CAF Outdoor Cleaning

Name

CAF Outdoor Cleaning

Legal name

CAF, Inc.

Website

https://mycaf.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial & Industrial Cleaning Chemicals

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Chemical Manufacturing (325)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Commercial cleaning products
• Industrial cleaning chemicals
• Outdoor surface cleaners
• Fuel station maintenance
• Waterless concrete cleaning

Headquarters

HQ city

Maple Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cleaning Products Sales: Sale of proprietary cleaning formulations and solutions including EXIMO, OTIS, VIVX, SPRAY&GO, SAFE PATH, REACT, FORO, PROTERO, and related products. Products are sold in various sizes and concentrations with pricing ranging from approximately $17 to $180.
2. Equipment and Tools Sales: Sale of cleaning equipment and tools including sprayers, brushes, applicators, absorbent pads, spill bucket components (SUMPUR system), and other application accessories.
3. Training and Support Services: CAF Academy training platform providing product education, resources, and execution support. Training is offered alongside product sales as part of comprehensive cleaning programs.
4. Subscribe & Save Program: Subscription program mentioned in sitemap offering recurring product deliveries with potential cost savings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CAF Outdoor Cleaning manufactures and sells a proprietary portfolio of commercial and industrial cleaning chemicals and equipment — including waterless concrete cleaners, degreasers, graffiti removers, fuel spill neutralizers, asphalt cleaners, and spill bucket systems — targeted at retail fuel stations, convenience stores, and facility exteriors. Products are bundled with the CAF Academy training platform and ongoing customer success support to deliver measurable improvements in site appearance and brand standard compliance.

Product overview

CAF Outdoor Cleaning is a commercial and industrial cleaning products company offering a comprehensive portfolio of specialized cleaning solutions, equipment, and training services for retail petroleum, convenience stores, automotive, food service, facility management, and residential markets. The product portfolio includes: EXIMO® Waterless Concrete Cleaner (flagship waterless cleaning technology), OTIS Multi-Surface Cleaner/Degreaser (concentrate, wipes, and tabs formulations), FORO® Asphalt Cleaner & Hardener, VIVX® Graffiti & Decal Remover (gel formula), SPRAY&GO® Moss/Mold/Mildew Stain Remover, REACT® Fuel Spill Neutralizer, LIFT-PRO Rust Stain Remover, PROTERO® Premium Surface Polish, and specialty equipment including SUMPUR™ Spill Bucket Cleanout System, FRIGO AUTO-DOSE™ winter solution, and various applicators and sprayers. Products are paired with CAF Academy online training and support services to ensure proper execution. The company serves customers from initial product selection through training and ongoing monitoring, operating primarily in North America with some EU-specific product variants.

Differentiator

Problem solved

Functional benefit

Products and services

• EXIMO Waterless Concrete Cleaner Waterless concrete cleaning product that cleans deeper than pressure washing with wet or dry application, environmentally friendly formulation, and a 96% customer satisfaction rating. Available in multiple sizes (12oz, 3 lb, 18 lb, 36 lb) and is the company's flagship concrete cleaner for forecourts and exterior surfaces.
• OTIS Multi-Surface Cleaner/Degreaser Multi-surface cleaning and degreasing concentrate designed for commercial and industrial applications. Available as concentrate, tabs, and pre-moistened wipes for general surface maintenance and dispenser cleaning.
• FORO Asphalt Cleaner & Hardener Asphalt cleaning and hardening product for maintaining and protecting asphalt surfaces at fueling stations, forecourts, and aviation areas exposed to jet fuel and lubricant damage.
• VIVX Graffiti Remover VOC-compliant gel-based graffiti and decal remover that clings to vertical surfaces and works on porous and non-porous substrates including concrete, metal, plastic, glass, tile, brick, stone, and masonry. Sold in 15oz spray bottles.
• VIVX Graffiti & Decal Remover Kit Complete kit format of the VIVX gel graffiti remover with additional application components for professional graffiti and decal removal.
• SAFE PATH Liquid De-Icer and Pretreat Liquid de-icer and pre-treatment product that prevents and removes ice from walkways and can be applied before frozen conditions occur. Safe for concrete, asphalt, sump covers, fueling stations, and forecourts.
• SPRAY&GO Moss, Mold, Mildew & Algae Stain Remover No-scrub stain remover that requires spraying on and walking away, with no bleach, abrasives, phosphates, or hard acids. One gallon concentrate makes 6 gallons or twenty-four 32oz applications and works on concrete, natural stone, ceramic, asphalt, painted surfaces, siding, and wood.
• SUMPUR Spill Bucket Cleanout Kit Complete standing-operation system for safe liquid removal from spill containment manholes, including a 46-inch pump (7 oz per stroke), a telescoping SUMPUR Stick with jaws to grip absorbent pads without touching soiled material, and a collection bucket with black lid.
• SUMPUR Spill Bucket Pump 46-inch standing-operation pump providing fast, high-volume liquid removal at 7 ounces per stroke, keeping employees visible in high traffic areas.
• SUMPUR Stick Telescoping Tool Telescoping stick that keeps employees from kneeling and reaching into spill buckets, with jaws that grip absorbent pads and release without touching soiled material.
• REACT Fuel Spill Neutralizer Fuel spill neutralizer for treating and remediating fuel spills at commercial and industrial sites such as fueling stations and service bays.
• LIFT-PRO Rust Stain Remover Rust stain remover formulated for industrial and commercial cleaning applications.
• PROTERO Premium Surface Polish Premium surface polish for metal and other surfaces requiring high-gloss finishing.
• RADO+ Gum Remover Gum removal solution for eliminating chewing gum from various exterior and interior surfaces.
• FRIGO AUTO-DOSE Winter Solution Anti-freeze dosing system designed to eliminate frozen squeegee buckets in cold-weather concrete and surface cleaning operations.
• LUXSS Polish & UV Protectant Wipes Pre-moistened polish and UV protectant wipes for multi-surface cleaning and protection.
• 360 Clean Glass Cleaner Glass cleaner offered in spray bottle, concentrate, and starter kit formats for commercial and residential glass cleaning applications.
• RENEW Car Wash Tunnel and Bay Cleaner Car wash tunnel and bay cleaner for automated and manual car wash operations.
• CAF Academy Training & Support On-demand computer-based training platform providing product education, resources, troubleshooting, and certification across desktop, tablet, and mobile devices, designed to address high-turnover training challenges at multi-site operators.

