What Granite Industries does

Granite Industries is a US-based industrial manufacturer of scaffolding, material handling, and special events equipment, founded in 1997 by Steven J. Wyse in Archbold, Ohio, where it operates a 150,000 square foot manufacturing and warehousing facility on 10 acres. The company produces a diversified portfolio spanning steel frame scaffolds, walkboards, rolling and utility scaffolds (including the motorized Power Snappy platform and Snappy/Indy lines), aluminum staging, signature and Fulton bleachers, towable Fold-N-Tow bleachers, the EPIC elevated tent flooring system, and the patented Dura-Trac slide-lock modular flooring, together with crowd control and premium Black Tie fencing, and bus maintenance platforms. It also operates two sub-brands: American Cart (hand trucks and specialty carts) and Overland Carts (all-electric powered wheelbarrows and carts introduced in 2009, now in their third generation). Core technology centers on in-house metal fabrication \u2014 Hypertherm plasma cutting, CNC tube bending, welding, and powder coating \u2014 with proprietary safety features (spring-loaded G-pins, spring-loaded walkboard clips, AutoLock brakes, HillSense incline control) and patented products such as Dura-Trac, with all products engineered, manufactured, and assembled in the USA and warranted to meet or exceed OSHA, ANSI, IBC, and ICC specifications.

The business is a hardware manufacturer that generates revenue primarily through one-time unit sales of physical equipment, supplemented by custom metal fabrication services out of the Archbold facility and replacement parts/accessories from the installed base. Pricing is quote-based for most commercial and enterprise orders, with a consumer/SMB e-commerce storefront (store.graniteind.com) exposing visible pricing on standard SKUs. Go-to-market is a multi-channel model combining a national network of independent regional sales rep firms covering all 50 US states, a direct field sales team (including VP of Sales Chad Kern, Florida rep John King, and Special Events Manager Chris Ledford), an inside sales function (Ryan Miller, Tony Perez as a Spanish-speaking rep), and the e-commerce site, supported by active participation in trade shows (ARA, IAAPA, MATRA, STAFDA) and memberships in ARA, STAFDA, MATRA, ISA, and IFAI. The customer base is highly diversified across construction contractors, equipment rental houses, special events and tent rental companies, landscapers, nurseries, parks and recreation, and government buyers, with no single named customer representing material concentration. On June 30, 2023, the company was acquired by Direct Scaffold Supply Company (DSS) of Houston, TX, and now operates as DSS Ohio while retaining the Granite Industries product brand.

Name

Granite Industries

Legal name

Granite Industries Inc.

Website

https://graniteind.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Granite Industries is a US manufacturer of scaffolding, utility scaffolds, material handling carts, staging, bleachers, tent flooring, and crowd control fencing, serving construction contractors, equipment rental houses, and special events companies nationwide. Founded in 1997 and based in Archbold, Ohio, the company has operated as DSS Ohio since its 2023 acquisition.

Ownership category

akta.pro rank

Product category

Scaffold and Material Handling Equipment Manufacturing

NAICS

Architectural and Structural Metals Manufacturing (3323)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)

Keywords

• Scaffold manufacturing
• Material handling carts
• Portable bleacher seating
• Tent flooring systems
• Crowd control fencing

Headquarters

HQ city

Archbold

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Product Sales (One-Time): Granite Industries generates revenue primarily through the sale of physical equipment — scaffolding systems, utility scaffolds, rolling towers, walkboards, carts, electric powered wheelbarrows, staging, bleachers, fencing, tent flooring, and bus maintenance platforms. Products are sold as one-time purchases with standard warranties. The company sells directly through its e-commerce store and through sales representatives. Replacement parts and accessories are also sold for ongoing revenue from installed base.
2. Custom Fabrication Services: Granite Industries offers custom metal fabricating services out of its Archbold, Ohio facility, including plasma cutting, tube bending, welding, and powder coating. This generates professional services revenue for custom one-off fabrications.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Granite Industries designs, engineers, manufactures, and sells physical equipment including steel frame scaffolding, utility scaffolds, rolling towers, walkboards, electric powered carts, aluminum staging, bleacher seating, elevated tent flooring, modular event flooring, and crowd control fencing. The company also offers custom metal fabrication services and replacement parts. All products are manufactured at its 150,000 square foot Archbold, Ohio facility and sold to equipment rental houses, contractors, special events companies, and government buyers across the United States.

