Excel Truck Group
Excel Truck Group is a privately held, multi-brand commercial truck dealership group operating 14-plus full-service locations across Virginia, North Carolina, and South Carolina, selling new and used trucks, trailers, parts, service, and collision repair to owner-operators, fleets, and government customers.
- Company typePrivate
- Founded1945
- HeadquartersRoanoke, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Excel Truck Group does
Excel Truck Group is a privately held commercial truck dealership group founded in 1945 and headquartered in Roanoke, Virginia. It operates 14-plus full-service locations across Virginia, North Carolina, and South Carolina through its core Excel Truck Group brand plus wholly-owned sub-brands Excel Equipment (Case Construction Equipment dealer for Virginia), Excel Trailer (Wabash trailer dealer across VA/NC/SC), and the retained Crook Motor Company brand in Albemarle, NC. The group is an authorized dealer for Freightliner, Western Star, Mack, Isuzu, Rizon, and Kalmar Ottawa commercial trucks, selling new and pre-owned daycabs, sleepers, dump trucks, tank trucks, and vocational units alongside trailers and construction equipment.
The business generates revenue across five primary streams: (1) new and used truck sales with financing, leasing, and rent-to-own arrangements; (2) parts sales through on-site parts departments, the Excelerator program, Alliance Truck Parts, Isuzu wholesale parts, and the Mack SELECT Parts Store; (3) service and repair at 10-plus shop locations covering warranty work, HVAC, DOT inspections, diagnostics, engine and chassis work, and mobile on-site service; (4) collision repair at Roanoke and Chester locations including frame straightening; and (5) finance and leasing via a corporate F&I function using Trnsact for pre-approval. Customer segments span owner-operators, fleet operators, loggers, municipal and government fleets, and medium-duty/landscaping businesses.
Excel Truck Group's technology stack consists of a dealership inventory management system with an online inventory search (filterable by year, manufacturer, model, mileage, engine, condition, and category), an in-house Excel Truck Group Mobile App on iOS and Android for specials, service scheduling, parts ordering, leasing/rental management, inventory alerts, and directions, plus standard social and email marketing channels. The group is led by CEO Russ Ellett and President-West Scott Witt, with functional VPs for Fixed Operations, Service, Customer Experience, and Parts. Recent strategic activity (2024-2026) includes new South Carolina dealership openings in Lexington and Rock Hill, the Case Equipment dealer authorization for Virginia, expansion of the Wabash trailer territory to NC/SC, and the Crook Motor Company acquisition.
Excel Truck Group firmographics
Firmographics- Name
- Excel Truck Group
- Legal name
- Excel Truck Group
- Website
- https://exceltruckgroup.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Excel Truck Group is a privately held, multi-brand commercial truck dealership group operating 14-plus full-service locations across Virginia, North Carolina, and South Carolina, selling new and used trucks, trailers, parts, service, and collision repair to owner-operators, fleets, and government customers.
- Ownership category
- akta.pro rank
Excel Truck Group industry classification
Industry- Product category
- Commercial Truck Dealership
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Heavy Duty Truck Manufacturing (336120), Heavy Duty Truck Manufacturing (33612)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Truck Trailers (3715), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)
- akta.pro secondary industries
- Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA), Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF), Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC), Automotive Parts Distribution Centers (Aftermarket/OEM) (TLALAEAG)
Keywords
Where Excel Truck Group is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Excel Truck Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Inventory and Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- New and Used Truck Sales: Sale of new commercial trucks (Freightliner, Western Star, Mack, Isuzu, Rizon, Kalmar Ottawa) and used trucks across all major brands. Revenue from vehicle transactions, including financing arrangements and trade-in valuations.
- Parts Sales: Sale of truck parts through on-site parts departments and online parts ordering. Also includes Alliance Truck Parts, Isuzu wholesale parts, and the Excelerator parts program.
- Service and Repair: Service and repair operations across 10+ shop locations, including warranty work, diagnostics, DOT inspections, engine work, mobile on-site service, and collision center repairs. Revenue from labor and parts used in service.
- Collision Center: Collision repair services for trucks and trailers, including frame straightening and structural repairs, offered at Roanoke and Chester locations.
- Financing and Leasing: Finance department offering vehicle financing, leasing, and rent-to-own arrangements for truck purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vehicle sales - no tiered pricing; individual quote-based pricing per unit |
| Unit Pricing | Pay-as-you-go | Mobile on-site service callout fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Excel Truck Group product offering
Product offeringCore offering
Excel Truck Group is a multi-location commercial truck dealership network selling new and used trucks (Freightliner, Western Star, Mack, Isuzu, Rizon, Kalmar Ottawa) along with trailers (Wabash) across Virginia, North Carolina, and South Carolina. The company also provides parts sales, full-service truck repair, mobile on-site service, collision center repairs, financing and leasing, and heavy equipment sales (Case Equipment) through 13+ dealership locations and 10+ service shops.
Product overview
Excel Truck Group is a commercial truck dealership network operating as a multi-location dealer offering new and used trucks, trailers, parts, service, collision repair, and mobile maintenance across Virginia, North Carolina, and South Carolina. The company represents multiple truck brands (Freightliner, Western Star, Mack, Isuzu, Rizon, Kalmar Ottawa) and trailer brands (Wabash), while providing complementary services including finance/financing, an owner operator club, and a mobile app for inventory and service management. The core offering is the physical dealership network with service bays and parts warehouses supplemented by mobile service capabilities and an e-commerce mobile application.
Differentiator
Problem solved
Functional benefit
Brands
- Excel Equipment: Heavy equipment dealership division
- Excel Trailer
- Crook Motor Company
Products and services
- New Trucks Sales Sales of new commercial trucks from manufacturers including Freightliner, Western Star, Mack, Isuzu, Kalmar Ottawa, and Rizon. Targeted at fleet operators, owner-operators, and commercial trucking businesses.
