G-Floor
G-Floor is a US manufacturer of 100% solid polyvinyl roll-out flooring products, headquartered in Lenexa, Kansas with production in Emporia, Kansas. The company sells garage, trailer, pet, marine, shed, commercial, sport, and absorbent flooring directly through gfloor.com and through Home Depot, Menards, Lowe's, Walmart, Amazon, and other major retailers.
- Company typePrivate
- Founded2000
- HeadquartersLenexa, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What G-Floor does
G-Floor is a US manufacturer of premium roll-out vinyl flooring products, operating as GProducts, LLC and headquartered in Lenexa, Kansas with production facilities in Emporia, Kansas. The company is built around a single core technology: 100% solid polyvinyl (PVC) construction with no fillers, foams, or laminates. This formulation is engineered to resist moisture, chemicals (oil, battery acid, antifreeze, road salt), extreme wear, and UV exposure, and is backed by a limited lifetime warranty. The product portfolio spans nine distinct end-use collections built on the same material platform: Roll-Out Garage Flooring, Trailer and Modular Flooring, Pet Protective Flooring, Shed Flooring, Outdoor and Marine Flooring, Commercial and Industrial Flooring, Drip & Dry Absorbent Flooring, Sport and Training Flooring, plus Anti-Fatigue Mats, Restroom Mats, and Floor Runners. Six registered trademarks (G-Floor®, Diamond Tread™, Small Coin™, Coin™, Levant™, Drip & Dry™) protect brand and texture pattern identity.
The business model is a one-time product sale model, with unit prices ranging from approximately $58 for exercise equipment mats to over $450 for premium garage flooring rolls. Revenue is generated through two parallel channels: direct-to-consumer sales via the Shopify-based gfloor.com e-commerce platform (with 2-5 business day shipping, 30-day money-back guarantee, and 24/7 customer support), and a broad retail distribution network spanning Home Depot, Menards, Lowe's, Walmart, Wayfair, Sam's Club, Amazon, and Uline. The G-Floor brand is owned by Better Life Technology, and GProducts, LLC operates the e-commerce front. Customer segments are predominantly residential and prosumer (homeowners, pet owners, RV/trailer owners, boat owners, fitness enthusiasts) with adjacent exposure to commercial and industrial facility buyers. Geographic reach is North America (US and Canada). The company employs 51-100 people and has been operating since approximately 2000.
G-Floor firmographics
Firmographics- Name
- G-Floor
- Legal name
- GProducts, LLC
- Website
- https://gfloor.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- G-Floor is a US manufacturer of 100% solid polyvinyl roll-out flooring products, headquartered in Lenexa, Kansas with production in Emporia, Kansas. The company sells garage, trailer, pet, marine, shed, commercial, sport, and absorbent flooring directly through gfloor.com and through Home Depot, Menards, Lowe's, Walmart, Amazon, and other major retailers.
- Ownership category
- akta.pro rank
G-Floor industry classification
Industry- Product category
- Polyvinyl Flooring Products
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)
- akta.pro secondary industries
- Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Floor Covering Backing & Primary Substrate Manufacturing (IMAOAJAK), Resilient Sheet Vinyl & Linoleum Flooring Retail (CRAIAGAF)
Keywords
Where G-Floor is headquartered
LocationHeadquarters
- HQ city
- Lenexa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
G-Floor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: G-Floor generates revenue through direct sales of their polyvinyl flooring products including rolls, mats, and accessories. Products are sold in various sizes and textures with one-time purchase pricing. The company sells through their own e-commerce platform and through retail distribution partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Garage Flooring - Small Coin Tread |
| Unit Pricing | Pay-as-you-go | Garage Flooring - Diamond Tread |
| Unit Pricing | Pay-as-you-go | Pet Protective Flooring - Levant Texture |
| Unit Pricing | Pay-as-you-go | Exercise Equipment Flooring Mat - Ceramic Texture |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Accessories - Center Trim |
| Unit Pricing | Pay-as-you-go | Accessories - Seam Tape |
| Unit Pricing | Pay-as-you-go | Custom Size Orders |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels3 records
G-Floor product offering
Product offeringCore offering
G-Floor manufactures and sells 100% solid polyvinyl roll-out vinyl flooring products and accessories for garages, trailers, pet areas, outdoor/marine spaces, sheds, gyms, and commercial/industrial settings. The company produces its products in Emporia, Kansas, and sells them through its own e-commerce site as well as major national retailers. The offering is unified by a single material technology (solid PVC, no fillers or layers) deployed across multiple textured variants and end-use collections.
