What Brakes Plus does

Brakes Plus is a full-service automotive maintenance and repair retailer founded in May 1990 by Larry Pisciotta in Englewood, Colorado, with a stated operating philosophy of 'people over profit.' The company operates nearly 200 physical storefronts across seven U.S. states — Colorado, Arizona, Iowa, Nebraska, Texas, Oklahoma, and Wyoming — serving individual consumer car owners with a comprehensive service menu centered on brake services (pads, rotors, inspection, fluid flush) and oil changes (conventional at $29.99 and full synthetic at $72.99), supported by wheel alignments, tire rotation, battery testing and replacement, scheduled maintenance, and a broad repair portfolio spanning steering and suspension, shocks and struts, A/C repair, exhaust and muffler, radiator, serpentine belt, CV joints and axles, clutch, and fuel system services. Diagnostics are performed using the Snap-On VERUS auto diagnostic scanner.

The company's go-to-market is direct-to-consumer through physical retail storefronts with online appointment scheduling; demand is stimulated through coupons (e.g., Economy Brake Package at $129.99/axle vs. $179.99 regular, Premium at $199.99 vs. $249.99), seasonal campaigns (Presidents Day, Memorial Day, Black Friday, July 4th, Labor Day), and demographic-targeted discounts (Military Monday, Senior Citizen Wednesday, Ladies Day Tuesday). Pricing follows a unit-pricing, pay-as-you-go model with no subscription or membership tier disclosed. A Brakes Plus Credit Card issued through Synchrony provides 6- and 12-month special financing on purchases of $199+ and $750+ respectively, accepted across the network. Marketing channels include the company website, email/seasonal campaigns, earned media via press releases for new store openings, and store-level community engagement.

Since September 2017, Brakes Plus has operated as a subsidiary of Mavis Tire Express Services Corp., following acquisition by Express Oil Change & Tire Engineers and a 2018 merger with Mavis Discount Tire. Brakes Plus shares back-office, procurement, and brand-portfolio infrastructure with sister brands Express Oil Change & Tire Engineers, Mavis, Town Fair Tire, and Tuffy Tire and Auto Service. Jim Durkin serves as President. The business generates revenue on a transactional per-visit basis from labor, parts, and warranty-backed service delivery across the network, with no enterprise, fleet, or B2B contract revenue disclosed.

Name

Brakes Plus

Legal name

Brakes Plus LLC

Website

https://brakesplus.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Brakes Plus is a full-service automotive maintenance and repair chain operating nearly 200 retail storefronts across seven U.S. states, serving individual consumer car owners with brake services, oil changes, alignments, and broader repair offerings as part of the Mavis Tire Express Services Corp. family of brands.

Ownership category

akta.pro rank

Product category

Automotive Maintenance and Repair Services

NAICS

General Automotive Repair (811111), Automotive Repair and Maintenance (8111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive repair services
• Brake replacement service
• Oil change services
• Vehicle maintenance services
• Wheel alignment service

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Automotive Service and Repair: Revenue generated from providing automotive maintenance and repair services including brake services, wheel alignments, tire repair, battery replacement, suspension service, engine repair, oil changes, AC repair, and other mechanical services. Services are sold on a per-visit transaction basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Brakes Plus operates a chain of nearly 200 physical retail storefronts across seven U.S. states delivering automotive maintenance and repair services. The company specializes in brake services (pads, rotors, inspection, fluid flush) and oil changes (conventional and full synthetic), and provides a comprehensive set of complementary services including wheel alignment, tire rotation, battery testing and replacement, A/C repair, steering and suspension, diagnostics, exhaust, radiator, clutch, and scheduled maintenance. Customers also have access to financing through the Brakes Plus Credit Card powered by Synchrony.

