Blazma
Blazma is a Saudi digital healthcare platform founded in 2021 that connects patients with 200+ medical laboratories for diagnostic test booking, home visits, and digital results. It also sells modular SaaS products including LIS, smart reporting, logistics, and kiosk systems to healthcare providers.
- Company typePrivate
- Founded2021
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Blazma does
Blazma (legal entity: Dwraq Information Technology Company) is a Saudi digital healthcare company founded in June 2021 and headquartered in Riyadh, with a regional office in Amman, Jordan. The company operates a two-sided marketplace that connects individual patients with medical laboratories for diagnostic test booking, home sample collection, and digital result delivery in Arabic. Its consumer platform spans iOS and Android apps, a website, WhatsApp booking, and supports multiple payment methods including MADA, Apple Pay, and buy-now-pay-later providers Tamara and Tabby. As of the most recent data, the platform reports 3M+ users, 200+ partnered laboratories across 38 healthcare providers, 420+ branches, and 12 Saudi cities.
Beyond the consumer marketplace, Blazma sells a modular enterprise software suite to healthcare providers. Its core product is Blazma LIS (Laboratory Information System), which automates laboratory operations and integrates with the Saudi government health platform HESN+. Adjacent modules include Blazma Smart Report (visual Arabic-language result reporting), Blazma Go (logistics coordination for medical sample transport), a self-service booking kiosk, a white-label mobile app for laboratories, and a custom booking platform. The company derives revenue from transaction commissions on marketplace bookings, SaaS subscription licensing of its enterprise products, and fees from home-visit coordination services. A secondary customer segment includes corporate clients purchasing employee health screenings. Blazma has obtained HIPAA data security certification, holds a registered trademark, and has secured at least one funding round from Core Vision Investments in March 2023.
Blazma firmographics
Firmographics- Name
- Blazma
- Legal name
- Dwraq Information Technology company
- Website
- https://blazma.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blazma is a Saudi digital healthcare platform founded in 2021 that connects patients with 200+ medical laboratories for diagnostic test booking, home visits, and digital results. It also sells modular SaaS products including LIS, smart reporting, logistics, and kiosk systems to healthcare providers.
- Ownership category
- akta.pro rank
Blazma industry classification
Industry- Product category
- Digital Healthcare Marketplace / Diagnostic Testing Platform
- NAICS
- Medical Laboratories (621511), Software Publishers (513210)
- SIC
- Services-Medical Laboratories (8071), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Diagnostic/Lab & Imaging Referral Marketplaces (HLALALAG)
- akta.pro secondary industry
- Patient Access, Registration & Intake (Front-End RCM) (HLACACAE)
Keywords
Where Blazma is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices2 records
Markets served
Blazma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Platform Commission: Blazma acts as a marketplace/platform connecting patients with laboratories; the platform facilitates bookings and payments, taking a commission on each transaction between patients and labs
- Enterprise Software Licensing: SaaS licensing of Blazma's product suite (LIS, Smart Reports, Kiosk, Booking Platform) to healthcare providers; labs and clinics subscribe to use Blazma's technology solutions
- Home Visit Services: Revenue from coordinating and facilitating home medical visit services where specialists visit patients to collect samples
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual diagnostic tests with home visit option |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Blazma product offering
Product offeringCore offering
Blazma operates a digital healthcare platform that connects individual patients with 200+ medical laboratories across Saudi Arabia for booking diagnostic tests, home visits, and receiving digital Arabic-language results. For healthcare providers, Blazma sells a software suite including a Laboratory Information System (LIS), Smart Report visualization, a self-booking kiosk, white-label mobile apps, and a logistics system (Blazma Go) for sample transport with HESN+ government integration. Revenue is generated via marketplace commissions on patient-lab transactions, recurring SaaS licensing to labs and clinics, and home-visit service fees.
Product overview
Blazma is a digital healthcare platform operating as a platform-plus-modules architecture. The core offering includes Blazma LIS (Lab Information System) for laboratory operations management, supplemented by Blazma Smart Report for intelligent result reporting, Blazma Go for logistics/sample transportation, Self-Booking Service (KIOSK) for self-service, and a custom mobile app for laboratories. For consumers, Blazma Care provides a unified platform for booking medical tests, home visits, and accessing consultations. The platform connects patients with 200+ service provider laboratories across Saudi Arabia and integrates with government health platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Blazma LIS: Laboratory Information System - comprehensive solution for managing laboratory operations, integrated with government platforms (HESN+)
- Blazma Go
- Blazma Smart
- Blazma Care
- KIOSK
Products and services
- Blazma LIS (Laboratory Information System) Comprehensive laboratory management system sold to medical laboratories, hospitals, and clinics that automates laboratory operations, manages bookings and sample processing, and integrates with Saudi government health platforms (HESN+).
