Jolly Tur

What Jolly Tur does

Jolly Tur (legal entity: Club Jolly Turizm ve Ticaret A.Ş.) is a Turkish online travel agency founded in 1988 and headquartered in Istanbul. The company operates a multi-category travel booking platform spanning five core product lines: hotel reservations, guided cultural tours, cruise packages, flight tickets, and international outbound tours, complemented by add-on services including car rental, ferry tickets, and airport transfers. Distribution runs through an omnichannel stack comprising jollytur.com, native iOS and Android applications, a 444 0 644 call center, and physical sales offices in Istanbul, Antalya, Afyon, Bodrum, Izmir, and Ankara, with video consultation available at select locations. A B2B extranet portal (extranet.jollytur.ws) enables hotel suppliers to manage inventory, and dedicated sub-brands target MICE (Jolly Mice), corporate travel (Jolly Kurumsal), and educational travel (Jolly Education).

The platform integrates supply from three major Turkish airlines (Turkish Airlines, Pegasus, AJet) for flight-inclusive packages and seven cruise lines (Celebrity, MSC, Costa, Royal Caribbean, Norwegian, Princess, Celestyal) for cruise tours. Pricing is unit-based per booking, with tour prices ranging from 999 TL for day trips to approximately 44,949 TL for multi-night domestic itineraries, and international outbound packages reaching 25,749 TL and above. All prices include VAT, with up to 12-month installment options, 256-bit payment encryption, and promotional levers such as early-booking campaigns, a 5% Bonus card loyalty discount, and a 1,000 TL new-member incentive. A dynamic packaging feature (Paketle Kazan) enables customers to bundle hotel, flight, transfer, and activity components.

The business model is a transaction-fee-driven OTA across leisure travel and emerging B2B verticals, with no disclosed revenue figures. The company holds TÜRSAB license number 3001 and has filed a draft prospectus (Taslak İzahname) with Turkey's Capital Markets Board, indicating preparation for a public offering. Customer concentration is diffuse across millions of mass-market Turkish leisure consumers with no enterprise anchor exposure.

Name

Jolly Tur

Legal name

Club Jolly Turizm ve Ticaret Anonim Şirketi

Website

https://jollytur.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jolly Tur is a Turkish online travel agency founded in 1988, serving domestic and outbound leisure travelers with hotels, guided tours, flights, cruises, and add-on services via web, mobile, call center, and six physical sales offices.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF), Cruise Retail Travel Agencies (THAKABAF), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Package tour booking
• Hotel reservation services
• Online travel agency
• Cruise tour packages
• Flight ticket booking

Headquarters

HQ city

Istanbul

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Package Tours: Organized tours including transportation, accommodation, and guided activities. Tours range from day trips to multi-week excursions across Turkey and international destinations.
2. Hotel Bookings: Domestic and international hotel reservations through the platform, including all-inclusive resorts, boutique hotels, and themed accommodations
3. Flight Tickets: Airline ticket sales for domestic and international routes
4. Cruise Bookings: Ship/cruise tour packages including river cruises and sea cruises to destinations like Greek Islands, Mediterranean, Caribbean, Norway Fjords
5. Car Rental: Vehicle rental services with various vehicle categories from motorcycles to buses and RVs
6. Transfer Services: Airport and inter-city transfer services
7. Activity Bookings: Individual activity bookings such as balloon tours, boat tours, and experience tours

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Jolly Tur is a Turkish online travel agency that sells packaged leisure travel products to consumers, including hotel reservations (domestic, Cyprus, international, themed), guided cultural and sightseeing tours across Turkey and abroad, cruise packages with major cruise lines, flight tickets, and supporting add-ons such as car rentals, ferry tickets, and transfers. The platform aggregates these components into dynamically priced package deals and sells directly to consumers via its own website, mobile apps, six physical sales offices, and a call center.

