ONX Sports

What ONX Sports does

ONX Sports, INC is a Boulder, Colorado-based designer and manufacturer of premium MMA training equipment, founded by Trevor Wittman, a 3X MMA Coach of the Year. The company sells a tiered product portfolio: the Premium Line (X4 training gloves with patented X-Factor wrap-less wrist support, ultralight headgear, shin/knee guards), the Precision Line (entry-to-mid tier sparring gloves, headgear, shin guards), and a dedicated Coaches Line (a hierarchy of focus mitts, Thai pads, body armor shields, leg shields, and punch pillows engineered for professional pad work). Underlying technology centers on impact-absorption engineering — multi-density foams, 3.5-4.5 inch multi-layer padding, dual-strap control systems, and a patented internal strap system in the gloves that is the first wrap-less design on the market.

The business model is predominantly direct-to-consumer e-commerce through a Shopify storefront, supplemented by wholesale through MMA gyms and combat sports retailers, and an in-person flagship experience at the ONX Elite Training Center. Products are sold one-time/perpetual-license at premium price points ($139-$475 for gloves and coaching equipment, $39-$89 for apparel, $100 for digital training programs), with bundling and gift cards used to lift AOV. Revenue also extends to digital training programs co-created with UFC fighters (e.g., "Secrets to Power" with Justin Gaethje) and limited-edition drops such as the Freedom 250 RWB collection.

The customer base spans professional MMA fighters, coaches and trainers, amateur/recreational fighters, and gyms/retailers. Brand credibility is anchored by named UFC champion usage and endorsements (Justin Gaethje, who is also EVP of Athlete Relations; Kamaru Usman; Cory Sandhagen) and an organic Joe Rogan social media mention. The company operates with 1-10 employees, has not disclosed any institutional funding, and is privately held, indicating a bootstrapped, founder-led operating model.

Name

ONX Sports

Legal name

ONX Sports, INC

Website

https://onxsports.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ONX Sports designs and sells premium MMA training equipment — gloves, headgear, shin guards, and a dedicated Coaches Line — built around founder Trevor Wittman's coaching credibility and patented wrap-less X-Factor glove technology, sold direct-to-consumer and through gyms.

Ownership category

akta.pro rank

Product category

Combat Sports Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD)

akta.pro secondary industry

Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

Keywords

• MMA training equipment
• Combat sports protective gear
• Martial arts equipment
• Fight training accessories
• Boxing and MMA gloves

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. MMA Equipment Hardware Sales: Primary revenue stream from selling MMA gloves, headgear, shin guards, and coaching equipment directly to fighters, coaches, and gyms through e-commerce and retail channels. Products include Premium Line, Precision Line, and Coaches Line with price points ranging from $11.99 to $475.
2. Digital Training Programs: Sale of MMA training tutorial programs co-created with Trevor Wittman and UFC fighters like Justin Gaethje. Digital products priced at $100 each covering power striking and counter striking techniques.
3. Apparel and Accessories: Sale of MMA fightwear including compression shorts, rash guards, performance shirts, hats, and accessories like water bottles. Apparel ranges from $39.99 to $89.99.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ONX Sports engineers, designs, and manufactures premium MMA training equipment including gloves, headgear, shin and knee guards (split across Premium and Precision lines), a Coaches Line of professional coaching gear (mitts, Thai pads, paddles, body shield), apparel and accessories, and digital training tutorials co-created with UFC athletes. The company's signature offering is the patented X-Factor wrap-less internal strap glove system, tested in real training by world champions at the ONX Elite Training Center.

Product overview

ONX Sports is an MMA gear and equipment company founded by 3X MMA Coach of the Year Trevor Wittman, offering a multi-tiered product portfolio across two main lines: the Premium Line (elite-level gear for professional and serious amateur fighters) and the Precision Line (accessible quality gear for regular training). The product ecosystem centers on protective equipment—MMA gloves (including the patented X-Factor wrap-less wrist support system), headgear, and shin/knee guards—complemented by a dedicated Coaches Line featuring specialized training equipment (micro mitts, Thai pads, punch paddles, body shields) designed by Trevor Wittman for professional coaching use. The portfolio extends to apparel (rash guards, fight shorts, performance shirts, hats), accessories (water bottles, shaker bottles, mouthguards, hand wraps), and digital training programs (Secrets to Power, Secrets to Counter Striking). ONX also operates the ONX Elite Training Center, a world-class training facility supporting UFC athletes. The company positions itself around fighter-tested protection and longevity, leveraging Trevor Wittman's reputation as the coach behind champions like Justin Gaethje and Kamaru Usman.

