Ubiquitous
Ubiquitous is the UK's leading taxi advertising specialist, selling mobile OOH campaigns on black cabs and licensed taxis across seven UK cities to enterprise brands and media agencies, using GPS analytics, Route, and Attest survey integration for campaign measurement.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ubiquitous does
Ubiquitous is a UK-based out-of-home (OOH) advertising company that specialises exclusively in taxi-top advertising, operating for over 20 years under the legal entity Ubiquitous Ltd (founded 2005, headquartered at 29 Ely Place, London, EC1N 6TD, with a dedicated operations centre at 92-93 Tent Street). The company sells two primary physical formats — Supersides (two single advertising panels, one per side of the taxi) and Liveries (full vehicle wraps with 30% more advertising space) — plus an interior Tip Seat panel bundled as standard, a Special Builds service for bespoke experiential executions (e.g., IKEA rooftop furniture, Charlotte Tilbury in-taxi makeup studios), and a PR & Events layer offering VIP rides, branded convoys, and sampling. Its geographic footprint covers seven UK cities: London, Birmingham, Edinburgh, Glasgow, Liverpool, Manchester, and Nottingham.
Under the hood, the platform combines GPS-based route and heat-map analytics (running on Google Cloud BigQuery) with third-party integrations to Route (industry-standard audience frequency benchmarking) and Attest (consumer survey panel of 125 million people across 58 countries), which together produce proof-of-posting shots, reach estimates, and post-campaign effectiveness metrics for every booking. Sustainability is built into operations through a vinyl recycling partnership with Veolia (energy-from-waste) and a circular design collaboration with Been that converts used vinyl into fashion accessories.
Commercially, Ubiquitous runs a B2B sales-led go-to-market targeting brands and media agencies directly, with channel relationships through Talon and Goodstuff as primary media planning/buying partners. Pricing is quote-based and not publicly disclosed; the standard campaign duration is four weeks, with billings typically structured as multi-period bookings. The customer base is concentrated in luxury/premium brands (LOEWE, Gucci, DKNY, Longchamp, Tory Burch), beauty & cosmetics (Jo Malone, Charlotte Tilbury, Fenty, The Body Shop), beverages (Diageo brands, Stella Artois, Pepsi, Diet Coke), banking/finance (HSBC, Barclays, PayPal, Starling Bank), and technology (Adobe, eToro, Zoho). The company has been privately held since inception; in December 2025 it was acquired by Israeli AI creator-economy platform Humanz as part of a $15 million funding round that also brought in Bambassadors.
Ubiquitous firmographics
Firmographics- Name
- Ubiquitous
- Legal name
- Ubiquitous Ltd
- Website
- https://ubiqtaxis.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ubiquitous is the UK's leading taxi advertising specialist, selling mobile OOH campaigns on black cabs and licensed taxis across seven UK cities to enterprise brands and media agencies, using GPS analytics, Route, and Attest survey integration for campaign measurement.
- Ownership category
- akta.pro rank
Ubiquitous industry classification
Industry- Product category
- Taxi Out-of-Home Advertising
- NAICS
- Advertising Material Distribution Services (541870)
- akta.pro primary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
Keywords
Where Ubiquitous is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ubiquitous business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Taxi Advertising Campaigns: B2B advertising service where brands purchase taxi advertising campaigns. Standard campaign timeframe is 4 weeks. Revenue is generated through direct sales to brands and through media agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Supersides - Two single advertising panels on each side of the taxi |
| Other | Multi-year contract | Livery/Full Wrap - Complete taxi coverage with maximum advertising space |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Ubiquitous product offering
Product offeringCore offering
Ubiquitous sells advertising space on UK taxi fleets (primarily London's black cabs) across seven major UK cities. Its core formats are Supersides (two side panels) and Liveries (full vehicle wraps), complemented by Special Builds (custom creative executions), interior Tip Seat ads, PR activations, and post-campaign measurement via Route and Attest. Campaigns are sold directly to brands and through media agencies.