Product overview

Granite Industries offers a diversified portfolio of scaffolding, material handling, and special event products organized into two primary sub-brands: American Cart (hand trucks and specialty carts) and Overland Carts (electric powered carts and wheelbarrows). The core scaffolding line includes frame scaffolds with various frame styles (Standard, Step, Ladder, Open End), walkboards in multiple materials, and rolling scaffold towers in three height configurations. The utility scaffold line features the Snappy series (standard, motorized Power Snappy, and compact Snappy Jr.), the Indy scaffold, and compact foldable units. Material handling includes American Cart hand trucks and Overland electric powered carts ranging from 2WD wheelbarrows to 4WD ride-on carts. Special event products encompass AXIS and Signature staging platforms, bleacher seating systems (Signature, Fulton, and towable Fold-N-Tow), EPIC elevated tent flooring, Dura-Trac modular flooring, and crowd control fencing (standard and premium Black Tie). Additional products include picnic tables, team benches, and custom bus maintenance platforms. All products are designed and manufactured in Archbold, Ohio with a focus on safety, quality, and durability meeting OSHA, ANSI, and IBC standards.

Differentiator

Problem solved

Functional benefit

Brands

• American Cart: Hand trucks and specialty carts division providing innovative solutions to common material handling problems. Products feature excellent built quality and attention to detail.
• Overland Carts