Product overview

Jolly Tur is a comprehensive Turkish online travel agency (OTA) operated by Club Jolly Turizm ve Ticaret A.Ş. with 38 years of industry experience. Its product portfolio is structured as a multi-category platform centered around five core product lines: (1) Otel Rezervasyonu — a hotel booking platform covering domestic Turkish hotels, Cyprus hotels, international hotels, and themed hotel categories (all-inclusive, thermal, honeymoon, adults-only, cave hotels, aquapark, villa); (2) Kültür Turları — guided cultural and sightseeing tours across Turkey and abroad, including regional tours (Kapadokya, Karadeniz, Ege Akdeniz, Likya, GAP, Doğu Anadolu) and international destinations; (3) Gemi Turları — cruise package tours featuring major cruise lines; (4) Uçak Bileti — flight ticket booking integrated within the platform; and (5) Yurt Dışı Turları — international outbound tour packages. Supporting these core offerings are add-on services including Araç Kiralama (car rental), Feribot Biletleri (ferry tickets), and Transfer Hizmeti (transfer service). A key bundling mechanism, Paketle Kazan, enables dynamic packaging where customers combine hotel + flight + transfer + activity into discounted packages. The platform also includes Jolly Extranet, a B2B partner portal for hotel property management, and two sub-brands: Jolly Mice for MICE/corporate events and Jolly Kurumsal for corporate business travel. Jolly Tur also offers a native mobile application for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Jolly Mice: MICE (Meetings, Incentives, Conferences, Events) services for corporate clients
• Jolly Kurumsal
• Jolly Education

Products and services

• Otel Rezervasyonu (Hotel Reservations) Comprehensive hotel booking platform covering domestic Turkish hotels, Cyprus hotels, international hotels, and themed accommodations (all-inclusive, thermal, honeymoon, adults-only, cave hotels, aquapark, villa) with filtering by region, theme, and amenities. Designed for individual leisure travelers and families.
• Kültür Turları (Cultural Tours) Guided cultural and sightseeing tours across Turkey and abroad, including regional tours (Cappadocia, Karadeniz, Aegean Mediterranean, Likya, GAP, Eastern Anatolia), weekend tours, day trips, bus tours, and flight-inclusive tours, with departures from multiple cities. Includes 329+ cultural tour options.
• Gemi Turları (Cruise Tours) Cruise package tours featuring major cruise lines including Celebrity Cruise, Celestyal Cruises, Costa Cruises, MSC Cruises, Norwegian Cruise, Princess Cruise, and Royal Caribbean, covering routes such as the Greek Islands, Mediterranean, Norwegian Fjords, Americas, Far East, Caribbean, UAE, and the Eastern Mediterranean.
• Uçak Bileti (Flight Tickets) Flight ticket booking service for domestic and international routes, integrated within the package tour system with airline partnerships including Turkish Airlines, Pegasus, and AJet.
• Yurt Dışı Turları (International Tours) International outbound tour packages covering destinations across Europe, Asia, the Middle East, and long-haul markets including the Maldives, Bali, Dubai, Barcelona, Rome, Athens, and Japan, with thematic options such as visa-free tours, honeymoon tours, concert tours, and Balkan tours.
• Kıbrıs Otelleri ve Turları (Cyprus Hotels and Tours) Specialized product line for Cyprus travel covering hotels in Girne, Lefkoşa, Magosa, Bafra, and İskele, as well as Cyprus-specific tour packages including flight-inclusive packages, honeymoon packages, and deluxe hotel options.
• Jolly Tur Mobile Application Native mobile app for iOS and Android enabling users to search and book hotels, tours, flights, car rentals, and ferries directly from smartphones, with real-time notifications for exclusive deals and campaigns.
• Jolly Mice (MICE Services) Specialized MICE (Meetings, Incentives, Conferences, Exhibitions) travel service under the Jolly brand, targeting corporate group travel and events for business clients.
• Jolly Kurumsal (Corporate Travel) Corporate travel brand under Jolly Tur focused on business travel solutions for corporate clients.