- Used Trucks Sales Pre-owned commercial truck inventory including daycabs, sleeper cabs, dump trucks, tank trucks, and vocational trucks across all major brands. For owner-operators and fleet buyers seeking cost-effective procurement.
- Trailer Sales Trailer sales and inventory available through Excel Trailer brand, including Wabash trailers. Excel Truck Group is the WABASH dealer for Virginia, North Carolina, and South Carolina.
- Truck Parts Parts department offering Alliance Truck Parts, Isuzu Truck Parts, the Excelerator parts program, Mack SELECT Parts Store, and parts specials. Available on-site and through online parts ordering.
- Truck Service and Maintenance Full-service truck maintenance and repair including warranty work, HVAC, DOT inspections, diagnostics, engine work, and chassis service at 10+ shop locations staffed by OEM-trained technicians.
- Mobile Service On-site mobile repair services bringing factory-trained technicians to customer locations for emergency and scheduled maintenance. Covers warranty work, HVAC, DOT inspections, diagnostics, chassis, and engine work.
- Collision Center Collision repair services for trucks and trailers at Roanoke and Chester locations, including frame straightening, structural repairs, and alignment.
- Motorhome and RV Service All-makes RV and motorhome service and repairs, including work through the Oasis Service Network for Freightliner Custom Chassis.
- Finance Services Financing and leasing options for truck purchases, including trade-in valuation, loan pre-approval, and rent-to-own arrangements through the in-house finance department.
- Heavy Equipment Sales Case Construction Equipment dealer for Virginia, providing heavy equipment sales through the Excel Equipment division.
- Excel Truck Group Mobile App Mobile application available on iOS and Android featuring exclusive specials, service scheduling, parts ordering, leasing and rental management, directions, inventory alerts, and review submissions.
Companies that use Excel Truck Group
Customer profileSegments5 records
Ideal customer profiles3 records
Excel Truck Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Excel Truck Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Freightliner TruckscoreExcel Truck Group is an authorized Freightliner truck dealer, selling new Freightliner trucks including the Cascadia, M2, and Custom Chassis products. Freightliner is a flagship brand for the dealership, with dedicated brand pages, configurator tools (Build Your Own Cascadia), and Elite Support certification.
- Western Star TruckscoreExcel Truck Group is an authorized Western Star truck dealer, selling Western Star models including the 47X and 49X. Western Star is prominently featured alongside Freightliner as a primary brand.
- Mack TruckscoreAuthorized Mack Trucks dealer offering Mack Pinnacle DayCab and Sleeper models, among others. Also operates a Mack SELECT Parts Store.
- Isuzu TruckscoreAuthorized Isuzu truck dealer for Class 3-5 trucks. Also provides access to Isuzu wholesale parts through isuzuwholesaleparts.com and operates the Isuzu Truck Parts program.
- Rizon TrucksminorAuthorized Rizon Truck dealer, a brand offered alongside other truck brands in the dealership network.
- Kalmar Ottawa TractorsminorAuthorized Kalmar Ottawa Tractors dealer, offering terminal tractors for sale through the dealership.
- Wabash NationalcoreExcel Truck Group is the WABASH dealer for North and South Carolina, in addition to Virginia. They offer trailer parts, service, and sales for Wabash trailers, positioning themselves as a complete truck and trailer solutions provider.
- Case Construction EquipmentcoreExcel Truck Group is now the Case Equipment dealer for Virginia, representing a new line of business for the company in equipment sales beyond trucks and trailers. Announced as 'Building Our Future' in the company's messaging.
- Detroit (Daimler Truck North America)minorDetroit engines and components are featured across multiple truck brands sold at the dealership. Detroit engines appear in Freightliner and Western Star products sold by the company.
- Alliance Truck PartsminorAlliance Truck Parts is referenced as a parts supplier accessible through the Excel Truck Group parts department, providing an alternative parts sourcing channel.
Scale indicators3 records
Recent moves10 records
Expansion highlights6 records
Excel Truck Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Excel Truck Group social profiles
Digital presenceExcel Truck Group compliance and trust
Trust signalCompliance2 records
Excel Truck Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excel Truck Group leadership team
Management profileNumber of profiles
Profiles12 records
Excel Truck Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Excel Truck Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excel Truck Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excel Truck Group
What does Excel Truck Group do?
Excel Truck Group is a multi-location commercial truck dealership network selling new and used trucks (Freightliner, Western Star, Mack, Isuzu, Rizon, Kalmar Ottawa) along with trailers (Wabash) across Virginia, North Carolina, and South Carolina. The company also provides parts sales, full-service truck repair, mobile on-site service, collision center repairs, financing and leasing, and heavy equipment sales (Case Equipment) through 13+ dealership locations and 10+ service shops.
Is Excel Truck Group a public or private company?
Excel Truck Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Excel Truck Group founded?
Excel Truck Group was founded in 1945. It employs 501 to 1,000 people.
Where is Excel Truck Group based?
Excel Truck Group is headquartered in Roanoke, United States, in the North America region.
How does Excel Truck Group make money?
Five revenue lines are on record. New and Used Truck Sales are the primary driver. The others are parts Sales, service and Repair, collision Center and financing and Leasing.
Does Excel Truck Group have an API?
No public API is recorded for Excel Truck Group.
What industry is Excel Truck Group in?
Excel Truck Group's product category is Commercial Truck Dealership. Its primary akta.pro industry code is IMACABAC, Class 7–8 Heavy-Duty Truck & Tractor Manufacturing, with a secondary code of IMACABAA, Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing. Its NAICS code is 42312 and its SIC code is 5013.