Beenos Partners
- Company typePrivate
- Founded1999
- HeadquartersTokyo, Japan
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Beenos Partners firmographics
Firmographics- Name
- Beenos Partners
- Legal name
- BEENOS株式会社
- Website
- https://beenos.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Beenos Partners industry classification
Industry- Product category
- Cross-Border E-Commerce Services
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Cross-border Import/Export Generalist Marketplaces (CRAFAAAE)
- akta.pro secondary industries
- International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE), Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF), Cross-border Fraud, Risk & Identity Solutions (CRAFAJAJ)
Keywords
Where Beenos Partners is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Beenos Partners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Transaction Fees / Proxy Purchase Commission (Buyee): Buyee charges transaction fees when overseas users purchase goods through its proxy purchasing service. Revenue is generated per transaction processed, with the fee covering the purchase facilitation, payment processing, and buyer protection services. Service can start from 0 yen, with fees applied on top of product cost.
- International Shipping Fees (tenso): tenso charges shipping fees for international delivery of goods purchased through its forwarding service. Fees vary by destination, weight, shipping method (DHL, EMS, SAL, FedEx, sea freight). Volume-based pricing provides competitive rates, representing a core revenue stream for the logistics operations.
- B2B SaaS / Service Fees (Buyee Connect, Solutions): BEENOS Solutions charges Japanese businesses for enterprise cross-border EC support services including Buyee for E-commerce, Buyee for Distribution, and Buyee for Marketing. Revenue includes subscription or per-service fees for platform access, operational support, and consulting. Business model targets repeatable, scalable B2B relationships.
- E-commerce Sales (AniMeEon): BeeCruise Inc. operates the global anime merchandise e-commerce site AniMeEon, generating revenue from direct product sales to overseas anime fans. First purchase campaigns and promotional pricing are used for customer acquisition. Targets US, Canada, Mexico, Taiwan, Hong Kong, South Korea, and Thailand.
- BEEGATE - Overseas Store Sales Service: Service enabling Japanese companies to sell directly to overseas retail stores. Revenue generated through service fees for managing overseas storefront operations, market entry support, and trade show facilitation.
- KOL / Influencer Marketing: BEENOS provides overseas influencer/KOL marketing support as part of its promotional services for Japanese brands expanding internationally. Revenue through service/project fees.
- International Exhibition / Trade Show Support: Support services for Japanese companies participating in overseas exhibitions and trade shows, including booth setup, matchmaking, and permit acquisition, as part of distribution channel expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyee - Core cross-border purchase support from 0 yen |
| Other | Pay-as-you-go | AniMeEon - 10% off first purchase campaign |
| Other | Multi-year contract | BEENOS Solutions B2B Services - custom pricing |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Beenos Partners product offering
Product offeringCore offering
BEENOS operates a cross-border e-commerce platform that connects Japanese sellers and brands with global consumers through three business segments: Global Commerce (Buyee purchase-support platform, tenso international shipping forwarding, Buyee Connect site integration, and BEENOS Solutions B2B services), Entertainment (AniMeEon, Groobee for anime/artist merchandise), and Incubation (venture investment and Linkus HR platform). The company handles the three primary barriers to international commerce for Japanese companies — language (19 languages), payment (PayPal, Alipay, UnionPay, etc.), and logistics (DHL, EMS, SAL, FedEx, sea freight).
Product overview
BEENOS operates a global platform connecting Japan with international markets through three business domains: Global Commerce, Entertainment, and Incubation. The Global Commerce segment provides cross-border e-commerce support via Buyee (purchase support), Buyee Connect (site integration), 転送コム/Tenso (forwarding), and specialized brands like FASBEE (fashion) and BEEGATE (consolidated sales). BEENOS Solutions integrates these services into three solution brands: Buyee for eコマース (infrastructure), Buyee for マーケティング (marketing), and Buyee for ディストリビューション (distribution). The Entertainment segment operates Groobee (artist merchandise), AniMeEon (anime merchandise), and other content-focused EC platforms. The Incubation segment includes Linkus (cross-border HR platform), ブランディア (brand goods), and venture investment operations across Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Buyee for Eコマース (Buyee for E-Commerce): Cross-border EC infrastructure enabling Japanese companies to sell overseas with logistics, payment, and customer support; includes Buyee Connect for connecting domestic EC sites to international markets.
- Buyee for マーケティング (Buyee for Marketing)
- Buyee for ディストリビューション (Buyee for Distribution)
- FASBEE
- 買買宇宙
- AniMeEon
- BEEGATE
- Linkus
- 転送콤 (Tenso)
Products and services
- Buyee Consumer-facing cross-border e-commerce purchase support platform enabling international users to shop from Japanese EC sites. Handles language barriers, payment processing (PayPal, Alipay, UnionPay, credit cards, AFTEE), international shipping, package consolidation, and buyer's protection. Free to register with transaction fees applied on purchases.
