Wholetones
Wholetones is a privately held DTC wellness audio company founded by Grammy-winning musician Michael S. Tyrrell that designs solfeggio-frequency music for sleep, stress relief, and pet calming, selling CDs, accessories, and a streaming subscription direct to consumers worldwide.
- Company typePrivate
- Founded-
- HeadquartersLoxahatchee, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wholetones does
Wholetones, Inc. is a privately held, Florida-incorporated wellness audio company that designs and sells music products built around proprietary solfeggio frequencies — ancient healing tones embedded beneath layered melodic compositions and paced with specialized tuning processes. The company was founded by Grammy Award-winning musician Michael S. Tyrrell and operates a narrow product catalog comprising two core CDs (2Sleep at $69; Activ at $39), a subscription streaming service (Wholetones Streaming, launched with a 14-day trial), and accessory offerings including the Serenity Sleep Mask and a dedicated pet line, 'Wholetones for Pets.'
Its go-to-market is fully direct-to-consumer via its own Shopify storefront on wholetones.com, supplemented by a dedicated streaming platform at music.wholetones.com. Distribution is fulfilled from a single warehouse in Aberdeen, South Dakota, with shipping to the US, Canada, and worldwide (excluding sanctioned jurisdictions). The company monetizes through a mix of one-time physical product purchases and recurring subscription streaming, with marketing concentrated in organic social (Instagram, Facebook, YouTube), peer testimonials, and academic/health endorsements (notably Brian 'Head' Welch of Korn, Zach Bush, MD, and Heather A. Hausenblas, PhD of Jacksonville University).
In March 2025 the company announced a restructuring to a streaming-only model, liquidating its physical inventory effective March 11, 2025. Headcount is 1–10, there is no institutional funding, no M&A activity, and no publicly disclosed revenue. The business is a founder-led micro-DTC operation with brand-led growth, positioned at the intersection of wellness audio, faith-based content, and integrative health.
Wholetones firmographics
Firmographics- Name
- Wholetones
- Legal name
- Wholetones, Inc.
- Website
- https://wholetones.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wholetones is a privately held DTC wellness audio company founded by Grammy-winning musician Michael S. Tyrrell that designs solfeggio-frequency music for sleep, stress relief, and pet calming, selling CDs, accessories, and a streaming subscription direct to consumers worldwide.
- Ownership category
- akta.pro rank
Where Wholetones is headquartered
LocationHeadquarters
- HQ city
- Loxahatchee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wholetones business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Physical CD/DVD Sales: One-time purchase revenue from physical music products including CDs and DVDs sold through the e-commerce platform.
- Streaming Subscription: Full access streaming service with 14-day trial period, providing ongoing subscription revenue for unlimited access to the music library.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 2Sleep CD for restful sleep |
| One time/ perpetual license | Pay-as-you-go | Activ CD for energy and activity |
| Subscription | Monthly | Wholetones Streaming full access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Wholetones product offering
Product offeringCore offering
Wholetones designs and sells healing music products utilizing solfeggio frequencies embedded beneath layers of melodious sound, crafted for sleep, stress relief, energy, and pet calming applications. The company's offerings include physical CDs/DVDs (such as 2Sleep and Activ) sold through their direct-to-consumer e-commerce storefront, as well as a streaming subscription service (Wholetones Streaming) that provides full access to the music library with a 14-day trial.
Product overview
Wholetones is a music-based wellness company offering a portfolio of healing audio products. The portfolio consists of physical CD products (2Sleep CD at $69.00, Activ CD at $39.00) and a streaming service (Wholetones Streaming with 14-day trial). Supporting products include the Serenity Sleep Mask accessory and Wholetones for Pets. Founded by Grammy Award-winning musician Michael S. Tyrrell, the company specializes in music embedded with healing solfeggio frequencies designed to promote sleep, reduce stress, and foster holistic wellness. The company is currently transitioning to a streaming-only model as of March 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- 2Sleep CD A music CD designed to promote restful sleep, utilizing healing solfeggio frequencies embedded beneath melodic compositions. Targeted at health-conscious consumers seeking natural sleep solutions.
- Activ CD A music CD from the Wholetones collection designed to promote energy and activation through healing frequencies. Targeted at consumers seeking daytime vitality through sound.