Product overview
G-Floor is a portfolio of premium roll-out vinyl flooring products manufactured from 100% solid polyvinyl (PVC) in Emporia, Kansas, USA. The product line is centered on the flagship G-Floor® Roll-Out Vinyl Flooring brand, which spans multiple textured variants (Diamond Tread™, Coin™, Small Coin™, Levant™, Ribbed™, Ceramic) and is sold across distinct end-use collections: Garage Flooring, Trailer and Modular Flooring, Pet Protective Flooring, Shed Flooring, Outdoor & Marine Flooring, Drip & Dry Absorbent Flooring, Sport & Training Flooring, Anti-Fatigue Mats, Restroom Mats, and Floor Runners. Installation accessories (Center Trim, Seam Tape, Edge Trim, Marine Adhesive, Garage Door Threshold) and Flooring Samples complement the core product range. The portfolio is unified by the shared 100% solid polyvinyl construction — no fillers, layers, or laminates — and the DIY-friendly roll-out installation model. The company sells direct-to-consumer through GFloor.com and also distributes through major national retailers including Home Depot, Menards, Lowe's, Walmart, Wayfair, Sam's Club, Amazon, and Uline.
Differentiator
Problem solved
Functional benefit
Brands
- Drip & Dry: Absorbent flooring product line for water-absorbing applications such as restroom mats and kennel mats
- G-Floor Marine
Products and services
- G-Floor® Roll-Out Garage Flooring Flagship 100% solid polyvinyl roll-out vinyl flooring available in Small Coin, Diamond Tread, Levant, Coin, Ribbed, and Ceramic textures for DIY garage installation. Resists moisture, chemicals, oil, battery acid, road salt, and extreme wear.
- G-Floor® Trailer and Modular Flooring Waterproof 100% solid polyvinyl trailer flooring with fiber/spunbound-backed variants for enclosed trailers, RVs, modular structures, food trucks, and mobile command centers. Spunbound backer prevents expansion, contraction, and glue failure.
- G-Floor® Pet Protective Flooring 100% waterproof, odor-resistant solid vinyl flooring for kennels, pet pens, grooming facilities, laundry rooms, and mudrooms. Available in Levant, Ceramic, Ribbed, and Small Coin textures.
- G-Floor® Shed Flooring Waterproof 100% solid polyvinyl vinyl flooring for sheds and outdoor workspaces. Protects against spills, tools, moisture, and mud with poly felt backing for strong adhesion.
- G-Floor® Outdoor & Marine Vinyl Flooring Weatherproof vinyl flooring for pontoons, boats, docks, decks, and patios. Resists UV rays, salt, moisture, mold, and mildew. Available in Solid, Premier Design, and Simplicity Design collections in wood-grain and natural stone patterns.
- G-Floor® Drip & Dry Absorbent Flooring Water-absorbing vinyl flooring mats that soak up water, oil, and chemical spills. Used in garage entryways, restrooms, kennels, and high-traffic wet areas. Available as urinal mats, toilet mats, kennel mats, and absorbent floor runners.
- G-Floor® Sport & Training Flooring Vinyl flooring for gyms, dance studios, fitness centers, and training facilities. Includes exercise equipment mats with ceramic texture and anti-fatigue mats for standing workstations.
- G-Floor® Anti-Fatigue Mats Cushioned vinyl flooring mats with Small Coin and Diamond Tread textures for workspaces where employees stand for extended periods. Provides ergonomic comfort and reduces fatigue.
- G-Floor® Restroom Mats Absorbent vinyl flooring mats for restroom applications, including urinal mats and toilet pedestal mats that absorb water and reduce slipping.
- G-Floor® Floor Runners Versatile roll-out vinyl floor runners in Standard Traffic and Performance Grade variants for high-traffic pathways in garages, workshops, and utility spaces.
- G-Floor® Commercial and Industrial Flooring Heavy-duty protective vinyl flooring for commercial and industrial facilities, including restrooms, kennels, and high-traffic business environments.
- G-Floor® Center Trim 25-foot roll of 100% solid polyvinyl center trim joining two roll-out vinyl flooring sections side by side, covering seams and preventing debris from spreading. Available in Midnight Black and Slate Grey.
- G-Floor® Seam Tape Extra-strong fiberglass cloth seam tape with single-sided acrylic adhesive for joining G-Floor vinyl mats and creating a waterproof bond between seams. 4 inches wide in 10-yard rolls, available in black and white.
- G-Floor® Edge Trim Tapered vinyl edge trim for finishing the edges of roll-out vinyl flooring installations to prevent tripping and edge curling.
- G-Floor® Marine Flooring Adhesive Marine-grade adhesive for installing G-Floor Outdoor & Marine flooring on wood subfloors, aluminum, and fiberglass surfaces.
- G-Floor® Garage Door Threshold Vinyl threshold installed at garage door entries to block water, dirt, and debris from entering the garage space.
