What Muhlenhaupt + Company does

The Moving Company (formerly Muhlenhaupt + Company) is a privately held, family-owned B2B growth agency headquartered in Manayunk, Philadelphia. Founded in its current agency form in 2012 and tracing its roots to a 1924 family moving business now in its fourth generation, the firm operates as a professional services organization with no proprietary software platform. It serves mid-market and enterprise B2B companies with complex sales cycles, delivering integrated marketing services through a dedicated outsourced marketing team model, project-based engagements, and multi-year retainer programs.

The service portfolio is built around three core offerings — B2B Growth Programs, Outsourced Marketing Team, and Ongoing Creative and Content Services — supplemented by modular capabilities including go-to-market strategy, brand positioning, website design, ABM and targeted sales campaigns, email automation, content production, conversion optimization, sales enablement, and investment support. The agency operates MNYK Studios, a 3,000+ square-foot in-house production facility for video, photography, animation, and event management, and uses Cision as a PR distribution partner for earned media.

The business model is professional services revenue generated through custom-priced, multi-year engagements targeting four primary verticals: Tech & SaaS, Professional Services, Industrial Products & Services, and Life Science & Biotech. Go-to-market is direct, consultative sales with no indirect distribution channels, and pricing is quote-based rather than publicly disclosed.

Name

Muhlenhaupt + Company

Legal name

The Moving Company

Website

https://movingb2b.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Moving Company is a privately held, family-owned B2B growth agency in Manayunk, Philadelphia, serving mid-market and enterprise B2B companies with outsourced marketing teams, ABM campaigns, brand strategy, and in-house video production through its MNYK Studios facility.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Technology & B2B PR (MPAAADAC)

Keywords

• B2B growth agency
• Account-based marketing
• Outsourced marketing services
• Brand strategy development
• Demand generation campaigns

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B Marketing Agency Services: Professional services revenue generated through retained agency partnerships, project-based engagements, and outsourced marketing team arrangements with B2B clients. Revenue comes from strategic consulting, creative services, content production, and campaign execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Muhlenhaupt + Company (operating as The Moving Company) is a B2B growth agency that designs and executes comprehensive marketing programs for mid-market and enterprise B2B companies. Its core offerings are B2B Growth Programs (multi-channel, account-based marketing strategies that drive qualified leads and revenue), Outsourced Marketing Teams (retainer-based access to a full bench of strategists, designers, copywriters, and project managers), and Ongoing Creative and Content Services (flexible month-to-month graphic design, video, animation, copywriting, and content production).

Product overview

The Moving Company (formerly Muhlenhaupt + Company) is a B2B growth agency offering a comprehensive suite of marketing services rather than a traditional software product. The agency provides core service offerings including B2B Growth Programs (strategic marketing campaigns), an Outsourced Marketing Team (full-service marketing support on retainer), and Ongoing Creative and Content Services (flexible creative production). These core offerings are delivered through modular service components including Go-To-Market Strategies, Brand Positioning + Development, Website Design + Development, Account-Based Marketing + Targeted Sales Campaigns, Email Drip Design + Automation, Content Strategy + Production, Conversion Rate Optimization, Sales Enablement, Signature Moments, Data Hygiene and Enrichment, Investment Support, Expansion ABM, Brand Growth Initiatives, Events + Culture Development, Video Production, Photography, Animation, Event Management, and Employer Branding. The agency also operates MNYK Studios, an in-house production facility in Manayunk, Philadelphia for video, photography, and creative production.

Differentiator

Problem solved

Functional benefit

Brands

• M+Co: Abbreviated brand name used in testimonials and client references.
• MNYK Studios

Products and services

• B2B Growth Programs Comprehensive B2B growth engagements designed to generate qualified leads, improve conversion rates, and drive revenue growth through account-based marketing, sales enablement, and customer lifecycle strategies for mid-market and enterprise B2B companies.
• Outsourced Marketing Team Retainer-based complete marketing team including strategists, designers, copywriters, and project managers available to support ongoing marketing needs for B2B clients without the hiring risk of building in-house.
• Ongoing Creative and Content Services Month-to-month flexible creative services including graphic design, animation, copywriting, video production, and content marketing delivered through a flat-rate program for B2B clients needing on-demand creative capacity.
• MNYK Studios In-house 3,000+ square foot creative workspace and production studio located in Manayunk, Philadelphia, featuring a green room, soundproof studio, and equipment for video production, photography, and event broadcast services offered to clients as part of agency engagements.

Quantifiable outcome

• Increased client revenue from $40M to $300M
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CisioncoreGTM or Marketing PartnerPR and media partnership for press release distribution. The Moving Company uses Cision's platform to distribute press releases for clients, achieving 2,000+ views and native article placements on major publications including Entrepreneur, Reader's Digest, US News & World Report, and MarketWatch.

Scale indicators14 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Heinz Marketing: B2B marketing agency focused on demand generation, account-based marketing, and sales enablement for mid-market and enterprise clients — overlapping directly with The Moving Company's core outsourced marketing team and ABM offerings.
• Velocity Partners: B2B technology marketing agency delivering content strategy, demand generation, and ABM services to SaaS and enterprise tech firms — directly comparable in client profile, ABM-led methodology, and outcome-driven case studies.
• Pedowitz Group: B2B revenue marketing consultancy offering demand generation, ABM, marketing operations, and content services — closely aligned with The Moving Company's GTM strategy, lead nurturing, and outsourced marketing team model.
• Stratabeat: B2B SaaS marketing agency specializing in SEO, content strategy, demand generation, and ABM — directly comparable in SaaS vertical focus, content-driven demand gen, and outcome-based client reporting.
• Square 2 Marketing: B2B marketing agency offering inbound marketing, HubSpot implementation, ABM, and sales enablement for mid-market companies — overlapping service mix and similar mid-market to enterprise client profile.
• ANNUITAS: B2B demand generation agency providing lead nurturing, ABM, content, and marketing strategy — directly comparable in demand-gen-led methodology and enterprise B2B client engagements.
• Refine Labs: B2B marketing agency known for demand generation, content, and creator-led programs targeting SaaS and tech companies — comparable in B2B SaaS focus and growth-marketing positioning.
• Iron City Marketing: B2B marketing agency offering ABM, content marketing, and sales enablement for industrial and tech B2B firms — overlaps with The Moving Company's industrial equipment and mid-market client base.

Broad incumbents

• Demandbase: Larger ABM platform provider offering software, data, and services for B2B demand generation — competes indirectly as an in-house alternative to agency-led ABM execution that The Moving Company provides.
• Madison Logic: ABM platform and demand-gen solutions provider for enterprise B2B — overlaps as an alternative channel and technology partner relative to the agency's LinkedIn-led ABM playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/movingcompaniesforward
• Xx.com/MuhlenhauptCo
• Facebookfacebook.com/MovingCompaniesForward

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muhlenhaupt + Company