Notabag
- Company typePrivate
- Founded2012
- HeadquartersFrankfurt, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Notabag firmographics
Firmographics- Name
- Notabag
- Legal name
- Moinch GmbH
- Website
- https://notabag.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Notabag industry classification
Industry- Product category
- Reusable Bags and Carry Goods
- NAICS
- Textile Bag and Canvas Mills (314910)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Backpacks & Travel Bags (CRAAAJAB)
- akta.pro secondary industries
- Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Notabag is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Notabag business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales (B2C): Primary revenue stream through the company's Shopify-powered e-commerce website at notabag.com. Customers purchase directly online with products shipped to their location. The site offers free shipping threshold ($65+ in some promotions) and various payment options.
- Wholesale/Retail Distribution (B2B): Wholesale orders placed by retail partners through email ([email protected]). Retailers include MoMa Design Store, Nordstrom, Merci, Vitra Design Museum, Guggenheim, and others. The company maintains separate B2B pricing and accounts.
- Flagship Retail Store: Company-operated flagship retail store located on Oeder Weg in Frankfurt city center, open Tuesday-Friday 12pm-6pm and Saturday 11am-5pm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Notabag Original (Bag & Backpack Hybrid) - Base prices $22.80-$28.50, discounted to $17.10-$24.23 |
| Unit Pricing | Pay-as-you-go | Notabag Towel - Quick-drying recycled towel with zipper pouch, $36.45-$40.50 |
| Unit Pricing | Pay-as-you-go | Notabag Duffel - Multi-carry duffel bag, $56.00-$80.00 |
| Unit Pricing | Pay-as-you-go | Notabag Crossbody Light - Compact crossbody bag, $14.35-$20.50 |
| Unit Pricing | Pay-as-you-go | Notabag Keychain - Mini convertible bag keychain, $10.85-$15.50 |
| Unit Pricing | Pay-as-you-go | Notabag Tote - Foldable shopping bag, $14.80-$18.50 |
| Unit Pricing | Pay-as-you-go | Bundles - Curated product combinations with up to 25% savings |
| Unit Pricing | Pay-as-you-go | Phone Strap Adapter - $9.00 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Notabag product offering
Product offeringCore offering
Notabag designs, manufactures and sells a portfolio of reusable carry goods built around a signature convertible tote-to-backpack hybrid. The Original, Tote, Crossbody, Duffel, Towel and Keychain lines share a multifunctional strap system that enables multiple carry modes, use water-resistant and recycled materials, and are sold direct-to-consumer online and wholesale to design retailers.
Product overview
Notabag is a physical goods company offering a portfolio of transformable bag and backpack products. The core offering consists of the Notabag Original (the flagship bag & backpack hybrid that converts between tote and backpack modes), supplemented by the Notabag Tote (foldable shopping bag), Notabag Crossbody and Crossbody Light (expandable crossbody bags), Notabag Duffel (versatile 3-way carry duffel), Notabag Towel (recycled quick-dry towel), and Notabag Keychain (miniature bag keychains). The company also offers Bundle & Save multi-product sets and B2B customization services for retailers. Products are available in various patterns, colors, and materials including recycled options. The brand emphasizes sustainability, intuitive design, and award-winning aesthetics. Notabag sells direct-to-consumer via their Shopify-powered e-commerce site and through retail partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Notabag Original (Bag & Backpack Hybrid) The signature transformable bag that converts between tote and backpack carry modes via an integrated strap system, sold in multiple colors and patterns to individual consumers and via wholesale to retailers.
- Notabag Duffel A 20-liter duffel bag offering three carry modes (hand, shoulder, backpack) with waterproof YKK zipper, matt aluminum buckles, water-resistant fabric, an integrated ventilated shoe compartment, key carabiner and removable pouch.
- Notabag Crossbody and Crossbody Light Expandable crossbody bag with adjustable straps offered in standard and Light weight variants, designed for everyday carry.
- Notabag Tote Foldable shopping tote for grocery runs, errands and daily reusable carry in various colors and striped patterns.
- Notabag Towel Quick-drying, sand-free towel made from 100% recycled fabric with a built-in zipper pouch, designed for beach, gym and travel use.
- Notabag Keychain Miniature keychain versions of Notabag bags, sold as collectible accessories across multiple patterns and colors.
- Notabag Phone Strap Adapter A flat $9 adapter accessory that enables phone straps to be attached to Notabag bags.
- Notabag Bundle & Save Collection Curated multi-product bundles combining Notabag products at savings of up to 25%, sold as discrete gift or starter sets.
- Notabag Customization (B2B) B2B service offering custom branding and product modifications on Notabag products for retail partners and corporate customers, handled via the B2B portal and wholesale team.
Quantifiable outcome
- Millions of users worldwide using Notabag products
- +2 more outcomes
Companies that use Notabag
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Notabag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Notabag partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship and core.
- MoMa Design StoreflagshipMoMa (Museum of Modern Art) Design Store in New York retails Notabag products. This partnership places Notabag in one of the world's most prestigious design retail locations, validating the brand's design credentials and providing access to design-conscious consumers.