- Blazma Smart Report Intelligent reporting add-on product for laboratories that delivers test results with readable Arabic-language charts, graphs, and visual illustrations, including comparison of current results with previous patient results.
- Blazma Go (Logistics System) Logistics solution connecting medical laboratories, hospitals, and clinics with professional medical sample transport services, providing real-time tracking of sample movements between collection points and laboratories.
- Self-Booking KIOSK System Self-service kiosk for laboratory and clinic visitors enabling unattended booking of diagnostic test packages and access to remote medical consultations (teleconsultation).
- Blazma Care Platform Comprehensive consumer-facing platform offering medical tests, phone (tele)consultations, and home care services for individual patients in Saudi Arabia, accessible via web and mobile app.
- Dedicated Laboratory Mobile App (White-Label) Custom-branded white-label mobile application sold/provided to laboratories for managing their own services, including client profile management, test viewing, appointment booking, electronic payment, and result delivery.
- Custom Booking Platform for Laboratories Custom booking platform sold to laboratories to acquire new customers, run advertising campaigns, manage appointment scheduling, and accept online payments as part of the Blazma enterprise software suite.
Quantifiable outcome
- Automated laboratory operations saving time and costs
- +2 more outcomes
Companies that use Blazma
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Blazma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Blazma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Medical Laboratories (200+ providers)coreBlazma partners with over 200 medical laboratories across Saudi Arabia, allowing them to list services on the platform and reach millions of patients. Labs include Touch One, Moroum, Trust, Qumra, BioHouse, and many others across 12 cities.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Blazma competitors and assessment
Company assessmentDirect peers
- Vezeeta: MENA-based digital health platform offering doctor booking, lab test booking, and pharmacy services across multiple countries. Closely comparable as a marketplace aggregator serving the same patient-facing use cases in the same region.
- Practo: India-based healthcare platform combining doctor booking, lab test booking, and an integrated LIS-like offering. Comparable as a dual-sided healthcare marketplace with consumer booking and provider SaaS.
- Altibbi: Jordan-headquartered digital health platform serving Arabic-speaking populations with telemedicine and health content. Comparable as a MENA-region healthtech platform with Arabic-first experience.
- Cura: Saudi Arabia-based digital healthcare platform operating in the same domestic market. Direct head-to-head competitor for patient booking and lab/provider aggregation in KSA.
- Tata 1mg: Indian digital health platform combining e-pharmacy, lab test booking, and doctor consultations. Comparable as a marketplace aggregating diagnostics labs and ancillary health services.
- CrelioHealth: Cloud-based Laboratory Information System and patient engagement platform used by diagnostic labs worldwide. Comparable on the B2B SaaS/LIS side of Blazma's offering.
Regional players
- Nabta Health: UAE-based MENA healthtech platform focused on women's health. Comparable as a regional digital health platform serving MENA, though narrower in therapeutic focus than Blazma's lab marketplace.
- Okadoc: MENA-based doctor appointment booking and telemedicine platform. Comparable as a regional healthcare booking and marketplace competitor serving similar end-users in adjacent geographies.
Broad incumbents
- LabWare: Global, established Laboratory Information System vendor serving large clinical and research labs. Comparable on the LIS layer of Blazma's product, though it is not a marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blazma social profiles
Digital presenceBlazma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blazma leadership team
Management profileNumber of profiles
Profiles6 records
Blazma funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blazma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blazma
What does Blazma do?
Blazma operates a digital healthcare platform that connects individual patients with 200+ medical laboratories across Saudi Arabia for booking diagnostic tests, home visits, and receiving digital Arabic-language results. For healthcare providers, Blazma sells a software suite including a Laboratory Information System (LIS), Smart Report visualization, a self-booking kiosk, white-label mobile apps, and a logistics system (Blazma Go) for sample transport with HESN+ government integration. Revenue is generated via marketplace commissions on patient-lab transactions, recurring SaaS licensing to labs and clinics, and home-visit service fees.
Is Blazma a public or private company?
Blazma is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blazma founded?
Blazma was founded in 2021. It employs 11 to 50 people.
Where is Blazma based?
Blazma is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Blazma make money?
Three revenue lines are on record. Platform Commission is the primary driver. The others are enterprise Software Licensing and home Visit Services.
Who are Blazma's main competitors?
Direct peers on record are Vezeeta, Practo, Altibbi, Cura, Tata 1mg and CrelioHealth. Regional players are Nabta Health and Okadoc. LabWare is listed as a broad incumbent.
Does Blazma have an API?
No public API is recorded for Blazma.
What industry is Blazma in?
Blazma's product category is Digital Healthcare Marketplace / Diagnostic Testing Platform. Its primary akta.pro industry code is HLALALAG, Diagnostic/Lab & Imaging Referral Marketplaces, with a secondary code of HLACACAE, Patient Access, Registration & Intake (Front-End RCM). Its NAICS code is 621511 and its SIC code is 8071.