Blockbax

What Blockbax does

Blockbax Technology B.V. is a Rotterdam-headquartered SaaS company that operates an Intelligent Asset Operations platform for enterprises managing diverse portfolios of critical physical assets. The platform unifies monitoring, alarming, and AI-assisted diagnostics across asset types including battery energy storage systems, wind turbines, heat networks, water grids, substations, transformers, and industrial equipment. Its customer base spans energy utilities, construction and engineering firms, industrial operators, municipal governments, and rental fleet operators — with named enterprise customers including Eneco, Heijmans, TBI, Gemeente Rotterdam, Bredenoord, and Firan.

The platform is built on a flexible data model that ingests telemetry via REST/HTTP, MQTT, CoAP, LwM2M, Apache Kafka, Azure Event Hub, and Amazon Kinesis, alongside 30+ device and gateway integrations (Kepware, Sigfox, LoRaWAN operators, Siemens RUGGEDCOM, Teltonika, ABB SCC, and others). Core modules include condition-based Event Triggers, configurable Dashboards, an Explorer data analysis tool, ISA-18.2/IEC 62682-compliant Alarm Management, Suppressions, an AI Agent for alarm diagnosis and knowledge retrieval, Multi-Environments (DTAP) for Enterprise, Audit Logs, and Custom Widgets. Native iOS/Android mobile apps and a REST API with Python and Node-RED SDKs extend the platform to field operations and custom integrations. Security and compliance posture includes ISO/IEC 27001:2022, GDPR, NIS2, and EU-located data residency via AWS Ireland.

Blockbax monetizes through a three-tier annual subscription model (Starter, Advanced, Enterprise) sold on a per-project basis with Authorized User access and CPI-based annual price escalation. Enterprise-only capabilities (Multi-Environments, Audit Log, SSO/SAML, MFA) are gated to drive upsell. Expert Services (training, onboarding, best practice advisory) are billed separately on a time-and-materials basis, and a White-Labeling add-on is available for Enterprise customers. GTM is direct enterprise field sales with a website-driven demo-request funnel; no reseller, marketplace, or OEM distribution channel is indicated. The company is privately held with no disclosed funding rounds, parent company, or institutional investors in the source materials.

Name

Blockbax

Legal name

Blockbax Technology B.V.

Website

https://blockbax.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Blockbax is a Rotterdam-based SaaS provider of an Intelligent Asset Operations platform that unifies monitoring, alarming, and AI-powered diagnostics for enterprises managing diverse critical physical assets across energy, utilities, construction, and public infrastructure.

Ownership category

akta.pro rank

Product category

Industrial IoT Asset Operations Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Remote Monitoring & Management (RMM) Services (BPAEABAA)

Keywords

• Asset operations platform
• Remote asset monitoring
• Alarm management software
• Industrial IoT platform
• Condition-based monitoring

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Blockbax operates as a SaaS platform with subscription-based pricing organized into three tiers (Starter, Advanced, Enterprise). Subscriptions are sold on a per-project basis with Authorized User access, 12-month default order terms, and annual renewal with CPI-based price adjustments. Expert Services (training, onboarding guidance, best practice advisory) are offered separately as time-and-materials professional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Blockbax operates an AI-native SaaS Intelligent Asset Operations platform that unifies asset and operational data into a single layer for multi-asset enterprises managing critical infrastructure. The platform ingests sensor and operational data via IoT and industrial protocols (MQTT, HTTP, CoAP, LwM2M, Kafka, Azure Event Hub, Amazon Kinesis), applies condition-based event triggers and AI-powered alarm diagnosis, and exposes insights through web dashboards, native iOS/Android mobile apps, and a REST API. The platform is sold as subscription tiers (Starter, Advanced, Enterprise) per project with annual billing, complemented by separately billed Expert Services and a White-Labeling add-on.

Product overview

Blockbax is an Intelligent Asset Operations Platform offered as a unified SaaS solution. The core offering consists of the Blockbax Platform providing centralized asset monitoring, alarming, and AI-powered operations for enterprises managing critical infrastructure. The platform includes a web application for full configuration and visualization, a mobile app for iOS and Android enabling on-the-go monitoring and notifications, and a REST API with Python SDK and Node-RED SDK for programmatic integration. Key modules include Event Triggers for condition-based monitoring, Dashboards with multiple visualization widgets, the Explorer for data analysis, and AI Agent for alarm diagnosis and contextual guidance. Enterprise-grade features include Environments (for safe testing with DTAP support), Alarm Management (ISA-18.2/IEC 62682 compliant), Audit Logs, and Suppressions. The White-Labeling add-on enables custom branding. The platform integrates with various protocols (MQTT, HTTP, CoAP, LwM2M, Kafka) and external data providers (OpenWeather, TenneT) to ingest data from diverse assets and systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Blockbax Platform AI-native SaaS Intelligent Asset Operations platform that unifies asset and operational data into a single intelligence layer for multi-asset enterprises managing critical infrastructure. The platform ingests data from sensors and operational systems via MQTT, HTTP, CoAP, LwM2M, Kafka, Azure Event Hub, and Amazon Kinesis, applies condition-based event triggers and AI-powered alarm diagnosis, and exposes insights via web dashboards, mobile apps, and a REST API. Available in three subscription tiers: Starter, Advanced, and Enterprise.
• Blockbax Mobile App Native mobile application for iOS and Android that enables operators to receive event notifications, manage subjects, scan QR codes, track asset locations, and stay informed about asset status on the go. Distributed through Apple App Store and Google Play Store as a separate downloadable application accompanying the Blockbax Platform subscription.
• Expert Services Professional services offering including training, onboarding guidance, and best practice advisory for asset operations customers. Billed separately at time-and-materials rates as specified in Statement of Work engagements. Designed to accelerate customer time-to-value alongside the Blockbax Platform subscription.
• White-Labeling Organization-level add-on enabling custom branding of the platform including custom domain configuration, logo uploads for web app and emails, and login page background customization. Available as a separately billed add-on to the Enterprise subscription tier for customers that want to present the platform under their own brand identity.

