MOTIONDATA

What MOTIONDATA does

MOTIONDATA VECTOR Gruppe, operating commercially under the 'movec' brand, is an Austrian-headquartered software vendor specializing in dealer management systems (DMS) for the automotive industry. Founded in 1984 and based in Seiersberg, Austria, the company serves brand-operated dealerships, independent workshops, two-wheeler dealers, agricultural machinery businesses, commercial vehicle operators, and OEMs/importers, claiming Austrian market leadership with 13,000+ users and 40+ years of operation.

The product portfolio is built around a modular movec platform comprising: movec DMS (Dealer Management System) and CDP (Customer Data Platform) as the core foundation, deployable in cloud or on-premise configurations; movec Sales / salesManager for CRM and seller workstation workflows; Mates for mobile workshop digitization; movec Consumer for end-customer digital engagement (website packages, leads, online booking); movec Importer for OEM/importer-grade configurations; and movec Connect, a modern API layer for third-party integrations. Supporting services include movec Academy training, IT infrastructure procurement, a Jira/Confluence-based Service Center, and professional services for implementation and project management. Brand partners include Kia, Hyundai, BMW, Volvo, BYD, and Maxus.

The revenue model combines recurring DMS subscriptions, project-based professional services and training, and managed IT infrastructure services, sold via direct field sales within Austria on a quote-based pricing structure. No public revenue figures, funding rounds, or ownership disclosures are available; the company appears to be independently held.

Name

MOTIONDATA

Legal name

MOTIONDATA VECTOR Gruppe

Website

https://motiondata-vector.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

MOTIONDATA (brand: movec) is an Austrian vendor of modular dealer management systems and automotive IT solutions, serving dealerships, workshops, and OEMs across brand, two-wheeler, agricultural, commercial-vehicle, and independent segments with subscriptions, professional services, and IT infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Seiersberg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. DMS Software Subscriptions: Dealer Management System solutions offered as cloud-based or on-premise installations, providing recurring subscription revenue from automotive dealerships, workshops, and related businesses across multiple vehicle segments.
2. Professional Services: IT consulting, project management, implementation services, and training through movec Academy for system selection, deployment, and user education.
3. IT Infrastructure Services: IT infrastructure procurement and support services including servers, workstations, and internet connectivity for automotive businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MOTIONDATA, operating under the movec brand, develops and sells a modular Dealer Management System (DMS) platform for the automotive industry in Austria. The platform includes the movec DMS core (with Customer Data Platform), Sales/CRM, mobile workshop apps (Mates), end-customer communication tools, and an API layer for integration. The company also provides IT infrastructure, training, and consulting services tailored to automotive dealerships, brand operations, two-wheelers, agricultural machinery, commercial vehicles, independent workshops, and OEMs/importers.

Product overview

MOTIONDATA (operated under the brand 'movec') offers a modular dealer management system (DMS) platform for the automotive industry, serving brand dealerships, two-wheelers, agricultural technology, independent workshops, commercial vehicles, and OEMs/importers. The core offering is the movec DMS (Dealer Management System) and CDP (Customer Data Platform) as a stable foundation for digital transformation, available as local or cloud-based deployment. This core is extended by: movec Sales with the salesManager seller workstation and online wholesale tools; Mates for mobile workshop process digitization; movec Consumer for end-customer communication (websites, mobile leads, online booking); and movec Importer for customized OEM/importer solutions. A modern API layer called Connect (connectAPI) enables external integrations with the platform. Supporting services include movec Academy (online training), IT Services & Solutions (infrastructure procurement), a Jira Service Management-powered Service Desk, and a Confluence-based Service Center with documentation and release news. The company claims over 13,000 users and serves as the strongest DMS provider in Austria.

Differentiator

Problem solved

Functional benefit

Brands

• movec DMS: Dealer Management System - core DMS platform for automotive dealerships
• movec SALES / salesManager
• movec Mates
• movec Consumer
• movec Connect
• movec Importer
• movec Academy
• motionData
• CDP
• SalesManager