Quantifiable outcome

• 5% sales increase within weeks of implementing CAF cleaning program
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• NACS (National Association of Convenience Stores)coreStrategic or Co-development PartnerCAF is a member/partner of NACS, the industry trade association for convenience stores and fuel retail. Partnership provides industry visibility, networking, and access to the convenience store industry through NACS Show participation.
• NACSHC (National Association of Convenience Stores Higher Education)coreStrategic or Co-development PartnerPartnership with NACS Higher Education Foundation supporting education and professional development in the convenience store industry.
• USGBC (U.S. Green Building Council)coreStrategic or Co-development PartnerPartnership with USGBC demonstrates CAF's commitment to sustainability and green building standards. Products designed with environmental considerations align with LEED and sustainable building requirements.
• ISSAcoreStrategic or Co-development PartnerPartnership with ISSA, the worldwide cleaning industry association. Provides industry leadership, best practices, and networking within the commercial cleaning industry.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Spartan Chemical Company: Privately held U.S. manufacturer of specialty cleaning and sanitation chemicals for commercial and institutional markets. Highly comparable to CAF as a multi-product janitorial/sanitation chemical maker with a focus on training, dilution control systems, and multi-site facility programs.
• Zep Inc. Manufacturer and marketer of cleaning and maintenance chemicals for industrial, institutional, and retail customers. Comparable to CAF in product breadth across degreasers, surface cleaners, and specialty maintenance formulations sold through distribution and direct channels.
• Betco Corporation: U.S. manufacturer of professional cleaning products, equipment, and training programs for commercial facilities. Closely mirrors CAF's product-plus-training-plus-support model and target customer base of multi-site facility and retail operators.
• National Chemical Laboratories (NCL): Manufacturer of specialty cleaning chemicals serving facility services, hospitality, and retail customers. Comparable to CAF in its mid-sized, privately-held profile and its emphasis on training-driven commercial cleaning programs.
• Simoniz USA: Manufacturer of cleaning, sanitizing, and maintenance chemicals with strong positioning in automotive and facility cleaning. Overlaps with CAF's automotive dealership, car wash, and forecourt cleaning use cases.
• Simple Green: Brand-focused manufacturer of non-toxic, biodegradable cleaning products for industrial, commercial, and consumer use. Comparable to CAF's sustainability positioning and its use of safer, environmentally engineered formulations as a differentiator.

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving foodservice, hospitality, retail fuel, and industrial markets. Serves many of the same multi-site retailers as CAF but as a broad portfolio incumbent rather than a forecourt-specialist.
• Diversey (Solenis): Global provider of hygiene, cleaning, and sanitization solutions for food service, hospitality, and facility management. Comparable to CAF's institutional/commercial cleaning offerings but operates at much greater scale and broader portfolio scope.
• Clorox Professional: Professional division of The Clorox Company offering cleaning and disinfecting products to commercial and institutional customers. Overlaps with CAF on hard surface cleaners and disinfectants but covers a much broader portfolio of categories.

Emerging players

• Charlotte Products Ltd. Manufacturer of environmentally preferable cleaning and maintenance chemicals for institutional and commercial customers. Comparable to CAF as a sustainability-positioned, multi-product chemical specialist pursuing similar end markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cafsolutions
• YouTubevimeo.com/cafoutdoor
• Facebookfacebook.com/caf-environmental-solutions-356531370459
• LinkedInlinkedin.com/company/2015907

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAF Outdoor Cleaning