- Guggenheim MuseumcoreThe Solomon R. Guggenheim Museum in New York collaborates with Notabag for retail merchandise. Partnership positions brand within art and culture context.
- Whitney MuseumcoreThe Whitney Museum of American Art in New York partners with Notabag for retail distribution. Museum collaboration elevates brand positioning.
- NordstromflagshipMajor US department store chain Nordstrom retails Notabag products across their national store network. Provides broad US market access.
- MercicoreExclusive concept store in Paris featuring curated products. Merci is known for innovative retail concepts and selective brand partnerships.
- Vitra Design MuseumcoreRenowned design museum and furniture manufacturer in Germany. Retail partnership validates Notabag's position in contemporary design.
- BarbicancoreLondon's cultural center and arts venue featuring retail offerings. Partnership provides access to UK market and arts-conscious consumers.
- Galeries LafayetteflagshipMajor French department store with flagship location on Boulevard Haussmann in Paris. Premium retail placement in one of France's most iconic department stores.
- Peyton LeytoncoreTokyo-based retailer. Partnership provides access to Japanese market through selected retail presence.
- AudiflagshipMajor automotive brand collaboration. Notabag has created brand collaborations with Audi, indicating premium positioning and cross-industry brand appeal.
- GoogleflagshipTechnology giant Google collaboration. Partnership with major tech company validates brand and provides reach to Google's audience.
- Red BullflagshipEnergy drink brand known for extreme sports and lifestyle. Collaboration positions Notabag in active lifestyle and sports context.
- WikipediacoreThe online encyclopedia foundation. Non-profit partnership aligns with Notabag's values of accessibility and knowledge sharing.
Scale indicators4 records
Notabag competitors and assessment
Company assessmentDirect peers
- Baggu: Baggu makes reusable, foldable bags and totes with strong sustainability positioning and a design-forward DTC model — directly comparable to Notabag's Original and Tote lines.
- Bellroy: Bellroy designs premium, well-engineered carry goods (backpacks, totes, duffels) sold DTC and through design retailers — closely aligned with Notabag's premium, multi-carry Duffel and Original lines.
- Cotopaxi: Cotopaxi builds sustainable, colorful bags and travel gear with an ethical-supply-chain narrative and DTC-plus-retail distribution — overlapping with Notabag's sustainability mission and travel bag portfolio.
- Lo & Sons: Lo & Sons specializes in convertible, multi-carry travel bags (backpack/tote/duffel hybrids) for urban professionals — directly comparable to Notabag's convertible Original and Duffel.
- Horizn Studios: Horizn Studios sells smart, design-led travel bags and luggage via DTC and premium retail — comparable to Notabag's design-forward, premium-retail-distributed travel category.
- Topo Designs: Topo Designs makes outdoor-inspired backpacks, duffels, and bags with a strong design and sustainability lens, sold DTC and through specialty retailers — overlapping with Notabag's outdoor carry and design positioning.
Broad incumbents
- Fjällräven: Fjällräven is an established Swedish outdoor brand with a broad backpack, duffel and tote range emphasizing durability and sustainability — a broader incumbent competing in Notabag's outdoor travel carry space.
- Peak Design: Peak Design offers a wide portfolio of premium, design-led bags and travel gear distributed DTC and through premium retail — overlapping with Notabag's design and channel strategy.
Emerging players
- State Bags: State Bags is a design-focused, sustainability-driven bag brand with DTC and department-store distribution — comparable to Notabag's design-led, premium-retail positioning but with a more family/kids angle.
- Aer: Aer produces premium backpacks, duffels and travel bags with strong design credentials sold through DTC and select retailers — comparable to Notabag's premium travel-carry category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Notabag social profiles
Digital presenceNotabag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Notabag leadership team
Management profileNumber of profiles
Profiles1 record
Notabag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Notabag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Notabag
What does Notabag do?
Notabag designs, manufactures and sells a portfolio of reusable carry goods built around a signature convertible tote-to-backpack hybrid. The Original, Tote, Crossbody, Duffel, Towel and Keychain lines share a multifunctional strap system that enables multiple carry modes, use water-resistant and recycled materials, and are sold direct-to-consumer online and wholesale to design retailers.
Is Notabag a public or private company?
Notabag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Notabag founded?
Notabag was founded in 2012. It employs 1 to 10 people.
Where is Notabag based?
Notabag is headquartered in Frankfurt, Germany, in the Europe region.
How does Notabag make money?
Three revenue lines are on record. Direct E-commerce Sales (B2C) is the primary driver. The others are wholesale/Retail Distribution (B2B) and flagship Retail Store.
Who are Notabag's main competitors?
Direct peers on record are Baggu, Bellroy, Cotopaxi, Lo & Sons, Horizn Studios and Topo Designs. Broad incumbents are Fjällräven and Peak Design. Emerging players are State Bags and Aer.
Does Notabag have an API?
No public API is recorded for Notabag.
What industry is Notabag in?
Notabag's product category is Reusable Bags and Carry Goods. Its primary akta.pro industry code is CRAAAJAB, Backpacks & Travel Bags, with a secondary code of CRAMAMAI, Backpacks, Bags & Load-Carriage Retail. Its NAICS code is 314910 and its SIC code is 5130.