- tenso (International Shipping Forwarding) International shipping forwarding service operated by tenso Co., Ltd., enabling overseas users to receive packages from Japanese online stores with consolidated shipping options. Supports multiple carriers (DHL, EMS, SAL, FedEx, sea freight) across 118+ countries and regions. ISMS-certified operations.
- Buyee Connect Self-service e-commerce integration plug-in enabling any Japanese e-commerce site to add international cart functionality with simple tag installation, making cross-border EC accessible without custom development. Supports 50+ platforms including LOCONDO.jp, FASHION WALKER, and others.
- BEENOS Solutions (Buyee for E-commerce / Marketing / Distribution) B2B enterprise cross-border EC support services for Japanese companies, including Buyee for E-commerce (self-owned EC site integration via Buyee Connect, external marketplace support for eBay/Shopee, logistics, payment, customer support), Buyee for Marketing (SNS advertising, multilingual LP, fan building), and Buyee for Distribution (multi-channel expansion, overseas retail matching, exhibition support).
- AniMeEon Global anime merchandise e-commerce site operated by BeeCruise Inc. (now BEENOS Solutions), making official Japanese anime merchandise accessible to international fans and collectors. Targets overseas anime fans in US, Canada, Mexico, Taiwan, Hong Kong, South Korea, and Thailand.
- FASBEE Fashion-focused global e-commerce platform operated by BEENOS Solutions for international fashion product sales, functioning as a curated marketplace for Japanese fashion brands reaching international buyers.
- Linkus SaaS-type cross-border HR platform supporting foreign talent acquisition and management for Japan's Specific Skilled Worker (特定技能) visa program. Addresses documentation, compliance, and progression beyond Level 1 certification for companies employing international workers.
- Groobee Entertainment-focused EC platform specializing in limited-edition artist merchandise with high-traffic event capabilities for fan-driven commerce.
- Brandia (ブランディア) Online brand goods appraisal and resale service for luxury and designer items, providing authentication and resale services.
- BEEGATE Overseas store consolidated sales service helping Japanese companies sell directly to overseas retail stores. Provides service fees for managing overseas storefront operations, market entry support, and trade show facilitation.
- BEENOS HR Link Services BEENOS HR Link Co., Ltd. provides HR solutions supporting foreign employees obtaining Japan's Specific Skills certification (Levels 1 and 2), including AI-powered study tools in partnership with AI Support.
Quantifiable outcome
- 600万+ overseas users served on Buyee and tenso combined as of February 2025
- +4 more outcomes
Companies that use Beenos Partners
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Beenos Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature7 records
Beenos Partners partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AI SupportcoreBEENOS HR Link Co., Ltd. partners with AI Support to co-host free online seminars on Japan's Specific Skills certification support. AI Support provides its AI-powered 'Specific Skills Supplement' study tool, while BEENOS HR Link provides workplace educational support strategies. Joint seminar addresses upcoming expansion of Specific Skills program to new sectors (logistics, recycling, linen supply) by 2027.
- EVANGELION STOREminorOfficial Evangelion store ran a targeted overseas campaign targeting Buyee users. Part of BEENOS's entertainment and anime cross-border EC strategy, bringing official Japanese anime merchandise to international fans through Buyee's buyer base.
- futureshopminorBEENOS Solutions was invited to speak at an online seminar hosted by futureshop (e-commerce platform provider), promoting cross-border EC strategies and services. Part of B2B demand generation and thought leadership marketing.
- Delivered Korea Inc. (Delivered Korea)coreStrategic capital and business partnership formed March 2023. Delivered Korea operates cross-border logistics for K-POP and fashion/cosmetics products from Korea. BEENOS leverages this partnership to enable Korean sellers to reach global buyers through Buyee platform, supporting the 'From Korea to Global' strategy as a new axis beyond the Japan-focused 'From Japan' model.
- Shop AirlineminorPart of BEENOS Group operations. Shop Airline handles overseas fulfillment and logistics for US-based Japanese product sales (セカイモン). Operates US warehouse for international resale of Japanese goods.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Beenos Partners competitors and assessment
Company assessmentDirect peers
- FromJapan: Japan-based proxy purchase and forwarding service targeting overseas buyers of Japanese goods. Overlaps directly with Buyee's purchase-support and tenso's forwarding functionality, including package consolidation and international shipping.
- Jauce Inc. Proxy bidding and purchasing service for Japanese auction sites (Yahoo Auctions, Rakuten, Amazon JP). Comparable to Buyee as an overseas-to-Japan purchase intermediary serving collectors and enthusiasts, primarily in North America.
- ZenMarket (ZenGroup Inc.): Closest direct competitor to Buyee: a proxy purchase / Japan forwarder that lets international buyers purchase from Japanese auction and EC sites, with bidding, payment, consolidation, and shipping. Operates tenso-equivalent logistics under the ZenGroup umbrella.
- Neokyo: Japan proxy shopping and forwarding service for international buyers of Japanese merchandise, including anime, figures, and hobby items. Directly comparable to Buyee on cross-border purchase support and international shipping.
Broad incumbents
- Amazon Japan / Amazon Global Selling: Operates a dominant Japan marketplace plus Amazon Global Selling, which enables Japanese merchants to reach overseas marketplaces directly. A broad incumbent competitor that can disintermediate Buyee by letting merchants sell cross-border without proxy purchase.
- Tmall Global / AliExpress (Alibaba): Alibaba's cross-border consumer platforms enabling international buyers to purchase from Asian merchants. A broad incumbent competing with BEENOS for cross-border Japanese-brand demand, particularly in China and SEA.
- Rakuten Group: Largest Japanese e-commerce incumbent with its own cross-border (Rakuten Global Express) and marketplace programs. Competes with BEENOS for both Japanese merchants expanding overseas and inbound/international logistics demand.
- eBay Inc. Global online marketplace that Japanese sellers use directly for cross-border sales. BEENOS operates integration with eBay on behalf of Japanese merchants; eBay itself is a broad incumbent competitive channel for the same cross-border seller base.
- Shopee (Sea Group): Southeast Asian marketplace operated by Sea Group, integrated into Buyee for Distribution. As Shopee expands seller tools and cross-border logistics, it is a broad incumbent competing for the same cross-border seller and buyer relationships across Asia.
Others
- Yahoo Japan Corporation (LY Corporation): Parent company (LINE Yahoo / LY Corporation) following the August 2025 tender offer and integration target for BEENOS. Not a direct competitor but the strategic acquirer that controls capital allocation and platform integration opportunities for BEENOS going forward.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Beenos Partners social profiles
Digital presenceBeenos Partners compliance and trust
Trust signalCompliance2 records
Beenos Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beenos Partners leadership team
Management profileNumber of profiles
Profiles12 records
Beenos Partners subsidiaries and ownership
Company hierarchySubsidiaries5 records
Beenos Partners funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beenos Partners M&A and investment
M&A and investmentM&A
Investments62 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beenos Partners
What does Beenos Partners do?
BEENOS operates a cross-border e-commerce platform that connects Japanese sellers and brands with global consumers through three business segments: Global Commerce (Buyee purchase-support platform, tenso international shipping forwarding, Buyee Connect site integration, and BEENOS Solutions B2B services), Entertainment (AniMeEon, Groobee for anime/artist merchandise), and Incubation (venture investment and Linkus HR platform). The company handles the three primary barriers to international commerce for Japanese companies — language (19 languages), payment (PayPal, Alipay, UnionPay, etc.), and logistics (DHL, EMS, SAL, FedEx, sea freight).
Is Beenos Partners a public or private company?
Beenos Partners is a private company. It is classified as corporate owned and is currently operating.
When was Beenos Partners founded?
Beenos Partners was founded in 1999. It employs 251 to 500 people.
Where is Beenos Partners based?
Beenos Partners is headquartered in Tokyo, Japan, in the Asia region.
How does Beenos Partners make money?
Seven revenue lines are on record. Transaction Fees / Proxy Purchase Commission (Buyee) is the primary driver. The others are international Shipping Fees (tenso), B2B SaaS / Service Fees (Buyee Connect, Solutions), E-commerce Sales (AniMeEon), BEEGATE - Overseas Store Sales Service, KOL / Influencer Marketing and international Exhibition / Trade Show Support.
Who are Beenos Partners's main competitors?
Direct peers on record are FromJapan, Jauce Inc., ZenMarket (ZenGroup Inc.) and Neokyo. Broad incumbents are Amazon Japan / Amazon Global Selling, Tmall Global / AliExpress (Alibaba), Rakuten Group, eBay Inc. and Shopee (Sea Group). Yahoo Japan Corporation (LY Corporation) is listed as an others.
Does Beenos Partners have an API?
No public API is recorded for Beenos Partners.
What industry is Beenos Partners in?
Beenos Partners's product category is Cross-Border E-Commerce Services. Its primary akta.pro industry code is CRAFAAAE, Cross-border Import/Export Generalist Marketplaces, with a secondary code of CRAFAJAE, International Fulfillment, Forwarding & Consolidation Services. Its NAICS code is 488510 and its SIC code is 4731.