Score Atlanta

What Score Atlanta does

Score Atlanta is a privately held sports media and marketing company founded in January 2005 by I.J. Rosenberg and headquartered in Roswell, Georgia. The company provides comprehensive coverage of Georgia high school athletics across 20+ sports and all 8 GHSA classifications (6A through A-3A Private), operating a content and distribution platform that combines a website (scoreatl.com), a daily live TV show (Georgia High School Sports Daily, airing noon–1 PM weekdays on Peachtree Sports Network and Atlanta News First), real-time scoreboard functionality, GHSA playoff brackets dating back to 2008, recruiting coverage, and weekly rankings. The flagship event franchise — anchored by the Corky Kell + Dave Hunter Classic (running since 1992, now spanning 4 days, 11 games, and 22 teams at Mercedes-Benz Stadium and Georgia State Center Parc Stadium) — is supplemented by the Drive for the GHSA State Title, the Georgia Elite Classic all-star games, the Georgia High School Football Hall of Fame (established 2022), and annual player awards.

The company's technology stack is conventional media infrastructure: a Webflow-based CMS, YouTube for video distribution, GoFan for ticketing and live scoreboard integration, and broadcast television partnerships for linear distribution. There is no disclosed AI/ML capability, proprietary model, or patent portfolio in the input data. Score Atlanta generates revenue through five distinct streams: broadcast television and streaming licensing/rights fees; event sponsorship packages across multiple tiers for each owned event; digital and display advertising on its website, YouTube channel, and email newsletter; ticketing-integrated sponsorship placements; and Business Concierge project services (launched January 2025) providing custom design, production, and installation of signage, banners, awards, apparel, and large-format displays for venues including Mercedes-Benz Stadium, the Atlanta Falcons, and Levy Restaurants. Pricing is quote-based across all streams; no public subscription pricing exists for end consumers.

The company sells primarily through direct sales to three customer segments: advertisers and sponsors (national brands, regional businesses, government agencies such as the National Guard, and unions), event organizers and venues, and broadcast/media partners. Audience reach is concentrated in Georgia high school sports communities — students, families, alumni, and college recruiters — across 20+ sports. The operation is founder-led and bootstrapped, with no disclosed outside capital, parent company, or M&A activity, and a small team of 12+ named professionals spanning editorial, production, creative, and business operations.

Name

Score Atlanta

Legal name

Score Atlanta

Website

https://scoreatl.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Score Atlanta is a private Georgia-based sports media and marketing company that covers 20+ GHSA high school sports across all 8 classifications via its website, daily TV show, flagship events, and sponsorships, serving advertisers, schools, venues, and broadcast partners.

Ownership category

akta.pro rank

Product category

Sports Media & Marketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Athletics Events, Game Operations & Ticketing (EDALAIAK)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

Keywords

• High school sports media
• Sports event marketing
• Sports advertising sales
• Broadcast event production
• Custom signage services

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcast Television & Streaming Rights: Score Atlanta televises high school sports events on Peachtree Sports Network and Atlanta News First (Channel 46). Events include the Corky Kell & Dave Hunter Classic, Drive for the GHSA State Title, Great Atlanta Bash, Georgia Elite Classic, and daily 'Georgia High School Sports Daily' show. This generates revenue through network licensing fees and advertising sold against broadcasts.
2. Event Sponsorships: Branded sponsorship packages for Score Atlanta's portfolio of events: Corky Kell + Dave Hunter Classic, Drive for the GHSA State Title, Great Atlanta Bash, Georgia Elite Classic, Georgia High School Football Hall of Fame, Georgia High School Football & Flag Awards, and mobile app sponsorships. Sponsors include Georgia Beef, National Guard, Zaxby's, Teamsters Local 728, IBEW 613, and many others.
3. Digital & Display Advertising: Advertising opportunities on Score Atlanta's digital platforms (website, YouTube channel, email newsletter) targeting brands seeking to reach Georgia high school sports audiences—students, families, alumni, and communities.
4. Business Concierge Services (Project Concierge): Design, production, and installation services for events and corporate clients. Offerings include custom awards, signage, banners, apparel, credentials, wayfinding signage, wall wraps, and large-format displays. Revenue is generated through direct project-based billing to schools, event organizers, and corporate clients. Services include work for Mercedes-Benz Stadium, Atlanta Falcons, and Levy Restaurants.
5. Georgia High School Football & Flag Awards: Annual awards ceremony (January) that crowns Mr. and Miss Georgia for football and flag football, generating revenue through ticket sales, sponsorship packages, and media rights.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Score Atlanta is a full-service sports media and marketing firm that covers 20+ Georgia high school sports across all GHSA classifications, producing daily televised programming (Georgia High School Sports Daily on Peachtree Sports Network and Atlanta News First), operating a flagship portfolio of live events (Corky Kell + Dave Hunter Classic, Drive for the GHSA State Title, Georgia Elite Classic, Hall of Fame), and running a digital content platform with live scoreboards, brackets, recruiting and rankings. The company also sells event sponsorships and digital advertising to brands targeting the Georgia high school sports audience, and offers Business Concierge design, production and installation services for events at major venues such as Mercedes-Benz Stadium.