Quantifiable outcome

• 2x more assets managed per operator (operational scaling without proportional headcount growth)
• +4 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability8 records

Feature11 records

Partnerships

Eleven partnerships are on record, tiered core and standard.

• UltimocoreTechnology or IntegrationDeep integration with Ultimo (asset management / service management platform). When the Ultimo integration is enabled, users can create jobs or link existing Ultimo jobs to alarms directly from the Blockbax alarm detail page. Blockbax recognizes Ultimo job links and renders their status directly in the Blockbax interface. The integration is currently in beta. Configuration requires Base URL, Screen ID, and API key.
• The Things NetworkstandardTechnology or IntegrationSeamless integration with The Things Network's LoRaWAN Network Server, enabling LoRaWAN-connected devices to send measurements to Blockbax. Part of Blockbax's connectivity platform guides.
• The Things IndustriesstandardTechnology or IntegrationIntegration with The Things Industries LoRaWAN Network Server, enabling enterprise LoRaWAN device connectivity to the Blockbax platform.
• SigfoxstandardTechnology or IntegrationIntegration via Sigfox Backend to the Blockbax Platform, enabling Sigfox LPWAN-connected devices to stream measurements. Part of connection guides.
• Microsoft Entra ID (Azure AD)coreTechnology or IntegrationSAML 2.0 SSO integration with Microsoft Entra ID (formerly Azure AD). Blockbax offers a prebuilt template in the Entra ID Gallery for streamlined setup. Part of enterprise identity management and SSO features including just-in-time user provisioning.
• OktacoreTechnology or IntegrationSAML 2.0 SSO integration with Okta Single Sign-On. Dedicated setup guide available for enterprise customers using Okta as their identity provider.
• OpenWeatherstandardTechnology or IntegrationOpenWeather data connector provides weather data for each asset location. Weather metrics enrich Blockbax subjects and can be used in calculated metrics, visualizations, and event triggers for weather-aware asset operations.
• TenneTstandardTechnology or IntegrationTenneT data connector provides grid and market data (settlement prices, balance delta) via TenneT's public APIs. These metrics support automated decision-making and serve as inputs for calculations, visualizations, and event triggers for market-aware and grid-aware asset operations.
• Kepware / KEPServerEX (PTC)standardTechnology or IntegrationSeamless integration with PTC's KEPServerEX for connecting diverse automation devices and applications via OPC and other industrial protocols to Blockbax.
• Amazon Web Services (AWS)coreTechnology or IntegrationBlockbax hosts on AWS (Ireland). Amazon Kinesis and AWS Event Hub integrations enable streaming of measurements to and from AWS services. AWS hosting provides EU data residency compliance. AWS is the only sub-processor listed in Blockbax's DPA.
• Microsoft AzurestandardTechnology or IntegrationAzure Event Hub integration enables bidirectional streaming of measurements and events to and from Azure Event Hub. Azure AD (Entra ID) for SSO is a separate integration.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AVEVA: Industrial software incumbent offering CONNECT, PI System, and operational solutions spanning SCADA, asset monitoring, and analytics for process and infrastructure operators — directly overlaps Blockbax's industrial asset operations positioning at much larger scale.
• Siemens Insights Hub (MindSphere): Siemens's industrial IoT platform for asset connectivity, monitoring, and analytics; addresses similar multi-asset monitoring and alarm workflows as Blockbax, with deep traction in energy and industrial verticals.
• PTC ThingWorx: Industrial IoT platform for connected asset monitoring, dashboards, and analytics, with KEPServerEX/ Kepware integration overlap. Competes with Blockbax in multi-asset enterprise operations use cases.
• GE Digital (Proficy / APM): GE Digital's industrial software suite covers asset performance management, SCADA, and operations optimization — competing with Blockbax in energy, water, and industrial monitoring use cases.

Direct peers

• Augury: AI-based asset health monitoring platform purpose-built for industrial equipment with anomaly detection and predictive maintenance — closely aligned with Blockbax's AI-native alarm diagnosis and condition-based monitoring positioning.
• Uptake: Industrial AI platform for asset monitoring, predictive maintenance, and operations across energy, rail, and heavy industry; comparable AI-driven approach to multi-asset operations.
• C3.ai: Enterprise AI application platform with deep use cases in asset operations, energy management, and predictive maintenance; comparable enterprise AI/IoT model-as-a-service positioning.

Emerging players

• Losant: IoT platform for device connectivity, data ingestion, dashboards, and alerting; comparable architecture and SMB/mid-market IoT monitoring use cases though with less deep industrial alarm management specialization.
• HiveMQ: MQTT-based IoT connectivity platform for industrial data streaming; relevant adjacency in protocol layer and asset data ingestion that complements or competes with Blockbax's MQTT/LwM2M support.
• ClearBlade: Edge and IoT platform for industrial asset monitoring, digital twins, and real-time analytics; comparable in offering multi-protocol ingestion, alerts, and enterprise asset operations capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blockbax