Product overview

Brakes Plus is a full-service automotive maintenance and repair chain offering a comprehensive portfolio of products and services. The core offerings center on brake services (rotors, pads, inspection, fluid) and oil changes (conventional and full synthetic), supported by extensive maintenance services including wheel alignment, tire rotation, battery services, and scheduled maintenance. The repair portfolio spans steering/suspension, shocks/struts (with lifetime parts warranty), A/C repair, car diagnostics (using Snap-On VERUS scanner), starter/alternator, exhaust/muffler, radiator, serpentine belt, CV joints/boots/axles, and clutch repair. Additional offerings include fuel system services, cooling system flushes, pre-purchase inspections, and brake repair financing via the Synchrony-powered Brakes Plus Credit Card with 6 or 12-month special financing. The company operates nearly 200 stores across seven states as part of the Mavis Tire Express Services Corp. family of brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Brake Services Comprehensive brake service offerings including brake pad replacement, rotor service, brake inspection, and brake fluid flush for all vehicle makes and models, with free brake inspections.
• Oil Change Services Oil change services offering both conventional and full synthetic oil options, including up to 5 quarts of oil, standard filter, and a free 20-point inspection.
• Wheel Alignment Professional wheel alignment service using state-of-the-art equipment to improve handling and reduce uneven tire wear.
• Battery Testing and Replacement Battery testing, replacement, and electrical system checks using OEM-standard batteries with warranty coverage.
• Tire Rotation Routine tire rotation service to promote longer tire life, even tread wear, and better ride quality.
• Steering and Suspension Service Steering and suspension system repair including free alignment check, inspection of shocks, struts, control arms, and bushings.
• Shocks and Struts Repair Shocks and struts replacement service for vehicle stability, comfort, and safety with lifetime warranty on parts.
• A/C Repair Service Auto air conditioning inspection, diagnosis, and repair including refrigerant service and system recharge.
• Car Diagnostic Services Vehicle diagnostic testing using Snap-On VERUS auto diagnostic scanner to read error codes and identify problems.
• Starter and Alternator Repair Starter and alternator testing, repair, and replacement services to ensure reliable engine starts and electrical system function.
• Exhaust and Muffler Service Exhaust system inspection, muffler replacement, and repair including catalytic converter and oxygen sensor checks.
• Radiator Service and Repair Radiator and water pump flush service, cooling system inspection, and leak detection.
• Serpentine Belt Replacement Serpentine belt inspection and replacement service to power critical systems like alternator, power steering, and A/C.
• CV Joints, Boots and Axles Repair CV joint and axle inspection, boot replacement, cleaning, lubrication, and replacement services.
• Clutch Repair and Replacement Complete clutch service including pressure plate, clutch disk, throwout bearing replacement, and flywheel resurfacing.
• Cooling System Service Coolant and antifreeze flush services to maintain proper engine operating temperature.
• Fuel System Service Fuel filter replacement and fuel system cleaning to keep fuel delivery systems running smoothly.
• Scheduled Maintenance Factory-scheduled maintenance services following manufacturer recommendations to keep vehicles up to date.
• Pre-Purchase Inspection Comprehensive vehicle inspection before purchasing, checking brakes, engine, transmission, suspension, tires, and overall condition.
• Brakes Plus Credit Card Store credit card issued through Synchrony providing 6 or 12 months special financing on purchases of $199+ and $750+ respectively, accepted at service centers, auto parts stores, and gas stations.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• ValvolineminorGTM or Marketing Partner · 9 April 2026Valvoline provides free oil changes as part of grand opening celebrations at new Brakes Plus locations, promoting their automotive products through the partnership.
• Town Fair TireminorOthersPart of the family of brands under Mavis Tire Express Services Corp.
• Tuffy Tire and Auto ServiceminorOthersPart of the family of brands under Mavis Tire Express Services Corp.

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Mavis Discount Tire: Sister brand under Mavis Tire Express Services Corp. (the parent company formed when Brakes Plus merged with Mavis Discount Tire and Express Oil Change in 2018). Offers tire services and full auto repair across the same geographies; directly comparable multi-store automotive service model.
• Jiffy Lube: Largest quick-service oil change and light maintenance chain in North America with 2,000+ franchised locations. Directly comparable as a multi-state automotive maintenance chain serving individual consumers with similar service menu and discount-driven GTM.
• Valvoline Instant Oil Change: Public company (NYSE:VVV) operating ~1,800 company-owned service centers focused on quick oil change and maintenance services. Direct comparable in store-based, transaction-per-visit automotive maintenance model serving individual vehicle owners.
• Firestone Complete Auto Care: Bridgestone-owned national chain of ~1,700+ stores offering tires, alignments, brakes, oil changes, and full mechanical services. Directly comparable multi-service model targeting individual consumers with similar scope of offerings and store footprint.
• Pep Boys: National full-service auto care chain (acquired by Icahn Automotive in 2016, now part of RML Group) operating ~1,000 locations. Offers brakes, tires, oil change, alignments, and general repair — closely overlapping Brakes Plus's service menu and consumer base.
• Midas: International auto service chain specializing in brakes, exhaust, steering/suspension, tires, and oil change with ~2,300 franchised locations in North America. Closest direct peer given brake-specialist heritage and comparable service mix.
• Meineke Car Care Centers: National franchise chain of ~900+ auto care centers offering brakes, exhaust, oil change, tires, and general repair. Comparable as a multi-store franchise automotive service operator targeting value-conscious consumers.
• Express Oil Change & Tire Engineers: Sister brand under Mavis Tire Express Services Corp. (acquired Brakes Plus in 2017 before merging with Mavis Discount Tire). Offers drive-through oil change plus full mechanical services across southern U.S. — closely comparable service model and shared parent platform.
• NTB (National Tire & Battery): TBC Corporation-owned national chain of ~700 stores offering tires, batteries, alignments, brakes, oil change, and general maintenance. Direct comparable multi-service auto care chain serving individual consumers.

Emerging players

• Christian Brothers Automotive: Growing franchise chain of 200+ full-service automotive repair shops with a faith-based customer service positioning. Comparable as a multi-store consumer auto repair operator, though smaller and focused on relationship-driven service rather than volume promotions.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brakesplusllc
• LinkedInlinkedin.com/company/brakesplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brakes Plus