We Are All Connected

What We Are All Connected does

We Are All Connected is an AI-native B2B marketing agency founded in Brighton, England in 2008 and operating as a private limited company. The firm serves mid-market B2B companies, primarily in B2B SaaS, B2B technology, and B2B services with £5m to £50m in annual revenue, targeting senior in-house marketing leaders who need senior execution rather than junior account-manager handoffs. Services span six integrated practice areas: AEO for B2B (citation optimization for ChatGPT, Perplexity, and Google AI Mode), technical SEO, content strategy, RevOps and HubSpot, LinkedIn-led paid media, and AI marketing operations.

The firm's core differentiator is Open Brain, a proprietary semantic knowledge base built on Supabase and pgvector that holds 849 entries across six purpose-built tables spanning 18 years of client work, technical findings, decisions, and process playbooks. A custom MCP server (v3.0.0) exposes 19 tools and integrates the knowledge base with AI assistants (Claude, Cursor) and the broader marketing stack, including HubSpot, Ahrefs, GA4, Notion, Slack, Gmail, Google Ads, Apollo, and Zapier. This infrastructure enables a three-person permanent team to operate with the leverage of a larger organization.

The commercial model is professional services with three engagement shapes: Scoping Audits from £8,500 (one-off, 3 to 4 weeks), Build Projects from £22,000 (fixed-scope, 8 to 16 weeks), and Monthly Retainers from £5,000 to £22,000 per month (Foundation, Integrated, and Partner tiers with 6-month minimum). The firm caps concurrent clients at 5 to 7, is founder-owned with no external institutional investment, and operates fully remote with Brighton as the registered office and coworking anchor. The 18-year operating track record includes a 12-year client relationship with PEI Group, and select disclosed case studies cover SMART Technologies, Kadence, Cloudhelix, Zaptec, and ForGood.

Name

We Are All Connected

Legal name

We Are All Connected Ltd

Website

https://weareallconnected.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

We Are All Connected is an AI-native B2B marketing agency serving mid-market SaaS, tech, and services companies with AEO, technical SEO, content, RevOps, paid media, and AI marketing operations, delivered by a deliberately small all-senior team supported by a proprietary Open Brain semantic knowledge base.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• B2B marketing services
• Answer engine optimization
• Technical SEO services
• RevOps consulting
• AI marketing operations

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services: B2B marketing agency providing AI-native growth services. Revenue comes from scoping audits, fixed-scope build projects, and monthly retainers. Typical engagement minimum 6 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

We Are All Connected is an AI-native B2B marketing agency that delivers six integrated practice areas — AEO for B2B, Technical SEO, Content Strategy, RevOps and HubSpot, Paid Media (LinkedIn-led), and AI Marketing Operations — through an all-senior team. Engagements are scoped as one-off Scoping Audits, fixed-scope Build Projects, and Monthly Retainers, with the proprietary Open Brain semantic knowledge base and a custom MCP server used to compound 18 years of client knowledge across the team's three permanent senior members.

Product overview

We Are All Connected is an AI-native B2B marketing agency offering six integrated service areas: AEO for B2B, Technical SEO, Content Strategy, RevOps and HubSpot, Paid Media, and AI Marketing Operations. The core intellectual property is the Open Brain, a proprietary semantic knowledge base built on Supabase with pgvector, wired into AI assistants via a custom MCP server with 19 tools. The Open Brain enables a three-person team to operate at the leverage of ten by holding institutional memory across client engagements. The company also publishes flagship guides (Open Brain Blueprint, Marketing Dashboard No-API Guide) and a monthly newsletter as thought leadership assets. Services are structured around three engagement shapes: Scoping Audits (from £8,500), Build Projects (from £22,000), and Monthly Retainers (from £5,000/month).