Differentiator

Problem solved

Functional benefit

Products and services

• ONX X4 Training Gloves (Velcro) - Premium Line Premium MMA training gloves featuring the patented X-Factor internal strap system that reinforces wrist, carpal, and metacarpal bones from inside the glove. Marketed as the first wrap-less MMA glove, allowing athletes to train without hand wraps while maintaining professional-grade wrist support. Available in 12oz, 16oz, and 18oz sizes with Velcro closure.
• ONX X4 Training Gloves (Lace-up) - Premium Line Lace-up version of the ONX X4 training gloves offering the same patented X-Factor internal strap system for elite wrist and hand protection, targeted at fighters who prefer a lace-up closure for a more secure, custom fit during training.
• ONX Premium MMA Sparring Gloves Premium MMA sparring gloves designed for full-contact training with advanced impact protection and durability for serious fighters and high-volume sparring sessions.
• ONX Precision MMA Sparring Gloves Entry-level MMA sparring gloves offering quality construction and protection for regular training at an accessible price point, positioned at roughly 50% of the Premium Line.
• ONX Premium MMA Ultralight Headgear Premium ultralight MMA headgear with multi-density foam for advanced impact shielding to cheeks, jaw, and brow, featuring maximum field vision through a low-profile design and wide eye cutouts.
• ONX Precision MMA Headgear Precision headgear built for real sparring with multi-layer impact-dispersing foam, adjustable hook-and-loop straps, and breathable comfort liner; available in S/M and L/XL sizes in white, gray, and black.
• ONX Premium MMA Shin & Knee Guards Premium tier shin and knee guard combination with enhanced protection materials and construction for elite athletes competing at the highest levels of MMA.
• ONX Precision MMA Shin & Knee Guards Bundle Elite leg armor bundle from the Precision Line including shin guards and knee pads (left and right pair) with a fighter-tested protection system, custom-sized by shin length and foot length for locked-in stability.
• ONX Micro Mitts - Coaches Line Ultra-light 7.5oz precision focus mitts with a small catching surface demanding cleaner punches and sharper accuracy; feature a dense/soft multi-layer foam blend and rounded palm grip. Part of the four-mitt Coaches Line hierarchy tuned for different training phases.
• ONX Air Mitts - Coaches Line Lightweight 10oz focus mitts designed for speed and reaction training, positioned as the fastest hands in the room and the second tier of the four-mitt Coaches Line hierarchy.
• ONX Panther Mitts - Coaches Line 12oz all-around technique mitts for daily training with denser foam and a curved catching surface for punch turnover and realistic feedback; positioned in the middle of the four-mitt Coaches Line hierarchy.
• ONX Heavy Hitter Punch Mitts - Coaches Line 15oz maximum power mitts designed for the heaviest hitters in the gym, the highest-weight tier in the ONX four-mitt Coaches Line hierarchy, built for absorbing the most punishing impact loads.
• ONX Big Kicker Thai Pads - Coaches Line Extra-thick power-conditioning Thai pads with 3.5-4.5 inch foam build, dual-strap control system that locks the pad to the coach's arm, and super soft wrist/forearm protection; built for Muay Thai, MMA, and heavy kick conditioning.
• ONX Punch Paddles - Coaches Line Extra-lightweight 7.5oz speed and accuracy boxing punch paddles for rapid target transitions and fluid combination training, with elastic wrist wraps for secure coach-side fit.
• ONX Punch Pillow - Coaches Line Compact power punch pad with two distinct training surfaces: a contoured power-catching side and a flat combination-punching side; features a 4.5 inch foam build and dual-handle control at 1 lb 10 oz.
• ONX Body Armor Shield - Coaches Line Full torso coverage shield for heavy combination and body work that absorbs power shots without requiring the coach to brace against every strike; component of the modular ONX protection system.
• ONX Leg Shields (Low Kick Thigh Pads) - Coaches Line Dual base loops connect to the ONX Body Armor Shield for integrated leg kick and body work training; worn standalone on a belt or as part of the full modular protection system.
• ONX MMA Gel Hand Wraps Gel hand wraps sold as a pair for additional wrist and knuckle protection during MMA training, complementing ONX's glove lines.
• ONX MMA Gel Hand Wraps With Sparguard Combined gel hand wraps with a sparguard attachment for enhanced adjustable fit and additional protection during sparring sessions.
• ONX High-Impact Mouthguard High-impact mouthguard designed for MMA training and competition, sold with a protective case for daily carry and storage.
• ONX Stainless Steel Waterbottle 16oz insulated stainless steel water bottle with 24-hour cold retention and 12-hour heat retention; features a spill-free sealing lid, flip straw, and integrated carry handle.
• ONX Protein Shaker Bottle 16oz shaker bottle with anti-clump mixing grid and ergonomic grip designed for wrapped or sweaty hands; built for athletes mixing protein, electrolytes, or pre-session fuel.
• ONX Premium Championship Fight Shorts Premium championship-level fight shorts with professional-grade construction and comfort, available in black, gray, and white.
• ONX Combat Rash Guard - Short Sleeve Combat-ready short sleeve rash guard with moisture-wicking technology; available in black, gray, and white for MMA and BJJ training.
• ONX Combat Rash Guard - Long Sleeve Long sleeve combat rash guard for extended training sessions; available in black, gray, and white.
• ONX Premium MMA Compression Shorts Premium compression shorts for MMA training with technical fabric and a fighter-focused fit; available in black, gray, and white.
• ONX Performance Shirt Technical performance t-shirt with moisture-wicking properties for training and everyday wear.
• ONX RU1 Snapback Hat Snapback hat with flat brim in heather grey; features bold ONX branding and a fight-ready aesthetic.
• ONX RU1 Flexfit Hat Flexfit curved brim hat in black with a structured fit and sweat-resistant fabrics.
• MMA Training - Secrets to Power 3-volume, 2.5-hour digital MMA power striking tutorial featuring Coach Trevor Wittman and UFC Fighter Justin Gaethje; covers the science and precision behind developing fight-ending power, priced at $100 as a one-time digital license.
• MMA Training - Secrets to Counter Striking Digital training tutorial on counter striking techniques developed by Trevor Wittman and Justin Gaethje, priced at $100 as a one-time digital license.
• ONX Gift Card Gift cards available in denominations starting from $25.00 for purchasing ONX MMA gear, apparel, and accessories as a gift.
• ONX Elite Training Center (ONX Sports Performance Institute) ONX-branded state-of-the-art training facility offering technical fight preparation, strength and conditioning, recovery therapy, and nutrition services under one roof; home to world-class athletes including UFC titleholders. Functions as both a service center for elite fighters and a physical product demonstration and testing ground for ONX gear.

