Brooklyn Best
- Company typePrivate
- Founded2021
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brooklyn Best does
Brooklyn Best, operating as DRINK BK BEST, LLC, is a Brooklyn, New York-based producer of canned ready-to-drink iced tea and lemonade beverages founded in 2021. The company's products are formulated with 100% real juice and real cane sugar, and are positioned as "NOT TOO SWEET" — explicitly designed to complement food pairings rather than compete with them, and free from corn syrup, stevia, and monk fruit. The product line is sold in 15-oz cans, with variety packs offered online. There is no evidence of patents, proprietary production technology, or formulation patents; the differentiation is in the recipe and brand positioning rather than in protected intellectual property.
The business operates a hybrid go-to-market model. Direct-to-consumer sales run through a Shopify-powered storefront (drinkbkbest.com) supporting one-time purchases, subscriptions, pre-orders, and try-before-you-buy options, with a secondary online channel via drinkarizona.com for variety packs. Wholesale distribution is concentrated in a curated set of New York City neighborhood food establishments — pizzerias, bagel shops, delis, and corner stores — where the brand grew organically and where retailer logos (e.g., Paulie Gee's, Salt Hank, Lucia Pizza, Taglio, Fini) are featured on the company homepage. The company is privately held, bootstrapped, and operates with a 1-10 person team from a Brooklyn headquarters and a separate Brooklyn returns warehouse. No external funding, institutional investors, or management team bios are disclosed.
Brooklyn Best firmographics
Firmographics- Name
- Brooklyn Best
- Legal name
- DRINK BK BEST, LLC
- Website
- https://drinkbkbest.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Brooklyn Best industry classification
Industry- Product category
- Ready-to-Drink Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where Brooklyn Best is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Brooklyn Best business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through the company's Shopify-powered website. Online store offers subscription options, pre-orders, and try-before-you-buy purchasing models. Variety packs available for online purchase.
- Retail/On-Premise Distribution: Products sold through neighborhood retail locations including pizzerias, bagel shops, delis, and corner spots. The company positions itself as a cooler staple alongside food service establishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Direct consumer pricing through online store |
| One time/ perpetual license | Pay-as-you-go | Pre-order pricing for upcoming products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Brooklyn Best product offering
Product offeringCore offering
Brooklyn Best produces and sells canned ready-to-drink iced tea and lemonade beverages (15 oz cans) made with 100% real juice and real cane sugar, with no artificial sweeteners (no stevia, no monk fruit) and no corn syrup. Products are formulated as "NOT TOO SWEET" to complement food pairings, and are sold directly to consumers via a Shopify e-commerce storefront as well as through neighborhood pizzerias, bagel shops, delis, and corner stores in New York.
Product overview
Brooklyn Best is a New York-born iced tea and lemonade beverage company established in 2021. The company sells canned ready-to-drink beverages (15 oz cans) with a focus on fresh juice made with 100% real juice and real cane sugar, positioning their products as 'NOT TOO SWEET.' The company operates a direct-to-consumer e-commerce store powered by Shopify and also sells through wholesale distribution to neighborhood pizzerias, bagel shops, delis, and corner spots. Product offerings include variety packs available for online purchase.
Differentiator
Problem solved
Functional benefit
Products and services
- Brooklyn Best Iced Tea Canned ready-to-drink iced tea made with 100% real juice and real cane sugar, formulated as "NOT TOO SWEET" to pair with food. Sold in 15 oz cans to individual consumers via e-commerce and to neighborhood pizzerias, bagel shops, delis, and corner stores.
- Brooklyn Best Lemonade Canned ready-to-drink lemonade made with 100% real juice and real cane sugar, formulated as "NOT TOO SWEET" to pair with food. Sold in 15 oz cans to individual consumers via e-commerce and to neighborhood pizzerias, bagel shops, delis, and corner stores.
