What Hotellab does

Hotellab (legal entity Hotellab.io OÜ) is an Estonia-headquartered SaaS company founded in 2019 by Anatoly Burdakov and Nikolaos Tsitsoulis that builds an all-in-one revenue management system for hotels. The platform connects to a hotel's PMS and Channel Manager (50+ ready integrations including Oracle OPERA, Mews, RoomRaccoon, Apaleo, Clock, Protel/HIT, HotelTime, Rentlio, D-EDGE, STAAH) and combines internal booking data with external market signals (real bookable Booking.com prices, Skyscanner flight searches, competitor rate dynamics and market supply) to drive pricing recommendations, demand forecasts, group displacement analysis and yield/restriction automation. Core modules are Pricing Recommendations, Forecasting, Business Intelligence, Rate Shopper and Flight Demand; upgrade modules add Pricing Strategies, Resort Rate Shopper, Yield Management & Restrictions and Group Analysis & Displacement, and a Pricing Simulator targets the education market.

The product is built around a personalized pricing algorithm that adapts to each property's historical performance, demand patterns and market positioning rather than applying a generic market model. An Autopilot mode pushes twice-daily price updates through the connected Channel Manager, allowing hotels to delegate execution while retaining strategic control. The company serves a mix of SMB and mid-market properties (boutique hotels of 20-67 rooms, city hotels, seasonal and resort properties) and a smaller set of enterprise groups (Three Corners, Azur, Ensana, Optima Logings), addressing five named personas (Revenue Managers, General Managers, Independent Hotel Owners, Directors of Sales and Apartment Management companies). GTM is sales-led and demo-driven (free one-hour demo, multi-step onboarding, dedicated CSM with quarterly success reviews), supplemented by three formal partner programs (Industry, Referral, Educational), industry-association partnerships (SETE, EHRL, Boutique Setters, HotelTechReport) and event-led demand generation.

Hotellab monetizes through tiered SaaS subscriptions (Core + Upgrade modules, billed annually and quote-based), implementation and onboarding professional services, ongoing strategy and algorithm-configuration work, and a paid training/certification program via the Pricing Simulator. The company is privately held, founder-led, with only $300K of disclosed external capital (a 2021 round from Iskra Ventures and Startup Lab), and operates from five international offices across Estonia, Greece, Portugal, Georgia and Kazakhstan, serving 400+ hotels in 17 countries and supporting 35,000+ rooms daily.

Name

Hotellab

Legal name

Hotellab.io OÜ

Website

https://hotellab.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotellab is an Estonia-based SaaS company that sells an all-in-one revenue management platform to hotels and resorts. Its cloud product combines personalized pricing algorithms, demand forecasting, built-in rate shopping, flight-demand analytics and Autopilot automation, serving 400+ hotels across 17 countries.

Ownership category

akta.pro rank

Product category

Hotel Revenue Management Software

NAICS

Custom Computer Programming Services (541511), Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Hotel Revenue Management Systems (RMS) (THALAOAB)

akta.pro secondary industries

Price Intelligence & Competitive Rate Shopping for RM (THALAOAI), Business Intelligence, Reporting & Data Platforms (THALACAL)

Keywords

• Hotel revenue management
• Revenue management software
• Hotel pricing platform
• Demand forecasting
• Hospitality data analytics

Headquarters

HQ city

Tallin

HQ country

Estonia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. RMS Platform Subscription: Recurring SaaS subscription for the all-in-one revenue management platform, sold in tiered plans (Core Modules + Upgrade Modules) such as Pricing Recommendations, Forecasting, Business Intelligence, Rate Shopper, Pricing Strategies, Yield Management, Group Analysis, Flight Demand. Multi-year contracts typically used for enterprise hotels.
2. Implementation & Onboarding Services: Professional services revenue from guided launch process: integration setup with PMS/Channel Manager, data validation, mapping, training sessions, and dedicated Customer Success Manager support.
3. Pricing Simulator Education Program: Paid training and certification programs using the Pricing Simulator, offered as guided sessions (up to 12 participants) or as a "Train-the-Trainer" package enabling educational institutions and consultancies to run their own training. 14-day simulator access included.
4. Customized Algorithm & Strategy Configuration: Land-and-expand dynamic: initial algorithm adaptation to each property followed by quarterly success reviews, ongoing strategy adjustments and module upsells (Pricing Strategies, Resort Rate Shopper, Yield Management, Group Analysis).

