White Space

What White Space does

White Space (وايت سبيسز) is a Saudi hospitality-grade coworking and serviced-office operator founded in 2014 in Jeddah, legally registered as a private partnership under the name 'White Space Company for Business Incubators and Accelerators.' It operates more than 500 private offices across five Saudi cities — Jeddah (five branches including HQ Business Park Tower, Randa Tower, Alkhayat Center, Marjanah Tower, and Bougainvillea Center), Riyadh (a four-floor building with 145 offices opposite the metro), Al-Khobar (Barghash Tower), Madinah (Namaa Complex), and Mecca (Plaza Dan) — and serves enterprises, SMEs, freelancers, and corporate teams with a worry-free workspace proposition that bundles operations, hospitality, valet parking, and 24/7 access.

The core technology stack is a serviced-office management platform rather than a software product: a member portal and WS mobile app for iOS and Google Play support profile management, meeting-room and event-space booking, invoice access, community features, and credit tracking, complemented by an online booking system and a self-serve day-pass e-commerce shop. A partner channel at partners.twco.sa enables property owners and business partners to convert or co-develop buildings into White Space workspaces, signaling an asset-light growth lever alongside the wholly owned branches. Sub-brand Work&Co operates as a related coworking offering, and a 2025 rebrand formalized a new visual identity and positioning around premium hospitality.

White Space generates revenue through four streams: (1) recurring monthly and annual memberships for private offices, dedicated desks, and coworking spaces with tiered discounts of 5%/10%/15% on 3/6/12-month enterprise agreements; (2) usage-based day passes sold in 10, 20, 50, 100, and 1000-visit bundles priced from 900 SAR to 90,001 SAR; (3) hourly and credit-based meeting-room, event-space, and auditorium rentals; and (4) subscription virtual office / national address services bundled with memberships. Distribution is direct: a sales team reached via phone, email, and WhatsApp, plus self-serve online booking and guided tours at showrooms. Named customers span large enterprises such as ROSHN, Swarovski, Al Elm Company, Itehad, and Abunayan alongside mid-market and SMB members (Uptown, Olymp Sports, Auxis, Saif, Seven, Flawered, Night, Overday, Cool). Beyond the core Saudi coworking business, the White Space Group has also acquired the Von Dutch fashion brand, expanding the corporate perimeter into licensing-driven brand management.

Name

White Space

Legal name

شركة المساحة البيضاء لحضانات ومسرّعات الأعمال

Website

https://wspace.com.sa

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

White Space is a Saudi hospitality-grade coworking and serviced-office operator founded in 2014 in Jeddah, running 500+ private offices across five Saudi cities and serving enterprises, SMEs, freelancers, and startups with flexible memberships, day passes, and meeting-room rentals.

Ownership category

akta.pro rank

Product category

Flexible Workspace & Coworking Services

NAICS

Business Service Centers (56143), Office Administrative Services (5611)

SIC

Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Workplace Hospitality & Office Services (Pantry, Refreshments, Supplies) (BPABAEAF)

akta.pro secondary industries

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF), Executive Apartments (Corporate Housing) (THAGAEAD)

Keywords

• Coworking spaces
• Serviced offices
• Flexible workspaces
• Meeting room rentals
• Virtual office services

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Flexible Workspace Memberships: Monthly and annual subscription packages for private offices, dedicated desks, and coworking spaces with tiered pricing based on location and space type
2. Day Passes and Short-term Access: Pay-per-use day passes ranging from 10-day to 1000-day packages for hot desking and coworking access
3. Meeting Room & Event Space Rental: Hourly or credit-based rental of fully equipped meeting rooms, event spaces, and training facilities
4. Virtual Office Services: National address services included with membership, providing official business address for companies

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

White Space operates a hospitality-grade coworking and serviced office business across Saudi Arabia, providing ready-to-use private offices (Enterprise and SMB), dedicated desks, hot desks, meeting rooms, and event spaces. Memberships and day-pass packages are sold on flexible monthly, annual, or pay-per-use terms, with full operational management (setup, hospitality, internet, valet parking) handled in-house so customers avoid long-term leases and setup costs.

