Chartboost

What Chartboost does

Chartboost is a mobile-games focused in-app monetization and programmatic advertising platform founded in 2011 and headquartered in San Francisco. The company was acquired by LoopMe, a UK-based global brand performance advertising company, and now operates as a core product within LoopMe's portfolio. Chartboost enables app developers to monetize their mobile applications by connecting them with brand and performance advertisers through immersive ad experiences spanning video, rewarded, interstitial, and banner formats. The platform's primary customers are mobile app publishers and developers — with Zynga highlighted as a flagship enterprise customer — alongside brand and performance advertisers seeking premium mobile app inventory.

The platform is built on direct SDK integrations with over 3,000 leading apps, processes 900 billion daily bid requests per day, and reaches 700 million active daily mobile users. It supports in-app bidding across most major mediation partners, allowing publishers to access 110+ demand sources through a single SDK. The product suite includes Chartboost Direct (direct brand demand access), Chartboost Monetization (in-app bidding and multi-format ad support), Chartboost Exchange (programmatic marketplace), and Chartboost Mediation (multi-network management). Since the LoopMe acquisition, the platform is powered by LoopMe's Intelligent Marketplace AI, which handles real-time bidding optimization, auction dynamics, and CPM/fill rate maximization. The technology is now positioned as part of LoopMe's broader Intelligent Marketplace, which also feeds PurchaseLoop and the AMP audience and measurement platform.

Chartboost operates an SDK-first go-to-market motion targeting enterprise publishers (direct sales), mid-market developers (mediation partnerships), and SMB publishers (self-serve monetization tools). Revenue is generated through programmatic advertising (CPMs, fill rates from brand and performance advertisers) and marketplace commissions on ad inventory transactions, with quote-based pricing that is not publicly disclosed. Geographic reach spans APAC, EMEA, and North America. The company employs 101-250 people and is consistently ranked among the top nine mobile game ad networks alongside AdMob, Unity Ads, AppLovin, IronSource, Facebook Audience Network, Vungle, Tapjoy, and AdColony.

Name

Chartboost

Legal name

Chartboost (operating under LoopMe)

Website

https://chartboost.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Chartboost is a mobile-games focused in-app monetization and programmatic advertising platform, providing SDK-based access to 110+ demand sources for app publishers globally. Acquired by LoopMe, it serves 3,000+ apps reaching 700 million daily mobile users via real-time bidding infrastructure.

Ownership category

akta.pro rank

Product category

Mobile Ad Monetization Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile Game Publishing Networks (UA, Cross-Promo, Portfolio Publishing) (MPAFABAE)

akta.pro secondary industries

App Monetization & Subscription Management Platforms (BPAMADAI), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• In-app advertising
• Mobile ad mediation
• Programmatic ad exchange
• Mobile game monetization
• In-app bidding

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. In-app Advertising Monetization: Chartboost enables app developers to monetize their apps by connecting them with marketers through immersive ad experiences. Revenue is generated through programmatic advertising where publishers earn CPMs and fill rates from brand and performance advertisers bidding in real-time auctions.
2. Chartboost Exchange (Programmatic): Provides programmatic advertising infrastructure connecting publishers with brand demand through real-time bidding, generating revenue from transaction fees and take rates on ad inventory.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Chartboost is an in-app monetization and programmatic advertising platform that enables mobile app publishers and developers to monetize their apps by connecting them with brand and performance advertisers through immersive ad experiences including video, rewarded, interstitial, and banner formats. The platform provides direct SDK integrations, in-app bidding across major mediation partners, and access to 110+ demand sources, all powered by LoopMe's Intelligent Marketplace AI.

Product overview

Chartboost, a subsidiary of LoopMe, operates as a unified in-app monetization platform with multiple integrated components. The core Chartboost platform provides programmatic advertising infrastructure, supported by Chartboost Direct (for direct brand demand access) and Chartboost Monetization (for in-app bidding and multi-format ad support). The platform is powered by LoopMe's Intelligent Marketplace AI, which handles real-time bidding optimization across a network of 110+ demand sources and mediation partners. Publishers access the platform via SDK integrations with over 3,000 apps, generating 900 billion daily bid requests.