Product overview
Ubiquitous is the UK's leading Taxi Advertiser with over 20 years of experience, operating across seven major UK cities (London, Birmingham, Edinburgh, Glasgow, Liverpool, Manchester, Nottingham). Its core product portfolio comprises two taxi advertising formats: Supersides (two single advertising panels on each side of the taxi, popular for reactive and time-sensitive campaigns) and Liveries (full-wrap coverage offering maximum share of voice and 30% more advertising space than Supersides). Tip Seat interior advertising is included as standard with all exterior campaigns. Ubiquitous also offers dedicated PR and Events services (VIP rides, branded convoys, sampling and gifting, content production) and Special Builds — custom creative executions mounted on or within taxis. Campaign effectiveness is measured through Route (exposure benchmarking), Attest (post-campaign consumer surveys), and GPS analytics via Google Cloud BigQuery.
Differentiator
Problem solved
Functional benefit
Products and services
- Supersides
Quantifiable outcome
- 6 times average exposure per ABC1 adult per campaign
- +13 more outcomes
Companies that use Ubiquitous
Customer profileNamed customers64 records
Segments5 records
Ideal customer profiles1 record
Ubiquitous technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ubiquitous partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- FireflycoreFirefly is Ubiquitous's parent company. Research partnership with Reveal Mobile studying combined fixed and moving OOH formats. Firefly whitepaper demonstrates the amplifying effect of taxi advertising when combined with stationary OOH formats.
- AttestcoreConsumer research platform partner. Ubiquitous offers free-of-charge Attest research as part of every campaign booking. Platform provides real-time survey capabilities with 125 million people across 58 countries for post-campaign effectiveness measurement.
- RoutecoreIndustry benchmark tool for audience frequency and exposure measurement. Used to provide clear picture of how many members of the public will be exposed to Taxi Advertising campaigns.
- VeoliaminorEnvironmental partner for vinyl recycling. Veolia turns leftover Ubiquitous vinyl into energy to power local homes through 'clean air burn' technology.
- BeenminorAward-winning circular design studio partner that takes Ubiquitous's used vinyl and turns it into fashion accessories for sustainability initiatives.
- London Taxi PRcorePR partner for London taxi industry campaigns including 'Choose Taxi' campaign and London Taxi Drivers Association initiatives.
- London Taxi Drivers Association (LTDA)minorIndustry association partnership for 'Knowledge is Power' initiative. Ubiquitous produces adverts for LTDA campaigns promoting the taxi profession.
- HP TaxisminorTaxi industry partner running initiatives to promote the taxi trade and increase driver numbers.
- TaloncoreMajor UK media agency and media planning/buying partner. Ubiquitous presents at Talon Wall events and collaborates on campaigns booked through Talon's agency relationships.
- GoodstuffcoreAward-winning media planning and buying agency. Ubiquitous hosts media owners sessions at Goodstuff's Southwark offices to showcase platform capabilities.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Ubiquitous competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ubiquitous social profiles
Digital presenceUbiquitous financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ubiquitous leadership team
Management profileNumber of profiles
Profiles8 records
Ubiquitous funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ubiquitous M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ubiquitous
What does Ubiquitous do?
Ubiquitous sells advertising space on UK taxi fleets (primarily London's black cabs) across seven major UK cities. Its core formats are Supersides (two side panels) and Liveries (full vehicle wraps), complemented by Special Builds (custom creative executions), interior Tip Seat ads, PR activations, and post-campaign measurement via Route and Attest. Campaigns are sold directly to brands and through media agencies.
Is Ubiquitous a public or private company?
Ubiquitous is a private company. It is classified as corporate owned and is currently operating.
When was Ubiquitous founded?
Ubiquitous was founded in 2005. It employs 11 to 50 people.
Where is Ubiquitous based?
Ubiquitous is headquartered in London, United Kingdom, in the Europe region.
How does Ubiquitous make money?
One revenue line is on record: taxi Advertising Campaigns.
Does Ubiquitous have an API?
No public API is recorded for Ubiquitous.
What industry is Ubiquitous in?
Ubiquitous's product category is Taxi Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards). Its NAICS code is 541870.