Products and services

• movec DMS (Dealer Management System) Dealer Management System and Customer Data Platform (CDP) serving as the foundational system for automotive dealerships and related businesses. Provides inventory management, business process optimization, and customer data management. Available as local (on-premise) or cloud-based deployment.
• movec Sales (salesManager) CRM and sales workspace solution for vehicle sales management, including the salesManager seller workstation for targeted customer management and improved closing rates, plus online wholesale and distribution of vehicle inventory across sales channels such as websites and online vehicle marketplaces.
• Mates Mobile Solutions Mobile applications for digitizing workshop processes, enabling location- and time-independent operation on smartphones and tablets for increased efficiency in workshop workflows.
• movec Consumer End-customer communication solutions for automotive dealerships, including website packages, mobile leads, and online service and test-drive booking tools.
• movec Importer Customized digital solutions tailored for vehicle importers and OEMs, providing individualized dealer management system configurations for dealer network management, brand standardization, and data integration.
• movec Connect (connectAPI) Modern APIs enabling connection to and integration with the movec platform, providing connectivity and interoperability for third-party systems and OEM portals.
• IT Services & Solutions IT infrastructure procurement and support services covering servers, individual PCs, and internet connections, ensuring smooth operation of dealer management systems with a focus on the automotive industry.
• movec Academy Online training platform offering scheduled courses and sessions to help customers and partners maximize the value of movec solutions, with current dates and registration available.
• movec Service Center (Support) Help center portal providing customer support, ticket submission, and self-service resources for movec products, powered by Jira Service Management.

Quantifiable outcome

• Over 13,000 users rely on movec solutions to optimize their workflows and improve customer experience

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• AtlassiancoreTechnology or IntegrationAtlassian provides the Jira Service Management platform for movec's customer support and help desk operations. The service desk is accessible at motiondata-vector.atlassian.net and supports multi-language help center functionality (German, English, French) for the movec Service Center.
• KiacoreChannel Partner/ Reseller/ DistributorKia is a brand partner using movec's dealer management solutions for their authorized dealer network operations in Austria.
• HyundaicoreChannel Partner/ Reseller/ DistributorHyundai is a brand partner using movec's dealer management solutions for their authorized dealer network operations in Austria.
• BMWcoreChannel Partner/ Reseller/ DistributorBMW is a brand partner using movec's dealer management solutions for their authorized dealer network operations in Austria.
• BYDcoreChannel Partner/ Reseller/ DistributorBYD is a brand partner (electric vehicle manufacturer) using movec's dealer management solutions for their authorized dealer network operations in Austria.
• VolvocoreChannel Partner/ Reseller/ DistributorVolvo is a brand partner using movec's dealer management solutions for their authorized dealer network operations in Austria.
• MaxuscoreChannel Partner/ Reseller/ DistributorMaxus is a commercial vehicle brand partner using movec's dealer management solutions for their authorized dealer network operations in Austria.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CDK Global: CDK Global is a leading global provider of dealer management systems and automotive retail technology serving franchised dealers and OEMs. It is comparable to MOTIONDATA as a much larger incumbent in the same automotive DMS category, with substantially broader geographic reach and product scope.
• Reynolds and Reynolds: Reynolds and Reynolds provides dealership management systems, document services, and retail technology solutions to automotive retailers, primarily in North America. It is comparable to MOTIONDATA as a long-established DMS vendor in the same product category, operating at significantly larger scale.
• Cox Automotive (Dealertrack): Cox Automotive offers the Dealertrack DMS alongside a broad suite of dealer software, marketing, and remarketing solutions globally. It competes directly with MOTIONDATA in the DMS category but at much larger scale and across multiple automotive retail verticals.

Direct peers

• PBS Systems: PBS Systems is a North American provider of dealership management systems for automotive, RV, marine, and powersports dealers. It is comparable to MOTIONDATA as a focused DMS vendor serving multi-vertical dealer markets with combined DMS and CRM capabilities, though at a different geographic scale.
• Dominion Dealer Solutions: Dominion Dealer Solutions provides DMS, CRM, and digital marketing tools for automotive dealerships. It is a direct peer of MOTIONDATA, offering similar category software (DMS + CRM + marketing) to franchised dealers, primarily in the US market.
• Quorum Information Technologies: Quorum Information Technologies provides dealership management systems and connected vehicle services, primarily in Canada. It is a direct DMS peer of MOTIONDATA, operating at a similar mid-market scale within a regional geography.

Emerging players

• DealerCenter: DealerCenter offers cloud-based DMS and dealer management solutions for independent and franchise auto dealers. It is comparable to MOTIONDATA's independent workshop segment, providing modern cloud-native DMS to smaller dealerships.
• Tjekvik: Tjekvik provides digital check-in and customer engagement solutions for automotive dealerships, complementing traditional DMS platforms. It is comparable as an emerging player in the dealer software ecosystem where MOTIONDATA's movec Consumer module competes.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTIONDATA