Holston Medical Group

What Holston Medical Group does

Holston Medical Group, P.C. ("HMG") is a privately-held, multi-specialty medical practice headquartered in Kingsport, Tennessee, founded in 1977 and operating across 14+ clinic locations in Northeast Tennessee and Southwest Virginia. The group's 800+ providers deliver a comprehensive service portfolio spanning primary care, urgent care, and more than a dozen specialties including gastroenterology, orthopedics/sports medicine/podiatry, general surgery, endocrinology, ENT, nephrology, sleep medicine, urogynecology, physiatry, pediatrics, dermatology, urology, and women's health, alongside ambulatory surgery centers (MeadowView, Renaissance, Sapling Grove Endoscopy) and a clinical research program. Technology infrastructure is built around an electronic medical records system, the FollowMyHealth (Allscripts) patient portal, Citrix-based remote workforce access, a BeyondTrust IT support portal, and Health Information Exchange connectivity for care coordination. Healthcare delivery is supplemented by digital tools such as Odoro-powered online appointment booking and PayMyDoctor/Patient Notebook bill-pay platforms.

The business model is service-driven rather than product- or software-driven: revenue is generated through fee-for-service billing to insurers and patients across primary care, specialty consultations, urgent care visits, diagnostic imaging, laboratory services, and surgical procedures, with capitated arrangements referenced where applicable. Patient acquisition relies on a mix of internal primary care referrals, external provider referrals, urgent care walk-ins, and self-referral, supplemented by an active provider recruitment program and broad social media presence (Facebook, Instagram, X, YouTube, LinkedIn, TikTok, Pinterest) plus an email newsletter and blog. Operationally, the practice is affiliated with Optum for administrative services and technology infrastructure, with HMG providers participating in the Optum Healthcare Provider ACE network; the organization is otherwise independent, physician-owned, and structured as a Professional Corporation.

Name

Holston Medical Group

Legal name

Holston Medical Group, P.C.

Website

https://holstonmedicalgroup.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Holston Medical Group is a privately-held, multi-specialty medical practice founded in 1977 and headquartered in Kingsport, Tennessee, operating 14+ clinic locations across Northeast Tennessee and Southwest Virginia with 800+ providers delivering primary, urgent, and specialty care plus ambulatory surgery and clinical research.

Ownership category

akta.pro rank

Product category

Ambulatory Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)

Keywords

• Multi-specialty medical group
• Primary care services
• Ambulatory healthcare services
• Specialty physician practice
• Urgent care clinics

Headquarters

HQ city

Kingsport

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Patient Care Services: Medical services provided to patients including primary care, specialty care, urgent care, diagnostic services, and surgical procedures. Revenue is generated through insurance billing, patient payments, and capitated arrangements with health plans.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Holston Medical Group is a multi-specialty medical practice network delivering primary care, urgent care, and over fifteen specialty and surgical services across more than fourteen clinic locations in Northeast Tennessee and Southwest Virginia. Revenue is generated through insurance billing, patient payments, and capitated arrangements with health plans, supported by an integrated EMR, the FollowMyHealth patient portal, online appointment scheduling, electronic bill pay, and participation in regional Health Information Exchanges.

Product overview

Holston Medical Group (HMG) operates as a multi-specialty medical practice network offering a comprehensive range of healthcare services across eastern Tennessee and Virginia. The portfolio consists of primary care services (family medicine, internal medicine) and over a dozen specialty departments including gastroenterology, orthopedics/sports medicine/podiatry, general surgery, endocrinology, ENT, nephrology, sleep medicine, urogynecology, physiatry, pediatrics, and dermatology. The Seasons for Women sub-brand consolidates women's health services including OB/GYN. HMG provides diagnostic and therapeutic services through clinical research programs and rehabilitation services. Patient-facing digital tools include an online appointment scheduling system via Odoro, the FollowMyHealth patient portal for health record access, and bill payment through PayMyDoctor and Patient Notebook. Internal operations are supported by a Remote Access Portal using Citrix, an IT Support Portal powered by BeyondTrust, and an EMR system. The practice operates under a formal HIPAA Notice of Privacy Practices effective January 1, 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• HMG Primary Care Family and internal medicine services offered at multiple locations across Tennessee and Virginia, serving as the entry point for routine, preventive, and chronic disease care.
• HMG Urgent Care Walk-in urgent care services for immediate, non-emergency health concerns at multiple HMG locations.
• HMG Gastroenterology Digestive system and gastrointestinal specialty care with locations in Abingdon, Kingsport, and Bristol.
• HMG Orthopedics, Sports Medicine & Podiatry Bone, joint, muscle, sports injury, and foot/ankle specialty care at multiple HMG locations.
• HMG General Surgery General surgical procedures at Sapling Grove and Medical Plaza locations.
• HMG Endocrinology Hormone and metabolic disorder specialty care at Medical Plaza and Sapling Grove.
• HMG Meadowview Ear, Nose & Throat ENT specialty services at Bristol and Kingsport locations.
• HMG Nephrology Kidney disease and related conditions specialty care.
• HMG Sleep Center Sleep disorder diagnosis and treatment at Bristol West and Medical Plaza locations.
• HMG Urogynecology Female pelvic medicine and reconstructive surgery specialty care.
• HMG Physiatry Physical medicine and rehabilitation specialty care.
• HMG Podiatry at Johnson City Foot and ankle specialty care at the Johnson City location.
• HMG Pediatrics Children's healthcare services including general pediatrics and pediatric specialties.
• HMG Dermatology Skin care specialty services available through Seasons for Women at Abingdon.
• Seasons for Women Women's health services including OB/GYN, dermatology, and wellness at Bristol, Kingsport, and Abingdon locations.
• The Urology Clinic Urology specialty care at Bristol and Johnson City locations.
• HMG Clinical Research Clinical trials and medical research programs at Medical Plaza and Sapling Grove.
• HMG Rehabilitation Services Physical therapy and rehabilitation at multiple locations including Medical Plaza, Johnson City, Sapling Grove, and Duffield.
• HMG Sleep Medicine Sleep disorder diagnosis and treatment at the Comprehensive Care Suite.
• HMG Occupational Medicine Work-related health services and occupational health programs for employers and employees.
• Online Appointment Scheduling Digital tool allowing patients to book appointments online anytime through the Odoro platform.
• Patient Portal (FollowMyHealth) Secure online portal for patients to access health records, communicate with providers, and manage appointments.
• Pay My Bill (PayMyDoctor and Patient Notebook) Online bill payment platforms for Holston Medical Group, MeadowView Surgery Center, Renaissance Surgery Center, and Sapling Grove Endoscopy Center patients.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OptumcoreOthersOptum serves as the parent/affiliate entity providing administrative services and technology infrastructure for Holston Medical Group. The Terms of Use identify Optum as the parent company with registered agent located at Attn: Copyright, 1 Health Drive, Eden Prairie, MN 55344. The Privacy Practices note indicates providers are affiliated with Holum Health and participate in the Optum Healthcare Provider ACE network.
• FollowMyHealth (Allscripts)coreTechnology or IntegrationFollowMyHealth is the patient portal platform used by Holston Medical Group, allowing patients to access medical records, schedule appointments, and communicate with providers. The platform is powered by Allscripts and integrated into HMG's online services.
• Citrix SystemscoreTechnology or IntegrationCitrix provides remote access infrastructure (Citrix Workspace) enabling HMG employees to securely access corporate systems and applications from remote locations through the remote-ctx.holstonmedicalgroup.com portal.
• Healthcare Information Exchanges (HIE)coreTechnology or IntegrationHMG participates in Health Information Exchanges, which enable sharing of patient health information across different healthcare organizations for coordinated care delivery, particularly important in emergency situations.
• Patient Notebook / Pay My DoctorminorChannel Partner/ Reseller/ DistributorThird-party billing platforms used for MeadowView Surgery Center, Renaissance Surgery Center, and Sapling Grove Endoscopy Center patient payments.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Privia Health Group: Multi-specialty physician enablement/MSO platform that partners with independent medical groups across multiple states — closely comparable to HMG's model of an independent, multi-specialty, multi-state physician group delivering coordinated care across primary and specialty services.
• Oak Street Health (CVS Health): Multi-site primary care group serving adult and senior panels with value-based reimbursement across multiple U.S. markets. Comparable to HMG in operating outpatient primary/specialty care with portal-driven patient engagement and capitated payer contracts.
• ChenMed: Physician-led, multi-specialty primary care group serving senior patients via capitated arrangements, with in-house specialty coverage. Directly comparable to HMG on multi-specialty, value-based, physician-owned outpatient delivery.
• Summit Health / CityMD: Large multi-specialty medical group combining primary care, urgent care (CityMD), and a wide range of specialty services across the Northeast U.S. — closely comparable to HMG on multi-specialty depth, urgent care integration, and patient portal-driven access.
• One Medical (Amazon): Membership-based, technology-enabled multi-specialty primary care platform with multiple clinic locations. Comparable to HMG in operating a multi-site primary care/specialty platform with digital booking and EMR-driven patient engagement.
• Marshfield Clinic Health System: Large physician-owned multi-specialty group practice serving rural and small-town Wisconsin. Highly comparable to HMG on the 'physician-led multi-specialty medical group serving a non-urban geographic footprint' axis, including integrated clinical research.
• The Iowa Clinic, P.C. Physician-owned, multi-specialty group practice covering primary and specialty care across central Iowa. Closely comparable to HMG as a multi-specialty, multi-location professional corporation with primary care plus 15+ specialties and outpatient ancillary services.

Regional players

• Ballad Health: Dominant integrated health system serving the same Northeast Tennessee / Southwest Virginia catchment as HMG, operating hospitals and an employed physician network. Directly comparable as a regional competitor for primary/specialty referrals, urgent care volumes, and outpatient surgery.
• Carle Health: Regional, multi-specialty health system with a strong multi-location physician group presence across Illinois. Comparable to HMG as a regionally anchored, multi-specialty medical group with primary care plus surgical, specialty, and ancillary services.

Emerging players

• Agilon Health: MA-focused physician partnership platform that contracts with multi-specialty groups to take full risk for senior populations. Comparable to HMG in that it works through independent, multi-specialty physician groups adopting capitated/value-based payment, and serves as a strategic alternative to Optum-affiliated models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hmgforyou
• YouTubeyoutube.com/holstonmedicalgroup
• Facebookfacebook.com/holstonmedicalgroup
• LinkedInlinkedin.com/company/81885
• Instagraminstagram.com/hmgforyou
• TikToktiktok.com/@hmgforyou
• Pinterestpinterest.com/HMGforYou

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holston Medical Group