Quantifiable outcome

• X-Factor gloves eliminate hand wrapping requirement while maintaining professional-grade wrist support
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

One partnership is on record.

• Joe RoganminorOthersJoe Rogan shared an Instagram post featuring ONX X-Factor Training Gloves, providing organic social media exposure to his large audience. This represents informal endorsement rather than formal partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Title Boxing: Title Boxing manufactures and distributes boxing, kickboxing, and MMA gloves, training equipment, and apparel through a large retail and wholesale network. It is comparable to ONX in boxing/MMA gear categories and serves a similar coach-and-gym buyer segment.
• Sanabul: Sanabul is a premium-positioned MMA gear brand selling gloves, shin guards, headgear, and apparel through DTC e-commerce with athlete endorsements. It competes in the same premium-but-accessible tier as ONX's Precision Line.
• Fuji Sports: Fuji Sports is an MMA and BJJ equipment brand offering gloves, rashguards, gis, and training gear with a strong presence in grappling and MMA categories. It overlaps with ONX in gloves and protective gear and competes for the same amateur-to-pro fighter segment.
• Venum: Venum is a globally recognized MMA equipment and apparel brand with the official UFC licensing agreement and a multi-tiered product line (gloves, shin guards, apparel, training gear). It overlaps directly with ONX across nearly every product category but at much larger scale and broader distribution.
• Hayabusa Fightwear: Hayabusa is a premium MMA and combat sports equipment brand with a comparable product portfolio (gloves, shin guards, headgear, training gear) and similar UFC athlete endorsements. It directly competes with ONX Sports in the premium tier targeting serious fighters and coaches.
• RDX Sports: RDX is a UK-based combat sports equipment brand offering MMA gloves, shin guards, gloves, and training gear at mass-market price points. It is comparable in product breadth and DTC-led distribution, but typically positioned below ONX on price.
• Fairtex: Fairtex is a Thai-based manufacturer of premium Muay Thai and MMA training equipment, including gloves, Thai pads, and shin guards. It is a direct peer in the high-end coaching and fighter equipment category and is widely used by professional fighters globally.
• Bad Boy MMA: Bad Boy is an MMA apparel and equipment brand with gloves, shorts, rashguards, and training gear sold to fighters and gyms. It overlaps with ONX's apparel and accessory categories, particularly at the fight-team / gym wholesale level.

Emerging players

• Combat Corner: Combat Corner is a smaller MMA equipment and apparel brand selling gloves, shorts, and training gear with UFC fighter ties. It is comparable to ONX at the entry-to-mid price tier and competes for amateur and gym accounts.

Broad incumbents

• Century Martial Arts: Century Martial Arts is a long-established broad-line martial arts equipment distributor covering MMA, karate, taekwondo, and BJJ. It competes with ONX in training gear but at wider category scope and primarily through wholesale to schools and gyms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@onxsports
• Facebookfacebook.com/onxsports
• Instagraminstagram.com/onxlabs
• TikToktiktok.com/@onxlabs
• Xx.com/ONXSports
• LinkedInlinkedin.com/company/onx-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONX Sports