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Hotellab sells a cloud-based, all-in-one hotel revenue management platform that connects a property's PMS and Channel Manager data with external market signals (competitor prices, Skyscanner flight demand) to generate daily pricing recommendations, demand forecasts, business-intelligence reports, yield restrictions and group-displacement analysis. The platform is modular — Core modules (Pricing Recommendations, Forecasting, Business Intelligence, Rate Shopper, Flight Demand) plus Upgrade modules (Pricing Strategies, Resort Rate Shopper, Yield Management, Group Analysis) — and is delivered as a managed SaaS with 50+ integrations, Autopilot automation, and an accompanying Pricing Simulator training product.

Product overview

Hotellab is an all-in-one revenue management platform sold as a single unified product, with a modular architecture of core modules and upgrade modules that share one workspace. The core offering comprises Pricing Recommendations, Forecasting, Business Intelligence, the built-in Rate Shopper and Flight Demand & Analytics, which together turn internal PMS/Channel Manager data and external market signals into price suggestions and forecasts. These can be extended with upgrade modules — Pricing Strategies, Resort Rate Shopper, Yield Management & Restrictions, and Group Analysis & Displacement — and complemented by an education product, the hotellab Simulator. The platform is delivered as managed integrations (50+ ready connections to leading PMS and Channel Managers) plus an Autopilot feature that automatically executes the recommended pricing through the hotel's Channel Manager, twice per day.

Differentiator

Problem solved

Functional benefit

Products and services

• hotellab RMS Platform All-in-one cloud-based revenue management platform for hotels of all sizes, connecting PMS and Channel Manager data with external market signals (competitor prices, flight demand) via a personalized algorithm that produces pricing recommendations, demand forecasts, business-intelligence reports, yield management and group-displacement analysis. Sold to hotels ranging from independent boutiques to enterprise resort groups.
• Pricing Recommendations Core module that generates daily pricing recommendations using a personalized algorithm processing 100+ factors (booking pace, competitor prices, group business on the books, demand signals). Prices update twice per day and can be pushed automatically to the Channel Manager via Autopilot. For hotels and hotel groups of all sizes.
• Forecasting Core demand-forecasting engine with claimed up to 96% occupancy accuracy and a 365-day forward horizon, updated daily. It analyses historical trends, competitor behaviour and external demand indicators (flight searches, CTR, market supply) to power pricing and revenue planning. For hotel revenue managers and GMs.
• Business Intelligence Core reporting and analytics layer with dozens of customizable reports across occupancy, ADR, RevPAR, total revenue, NetRevPAR, commissions, expenses, GOPPAR, booking pace, lead time, cancellations, guest counts and nights — sliceable by segment, agency, company, market code, room type, rate code and day of week, with Excel export and daily email reports. For hotel GMs, owners and revenue managers.
• Rate Shopper Core built-in competitor benchmarking tool tracking up to 15 competitors with custom filters, showing real bookable prices from Booking.com including Genius and mobile rates. Provides LOS-aware competitor data and dynamic availability/price updates for the next 60 days. For hotel revenue managers.
• Flight Demand & Analytics Core module launched in 2026 in partnership with Skyscanner that combines flight search signals (queries and CTR) with hotel market data to identify demand weeks or months before it appears in booking data. Feeds into the hotellab Demand Index alongside hotel-level and competitor-level data. Currently available for hotels in Greece, Bulgaria, Czechia and Georgia.
• Pricing Strategies Upgrade module launched in 2026 extending Pricing Recommendations with strategic control over specific dates, periods or demand patterns — including automated price lifts on peak dates, smart adjustments around peak dates, restraint on impulsive price cuts and faster recovery in weak periods. For revenue managers and GMs seeking higher-level pricing control.
• Resort Rate Shopper Upgrade module launched in 2026 tailored for resorts that surfaces competitors' true bookable total-stay prices (factoring MinLOS 3/5/7 rules) rather than indicative nightly rates. LOS data feeds directly into pricing logic, MinLOS rules and Autopilot for high-demand periods. For resort hotels and resort groups.
• Yield Management & Restrictions Upgrade module that unifies rate buckets (BAR, non-refundable, mobile, corporate, packages) with booking restrictions (MinLOS, MaxLOS, CTA, CTD, LRV, lead-time min/max). Restrictions are pushed automatically to the connected PMS or Channel Manager. For revenue managers seeking to protect peak dates and steer demand to higher-value booking patterns.
• Group Analysis & Displacement Upgrade module that evaluates group booking requests against forecasted transient demand, room availability and MinLOS rules to surface the opportunity cost of displacement and propose a minimum acceptable group price. Considers potential ancillary revenue from F&B, events and other services. For sales directors and revenue managers handling group business.
• hotellab Pricing Simulator Interactive revenue management training product launched in 2026 that simulates the role of a Revenue Manager in a 4-star city hotel using real aggregated booking and price data from 400+ hotels. Covers BAR pricing, open-pricing techniques and group-displacement decisions, with guided or self-led training paths and certification. Sold to hotels (internal team training) and to universities, hospitality schools and consultancies as a Train-the-Trainer package.

