What Vspot does

VSPOT is a privately held, single-location women's medical spa operating from 104 Fifth Avenue in Manhattan's Flatiron district. Founded by entrepreneur Cindy Barshop — known for Bravo's Real Housewives of New York and the Completely Bare spa chain — the practice focuses exclusively on non-surgical intimate health and sexual wellness for women, with clinical oversight from double board-certified gynecologist Dr. Monica Grover (DO, MS). Its patient base comprises individual women across three primary segments: those with general intimate health concerns (laxity, dryness, painful intercourse, incontinence), peri- and post-menopausal women, and postpartum women, plus a niche segment of breast cancer survivors seeking hormone-free options.

The clinical offering combines multiple third-party medical device platforms rather than proprietary technology: Alma FemiLift fractional CO2 laser for vaginal rejuvenation and tissue tightening, BTL Emsella (HIFEM) for pelvic floor strengthening via 11,000 supramaximal contractions per 28-minute session, BTL Emsculpt for body contouring, PRP-based procedures (O-Shot, Vampire Breast Lift), BTL Exilis radio frequency for skin tightening, and Mandelic Mesopeel for intimate lightening. Reported clinical outcomes — 95% quality-of-life improvement on Emsella and 90% symptom-free rate on FemiLift after 3 treatments — anchor the value proposition alongside non-invasive, no-downtime protocols.

VSPOT operates a direct-to-consumer, consultation-first model: complimentary consultations convert prospects into pay-as-you-go treatment packages (Emsella typically 6 sessions, FemiLift 3 over 12 weeks), with payment accepted via credit card, CareCredit, Affirm, and FSA/HSA. Patient acquisition is driven by content marketing, SEO around high-intent search terms ("vaginal tightening near me," "urinary incontinence NYC"), and earned media in publications including Harper's Bazaar, Cosmopolitan, Vogue, New Beauty and HuffPost. The service menu has been expanded beyond core intimate health into BioTE hormone replacement therapy, weight loss, and peptide therapy, signaling an intent to broaden revenue per patient within the same single-site footprint.

Name

Vspot

Legal name

VSPOT

Website

https://vspotmedispa.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

VSPOT is a single-location Manhattan medical spa offering non-surgical women's intimate health treatments — laser vaginal rejuvenation (FemiLift), HIFEM pelvic floor therapy (Emsella), PRP procedures, and body contouring — targeting postpartum, perimenopausal, and breast cancer survivor patients on a direct-to-consumer, pay-per-treatment basis.

Ownership category

akta.pro rank

Product category

Women's Intimate Health Medical Spa

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

Keywords

• Women's intimate health
• Medical aesthetic services
• Vaginal rejuvenation
• Pelvic floor therapy
• Sexual wellness treatments

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Spa Services: VSPOT generates revenue through providing non-surgical women's intimate health treatments and aesthetic procedures. Services are offered as individual treatment sessions or packages, with treatments like Emsella typically requiring 6 sessions for optimal results. The company accepts various payment methods including credit cards, CareCredit, Affirm, FSA/HSA.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

VSPOT is a women's intimate health medical spa that delivers non-surgical, FDA-approved aesthetic and therapeutic treatments including FemiLift laser vaginal rejuvenation, Emsella electromagnetic pelvic floor therapy, Emsculpt body contouring, O-Shot and Vampire Breast Lift PRP therapies, BioTE hormone replacement, RF skin tightening, and intimate lightening. Services are performed by an all-female clinical team, including a double board-certified gynecologist, out of a single Manhattan clinic on a per-session and treatment-package basis.

Product overview

VSPOT is a medical spa specializing in women's intimate health and wellness, offering a comprehensive portfolio of non-surgical, FDA-approved treatments. The core treatments include vaginal rejuvenation using FemiLift fractional CO2 laser technology, pelvic floor therapy via Emsella electromagnetic chair (HIFEM technology), body contouring with Emsculpt, and sexual health treatments like the O-Shot (PRP therapy). These treatments address conditions including vaginal laxity, urinary incontinence, vaginal dryness, painful intercourse, menopause symptoms, and aesthetic concerns. The company operates as a single-location medi-spa in Manhattan's Flatiron district with a focus on female intimate health from pre-pregnancy through post-menopause.

