Row House

Name

Row House

Legal name

Row House Franchising, LLC

Website

https://therowhouse.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Boutique Indoor Rowing Fitness

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Boutique fitness
• Indoor rowing classes
• Group fitness workouts
• Fitness franchise
• Rowing studio

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Studio Membership Subscriptions: Monthly recurring membership fees for unlimited or limited access to studio classes. Members are automatically billed on a monthly basis with renewal periods.
2. Single Class Drop-Ins: Individual class purchases for non-members or those without unlimited memberships.
3. Franchise Fees: Revenue from franchise development fees and ongoing royalties from studio operators. Minimum cash required: $100,000; Total investment: $370,855-$536,805.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Row House is a boutique fitness franchise that delivers high-energy, music-driven group indoor rowing classes on Concept2 ergometers combined with floor-based strength and mobility work. Classes are offered in 45-minute full and 30-minute express formats across five formats (Signature, Strength, Full Row, Restore, and Intervals), available through monthly memberships, single-class drop-ins, and corporate wellness partnerships at over 90 operating studios across the United States and Canada.

Product overview

Row House is a boutique fitness franchise offering indoor rowing group fitness classes. The core product consists of five distinct class formats (Signature, Strength, Full Row, Restore, and Intervals) that combine rowing intervals on Concept2 rowing machines with floor-based strength and mobility work. The company also offers a Meter Program loyalty rewards system, corporate wellness partnerships, and franchise opportunities. Classes are offered in 45-minute full sessions or 30-minute express formats, led by expert coaches in a music-driven, high-energy environment. Row House operates over 90 studios across the United States and Canada as part of the Xponential Fitness portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Class Group indoor rowing class that combines row intervals with floor-based work for full-body conditioning and endurance, building stamina, strength, and resilience in a single 45-minute or 30-minute express session. Targeted at adult fitness consumers.
• Strength Class Group class that pairs floor-based resistance work with low-rate rowing to build muscle, power, and confidence. Targeted at members seeking focused strength training within the rowing-based format.
• Full Row Class Group rowing-only class of 40+ minutes focused on endurance, technique, and grit using the Concept2 ergometer. Targeted at members wanting a pure rowing endurance session.
• Restore Class Group class that combines low-intensity rowing with mobility work for active recovery, designed to improve flexibility, reduce soreness, and recharge members between more intense sessions.
• Intervals Class High-energy group class built around circuits of rowing, strength, and cardio intervals designed to burn calories, boost stamina, and maintain high energy throughout the session.
• Row House Franchise Opportunity Franchise offering for entrepreneurs to open and operate a Row House indoor rowing studio, with total investment between $370,855 and $536,805, $100,000 minimum cash required, and $500,000 net worth required.
• Corporate Wellness Partnerships Corporate wellness partnership program that brings Row House indoor rowing workouts to employees of partner organizations to support engagement, productivity, and a healthier workforce.

Quantifiable outcome

• 85% of body muscles engaged during rowing workout
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Morrow HillminorChannel Partner/ Reseller/ Distributor · 16 October 2025Morrow Hill, a Dallas-based commercial real estate firm, is the exclusive real estate partner for Extraordinary Brands (parent company of Row House, CycleBar, and Rumble Boxing). The partnership supports brand expansion through market strategy and site selection for new studio locations.
• Xponential FitnesscoreStrategic or Co-development Partner · 10 January 2018Row House was acquired by Xponential Fitness in January 2018. Xponential is the largest group of boutique fitness studios, providing infrastructure, resources, and support for Row House's franchise expansion and operational excellence.
• TrueMedminorGTM or Marketing PartnerRow House partners with TrueMed to offer HSA/FSA payment options for membership fees, allowing members to use health savings accounts to pay for their Row House memberships.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Orangetheory Fitness: Large-scale boutique group fitness franchise built around heart-rate-monitored interval workouts. Closest direct competitor in membership-based, tech-enabled group fitness, and serves the same health-conscious consumer seeking measurable workout outcomes.
• CycleBar: Sibling brand under Xponential Fitness operating indoor cycling group fitness studios. Shares the same franchise model, target demographic, and parent-company infrastructure, making it the most operationally and economically comparable peer.
• Rumble Boxing: Sibling brand under Xponential's Extraordinary Brands portfolio offering music-driven group boxing fitness. Operates with the same franchise structure, member pricing, and urban-suburban studio format as Row House.
• Club Pilates: Sibling brand under Xponential Fitness offering group reformer Pilates classes. Shares franchise economics, member subscription model, and corporate support functions with Row House; both target the same wellness-oriented consumer.
• F45 Training: Global boutique fitness franchise built around 45-minute functional group training classes. Comparable franchise investment levels, real estate footprint, and consumer demographic to Row House.
• Barry's Bootcamp: Premium boutique fitness brand combining high-intensity interval cardio (treadmill) and strength (floor) work in a music-driven group format. Highly comparable class structure and consumer positioning to Row House's Signature and Intervals classes.
• Pure Barre: Established boutique fitness franchise built around group barre and strength classes. Comparable membership model, studio footprint, and female-skewing health-conscious consumer base.

Emerging players

• Solidcore: Boutique fitness brand offering 50-minute group classes on proprietary resistance-based machines. Comparable low-impact, full-body positioning and music-driven studio experience; smaller scale than Row House but expanding rapidly.
• Hydrow: Connected at-home rowing fitness company selling premium rowing machines with live and on-demand instructor-led classes. Directly competes with Row House's rowing modality from a consumer's home rather than a studio, representing both a substitute and a potential collaboration channel.

Broad incumbents

• Crunch Fitness: Large multi-format fitness franchise offering group classes alongside traditional gym memberships. Overlaps with Row House on group fitness programming and franchise expansion model, but broader value proposition at lower price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/row_house
• Facebookfacebook.com/rowhouse
• LinkedInlinkedin.com/company/rowhouse

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Row House