Products and services

• Scaffold Frames High quality steel frame scaffolds available in Step, Ladder, and Open End styles with powder coated finish, offered in three tube sizes (1-1/2", 1-5/8", 1.69") with various lock styles. Meets or exceeds OSHA and ANSI specifications. Designed for construction and rental industry buyers.
• Walkboards Scaffold walkboards/planks available in aluminum plywood, aluminum blacktop plywood, all aluminum, and expanded metal steel. Feature 75 PSF capacity meeting standard walkboard requirements for use with Granite scaffold systems.
• Rolling Scaffold Towers Pre-packaged rolling scaffold tower units featuring heavy duty single step frames, adjustable platform levels, guard rail systems, and 500 lb capacity casters with locking wheels. Available in 10', 15', and 20' heights with 5'W x 7'L or 5'W x 10'L platform sizes.
• Snappy Utility Scaffold Interior utility scaffolding unit featuring adjustable heights from 27" to 6', 1,000 lb capacity, stackable up to 3 high, heavy duty 5" casters with dual brakes. Includes spring loaded G-pins for quick height adjustments and optional guardrails. Features patented safety technology for improved job site efficiency.
• Power Snappy Motorized Platform
• Snappy Jr. Utility Scaffold Compact rolling utility scaffold designed for confined spaces. Features 18" x 48" height adjustment, 500 lb capacity, 72 lb weight, and heavy duty 5" locking casters. Suitable for UPS shipping.
• Indy Utility Scaffold Utility scaffold with spring loaded locks and adjustable platform every 4 inches. Features 1,000 lb distributed capacity, 5" swivel casters with dual brakes, stackable up to 2 high with outriggers for 12' platform height. Meets OSHA and ANSI standards.
• 4' Mini Fold Utility Scaffold Compact folding scaffold for indoor use. Lightweight with easy operation, folds down for storage. Includes 2 work platforms and casters. 500 lb capacity, 1 year limited warranty, meets OSHA Codes.
• 6' Utility Scaffold (MP-606) Utility scaffold with narrow design fitting through standard door openings. Adjustable walkboard height every 2 inches up to 71" maximum. 1,000 lb distributed capacity, precision welded ladder end frames, stackable with guard rails and outriggers sold separately.
• American Cart & Equipment Sub-brand offering hand trucks, dollies, and specialty carts for material handling. Includes Multi-Mover, Mega Hauler, Appliance Carts, Chair Carts, Fork Hand Trucks, Trailer Dollies, Drywall Carts, and Platform Trucks. Features excellent built quality and innovative design for material handling problems.
• Overland Electric Powered Carts
• AXIS Aluminum Staging Portable aluminum staging platforms meeting IBC Code (125 PSF). Features rugged aluminum frame, choice of painted deck or Premium Quad Ripple Laminated deck, hand tighten legs, multiple connection options. Used as flat stage, multilevel stage, tiered seating, event platform, or display tower. Available in 4'x2', 4'x4', 4'x8' sizes.
• Signature Bleacher Seating Affordable bleacher systems with complete steel understructure, anodized aluminum seat boards, and mill finished aluminum footboards. Available in 3, 4, and 5 row units in 9', 15', and 21' lengths. Includes Signature Series and Signature Deluxe Series with guardrail and double footboards. Meets ICC and UBC specifications.
• Fulton Stadium Bleachers High capacity outdoor bleacher systems featuring 14 ga steel tubing understructure with anodized aluminum seat planks. Includes guardrail, aisles with handrail, entry stairs, and riser plank. Available in ground level or elevated configurations. ADA accessible seating available.
• Fold-N-Tow Portable Bleachers Trailer-mounted portable bleachers with tandem axle and electric brakes. Fold-N-Tow 72 seats up to 72 people (19' bleacher, 25' overall, 3,200 lbs). Fold-N-Tow 107 seats up to 107 people (26.5' bleacher, 32.5' overall, 4,600 lbs). Can be towed with 1/2 ton pickup truck, setup in 15 minutes or less.
• EPIC Tent Flooring Systems
• Dura-Trac Modular Flooring Modular event flooring with patented slide-lock system where sections slide and lock into place with no hinges or insertable pieces. Capacity up to 10,000 lbs psf on proper bearing ground. Install rate 2,500 sq ft/hr with 4 persons, teardown 3,500 sq ft/hr with 3 persons. Suitable for turf, soil, sand, gravel, snow, tarmac, and concrete. Temperature range -10 to 110 degrees Fahrenheit. Dimensions 2 3/4"H x 4'W x 4'L, 50 lb weight.
• Crowd Control Fencing Hot-dip galvanized steel crowd control fencing for sports events, rallies, parades, fairs, and construction sites. Features 16 gauge carbon steel construction, bolt-on feet (Flat, Wide Arch, or Narrow Arch), hinged design for angled setup. 8'L x 36"H frame without feet, 53 lbs.
• Black Tie Premium Fencing Premium steel fencing with gloss black powder coated finish for polished event appearance. Constructed from A500 steel at Ohio plant. Includes powder coated fence frame and matching base feet. Made in the USA.
• Bus Maintenance Platforms Semi-stationary work platforms for bus, truck, and motor coach maintenance. Features toe boards, locking gates, guardrails, stairs with railings, expanded metal floors, and locking casters. Adjustable heights from 5' to 10', 1,000 lb capacity, powder coated finish. Custom engineering available.
• Custom Metal Fabrication Services Custom metal fabricating services out of the Archbold, Ohio facility including plasma cutting, tube bending, welding, and powder coating for one-off custom fabrications and specialized applications.

