What Singapore Math does

Singapore Math Inc. is a U.S.-based (Oregon) educational publisher and e-commerce retailer founded in 1998 that distributes the Singapore mathematics methodology to PK-8 students. The company was the first to bring Singapore math into the U.S. market and co-holds the Singapore Math® and Dimensions Math® trademarks with Singapore-based Marshall Cavendish Education. Its product portfolio spans the flagship Dimensions Math curriculum (PK-8), four editions of Primary Mathematics (U.S., Standards, 2022, and the newly launched Singapore International Edition), supplementary practice lines (Sprints, Intensive Practice, Challenging Word Problems, Extra Practice, Process Skills), manipulatives kits, video subscriptions, instructor support books, and a small science curriculum adjacency, totaling 479 products in its online catalog.

The business operates primarily as a direct-to-consumer e-commerce retailer on Shopify Plus, complemented by a dedicated school sales motion with separate pricing and implementation support (Singapore Math Hub), a distributor/wholesale network, and a workshops/events channel for homeschool parents and educators. The core revenue model is one-time curriculum package sales ($123-$190 per grade-level set) supplemented by recurring video subscriptions ($85 per grade via uscreen.io) and hardware sales of manipulatives. International shipping is offered broadly across North America, Europe, Asia Pacific, and other regions, though the U.S. is the primary market.

The company is privately held with 11-50 employees, no disclosed institutional investment, and no public financial reporting. Recent strategic activity has been incremental — a 2025 product launch (PM SIE), a refreshed Sprints edition, and a sunset of the Extra Practice Common Core Edition — consistent with a mature, founder-owned niche publisher rather than a venture-backed growth company. There is no evidence of proprietary AI/ML technology, and the company's competitive positioning rests on pedagogical brand, curriculum depth, and a multi-decade first-mover position.

Name

Singapore Math

Legal name

Singapore Math Inc.

Website

https://singaporemath.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore Math Inc. is a U.S.-based educational publisher founded in 1998 that distributes the Singapore mathematics methodology (PK-8) via its Shopify Plus DTC storefront, school sales, and distributor network, selling curriculum packages, supplements, manipulatives, and video subscriptions to homeschool families and schools.

Ownership category

akta.pro rank

Product category

K-12 Math Curriculum and Educational Publishing

NAICS

Educational Support Services (611710)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Mathematics Instruction (School-Delivered) (EDAJAFAG)

akta.pro secondary industries

K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Math Games, Puzzles & Recreational Math Programs (EDAMAEAM)

Keywords

• Math curriculum publishing
• Educational workbooks
• Homeschool math programs
• Classroom math materials
• Mathematics education resources

Headquarters

HQ city

Oregon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Core Curriculum Sales: Sale of comprehensive math curriculum packages (Dimensions Math PK-5, Dimensions Math 6-8, Primary Mathematics editions) including textbooks, workbooks, teacher's guides, and tests. Revenue is generated through one-time purchase of physical materials at various price points ($123-$190+ per complete grade set).
2. Supplementary Materials: Sale of supplementary math products including Singapore Math Sprints, Intensive Practice, Challenging Word Problems, Extra Practice, and Process Skills workbooks. These products reinforce and extend learning from the core curriculum.
3. Manipulatives and Physical Learning Tools: Sale of hands-on educational tools including classroom kits, homeschool kits, measuring kits, dice, counters, base ten blocks, and other physical learning materials that support the math curriculum.
4. Video Subscriptions: Subscription-based access to Dimensions Math video lessons for grades 1-6, providing video instruction that complements physical materials. Video content is hosted on uscreen.io platform.
5. Professional Resources: Sale of educator support materials including 'We Didn't Learn Math This Way!', 'The Secrets to Singapore's World-class Math Curriculum', 'The Singapore Model Method for Learning Mathematics', and Elementary Mathematics for Teachers texts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Singapore Math publishes and distributes Singapore math methodology-based curricula for preschool through Grade 8, including textbooks, workbooks, teacher's guides, supplementary practice books, manipulatives, and subscription video lessons. The company sells these products directly to homeschool families and schools through its Shopify Plus online store, with separate school pricing, professional development resources, and distributor partnerships supporting broader reach.

Product overview

Singapore Math is a comprehensive educational publisher offering Singapore math methodology-based curricula for students from preschool to middle school. The core portfolio includes Dimensions Math (PK-8) and multiple Primary Mathematics editions (U.S., Standards, 2022, and the new Singapore International Edition). These core programs are supported by supplementary materials including Singapore Math Sprints (fact fluency), Intensive Practice, Challenging Word Problems, Extra Practice, and Process Skills workbooks. The company also offers manipulatives kits, video subscriptions, and instructor support resources such as 'We Didn't Learn Math This Way!', 'The Secrets to Singapore's World-class Math Curriculum', and 'The Singapore Model Method for Learning Mathematics'. Science curricula (Primary Science, My Pals Are Here Science) and play-based learning resources round out the portfolio, serving both homeschool and school markets.