Product overview

Score Atlanta is a full-service sports media and marketing company offering a comprehensive platform for Georgia high school sports coverage. The portfolio consists of a core media platform combining live scoreboard functionality, video content via Georgia High School Sports Daily, GHSA playoff brackets, recruiting coverage, and sports rankings. The company operates flagship events including the Corky Kell + Dave Hunter Classic (season-opening football event), Drive for the GHSA State Title (televised regular season broadcasts), Georgia Elite Classic (all-star games), and Georgia High School Football Hall of Fame. An add-on Business Concierge Services module provides custom design, production, and installation for events. The platform integrates with GoFan for ticketing and live scoreboard functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Corky Kell + Dave Hunter Classic Flagship season-opening high school football kickoff event featuring top Georgia programs, entering its 35th year in 2026; held at Mercedes-Benz Stadium and other venues with broadcast coverage on Peachtree Sports Network and Atlanta News First. Sold to schools (participation), sponsors (event sponsorship packages) and fans (ticketing via GoFan).
• Drive for the GHSA State Title Television broadcast series featuring GHSA regular season and postseason football games televised on Atlanta News First / Peachtree Sports Network and streamed digitally on NFHS Network. Sold to advertisers and sponsors via sponsorship packages.
• Georgia Elite Classic All-star football classic featuring senior, junior, freshman and sophomore all-star games held at Rome's Barron Stadium in late December; sold to sponsors via sponsorship packages and to fans via ticketing through GoFan.
• Georgia High School Football Hall of Fame Annual induction ceremony recognizing notable figures in Georgia high school football, held in October; sold to sponsors via sponsorship packages and to attendees via ticketing.
• Corky Kell + Dave Hunter Flag Football Classic One-day flag football invitational featuring top Georgia flag football programs; sold to sponsors via sponsorship packages and to fans via ticketing through GoFan.
• Georgia High School Sports Daily Daily televised show covering Georgia high school sports, airing live on Peachtree Sports Network and Atlanta News First from noon-1 p.m. weekdays during the academic school year; sold to advertisers via sponsorship packages and distributed on YouTube.
• Business Concierge Services Custom design, production and installation services for events including signage, credentials, banners, promotional items, awards, apparel, wayfinding signage, wall wraps and large-format displays. Sold directly to corporate clients, venues, schools and event organizers via quote-based project pricing. Clients include Mercedes-Benz Stadium, Atlanta Falcons and Levy Restaurants.
• Score Atlanta High School Football & Flag Awards Annual January awards ceremony recognizing top high school football and flag football players and programs, including the Mr. and Miss Georgia awards; sold to sponsors via sponsorship packages and to attendees via ticketing.
• Score Atlanta Website & Live Scoreboard Platform Digital media platform covering 20+ high school sports with live scoreboard, GHSA brackets, recruiting news, weekly rankings and event coverage across all 8 GHSA classifications (6A through A-3A Private). Sold to advertisers and sponsors via digital and display advertising placements on scoreatl.com, YouTube and email newsletter.

Quantifiable outcome

• The Corky Kell + Dave Hunter Classic has been running for 35 consecutive years (since 1992), making it one of the longest-running high school football kickoff events in the country.
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, flagship, major and minor.