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service B2B Marketing Agency engagement AI-native B2B marketing agency combining six practice areas (AEO, Technical SEO, Content Strategy, RevOps/HubSpot, Paid Media, AI Marketing Operations) into a single operating model. Sells audits, fixed-scope builds, and ongoing monthly retainers to mid-market B2B companies.
• Scoping Audit One-off 3–4 week diagnostic engagement from £8,500 covering one of the practice areas, producing an audit, prioritised roadmap, written report, Loom walkthrough, 90-minute findings session, and 30 days follow-up access. Payment is 50% on start and 50% on delivery.
• Build Project Fixed-scope 8–16 week build engagement from £22,000 delivered as an AEO Build, Content Hub Build, RevOps Build, AI Operations Build, or Technical SEO Build. Payment is split 30/30/40 across start, midpoint, and delivery milestones.
• AEO for B2B (Answer Engine Optimization) Service that optimizes B2B content to be cited by ChatGPT, Perplexity, and Google AI Mode. Built around a passage-first content model and an Evidence-Authority-Citation framework; AEO citations typically start appearing within 4–8 weeks and meaningful AI search visibility compounds over 6–18 months.
• Technical SEO Service covering technical foundations for SEO and AI visibility, including crawl optimization, site architecture, schema markup, and Core Web Vitals, designed to make content discoverable by both traditional search and AI retrieval systems.
• Content Strategy Service focused on passage-first writing, self-contained passages, and answer-first structure, producing an authoritative content estate that ranks in traditional search and gets cited in AI answers.
• RevOps and HubSpot Revenue operations implementation service using HubSpot as the CRM spine, building buyer-first pipeline with lifecycle architecture, declared-intent triggers, self-reported attribution, and unified pipeline reporting. RevOps changes are visible within roughly 30 days of launch.
• Paid Media LinkedIn-led paid media service using a 95/5 split (95% brand memory building with non-buyers, 5% intent capture), wired into the content estate and CRM, with Google used where genuine intent is captured. Performance is measured on qualified pipeline rather than MQL volume.
• AI Marketing Operations Service building the AI infrastructure layer for B2B marketing teams, including Open Brain knowledge base builds, MCP connector wiring, voice sample curation, scheduled AI routines, and governance design, moving teams from ad-hoc AI tool usage to compounding AI infrastructure.
• Paid Media Audit 2–3 week diagnostic of ad accounts, tracking setup, creative assets, and audience architecture, published as a standalone paid service from £4,000.
• Paid Media Management (subscription) Hands-on management of LinkedIn and Google paid media accounts as an ongoing monthly engagement from £2,000/month, billed monthly with a 3-month minimum term.

Quantifiable outcome

• AI Overviews cut CTR for #1 Google result by 58%
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability7 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kalungi: B2B SaaS marketing agency providing HubSpot-driven RevOps, content, and demand generation as an outsourced CMO function. Closely comparable on RevOps/HubSpot service line and mid-market SaaS segmentation.
• Single Grain: Digital marketing agency specializing in B2B SaaS with strong SEO and content-led growth practices, including AI search visibility work. Closest direct analogue to WAAC by service mix, client type, and AI-native positioning.
• Avenue Z: B2B marketing agency offering PR, content, paid media, and SEO with emerging AI search optimization capabilities. Overlapping service mix including AEO-adjacent work and mid-market B2B tech client base.
• Lean Labs: Boutique B2B SaaS marketing agency delivering SEO, content, paid media, and RevOps services to mid-market software clients. Comparable in target segment (£5M-£50M revenue businesses) and integrated multi-service model.
• Walker Sands: Mid-sized B2B marketing agency offering PR, content, SEO, paid media, and demand generation services. Similar senior-led positioning and mid-market B2B SaaS/tech client base, though larger in headcount.
• Velocity Partners: B2B tech marketing agency specialized in content, SEO, and demand generation for technology vendors. Highly comparable in service mix and technology-vendor customer focus.
• Magnet Media Creative Agency: Specialist B2B content marketing agency focused on SEO and long-form content for technology and SaaS clients. Comparable in content-strategy-led model and technical B2B customer base.

Broad incumbents

• Jellyfish: Global digital marketing agency with full-service SEO, content, paid media, and analytics offerings plus AI capabilities. UK heritage makes it geographically adjacent, but much larger and less specialized than WAAC.
• WebFX: Large US-based digital marketing agency offering SEO, content, paid media, and CRO services to B2B clients. Overlapping capability set across SEO and content but operates at significantly greater scale with generalist positioning.
• Croud: UK-headquartered global digital marketing agency operating across paid media, SEO, content, and analytics with significant AI investment. Larger-scale peer with overlapping capability set but broader portfolio positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/company/we-are-all-connected.
• Xx.com/WeAreC0nnected

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are All Connected