Quantifiable outcome

• Reduces daily manual pricing workload from 1.5 hours to ~15 minutes.
• +11 more outcomes

Named customers22 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability9 records

Feature10 records

Partnerships

34 partnerships are on record, tiered core, standard and minor.

• Oracle Hospitality (OPERA & Suite8)coreTechnology or IntegrationNative PMS integration covering Oracle Hospitality OPERA (cloud platform) and Oracle Hospitality Suite8 (on-premise) — connects event sales, guest rooms, management and POS to hotellab's pricing engine.
• ApaleocoreTechnology or IntegrationCloud PMS integration; Apaleo is described as an AI-based platform offering full hotel operations management functionality.
• Clock Software (Clock PMS+)coreTechnology or IntegrationIntegrated suite of cloud hotel management, distribution and guest engagement software built around Clock PMS+.
• RoomRaccooncoreTechnology or IntegrationAll-in-one cloud Hotel Management System serving independent hoteliers; deep integration with hotellab for revenue management.
• MewscoreTechnology or IntegrationCloud PMS designed to simplify and automate operations for modern hoteliers; integrated as part of hotellab's PMS partner ecosystem.
• KwentrastandardTechnology or IntegrationCloud hospitality management ecosystem integrated with hotellab's RMS.
• HotelizerstandardTechnology or IntegrationCloud PMS used by PAME House (Athens) — case study cited as example of integration with hotellab.
• HIT (Hospitality Integrated Technologies) / Protel PMSstandardTechnology or IntegrationHIT is the official reseller and local integrator of Protel PMS in Greece; integration with hotellab supports Greek hotel customers.
• HotelTime SolutionscoreTechnology or IntegrationCloud solution for hotels, restaurants, SPA and event management; referenced as the PMS used by Hotel Golf Prague with hotellab integration.
• Welcome PMS (Epsilon Net)standardTechnology or IntegrationCloud PMS from Epsilon Net group, integrated with hotellab.
• RoomRack Cloud PMSstandardTechnology or IntegrationOpen API cloud PMS supporting booking engine, channel manager, reception and online e-invoicing integrated with hotellab.
• BIT SmartSoft ECSstandardTechnology or IntegrationEnterprise management system covering Hotel PMS, HR Management and POS software, integrated with hotellab.
• RentliostandardTechnology or IntegrationLeading SEE hospitality cloud system unifying hotel operations; integrated with hotellab.
• HotelAvailabilitiescoreTechnology or IntegrationCloud channel manager that synchronises availability, prices and restrictions to all distribution channels — part of hotellab's Channel Manager partner set.
• STAAHcoreTechnology or IntegrationCloud platform for accommodation distribution and revenue optimisation; integrated as a Channel Manager partner.
• PrimalrescoreTechnology or IntegrationChannel manager used by PAME House; integrates online distribution control with hotellab.
• D-EDGEcoreTechnology or IntegrationGlobal provider of hotel technology and digital marketing solutions; Channel Manager partner of hotellab and the CM used by Hotel Golf Prague.
• SkyscannercoreTechnology or IntegrationFlight search meta-platform whose data feeds hotellab's Flight Demand module — powering the hotellab Demand Index with flight search queries and CTR data.
• OTA Insight (now Lighthouse)standardTechnology or IntegrationIntegration with OTA Insight's Rate Shopper and Market Insight tools enables deeper competitor pricing and demand signals for hotellab clients (referenced in KMM Hotel case study).
• ExelystandardTechnology or IntegrationIndustry Partner — technology provider integrated with hotellab for PMS and Channel Manager functions; used by KMM Hotel.
• SETE (Σύνδεσμος Ελληνικών Τουριστικών Επιχειρήσεων)standardGTM or Marketing PartnerGreek Tourism Confederation — industry association representing and supporting the Greek tourism sector. hotellab collaborates on events, webinars and content for SETE's members.
• Eesti Hotellide ja Restoranide Liit (EHRL)standardGTM or Marketing PartnerLargest professional hospitality industry association in Estonia; partnership supports industry presence and GTM in the Estonian market.
• Boutique SettersstandardGTM or Marketing PartnerTop B2B hub for the global boutique hospitality industry; co-marketing and content collaboration.
• HotelTechReportcoreGTM or Marketing PartnerLeading online community and research platform for hotel owners and managers globally; source of hotellab's "Top RMS" recognition and marketplace presence.
• ExploreTechstandardGTM or Marketing PartnerDigital marketplace adapted to the dynamic hospitality industry; partnership supports lead generation.