- Wholetones Streaming A streaming subscription service providing full access to the Wholetones music library of healing solfeggio frequency compositions. Listeners can access audio content anywhere with a 14-day trial period.
- Serenity Sleep Mask An accessory sleep mask designed to complement the sleep wellness experience when used in conjunction with Wholetones music products.
- Wholetones for Pets Music specifically created to calm and soothe pets, utilizing the same healing solfeggio frequency principles as the human wellness products. Targeted at pet owners seeking natural calming solutions for their animals.
Quantifiable outcome
- Many noted a shift in their nightly rest patterns compared to their experiences without music
Companies that use Wholetones
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Wholetones technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Wholetones partnerships and signals
Strategic signalScale indicators1 record
Recent moves7 records
Expansion highlights5 records
Wholetones competitors and assessment
Company assessmentBroad incumbents
- Apple Music: Apple Music is a broad incumbent offering curated sleep and wellness playlists alongside its main catalog; comparable to Wholetones as a destination for sleep-oriented audio even though it is not niche-specialized.
- Spotify: Spotify is a broad incumbent offering extensive wellness, sleep, and frequency-based playlists that compete directly for the same listener occasions as Wholetones, though it is not specialized in the solfeggio niche.
- Audible: Audible is a broad incumbent in subscription audio, occasionally featuring wellness, sleep, and healing music content; comparable to Wholetones as a subscription audio alternative but not focused on the sleep music niche.
Direct peers
- Calm: Calm is a direct peer as a subscription wellness and sleep audio platform, serving the same end customer (sleep- and stress-conscious consumers) with a similar streaming-first business model and a comparable use case around restful sleep music.
- Aura Health: Aura Health is a direct peer offering personalized sleep, meditation, and wellness audio through a subscription app, directly competing with Wholetones for the same sleep- and stress-conscious consumer use case.
- Insight Timer: Insight Timer is a direct peer as a large-scale wellness audio platform offering sleep music, meditations, and healing sound content, serving the same health-conscious consumer seeking natural sleep and stress solutions.
- Brain.fm: Brain.fm is a direct peer producing functional audio (music engineered with specific auditory stimuli) for focus, sleep, and relaxation — the closest analog to Wholetones' solfeggio-based, effect-targeted compositions.
- Endel: Endel is a direct peer delivering personalized, science-backed soundscapes for sleep, focus, and relaxation; comparable to Wholetones for its effect-targeted audio approach targeting the same wellness occasions.
- Breethe: Breethe is a direct peer offering subscription-based sleep music, meditations, and wellness audio, addressing the same sleep and stress-relief needs as Wholetones' streaming service.
- Headspace: Headspace is a direct peer operating a subscription wellness audio service targeting sleep, stress relief, and mindfulness — directly overlapping with Wholetones' core value proposition of music-led sleep and relaxation outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wholetones social profiles
Digital presenceWholetones compliance and trust
Trust signalCompliance1 record
Wholetones financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wholetones leadership team
Management profileNumber of profiles
Profiles1 record
Wholetones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wholetones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wholetones
What does Wholetones do?
Wholetones designs and sells healing music products utilizing solfeggio frequencies embedded beneath layers of melodious sound, crafted for sleep, stress relief, energy, and pet calming applications. The company's offerings include physical CDs/DVDs (such as 2Sleep and Activ) sold through their direct-to-consumer e-commerce storefront, as well as a streaming subscription service (Wholetones Streaming) that provides full access to the music library with a 14-day trial.
Is Wholetones a public or private company?
Wholetones is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wholetones founded?
Wholetones was founded in -1. It employs 1 to 10 people.
Where is Wholetones based?
Wholetones is headquartered in Loxahatchee, United States, in the North America region.
How does Wholetones make money?
Two revenue lines are on record. Physical CD/DVD Sales are the primary driver. The others are streaming Subscription.
Who are Wholetones's main competitors?
Broad incumbents on record are Apple Music, Spotify and Audible. Direct peers are Calm, Aura Health, Insight Timer, Brain.fm, Endel, Breethe and Headspace.
Does Wholetones have an API?
No public API is recorded for Wholetones.