salesdoc

What salesdoc does

SalesDoc (legally salesdoc Fiedler & Fiedler GbR) is a German custom software development partnership founded in 2010 and headquartered in Selters Ts., Hesse. The firm employs 1–10 people and operates as a founder-owned boutique with no disclosed external funding or institutional investors. It specializes in AI-assisted development of bespoke web software and vertical CRMs for German-speaking customers in three primary verticals: B2B sales/distribution, healthcare (fertility clinics, eye-laser centers, medical care centers), and workshops for people with disabilities (WfbM). Its publicly named customers are all located in or near the company's own town, indicating a highly localized commercial footprint.

The technology foundation is the proprietary open-source SJS (Spectre JavaScript) frontend framework — a declarative, widget-based system under 30KB minified with zero external dependencies, full offline capability, and WCAG accessibility built in. SalesDoc layers an AI-driven development pipeline (with human architectural auditing) over this stack to compress delivery cycles, and embeds AI-assisted OCR into its WfbM document-digitization product. The portfolio is delivered as vertical solutions: Sales Solutions (configurators, route planning, digital signatures), Healthcare CRM (patient portals, referrer routing, GDPR-compliant consent workflows), and WfbM Digitalisierung (accessible 4-eye validation archiving), plus the consumer-facing SurveyDoc mobile survey app on iOS and Android.

Commercially, SalesDoc runs a project-based professional services model with direct enterprise sales in the DACH region, responding to website inquiries within one business day. The only publicly disclosed pricing is a €1,480/month subscription for a System Configurator product with optional €2,400/year Gold SLA support. There is no self-serve channel, no marketplace presence, and no partner/reseller network. The company reports GDPR compliance with German-hosted servers and locally hosted proprietary analytics, deliberately avoiding third-party tracking.

Name

salesdoc

Legal name

salesdoc Fiedler & Fiedler GbR

Website

https://salesdoc.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SalesDoc is a 1–10 person German custom software partnership that builds AI-assisted web software and vertical CRMs for sales/B2B, healthcare, and disability workshop (WfbM) customers in the DACH region, leveraging its proprietary open-source SJS frontend framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: KI-gestützte Individualentwicklung von maßgeschneiderten Web-Softwarelösungen und Branchen-CRMs. Projekte werden auf Anfrage gestartet und umfassen Vertriebslösungen, Healthcare-CRMs und WfbM-Digitalisierungslösungen.
2. SJS Framework (Open Source): Open-Source UI-Framework unter MIT-Lizenz. Die Entwickler bieten Support und Services rund um das Framework an.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SalesDoc is a German software development partnership that designs and builds custom AI-assisted web applications, vertical-specific CRMs, and mobile solutions for sales, healthcare, and disability-workshop (WfbM) customers. Deliveries are based on the proprietary open-source SJS frontend framework and include product configurators, field route planning, digital signature workflows, GDPR-compliant patient portals, and 4-eye document indexing. The company also distributes the SurveyDoc mobile survey app on Google Play and the Apple App Store.

Product overview

SalesDoc is a German AI-driven custom software development company offering a portfolio of tailored solutions. The core SalesDoc Platform delivers custom web software through AI-accelerated development cycles. Key product lines include Sales Solutions (field route planning, product configurators, digital signatures), Healthcare CRM platforms (patient portals, referrer route planning), and WfbM Digitalisierung (accessible document archiving with 4-eye validation). The company also maintains the SJS Framework, a proprietary open-source frontend framework under 30KB with zero external dependencies. SurveyDoc is a companion mobile application for offline survey collection. The portfolio architecture consists of a unified development approach with specialized vertical solutions for sales, healthcare, and disability workshops.

Differentiator

Problem solved

Functional benefit

Brands

• SJS Framework (Spectre JS): Open-source declarative widget-based frontend framework developed by SalesDoc for native web components with minimal bundle size (under 30KB) and no external dependencies.
• surveydoc

Products and services

• SalesDoc Custom Web Software Development Project-based AI-assisted design and development of bespoke web applications and vertical CRMs (sales, healthcare, WfbM) for German/DACH enterprises, delivered using the proprietary SJS framework.
• SJS Framework (Spectre JS) Open-source declarative widget-based frontend framework for plain vanilla JavaScript, minified under 30KB, with no external dependencies, offline capability and built-in WCAG accessibility, offered with optional paid support services.
• Sales Solutions (Configurator, Route Planning, Digital Signature) Custom B2B sales software bundle including a rule-based product configurator with real-time validation and PDF generation, GPS-based field route planning with traffic-aware re-routing, and legally compliant digital signature workflows for proposals and contracts.
• Healthcare CRM Platform Vertical CRM for clinics, fertility centers, eye-laser centers and private practices featuring patient journey management, digital consent workflows, referrer route planning and integrated quality assurance, hosted in Germany under GDPR.
• WfbM Digitalisierung (Accessible Document Archiving) Accessible digitization platform for German workshops for people with disabilities (WfbM) that combines AI-assisted OCR pre-analysis with a 4-eye double-check web interface for GDPR-compliant paper archive digitization.
• SurveyDoc Mobile App Mobile survey application for collecting survey data on the go, including offline functionality, distributed via Google Play and the Apple App Store under the SalesDoc brand.

Quantifiable outcome

• Entwicklungszyklen bis zu 5x schneller durch KI-gestützte Entwicklung
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• iteratec: Munich-based German software consultancy building custom web and enterprise software for mid-market and enterprise clients. Highly comparable custom-development, DACH-focused, services-led model with growing product components.
• Avenga: European custom software development and digital transformation vendor with strong DACH presence. Comparable in offering bespoke web/CRM solutions to enterprise customers, but operates at significantly larger scale.
• Consol Consulting: Munich-headquartered German software consultancy specializing in custom Java/web development and DevOps for enterprise clients. Directly comparable custom-development, DACH-focused boutique model.
• https://SEIBERT/MEDIA: German digital agency and software developer focused on intranet/extranet, CRM (Confluence/Jira-centric) and custom web solutions for DACH mid-market. Comparable in building bespoke DACH business software with some productized offerings.
• Coduct: Boutique German software studio building custom web applications, dashboards and CRMs for SMEs in DACH. Closely comparable in size, delivery model, and customer profile to SalesDoc.

Broad incumbents

• medatixx: Major German provider of practice management and medical software solutions to physicians and MVZs. Comparable customer segment and DSGVO-regulated environment to SalesDoc's healthcare customers, but as an established incumbent with standardized products.
• Pipedrive: Global SaaS CRM focused on sales pipeline management and workflow automation for SMBs. Overlaps with SalesDoc's Sales Solutions / Configurator offerings as an established subscription alternative that prospects may compare against.
• CompuGroup Medical: Largest European healthcare IT vendor, providing practice software, hospital information systems, and patient portals across DACH. Direct overlap with SalesDoc's Healthcare CRM and DSGVO-compliant patient portal use cases, but at vastly larger scale and broader portfolio.

Emerging players

• Alpine.js: Lightweight, dependency-free open-source JavaScript framework for declarative UI in the browser. Closest public analog to SalesDoc's SJS Framework in design philosophy (small footprint, vanilla JS, no build step), though community-driven rather than vendor-backed.
• Scopevisio: German cloud-based business software vendor offering CRM, ERP and DMS for German SMEs, hosted in Germany. Comparable in serving DACH mid-market with subscription pricing and GDPR-compliant hosting, though broader in scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about salesdoc