• GoFancoreTechnology or IntegrationGoFan is the official ticketing technology partner for Score Atlanta's events. The GoFan platform is integrated into scoreatl.com for all major event ticket sales including the Corky Kell + Dave Hunter Classic, Drive for the GHSA State Title, Georgia Elite Classic, and all other Score Atlanta events. GoFan provides digital ticketing infrastructure and mobile app integration.
• Atlanta News First / Peachtree Sports NetworkflagshipStrategic or Co-development PartnerAtlanta News First (Channel 46) is the broadcast home for Score Atlanta's content, marking ANF's first year as an independent television station since 1994. Peachtree Sports Network carries Score Atlanta's daily show and event broadcasts. Score Atlanta is the primary high school sports content provider for both networks, covering the Corky Kell Classic, Drive for the GHSA State Title, and other events.
• GHSA (Georgia High School Association)flagshipStrategic or Co-development PartnerGHSA is the governing body for Georgia high school sports. Score Atlanta partners with GHSA to produce and broadcast major events including the Drive for the GHSA State Title (regular season and postseason), state championship coverage, and the GHSA-branded content series.
• National Federation High School (NFHS) NetworkcoreStrategic or Co-development PartnerNFHS Network provides digital streaming for GHSA content produced by Score Atlanta. Drive for the GHSA State Title games are streamed digitally on the NFHS Network alongside Atlanta News First's TV broadcast.
• Mercedes-Benz StadiumflagshipStrategic or Co-development PartnerMercedes-Benz Stadium is the primary venue for the Corky Kell + Dave Hunter Classic and serves as a flagship partner. Score Atlanta has provided business concierge services including signage for the 300 level club, Georgia High School Football Helmet Wall, Ring of Honor installations, and other custom installations. Score Atlanta also manages events at the stadium for GHSA state championships.
• Atlanta FalconsmajorGTM or Marketing PartnerThe Atlanta Falcons support Score Atlanta's flag football initiatives and events, and Score Atlanta provides business concierge services for Falcons events including win cam displays, immaculate board installations, and Ring of Honor events. The Falcons' support of flag football aligns with Score Atlanta's coverage of that growing sport.
• Georgia State University Center Parc StadiumcoreChannel Partner/ Reseller/ DistributorGeorgia State University's Center Parc Stadium serves as an event venue for the Corky Kell + Dave Hunter Classic (August 2026: Friday August 21st games). Score Atlanta organizes and produces the events held at this venue.
• Georgia Beef CommissionminorGTM or Marketing PartnerGeorgia Beef Commission sponsors Score Atlanta's events and content, using the platform to reach families and athletes at high school sporting events with beef product promotions.
• Levy RestaurantscoreImplementation/ SI/ Consulting PartnerLevy Restaurants (the food and beverage partner for Mercedes-Benz Stadium) uses Score Atlanta's Business Concierge services for custom signage, employee boards, promotional installations, and event materials. Score Atlanta produces and installs these materials at Levy-operated locations within the stadium.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• On3: On3 is a digital sports media company covering college and high school sports with heavy emphasis on recruiting, NIL, and team-specific content. It competes with Score Atlanta's recruiting-coverage and high school sports editorial offering, particularly for Georgia athletes.
• NFHS Network: NFHS Network is the official digital streaming partner of the National Federation of State High School Associations and already partners with Score Atlanta for Drive for the GHSA State Title streams. It directly competes for high school sports live-streaming and on-demand rights nationally.
• Hudl: Hudl provides video breakdown, highlight, and recruiting tools for high school and college athletes nationwide. Its video infrastructure and team/coach workflows overlap with Score Atlanta's game-day content production and recruiting-coverage use cases for Georgia high school athletes.
• Rivals: Rivals is a recruiting-focused media network covering high school prospects, college programs, and team rankings. It competes with Score Atlanta's recruiting news and athlete-profile coverage in the same audience.
• MaxPreps: MaxPreps (owned by CBS Sports) is a national digital platform covering high school sports scores, stats, rankings, and recruiting content. It is the most direct comparable to Score Atlanta's scoreboard, rankings, and recruiting coverage business, although it operates nationally rather than regionally.
• 247Sports: 247Sports operates recruiting rankings, news, and team coverage across high school and college sports. Its recruiting intelligence and composite rankings overlap directly with Score Atlanta's Georgia high school recruiting coverage.

Emerging players

• Prep Network: Prep Network operates high school sports events, showcases, and media coverage across multiple states with an emphasis on grassroots and youth tournaments. Its event-and-media combined model overlaps with Score Atlanta's youth and amateur sports tournament business.

Broad incumbents

• ESPN: ESPN is the dominant U.S. sports broadcaster and publisher with broad high school sports coverage (ESPN300 recruiting, high school showcase events). It is a broad incumbent that overlaps with Score Atlanta's editorial, broadcast, and event-monetization activities at scale rather than as a Georgia specialist.
• Stadium (broadcast network, formerly Wham Network): Stadium is a multi-platform sports broadcast network covering college and high school sports. Although it has scaled back operations, it has historically carried high school sports content in a model analogous to Score Atlanta's Peachtree Sports Network/ANF distribution strategy.

Regional players

• Georgia Public Broadcasting (GPB Sports): GPB Sports produces and broadcasts Georgia high school championship events statewide and is a fellow Georgia-based high school sports broadcaster. It is a regional peer overlapping with Score Atlanta's Drive for the GHSA State Title and state championship coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@scoreatlanta
• Xx.com/scoreatlanta
• Facebookfacebook.com/scoreatlantasports
• LinkedInlinkedin.com/company/score-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Score Atlanta