Differentiator

Problem solved

Functional benefit

Brands

• Dimensions Math: Core math curriculum program for PK-8 grades, the company's most popular Singapore math program
• Primary Mathematics
• Singapore Math Sprints
• Singapore Math Hub
• My Pals Are Here Science
• Digit Chomps to 10

Products and services

• Dimensions Math PK-5 Complete math curriculum program covering preschool through Grade 5, featuring textbooks, workbooks, tests, and teacher's/home instructor's guides. Uses the Singapore math methodology with emphasis on number bonds and the model method. Aimed at homeschool families and schools.
• Dimensions Math 6-8 Middle school math curriculum for Grades 6-8, including textbooks, workbooks, teaching notes, solutions, and video lessons. Prepares students for advanced mathematics. Aimed at homeschool families and schools.
• Primary Mathematics U.S. Edition Original Singapore math curriculum adapted for the U.S. market, covering Grades 1-6 with textbooks, workbooks, and teacher materials.
• Primary Mathematics 2022 Edition Updated version of Primary Mathematics released in 2022, aligned with current educational standards for Grades K-5.
• Primary Mathematics Standards Edition Primary Mathematics edition aligned with Common Core State Standards, designed for U.S. schools.
• Primary Mathematics Singapore International Edition (SIE) Newest math curriculum from Singapore, featuring authentic Singapore math content straight from Singapore's classrooms. Covers PK-8.
• Earlybird Kindergarten Mathematics Preschool and kindergarten math program designed to build foundational math skills and confidence in young learners.
• Dimensions Math Video Lessons Video-based instruction for Grades 1-6, provided via subscription ($85 per grade level) through dimensionsvideos.uscreen.io. Includes video lessons that complement the Dimensions Math curriculum. Aimed at homeschool families and parents.
• Singapore Math Sprints Fact fluency and mental math practice books (Levels 1-5) where students race to beat their own scores in timed activities. Updated edition aligns with Dimensions Math rigor.
• Intensive Practice Challenging practice workbooks (U.S. Edition) for Grades 1-6 that provide additional problem-solving practice beyond the core curriculum.
• Challenging Word Problems Supplementary problem-solving books (Common Core Edition) for Grades 1-6 that focus on multi-step word problems and mathematical reasoning.
• Extra Practice Additional practice workbooks available in both U.S. Edition and Standards Edition for Grades 1-6.
• Process Skills Problem-solving skill development books (2nd Edition) by FAN-Math for Levels 1-6, teaching systematic approaches to mathematical problem solving.
• Manipulatives Hands-on learning tools including homeschool kits, classroom kits by grade level, dice, counters, base ten blocks, measuring tools, pattern blocks, and other tactile math learning aids.
• We Didn't Learn Math This Way! A K-5 Guide for the Confused Adult Parent and educator guide (224 pages) to help adults understand K-5 math topics and support students. Includes number bonds, mental math, algorithms, fractions, and a glossary.
• The Secrets to Singapore's World-class Math Curriculum
• The Singapore Model Method for Learning Mathematics
• Elementary Mathematics for Teachers
• My Pals Are Here Science
• Digit Chomps to 10

Quantifiable outcome

• Singapore students consistently rank #1 in TIMSS (Trends in International Mathematics and Science Study) assessments

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Beast Academy (Art of Problem Solving): Story-based elementary math curriculum with a mastery/problem-solving focus, sold through direct e-commerce to homeschool and gifted-math families. Comparable product structure (textbooks + workbooks + guides) and overlapping audience.
• CTC Math: Online subscription-based math curriculum for K-12 with a homeschool customer base. Comparable online video-lesson delivery model and annual subscription revenue mechanic that parallels Singapore Math's Dimensions Video offering.
• Math-U-See: Homeschool-focused K-12 math curriculum built on a mastery approach with manipulatives and parent-led instruction. Closely aligned with Singapore Math in target market (homeschool families), product format (workbooks + instructor guides), and one-time purchase pricing model.
• RightStart Mathematics: Homeschool math curriculum for elementary grades using manipulatives, games, and structured lesson plans. Directly comparable to Singapore Math in customer segment, curriculum-led positioning, and emphasis on conceptual understanding over rote drills.
• A+ Tutorsoft: Homeschool math curriculum delivered via online lessons and workbooks across K-12. Comparable target audience and blended digital + print go-to-market, competing for the same homeschool curriculum budget.

Broad incumbents

• Kumon: Global workbook-based math (and reading) franchise delivering incremental practice through in-center and at-home programs. Overlapping skill-development focus (number sense, fact fluency) but vastly broader scale and a different center-based delivery model.
• Mathnasium: Largest franchised math tutoring brand, addressing the same underlying parent need (building math mastery) but via in-person center tutoring rather than curriculum ownership. Comparable end outcome but different purchase behavior.
• IXL Learning: Subscription-based online math (and other subjects) practice platform widely adopted in U.S. schools and homeschools. Competes with Singapore Math for school adoption dollars and parent-subscription budgets at a meaningfully larger scale.

Emerging players

• Khan Academy: Free, donor-funded online math and other subject practice platform with growing school-district adoption. Comparable goal of math mastery but provided at zero price, anchoring buyer expectations on willingness-to-pay.

Others

• Marshall Cavendish Education: Singapore-based educational publisher that co-holds the Singapore Math® trademark with Singapore Math Inc. Strategic/partner counterpart rather than a competitor, but determines access to authentic Singapore-origin content and brand legitimacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/singaporemath
• LinkedInlinkedin.com/company/singapore-math-inc
• Instagraminstagram.com/singaporemath

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Math