- Brooklyn Best Variety Pack (15 oz)
- Brooklyn Best Subscription Service
Companies that use Brooklyn Best
Customer profileSegments2 records
Ideal customer profiles2 records
Brooklyn Best technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brooklyn Best partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Brooklyn Best competitors and assessment
Company assessmentDirect peers
- Tractor Beverage Co. Premium, clean-label RTD beverage company (including teas and lemonades) designed to pair with food in foodservice settings. Mirrors Brooklyn Best's food-pairing, lower-sweetness, foodservice-adjacent positioning but with broader national account penetration.
- Lemon Perfect: Premium, clean-label RTD lemonades that compete on real-ingredient, lower-sweetness positioning. Directly comparable in product type (canned lemonade) and target consumer, with significantly broader national distribution and venture backing.
- Honest Tea: Coca-Cola-owned premium RTD iced tea brand built on a 'less sweet, real ingredients' platform. Closely aligned with Brooklyn Best's clean-label, lower-sweetness positioning and premium food-channel placement.
Emerging players
- Health-Ade Kombucha: Premium, naturally fermented RTD beverage company with strong Whole Foods and natural-channel presence. Comparable in clean-ingredient, premium positioning and food-channel retail strategy, though with a different primary product (kombucha).
- Just Ice Tea: Premium RTD iced tea brand positioned around real-brewed, low-sweetness formulations. Closely aligned with Brooklyn Best's 'less sweet, real ingredients' philosophy and target consumer, though with a narrower product line.
- Brew Dr. Townshend's: Portland-based craft kombucha and RTD tea brand with a clean-ingredient, natural-channel positioning. Comparable in premium, natural-ingredient narrative and craft food-channel distribution approach, though its core product is kombucha rather than iced tea and lemonade.
Broad incumbents
- Arizona Beverages: Dominant RTD iced tea and lemonade manufacturer whose website already distributes Brooklyn Best variety packs. Directly comparable in product category (canned iced tea and lemonade) and channel, but at vastly larger scale and with mass-market, higher-sweetness positioning.
- Snapple: Iconic mass-market RTD iced tea and lemonade brand. Directly comparable in product category and foodservice placement, but positioned at the high-sweetness, HFCS-sweetened end of the market that Brooklyn Best explicitly differentiates against.
- Pure Leaf: Unilever-owned RTD iced tea brand competing in the same canned/bottled iced tea category. Comparable in product format and use case (food pairing, on-premise and retail), with national DSD distribution that Brooklyn Best lacks.
- Lipton Iced Tea: Unilever/PepsiCo joint-venture RTD iced tea brand with broad grocery and foodservice distribution. Comparable in core product (canned/bottled iced tea) and channel, though positioned as mass-market rather than premium clean-label.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Brooklyn Best financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brooklyn Best leadership team
Management profileNumber of profiles
Profiles1 record
Brooklyn Best funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brooklyn Best M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brooklyn Best
What does Brooklyn Best do?
Brooklyn Best produces and sells canned ready-to-drink iced tea and lemonade beverages (15 oz cans) made with 100% real juice and real cane sugar, with no artificial sweeteners (no stevia, no monk fruit) and no corn syrup. Products are formulated as "NOT TOO SWEET" to complement food pairings, and are sold directly to consumers via a Shopify e-commerce storefront as well as through neighborhood pizzerias, bagel shops, delis, and corner stores in New York.
Is Brooklyn Best a public or private company?
Brooklyn Best is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brooklyn Best founded?
Brooklyn Best was founded in 2021. It employs 1 to 10 people.
Where is Brooklyn Best based?
Brooklyn Best is headquartered in Brooklyn, United States, in the North America region.
How does Brooklyn Best make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/On-Premise Distribution.
Who are Brooklyn Best's main competitors?
Direct peers on record are Tractor Beverage Co., Lemon Perfect and Honest Tea. Emerging players are Health-Ade Kombucha, Just Ice Tea and Brew Dr. Townshend's. Broad incumbents are Arizona Beverages, Snapple, Pure Leaf and Lipton Iced Tea.
Does Brooklyn Best have an API?
No public API is recorded for Brooklyn Best.
What industry is Brooklyn Best in?
Brooklyn Best's product category is Ready-to-Drink Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 31211 and its SIC code is 2080.