• Swiss Alpine CenterstandardImplementation/ SI/ Consulting PartnerSwiss hospitality school providing education and training in hotel management and tourism; educational partner for revenue management training using hotellab's Simulator.
• City Unity CollegestandardImplementation/ SI/ Consulting PartnerHigher education institution offering programs in international hospitality, tourism management and business administration; educational partner using the Simulator.
• HSLU (Lucerne University of Applied Sciences and Arts)standardImplementation/ SI/ Consulting PartnerSwiss university offering practice-oriented programs in business, technology, and hospitality; educational partner.
• Epsilon (Greek tourism consulting firm)standardImplementation/ SI/ Consulting PartnerGreek tourism and hospitality consulting and research firm offering data, insights and strategic support; collaboration partner for joint initiatives.
• HyperGueststandardTechnology or IntegrationHotel distribution marketplace that simplifies direct bookings between accommodation providers and travel companies; partner in the hotel distribution ecosystem.
• BookscapiaminorImplementation/ SI/ Consulting PartnerService agency for luxury and lifestyle hotels; hospitality consulting and joint GTM partner.
• Radka TelickovastandardImplementation/ SI/ Consulting PartnerHotel Commercial & Revenue Strategist and hospitality consultant, founder of a hotel advisory programme; runs trainings using hotellab Simulator.
• Mauricio Schuler (Schulering HUB)minorImplementation/ SI/ Consulting PartnerHospitality professional and founder of Schulering HUB; educational/consulting partner.
• Hospitality Insurance Performance PartnerminorOthersInsurance solution securing hotel revenues, tour operators and OTAs, and protecting guest stays; referenced as a Performance Partner in hotellab's integrations ecosystem.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PriceLabs: PriceLabs offers automated dynamic pricing and revenue management primarily for vacation rentals and some hotels. Comparable pricing-automation and data-driven pricing technology, with a partially overlapping customer base in boutique/independent properties.
• Cloudbeds: Cloudbeds is an all-in-one hospitality management suite (PMS, channel manager, booking engine) with growing revenue management functionality. Comparable in targeting independent and mid-market hotels with a unified platform, partially overlapping with Hotellab's "all-in-one" positioning.
• Mews: Mews is a modern cloud PMS that increasingly bundles revenue management and upsell features. While not a direct RMS competitor, Mews encroaches on Hotellab's customer base by integrating or acquiring native RM capabilities and serves the same modern independent-to-mid-market hotelier segment.
• RoomKeyPMS: RoomKey offers a revenue management solution for hotels alongside its PMS, comparable in serving mid-market and independent properties with automated pricing recommendations. Direct overlap with Hotellab's customer base.
• Beyond Pricing: Beyond Pricing is a dynamic pricing SaaS initially built for short-term rentals and increasingly serving hotels and aparthotels. Comparable AI-driven pricing recommendations and Autopilot-style automation, with overlap in boutique and apartment management segments.

Direct peers

• Lighthouse (formerly OTA Insight): Lighthouse is a direct competitor in hotel market intelligence and revenue management, with rate shopping, parity and demand analytics products overlapping Hotellab's Rate Shopper and Flight Demand modules. Comparable target customer (hotels and chains) and overlapping data partnership approach.
• Duetto: Duetto is a direct competitor offering cloud-based revenue management software for hotels and resorts. Both companies sell SaaS RMS to hotels with pricing recommendations, forecasting and reporting; comparable product surface and target customers (independent to enterprise hotels).
• Atomize: Atomize is an RMS SaaS competitor offering automated pricing, demand forecasting and open pricing for hotels. Comparable in product scope, customer type and cloud-delivery model to Hotellab's RMS platform.
• SHR (StayHub/Revenue Management): SHR provides revenue management, CRS and distribution software for hotels. Comparable in offering RMS with central reservation, channel manager and pricing automation, addressing a similar mid-market hotel customer base.

Broad incumbents

• IDeaS (SAS): IDeaS is a long-established, broader revenue management software vendor (owned by SAS) serving hotels, casinos and broader hospitality. Larger incumbent with overlapping RMS functionality but a much wider portfolio and global enterprise footprint than Hotellab.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotellab