What Midas Automotive does

Midas Automotive is a privately-held multi-store franchisee of the Midas brand, operating 11 auto repair service centers across Mississippi and Tennessee since its founding in 2000 as Midas of Olive Branch. The company provides a broad suite of automotive maintenance and repair services, including brake repair, engine diagnostics, A/C service, suspension work, tire sales and installation, wheel alignments, oil changes, and transmission repair. It serves both individual retail consumers, primarily families, and commercial fleet operators, with an operational emphasis on what it labels an "Auto Hospitality" service model supported by digital vehicle inspections that capture photos and videos of findings for transparent customer communication.

The business runs on a transaction-based revenue model with unit-priced services across its service categories, supplemented by financing-referral partnerships (Synchrony, Koalafi, Snap Finance, American First Finance) that enable higher-ticket transactions, and fleet service agreements with major fleet management companies (Element Fleet, Enterprise Fleet, Wheels, LeasePlan, Holman, Donlen, Merchants, Foss). Operational technology centers on state-of-the-art computerized diagnostic systems interfacing with vehicle onboard computers, paired with digital inspection tooling. Certifications and warranty terms (AAA Approved Auto Repair, Repair Pal Certified, ASE-certified technicians, 2-year/24,000-mile nationwide warranty, lifetime tire guarantee) form the trust backbone, while the Midas franchise affiliation provides national brand recognition.

The company is management-owned under CEO Jason Weatherford, with a leadership team comprising CMO J. Ronald Oswalt, Director of Operations Jeff Rametta (also responsible for new-store development and expansion), and Area Managers Dylan Burnwatt and Will Guimarin. The firmographics profile places headcount in the 51-100 range. No external institutional investment, M&A activity, or funding rounds are identified in the available data.

Name

Midas Automotive

Legal name

Midas Automotive

Website

https://midasautomotive.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Midas Automotive is a privately-held Midas franchisee operating 11 auto repair service centers across Mississippi and Tennessee, serving retail consumers and commercial fleet operators with brakes, diagnostics, tires, alignments, and general maintenance under the Midas brand.

Ownership category

akta.pro rank

Product category

Automotive Repair Services

NAICS

General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Brakes, Steering & Suspension Services (TLAKAAAC), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)

Keywords

• Auto repair services
• Brake repair service
• Tire sales service
• Vehicle diagnostics
• Fleet maintenance

Headquarters

HQ city

Tupelo

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Auto Repair and Maintenance Services: Transaction-based auto repair services including oil changes, brake repairs, engine diagnostics, suspension work, A/C service, and transmission repairs. Revenue generated per service transaction with no recurring subscription.
2. Tire Sales and Services: Sales of new tires with installation, tire rotations, balancing, and wheel alignments. Includes lifetime tire guarantee on qualifying purchases.
3. Fleet Services: Fleet vehicle maintenance and repair services for business customers with company vehicles, offering specialized fleet management and billing solutions.
4. Financing Services: Partnership with Synchrony, Koalafi, Snap Finance, and American First Finance to offer financing options to customers, generating referral or partnership revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Midas Automotive operates 11 owned and operated auto repair service centers across North Mississippi and Southwest Tennessee, delivering maintenance and repair services including brake repair, engine diagnostics, oil changes, tire sales and installation, wheel alignments, A/C repair, suspension work, and transmission repair. Services are performed by ASE-certified technicians using computerized diagnostic equipment and a digital vehicle inspection workflow that documents findings with photos and videos for transparent customer communication. The company also provides dedicated fleet maintenance services for business fleet operators through a national fleet accounts program.

Product overview

Midas Automotive is an auto repair service provider operating 11 locations across Mississippi and Tennessee. The company offers a comprehensive suite of automotive services centered around core maintenance and repair offerings including brake repair, car diagnostics, engine repair, suspension work, tire sales, wheel alignments, and oil changes. Their services are delivered through an "Auto Hospitality" approach emphasizing transparency via digital vehicle inspections with photos and videos. The company provides additional convenience features including courtesy vehicles, shuttle services, and multiple financing options (Midas Credit Card, Koalafi, Snap Finance, American First Finance). Fleet services are offered for commercial customers, and the company backs its work with a 2-Year/24,000-Mile Nationwide Warranty and Lifetime Tire Guarantee on qualifying purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Brake Repair Service

Quantifiable outcome

• Industry-leading 2-year/24,000-mile nationwide warranty on repairs
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and major.

• AAA (American Automobile Association)coreStrategic or Co-development PartnerAAA Approved Auto Repair facility meeting AAA's strict standards for quality, providing customers with AAA member benefits and trusted certification
• Repair PalminorStrategic or Co-development PartnerRepair Pal Certified shop, providing customers with verified quality assurance and trust indicators through the Repair Pal network
• Element Fleet ManagementcoreChannel Partner/ Reseller/ DistributorPreferred supplier and registered fleet management partner providing maintenance services for Element Fleet vehicles through participating Midas locations
• Enterprise Fleet ManagementcoreChannel Partner/ Reseller/ DistributorIn-network fleet management partner providing vehicle maintenance services for Enterprise Fleet customers at participating locations
• Wheels, Lease Plan, Holman, Donlen, Merchants, FossmajorChannel Partner/ Reseller/ DistributorRegistered and in-network preferred suppliers with major fleet management companies including Wheels, Lease Plan, Holman, Donlen, Merchants, and Foss, allowing customers with fleet cards to receive service at Midas locations

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Christian Brothers Automotive: Multi-unit franchise auto repair operator with similar customer-experience differentiation (transparent service, courtesy vehicles, ASE-certified technicians) and comparable geographic expansion model; closest comparable franchise competitor.
• Meineke Car Care Centers: National franchise network of full-service auto repair shops offering brakes, tires, oil changes, diagnostics, and exhaust work; directly comparable franchise model and service menu.
• Jiffy Lube: Largest US quick-lube and light-maintenance franchise with multi-location footprint and similar consumer-direct service model; partial overlap on oil changes and inspections.
• Brakes Plus: Regional multi-unit auto repair franchise specializing in brakes, tires, alignment, and general repair; comparable service mix, multi-unit operator profile, and franchise-style operating model.
• AAMCO Transmissions: National franchise network specializing in transmission repair with broader service offerings; directly comparable franchise model and customer segment (consumer families needing major repair).
• Take 5 Oil Change: Rapidly expanding drive-through quick-maintenance franchise (oil change, filters, wipers) with multi-unit regional operators; relevant comparable for transaction-based, single-unit-ticket economics in the same Southeast geography.

Broad incumbents

• Monro Auto Service and Tire Centers: Public multi-brand auto service platform (Monro, Mr. Tire, Tire Kingdom) offering brakes, tires, alignments, and general repair across more than 1,300 stores; broad incumbent with similar service lines and fleet/consumer mix.
• Pep Boys: Long-standing national chain (owned by Icahn Automotive) offering tires, maintenance, and repair across a broad service portfolio; comparable full-service repair positioning with larger scale.
• Firestone Complete Auto Care: Bridgestone-owned national chain of company-operated and franchise service centers offering tires, maintenance, diagnostics, and repair; overlapping fleet and consumer service offering.
• Goodyear Auto Service: Goodyear-operated and franchised service centers providing tires, alignments, brakes, and general maintenance; comparable service mix with strong tire category overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/DriveMidas

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midas Automotive