Ring-O-Matic
Ring-O-Matic, Inc. is a Pella, Iowa-based manufacturer of industrial vacuum and hydro excavation equipment, plus car wash pit cleaners, serving contractors, municipalities, and utilities across North America and Australia through a dealer network and Sourcewell cooperative purchasing.
- Company typePrivate
- Founded1960
- HeadquartersPella, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ring-O-Matic does
Ring-O-Matic, Inc. is a U.S. manufacturer of industrial vacuum excavation and hydro excavation equipment headquartered in Pella, Iowa, founded in 1960 and acquired by Alamo Group Inc. (NYSE: ALG) on July 1, 2025. The company designs and builds trailer-mounted, truck-mounted, skid-mounted, and hook lift units for non-destructive digging around underground utilities, with capacities ranging from 150-gallon compact trailer units to 1,350-gallon triple-axle hydro excavators. Its product portfolio spans three categories — Hydro Excavation (10 models including Jet Vac, VLX, and VX series), Vacuum Extraction (4 deep-recovery and high-airflow models using Howden Roots positive displacement blowers delivering up to 27" Hg vacuum and 1,000 CFM), and Car Wash Pit Cleaners (2 clamshell models) — plus the patented VIPER Pothole Tool, a one-man potholing solution with dielectric safety features exclusive to Ring-O-Matic.
The business model is hardware sales through a North American authorized dealer network that provides local sales, application expertise, and service, with additional international reach into Australia. Pricing is quote-based and configuration-dependent, with no public list pricing; the company also participates in the Sourcewell cooperative purchasing program (Contract #101221-RGO) to facilitate government and municipal procurement. End customers include hydro excavation contractors, municipalities and utility providers, vacuum extraction operators, and car wash operators. Marketing is conducted primarily through digital channels (website, Facebook, LinkedIn, YouTube via ROM Academy), industry trade shows (PWX Conference), and product literature.
The company achieved approximately $25 million in annual revenue in 2024 under prior ownership by Brian Metcalf (CEO/owner since 2017). Following the 2025 acquisition, Ring-O-Matic operates as a business unit within Alamo Group's diversified industrial equipment portfolio, continuing to focus on its core vacuum and hydro excavation product lines and expanding its dealer footprint across new U.S. regions.
Ring-O-Matic firmographics
Firmographics- Name
- Ring-O-Matic
- Legal name
- Ring-O-Matic, Inc.
- Website
- https://ring-o-matic.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ring-O-Matic, Inc. is a Pella, Iowa-based manufacturer of industrial vacuum and hydro excavation equipment, plus car wash pit cleaners, serving contractors, municipalities, and utilities across North America and Australia through a dealer network and Sourcewell cooperative purchasing.
- Ownership category
- akta.pro rank
Ring-O-Matic industry classification
Industry- Product category
- Industrial Excavation Equipment
- NAICS
- Construction Machinery Manufacturing (333120), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)
- akta.pro secondary industry
- Industrial Vacuum Systems (Wet/Dry, Dust Extraction) (IMAHALAC)
Keywords
Where Ring-O-Matic is headquartered
LocationHeadquarters
- HQ city
- Pella
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ring-O-Matic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Ring-O-Matic generates revenue through the manufacture and sale of trailer-mounted and truck-mounted vacuum excavation and hydro excavation equipment. Products range from compact units to high-capacity models with various configurations (trailer, truck, skid-mounted). The company achieved approximately $25 million in annual revenue in 2024.
- Dealer Network Distribution: Products are sold exclusively through a network of authorized dealers across North America. Dealers provide local sales, application expertise, and ongoing service support to end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based equipment pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ring-O-Matic product offering
Product offeringCore offering
Ring-O-Matic manufactures industrial vacuum excavation and hydro excavation equipment used for safe, non-destructive digging around buried utilities and infrastructure. The company designs and builds truck-mounted and trailer-mounted vacuum systems, along with complementary tooling, sold primarily to contractors, municipalities, and utility companies.