Differentiator

Problem solved

Functional benefit

Brands

• Chartboost Direct: Provides publishers with infrastructure to make brand demand work inside mobile apps directly, cleanly, and at scale, without changing their current ad technology stack.
• Chartboost Monetization
• Chartboost Exchange
• Chartboost Mediation

Products and services

• Chartboost A leading in-app monetization and programmatic advertising platform that empowers app developers to monetize highly engaged audiences by connecting them directly with marketers through immersive ad experiences including video, rewarded, interstitial, and banner formats.
• Chartboost Direct Provides publishers with the infrastructure to make brand demand work inside mobile apps directly, cleanly, and at scale, without changing their current ad technology stack. Connects publishers with brand and performance advertisers via direct SDK integrations.
• Chartboost Monetization In-app monetization solution featuring in-app bidding across major mediation partners, access to 110+ demand sources, and support for video, rewarded, interstitial, and banner ad formats with transparent reporting on key metrics.
• Chartboost Exchange Programmatic advertising exchange platform for in-app advertising inventory, connecting publishers with brand and performance advertisers through real-time bidding, generating revenue from transaction fees and take rates on ad inventory.
• Chartboost Mediation Mediation platform for managing multiple ad networks and demand sources, allowing Chartboost to bid in real-time amongst all other demand sources, increasing competition and value for inventory.
• LoopMe's Intelligent Marketplace AI-powered programmatic marketplace that powers Chartboost, supporting direct SDK integrations with over 3,000 leading apps, 700 million active daily mobile users, and 900 billion daily bid requests, delivering better efficiency and a more sustainable programmatic marketplace.

Quantifiable outcome

• Up to 5x higher performance for brands and media partners (via PurchaseLoop)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• LoopMecoreStrategic or Co-development Partner · 1 January 2025LoopMe acquired Chartboost and now operates it as a product under the LoopMe brand. Chartboost is positioned as LoopMe's in-app monetization platform, powered by LoopMe's Intelligent Marketplace AI technology. This acquisition integrates Chartboost's publisher network with LoopMe's brand performance advertising capabilities.
• Major Mediation PartnerscoreTechnology or IntegrationChartboost supports in-app bidding across most major mediation partners, enabling real-time bidding competition alongside other demand sources. This integration allows publishers using various mediation platforms to access Chartboost's demand.
• 110+ Demand SourcescoreChannel Partner/ Reseller/ DistributorChartboost provides publishers access to 110+ demand sources including brand and performance-based advertisers through one unified SDK, diversifying budget sources for publishers.
• ZyngaflagshipChannel Partner/ Reseller/ DistributorZynga and its numerous studios have successfully achieved their business objectives using Chartboost across various game categories and company sizes. Zynga is highlighted as a key success case demonstrating Chartboost's flexibility and stability.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AdColony: Mobile ad network specializing in in-app video advertising, explicitly listed alongside Chartboost as a top mobile-games monetization network with comparable SDK and mediation capabilities.
• Tapjoy: Mobile app monetization platform focused on rewarded advertising and offerwall-based demand. Direct competitor in mobile-games-focused monetization with overlapping publisher customers and SDK integrations.
• Liftoff: Mobile ad tech and programmatic exchange focused on app monetization and user acquisition. Competes with Chartboost across in-app bidding, mediation, and demand source aggregation for app publishers.
• Unity Ads: Unity's in-app advertising and monetization platform, particularly strong in mobile gaming — directly overlapping with Chartboost's core mobile-games-only focus and ranked alongside it among the top mobile ad networks.
• AppLovin: AppLovin operates one of the largest mobile-games-focused ad networks and mediation stacks. Direct overlap with Chartboost across SDK-based monetization, in-app bidding, and access to premium demand sources for game publishers.
• ironSource: Mobile app monetization and UA platform (now part of Unity). Competitor in mediation, in-app bidding, and rewarded video — with comparable publisher integrations and demand-side marketplace access.
• Vungle: In-app video ad network specializing in mobile app monetization, including rewarded video and interstitial formats. Listed alongside Chartboost in the top mobile-games ad network rankings.

Broad incumbents

• Meta Audience Network: Meta's mobile app monetization network competing for in-app ad spend. Comparable programmatic auction model with similar demand sources and SDK-based integration into mobile publishers' apps.
• Google AdMob: Google's mobile ad network and mediation platform. Directly competes with Chartboost for in-app ad inventory and in-app bidding on Android/iOS apps, with materially larger scale and platform-level data advantages.

Emerging players

• Moloco: AI-driven programmatic ad platform operating mobile DSP/SSP infrastructure. Competes in the programmatic in-app marketplace with similar bidding and demand-aggregation capabilities, though with broader app-category reach beyond gaming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chartboost
• Facebookfacebook.com/Chartboost
• LinkedInlinkedin.com/company/chartboost

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chartboost