Product overview

White Space (وايت سبيسز) is a Saudi hospitality and workspace solutions company founded in 2014 in Jeddah. The company operates a portfolio of flexible workspace products and services centered around its network of coworking branches in Jeddah, Riyadh, Madinah, and Al-Khobar. The core offering consists of private offices for enterprise and SMB teams (Enterprise Offices, SMB Offices), dedicated desks for individuals, hot-desk stations, meeting rooms, and event/workshop spaces. These are sold through fixed-term membership packages, short-term day-pass bundles (10 to 1000 days), and flexible monthly or annual contracts. The portfolio is organized around a hospitality-forward, worry-free workspace model with services including valet parking, hospitality service, WS mobile app, high-speed internet, printing, and locker access. The company primarily serves startups, entrepreneurs, SMEs, and enterprise clients across Saudi Arabia through five physical locations, with a focus on flexibility, risk-free agreements, and cost-effective workspace alternatives to traditional long-term leases.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise Offices (Large Team) Premium, spacious private offices tailored for executive teams and large multifunctional departments. Provides secure, private workspaces with advanced infrastructure, team branding, and layout customization in strategic Saudi locations.
• SMB Offices (Small-Medium Teams) Fully furnished private offices designed for growing businesses, startups, and SMEs with flexible contracts and a collaborative professional environment.
• Dedicated Desk A permanent, partitioned desk within a shared coworking space providing privacy and identity for individual professionals, with full access to all workspace amenities.
• Private Office (Solo) Flexible private offices offering full focus and discretion for solo professionals, with shared-area access, community connections, and a refined premium setting.
• Meeting Rooms Elegant, fully equipped meeting rooms with high-speed internet, presentation tools, and complimentary hospitality services, designed for meetings, interviews, workshops, and professional events.
• Hot Desk Flexible hot-desking option allowing users to book a workspace desk on demand within the shared coworking area, offering cost-effective access without a permanent commitment.
• Event Space Event and workshop spaces within White Space branches suitable for corporate events, training sessions, and large group gatherings, complementing the meeting room offering.
• Day Pass Packages (10, 20, 50, 100, 1000 days) Pay-as-you-go day-pass bundles (10 to 1,000 visits) providing access to shared coworking spaces, with higher tiers including coworking lounge access, meeting room usage, and cross-branch Work&Co. access. Priced from 900 SAR (10-day) to 90,001 SAR (1,000-day).
• Private Office Solutions (Custom Design & Setup) Consultancy and tailored private office design and setup services, allowing teams to customize layout, configuration, branding, and furniture to suit operational needs.

Quantifiable outcome

• Membership suspension allowed for up to 14 consecutive days for 6+ month members
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Monshaat (General Investment Authority)minorStrategic or Co-development Partner · 10 December 2018White Space received recognition from Monshaat with an official shield in December 2018, indicating a working relationship with Saudi Arabia's SME authority for supporting the entrepreneurial ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Industrious: Premium flexible office operator focused on hospitality-grade service and enterprise clients; directly comparable value proposition and member experience orientation to White Space.
• Work&Co: Saudi coworking and flexible office brand mentioned on White Space's own navigation as a partner/sister offering; comparable product mix and regional positioning.
• Work Hub: MENA-focused coworking and flexible workspace operator targeting similar SME/startup segments with comparable subscription and day-pass pricing structures.
• JustCo: Asia-Pacific coworking and flexible office operator with comparable product mix (private offices, hot desks, event spaces) and similar target on enterprise and SMB customers.
• The Workspace Company: Saudi-headquartered flexible workspace operator offering serviced offices, coworking, and meeting rooms — direct competitor in the same Saudi market White Space serves.
• Mindspace: Premium flexible workspace provider serving startups and enterprises; comparable premium-design positioning and similar office-as-a-service business model to White Space.
• Servcorp: Global provider of serviced offices, virtual offices, and meeting rooms, directly comparable to White Space's enterprise office and virtual office offerings across multiple geographies.

Broad incumbents

• Workspace Group: UK-listed flexible office provider offering design-led, customizable workspace to SMEs and larger businesses; broader geographic footprint but directly comparable in product and customer profile.
• IWG (Regus): World's largest flexible workspace operator with brands including Regus and Spaces; competes with White Space at the enterprise/SME end and offers similar products (offices, meeting rooms, virtual offices) at much greater scale.
• WeWork: Global coworking and flexible office giant with a presence in Saudi Arabia; directly comparable product set (private offices, hot desks, meeting rooms) and similar target customer mix of startups and enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wspaceksa
• Facebookfacebook.com/wspaceksa
• LinkedInlinkedin.com/company/wspaceksa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Space