- G-Floor® Gift Card Digital gift cards available in $25, $50, $100, and $250 denominations, delivered by email with no expiration and no additional processing fees.
- G-Floor® Flooring Samples Physical samples of G-Floor vinyl flooring products available for purchase, allowing customers to test texture and color before ordering full rolls.
Quantifiable outcome
- Limited Lifetime Warranty coverage demonstrates long-term durability and product confidence
- +1 more outcomes
Companies that use G-Floor
Customer profileSegments7 records
Ideal customer profiles5 records
G-Floor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
G-Floor partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights10 records
G-Floor competitors and assessment
Company assessmentDirect peers
- Gerflor: French manufacturer of resilient vinyl flooring and wall coverings for residential, commercial, sports, and transport. Directly comparable to G-Floor as a specialty vinyl floor producer with multi-vertical product lines spanning residential, marine, and commercial end uses.
- Forbo Flooring Systems: Manufacturer of resilient floor coverings including vinyl sheet and Marmoleum linoleum for commercial and residential markets. Comparable to G-Floor as a specialty resilient flooring producer with verticals in commercial, transport, and residential.
- Roppe Holdings: US manufacturer of rubber and vinyl flooring, wall base, and tread products for commercial and institutional use. Comparable to G-Floor as a specialty resilient flooring manufacturer with an emphasis on commercial and industrial verticals.
Others
- LL Flooring (formerly Lumber Liquidators): National flooring retailer specializing in hardwood, laminate, LVT, and vinyl flooring. Adjacent competitor for flooring end-customer spend, though operating as a retailer rather than manufacturer like G-Floor.
- Floor & Decor Holdings: Specialty flooring retailer offering tile, wood, LVT, and vinyl at retail. Comparable to G-Floor as a distribution and pricing environment for DIY flooring buyers, though Floor & Decor is a retailer rather than manufacturer.
Broad incumbents
- Armstrong Flooring: Major US resilient flooring manufacturer with vinyl sheet, LVT, and tile products sold through retail and commercial channels. A broad incumbent competing for the same retail shelf and DIY vinyl flooring customer as G-Floor.
- Shaw Industries: Berkshire Hathaway-owned broad flooring manufacturer with vinyl sheet, LVT, and resilient product lines. Directly comparable in terms of retail distribution and product category breadth to G-Floor.
- Mannington Mills: US-based manufacturer of residential and commercial resilient flooring, carpet, and hardwood. Mannington's Adura and vinyl sheet lines compete head-to-head with G-Floor's roll-out vinyl offering across retail and contract channels.
- Tarkett: Global flooring manufacturer offering vinyl rolls, LVT, rubber, and carpet tile across residential and commercial segments. A broad incumbent whose resilient vinyl and roll-out products overlap directly with G-Floor's portfolio at greater scale.
- Mohawk Industries: One of the largest US flooring manufacturers offering carpet, LVT, sheet vinyl, and ceramic. Mohawk's resilient vinyl lines and private-label products at Home Depot and Lowe's compete directly with G-Floor's retail positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
G-Floor social profiles
Digital presenceG-Floor compliance and trust
Trust signalCompliance2 records
G-Floor financial estimates
Financial estimateRevenue estimate
Valuation estimate
G-Floor leadership team
Management profileNumber of profiles
G-Floor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G-Floor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G-Floor
What does G-Floor do?
G-Floor manufactures and sells 100% solid polyvinyl roll-out vinyl flooring products and accessories for garages, trailers, pet areas, outdoor/marine spaces, sheds, gyms, and commercial/industrial settings. The company produces its products in Emporia, Kansas, and sells them through its own e-commerce site as well as major national retailers. The offering is unified by a single material technology (solid PVC, no fillers or layers) deployed across multiple textured variants and end-use collections.
Is G-Floor a public or private company?
G-Floor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was G-Floor founded?
G-Floor was founded in 2000. It employs 51 to 100 people.
Where is G-Floor based?
G-Floor is headquartered in Lenexa, United States, in the North America region.
How does G-Floor make money?
One revenue line is on record: product Sales.
Who are G-Floor's main competitors?
Direct peers on record are Gerflor, Forbo Flooring Systems and Roppe Holdings. Others are LL Flooring (formerly Lumber Liquidators) and Floor & Decor Holdings. Broad incumbents are Armstrong Flooring, Shaw Industries, Mannington Mills, Tarkett and Mohawk Industries.
Does G-Floor have an API?
No public API is recorded for G-Floor.
What industry is G-Floor in?
G-Floor's product category is Polyvinyl Flooring Products. Its primary akta.pro industry code is IMADAJAA, Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber), with a secondary code of IMAOAJAH, Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork). Its NAICS code is 449121 and its SIC code is 3080.