Differentiator

Problem solved

Functional benefit

Products and services

• FemiLift Vaginal Rejuvenation (Fractional CO2 Laser) Non-surgical fractional CO2 laser treatment that stimulates collagen production to tighten vaginal tissue, improve elasticity, relieve vaginal dryness, and address stress urinary incontinence and postpartum symptoms. Indicated for women with vaginal laxity, dryness, painful intercourse, or postpartum changes, including breast cancer survivors seeking a hormone-free option.
• Emsella Pelvic Floor Therapy (Kegel Throne) FDA-approved electromagnetic chair treatment using HIFEM technology to stimulate deep pelvic floor muscles via supramaximal contractions, treating stress, urge, and mixed urinary incontinence and strengthening pelvic floor. Standard protocol is six 28-minute sessions.
• O-Shot (Orgasm Shot) PRP Therapy Non-surgical procedure that injects the patient's own platelet-rich plasma to stimulate vaginal rejuvenation, increase sensitivity, and enhance orgasm quality and sexual function. Targeted at women with decreased sexual satisfaction or sensitivity.
• Emsculpt Body Contouring Non-invasive body contouring treatment using focused electromagnetic energy to induce approximately 20,000 supramaximal muscle contractions in 30 minutes, building muscle and reducing localized fat.
• Non-Surgical Breast Lift (Vampire Breast Lift) Non-surgical PRP-based breast augmentation that lifts, firms, adds volume, and improves symmetry without implants or downtime.
• Non-Surgical Labiaplasty Non-surgical procedure using advanced technology to tighten and contract loose vulvar tissue without invasive surgery.
• Intimate Lightening (Mandelic Mesopeel) Aesthetic procedure using a natural bitter almond extract-based peel to lighten hyperpigmentation in intimate areas and even out skin tone with no downtime.
• RF Skin Tightening (BTL Exilis) Radio frequency skin tightening treatment for body areas including breasts, tummy, and abdomen.
• Hormone Replacement Therapy (BioTE Pellets) Bioidentical hormone replacement therapy using subcutaneous BioTE pellets to restore hormonal balance and address menopause-related symptoms.
• Painful Sex / Vaginal Dryness Treatment Treatment program for dyspareunia and vaginal dryness, often using FemiLift laser therapy to restore lubrication and tissue health, including for breast cancer survivors.
• Peri- & Post-Menopause Treatment Program Comprehensive program addressing symptoms and physiological changes during the peri- and post-menopause stages, integrating laser, hormonal, and adjunct therapies.
• Vajacial Facial-style treatment for the vaginal area that cleanses and conditions intimate skin.
• V Steam (Yoni Steam) Vaginal steam treatment for intimate wellness and vaginal care.
• V Therapy: Vaginal Microneedling Microneedling treatment for vaginal and vulvar tissue rejuvenation and intimate therapy.
• V PLUMP Treatment designed to plump and enhance vaginal tissue for improved intimate wellness.
• Sola Pelvic Floor Therapy Pelvic floor therapy targeting endometriosis, vulvodynia, and dyspareunia symptoms.
• Lichen Sclerosus Treatment Medical treatment for lichen sclerosus of the intimate area.
• Weight Loss Program Weight management and loss program offered at the medi-spa.
• Peptide Therapy Therapeutic program using peptides to support health and wellness goals.

Quantifiable outcome

• 95% of patients reported significant improvement in quality of life after Emsella treatment
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smooth Synergy NYC: NYC medical spa providing body, laser, and skin tightening services. Directly comparable on the Manhattan boutique medical spa model, retail of elective aesthetic treatments, and similar female-skewed client base.
• Ever/Body: Modern women's-focused medical spa concept offering body and facial aesthetic treatments. Comparable on the female-targeted medi-spa positioning and direct-to-consumer elective treatment business model.
• Skin Spa NYC: Multi-location Manhattan medical spa offering a broad menu of laser, body contouring, and injectables services to a similar woman consumer. Comparable on direct-to-consumer aesthetic services business model and Manhattan-only physical footprint.
• Belle Body & Spa: NYC boutique spa/medspa offering body and skin treatments to a female clientele. Comparable as a small-format Manhattan destination for elective female wellness services.
• Tribeca MedSpa: NYC medical spa offering aesthetic, body-contouring, and laser services with physician oversight. Comparable on the medical-grade aesthetic services operating model within the same Manhattan market.
• Skinney MedSpa: Manhattan-based medical spa offering injectables, body contouring, and laser services. Comparable on small-format Manhattan medi-spa positioning and similar target consumer seeking non-surgical aesthetic treatments.

Emerging players

• Wisp: Telehealth platform focused on women's sexual and reproductive health, including UTI, STI, and menopause care. Comparable on the women's intimate wellness category overlap; competes for the same end-patient via a digitally distributed care model.
• Elektra Health: Digital menopause care and education platform. Comparable on the women's perimenopause/menopause patient segment that VSPOT addresses in-person with HRT and FemiLift.

Broad incumbents

• Hers: Multi-category women's health and wellness brand spanning telehealth, prescriptions, and personal care. Comparable on the female-intimate wellness end-consumer overlap, though distributed digitally rather than via brick-and-mortar clinical services.

Others

• BioTE Medical: Provider of BioTE hormone pellet therapy and accompanying medical-practice support. Comparable as the supplier of the BioTE HRT product that VSPOT administers; an enabling partner in VSPOT's hormone replacement offering rather than a clinical competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vspotspa
• LinkedInlinkedin.com/company/vspot-medi-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vspot