Quantifiable outcome

• 12-month installment payment option available for all bookings
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Jolly MiceminorOthersCorporate travel and meetings/events division of Jolly Tur brand, operating under the same parent company Club Jolly Turizm ve Ticaret A.Ş.
• Jolly EducationminorOthersEducational travel brand under Jolly Tur umbrella, offering student and educational tour programs
• HotellabminorOthersHotel review and rating platform affiliated with Jolly Tur brand
• Turkish AirlinescoreTechnology or IntegrationPartnership with Turkish Airlines for flight-inclusive tour packages. Multiple THY-operated tours available including Cappadocia, Cyprus, Istanbul tours.
• Pegasus AirlinescoreTechnology or IntegrationPartnership with Pegasus Airlines for flight-inclusive tour packages including Cyprus and various domestic routes.
• AJet (AnadoluJet)coreTechnology or IntegrationPartnership with AJet for affordable flight-inclusive tour packages to destinations like Cappadocia and Batum.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorCruise line partner offering ship tours including Mediterranean, Caribbean, and international cruise packages.
• MSC CruisescoreChannel Partner/ Reseller/ DistributorCruise line partner for international cruise tour packages.
• Costa CruisescoreChannel Partner/ Reseller/ DistributorCruise line partner for European and Mediterranean cruise tours.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorCruise line partner for major international cruise destinations.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorCruise line partner for Norwegian Fjords and international cruise tours.
• Princess CruisescoreChannel Partner/ Reseller/ DistributorPremium cruise line partner for international cruise tours.
• Celestyal CruisescoreChannel Partner/ Reseller/ DistributorGreek island and Eastern Mediterranean focused cruise partner.
• Bonus (Garanti BBVA)coreGTM or Marketing PartnerCredit card loyalty program partnership offering 5% discount on cart purchases for Bonus card holders.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tatilbudur: Tatilbudur is one of the largest Turkish online travel agencies, offering package tours, hotels, and dynamic packaging across domestic and international destinations. Directly competes with Jolly Tur in the same Turkish consumer market with similar package holiday products.
• ETS Tur: ETS Tur is a major Turkish tour operator and OTA selling package tours, hotels, flights, and cruises to Turkish consumers with physical branches and a digital platform. Closely comparable to Jolly Tur in product mix, customer segment, and Turkish market focus.
• Setur: Setur is a long-established Turkish travel agency chain offering package tours, hotels, and corporate travel services with nationwide branches. Directly comparable as a multi-channel Turkish travel agency serving similar leisure and corporate customers.
• Coral Travel Turkey: Coral Travel operates tour operator and agency services in Turkey focused on outbound package holidays, primarily to beach and resort destinations. Comparable to Jolly Tur's outbound tour and resort hotel business.
• Tatil.com: Tatil.com is a Turkish OTA offering hotel bookings, package tours, and last-minute deals to Turkish consumers. Comparable as a domestic-focused digital travel booking platform serving the same customer base as Jolly Tur.

Broad incumbents

• Booking Holdings (Booking.com): Booking Holdings operates Booking.com, the dominant global OTA with strong presence in Turkey. While much broader in scope and geography, it competes directly with Jolly Tur's hotel and package booking platform for Turkish consumers.
• Expedia Group: Expedia Group operates multiple OTA brands globally including Hotels.com and Expedia, with Turkish-language offerings. A broad incumbent competing in the same online hotel and travel booking category though with far wider geographic reach.
• Trip.com Group: Trip.com Group is a leading global OTA operating Ctrip, Trip.com, and Skyscanner, serving travelers in Asia, Europe, and beyond. A broad incumbent in online travel with comparable product breadth (hotels, flights, packages) though focused on different primary geographies.

Emerging players

• TourRadar: TourRadar is an online marketplace for multi-day guided tours connecting tour operators with travelers globally. Comparable as an emerging digital channel for cultural and adventure tour bookings, overlapping with Jolly Tur's Kültür Turları product line.

Regional players

• Wingbuddy: Wingbuddy is an online travel agency focused on package holidays primarily for European consumers. Comparable as a regional OTA player in package tour aggregation, though serving a different geographic customer base than Jolly Tur.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jollytur
• YouTubeyoutube.com/user/jollyturtatil
• Facebookfacebook.com/jollytur
• Instagraminstagram.com/jollytur
• LinkedInlinkedin.com/company/jolly-tur

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jolly Tur