest Coaching, Summer Camps, and Spirit of Math Contests. The company also offers a Drill App mobile application. Programs are delivered through corporately owned campuses and franchised locations, with class durations ranging from 45 minutes (Kindergarten) to 120 minutes (high school), following a 39-week curriculum with weekly homework.

Differentiator

Problem solved

Functional benefit

Brands

• Drill App: A mobile application designed to provide users with tools for learning, practicing, and mastering mathematics.

Products and services

• Spirit of Math A rigorous after-school math enrichment program where motivated students deepen their understanding of mathematics through challenge and discovery. Built on the Four Elements approach and aimed at high-performing students (typically with a B+ average or higher) seeking advanced problem-solving beyond the regular school classroom.
• Spirit of English An enrichment program designed for high-performing students who want to explore language, ideas, and communication beyond the classroom. Extends the Spirit of Math enrichment framework to English language learning.
• Spirit of Technology An enrichment program where high-performing students learn to design, build, and analyze technology through real-world programming and engineering challenges. Extends the enrichment portfolio to technology and STEM subjects.
• Fibonacci Virtual Online A complete virtual enrichment solution offering top-tier math, English, and technology programs for high-performing learners. Enables global geographic reach beyond physical campuses.
• Spirit of Math Contests Math contests designed to inspire excellence, strengthen mathematical thinking, and open doors to global achievement for high-performing students.
• Elite Contest Coaching A contest coaching program designed to help students prepare for and excel in math competitions.
• Summer Camps A summer learning experience that blends fun, focus, and advanced math exploration for students in Grades 2–9.
• Drill App A mobile application designed to provide users with tools for learning, practicing, and mastering mathematics. Collects name, email, grade level, general location from IP address, and performance data on drills.

Quantifiable outcome

• 5,000+ contest placements in 5 years across Canada and internationally

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Featured media partnersminorOthersSpirit of Math is featured on various media platforms including television networks and publications. The company displays logos of media partners who have featured their programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Art of Problem Solving: Direct peer in advanced math enrichment, offering textbooks, online courses, and an academy for high-performing students preparing for competitions. Comparable target customer (advanced learners) and curriculum focus on problem-solving and contest preparation.
• Russian School of Mathematics: Direct peer operating enrichment centers focused on advanced math for high-performing K-12 students. Similar cohort-based in-person model, selective admission, and emphasis on rigorous problem-solving.
• AoPS Academy: Physical academy extension of Art of Problem Solving offering in-person classes for advanced math students. Directly comparable cohort model and contest-preparation focus for high-performing learners.

Broad incumbents

• Mathnasium: Large-scale franchise-based math learning center chain serving a broader (not solely high-performing) student base. Comparable franchise-driven center model but with a tutoring, not enrichment, positioning.
• Kumon: Global incumbent in supplemental math learning with a massive franchise footprint. Serves a broader achievement range than Spirit of Math and represents the dominant mass-market alternative in the same category.

Emerging players

• Beestar: Online math and English enrichment platform for K-12 students with weekly practice and contests. Comparable enrichment/competition orientation but digital-first and broader in target segment.
• Thinkster Math: Online personalized math tutoring and enrichment program using AI-driven worksheets and worksheets with worksheets with tutor support. Adjacent advanced-math enrichment category with a hybrid digital model.
• Brilliant: Online STEM learning platform with strong math coverage aimed at curious, advanced learners. Comparable self-serve advanced-math audience but delivered purely digitally without a campus footprint.
• Outschool: Marketplace for live online classes for kids, including many math enrichment offerings. Represents the broader online enrichment competitive set where parents can find alternative advanced math classes.

Others

• Singapore Math Inc. Curriculum publisher and learning center franchisor built around Singapore Math methodology. Adjacent in math-enrichment philosophy and franchise model but positioned more broadly across achievement levels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8SmLw79583CVc8yynBmlvA
• Facebookfacebook.com/spiritofmath
• LinkedInca.linkedin.com/company/spirit-of-math-schools-inc.
• Instagraminstagram.com/spiritofmath
• Xx.com/SpiritofMath

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit of Math Schools