Quantifiable outcome

• Companies using the Power Snappy motorized platform averaged 30-35% savings over using ladders, as measured by productivity case study
• +3 more outcomes

Named customers7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MATRA (Manufacturers and Tent Renters Association)coreGTM or Marketing Partner · 1 January 2013MATRA promotes the tent rental industry, safety, education, and product knowledge. Links tent manufacturers with tent renters. Granite has been a member since 2013, primarily focused on staging and special event products. Allows customers to get hands-on with products at the annual trade show.
• ARA (American Rental Association)coreGTM or Marketing Partner · 1 January 1997ARA works with the equipment, tool, and event rental community including manufacturers and rental houses. Granite has been a member and exhibitor at every ARA Show since founding in 1997. ARA offers sales avenues for Granite's entire product range.
• IFAI (Industrial Fabrics Association International) — Tent DivisionminorGTM or Marketing PartnerIFAI is a member-owned association providing sales and production solutions to the industrial fabric industry. Granite is specifically involved in the Tent Division, which develops and grows the tent marketplace.
• ISA (Industrial Supply Association)minorGTM or Marketing PartnerISA brings together manufacturers and distributors in the industrial fields to provide communication avenues. Granite is seeking to expand sales to industrial supply locations through ISA membership.
• STAFDA (Specialty Tools and Fasteners Distributors Association)coreGTM or Marketing PartnerSTAFDA works with manufacturers and distributors of power tools, construction fasteners, and related accessories. Granite has been a longtime member. STAFDA provides access to general tool and construction industry. Utility scaffolding and Power Snappy Motorized Scaffolding are the most popular products in this channel.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bil-Jax: Bil-Jax is a US-based manufacturer of scaffolding, access equipment, and material lifts, directly comparable to Granite Industries' core scaffolding and rolling tower lines. Now part of Haulotte Group, it competes head-to-head in frame scaffolds, rolling towers, and contractor-grade access solutions serving rental houses and construction end markets.
• Waco Scaffolding & Equipment: Waco Scaffolding & Equipment manufactures and distributes scaffolding, shoring, and access products across the southern US. It is a direct peer in frame scaffolding, walkboards, and rolling towers sold to rental houses and contractors, overlapping with Granite's primary product lines.
• AT-PAC: AT-PAC is a global manufacturer of scaffold systems (Cuplock, Ringlock) serving industrial, infrastructure, and commercial construction markets. Comparable to Granite as a scaffold systems manufacturer serving both rental and direct-contractor channels with engineered access solutions.
• Layher: Layher is a German family-owned manufacturer of modular scaffolding systems (Allround, SpeedyScaf) with significant US operations. It is a direct competitor to Granite in engineered scaffold systems sold to industrial and commercial contractors and rental fleets.
• Magliner: Magliner manufactures hand trucks, platform carts, and material handling equipment sold to delivery, construction, and industrial customers. It directly overlaps with Granite's American Cart and Overland Carts sub-brands in the light-duty material handling cart category.
• Harper Trucks: Harper Trucks is a US manufacturer of hand trucks, platform trucks, and specialty material handling carts serving industrial, retail, and rental customers. It is a direct competitor to Granite's American Cart line in steel hand trucks and platform trucks.
• Staging Concepts: Staging Concepts designs and manufactures portable staging, risers, and seating systems for schools, houses of worship, and event venues. It is directly comparable to Granite's AXIS aluminum staging and Signature bleacher lines in the portable event staging category.
• Signature Systems Group: Signature Systems Group manufactures modular event flooring, ground protection mats, and tent flooring sold to rental and event companies. It is a direct peer to Granite's Dura-Trac and EPIC tent flooring products serving the same special events and tent rental channel.

Broad incumbents

• BrandSafway: BrandSafway is the largest North American provider of access, scaffolding, forming, and shoring solutions, formed from the merger of Brand Industrial Services and Safway Group. It is a much broader incumbent competing with Granite in frame scaffolds and rolling towers while also offering shoring, insulation, and industrial services.
• PERI Group: PERI is a global manufacturer of formwork, scaffolding, and engineering services headquartered in Germany. It is a broad incumbent comparable to Granite in scaffolding manufacturing but with a substantially larger product portfolio spanning formwork and engineered shoring for major infrastructure projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/graniteind
• YouTubeyoutube.com/channel/UCrFOMrjSmETD21b1Z4f7nBA
• Facebookfacebook.com/graniteindustries
• LinkedInlinkedin.com/company/granite-industries

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granite Industries