Product overview
Ring-O-Matic is a manufacturer of industrial vacuum excavation and hydro excavation equipment headquartered in Pella, Iowa. The product portfolio consists of three main categories: Hydro Excavation units (10 models including Jet Vac series, VLX series, VX series, and Fixed Tank variants) ranging from compact 150-gallon units to 1350-gallon capacity trailers; Vacuum Extraction systems (4 models including 850 Super Deep Vac, 850 Deep Vac, and 850 Super Vac variants) designed for material recovery from lift stations, wet wells, and catch basins; and Car Wash Pit Cleaners (2 clamshell pit cleaner models). The company also offers the patented VIPER Pothole Tool for one-man potholing operations. Products are available in trailer, truck-mounted, skid-mounted, and hook lift configurations to serve municipalities, contractors, and industrial facilities. Ring-O-Matic was acquired by Alamo Group Inc. in July 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydro Excavation Equipment Truck- and trailer-mounted hydro excavation units that use high-pressure water and vacuum systems to safely expose buried utilities and infrastructure for contractors and municipalities.
- Vacuum Extraction Equipment Industrial vacuum extraction systems designed for non-destructive excavation, material removal, and cleanup tasks in utility, municipal, and industrial applications.
- Car Wash Pits Vacuum-based car wash pit systems for automotive wash facilities that capture wash water and solids for treatment and reuse.
- Tooling Complementary excavation tooling and accessories used with Ring-O-Matic vacuum and hydro excavation equipment to support a range of digging and material-handling tasks.
Quantifiable outcome
- Vacuum levels up to 27" Hg for deep recovery applications
- +2 more outcomes
Companies that use Ring-O-Matic
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Ring-O-Matic technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ring-O-Matic partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and regional.
- Central Power Systems & ServicescoreCentral Power Systems & Services joined as an authorized dealer, expanding Ring-O-Matic's presence in Southeast Texas. Headquartered in Liberty, Missouri since 1954, the dealer covers Austin, Corpus Christi, and San Antonio markets with full vacuum excavation equipment line.
- Woody's Municipal Supply Co.coreWoody's Municipal Supply Co., headquartered in Edwardsville, Illinois, serves as the exclusive dealer for eastern Missouri and southern Illinois. Family-owned business serving municipal customers for nearly 50 years.
- Infrastructure Solutions Group (ISG)coreISG, headquartered in Virginia, serves as the Mid-Atlantic's authorized dealer for Ring-O-Matic vacuum excavation equipment. Provides environmental equipment solutions for contractors, municipalities, and utility providers.
- J&J EquipmentcoreJ&J Equipment joined as the authorized distributor serving the state of New York, providing local in-state inventory, delivery, factory-trained service and support.
- NorMont Equipment Co.coreNorMont Equipment Co. of Great Falls, Montana serves as the exclusive dealer for Montana, specializing in municipal, construction, and truck equipment including vacuum excavation and car wash pit cleaners.
- SourcewellflagshipSourcewell cooperative purchasing program enables government, municipal, and educational customers to procure Ring-O-Matic equipment through pre-negotiated contract terms (Contract #101221-RGO).
- Australian DealersregionalInternational dealer network providing Ring-O-Matic products and support in the Australian market.
- Alamo Group Inc.flagshipAlamo Group Inc. (NYSE: ALG), a leader in vegetation management and infrastructure maintenance equipment, completed acquisition of Ring-O-Matic on July 1, 2025. Alamo Group operates 27 plants in North America, Europe, Australia, and Brazil with approximately 3,750 employees.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ring-O-Matic competitors and assessment
Company assessmentDirect peers
- Vermeer Corporation: Vermeer is a major manufacturer of industrial and environmental equipment, including hydro excavation and vacuum excavation trailers, competing head-to-head with Ring-O-Matic's hydro excavation line for contractor and municipal customers across North America.
- Ditch Witch (The Toro Company): Ditch Witch is a leading manufacturer of underground construction equipment, including vacuum excavation systems, and directly competes with Ring-O-Matic in the same product category for utility installation and daylighting applications.
- Vactor Manufacturing: Vactor is a well-established manufacturer of sewer and vacuum excavation trucks, overlapping with Ring-O-Matic's truck-mounted vacuum extraction and hydro excavation offerings for municipal and contractor customers.
- GapVax: GapVax manufactures industrial vacuum trucks and hydro excavation equipment for sewer, utility, and environmental cleanup applications, directly competing with Ring-O-Matic's vacuum extraction and hydro excavation product lines.
- Super Products: Super Products is a manufacturer of truck-mounted vacuum excavators and hydrovac equipment, competing directly with Ring-O-Matic for contractor and municipal customers in North America.
- Sewer Equipment: Sewer Equipment manufactures sewer and hydrovac cleaning trucks and trailers, overlapping with Ring-O-Matic's vacuum extraction and hydro excavation portfolio for municipal and industrial buyers.
- Aquatech (Hi-Vac Corporation): Aquatech/Hi-Vac is a manufacturer of industrial vacuum trucks and hydro excavation equipment used in sewer, environmental, and utility applications, competing in the same product categories as Ring-O-Matic.
Broad incumbents
- Alamo Group Inc. Alamo Group is Ring-O-Matic's parent company and a publicly traded diversified industrial equipment manufacturer with overlapping capabilities in vegetation management and infrastructure maintenance equipment, serving adjacent municipal and contractor end markets.
- Federal Signal Corporation: Federal Signal is a diversified industrial manufacturer of environmental and infrastructure maintenance equipment, including vacuum trucks via its subsidiary, making it a broad incumbent competitor in the same industrial vacuum equipment space.
Others
- Truck Trailer Manufacturers Association members (e.g., Heil Trailer): Heil Trailer and similar specialty trailer manufacturers serve adjacent industrial trailer markets. While not direct hydro excavation competitors, they represent alternative equipment choices for fleet buyers considering trailer-mounted vacuum solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ring-O-Matic social profiles
Digital presenceRing-O-Matic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ring-O-Matic leadership team
Management profileNumber of profiles
Profiles1 record
Ring-O-Matic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ring-O-Matic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ring-O-Matic
What does Ring-O-Matic do?
Ring-O-Matic manufactures industrial vacuum excavation and hydro excavation equipment used for safe, non-destructive digging around buried utilities and infrastructure. The company designs and builds truck-mounted and trailer-mounted vacuum systems, along with complementary tooling, sold primarily to contractors, municipalities, and utility companies.
Is Ring-O-Matic a public or private company?
Ring-O-Matic is a private company. It is classified as corporate owned and is currently operating.
When was Ring-O-Matic founded?
Ring-O-Matic was founded in 1960. It employs 51 to 100 people.
Where is Ring-O-Matic based?
Ring-O-Matic is headquartered in Pella, United States, in the North America region.
How does Ring-O-Matic make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are dealer Network Distribution.
Who are Ring-O-Matic's main competitors?
Direct peers on record are Vermeer Corporation, Ditch Witch (The Toro Company), Vactor Manufacturing, GapVax, Super Products, Sewer Equipment and Aquatech (Hi-Vac Corporation). Broad incumbents are Alamo Group Inc. and Federal Signal Corporation. Truck Trailer Manufacturers Association members (e.g., Heil Trailer) is listed as an others.
Does Ring-O-Matic have an API?
No public API is recorded for Ring-O-Matic.
What industry is Ring-O-Matic in?
Ring-O-Matic's product category is Industrial Excavation Equipment. Its primary akta.pro industry code is IMACAFAI, Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks), with a secondary code of IMAHALAC, Industrial Vacuum Systems (Wet/Dry, Dust Extraction). Its NAICS code is 333120 and its SIC code is 3530.