AutoConvert
- Company typePrivate
- Founded2015
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AutoConvert does
AutoConvert, operated by Blue Owl Network Ltd, is a UK-based SaaS provider of finance, insurance and compliance software for the automotive retail sector. Founded in 2015 and headquartered in Manchester, the company serves four customer segments — dealers, brokers, car supermarkets, and dealer networks — through a cloud-based F&I platform with a built-in CRM at its core. The platform automates the full customer journey from lead capture through lender decisioning to compliance reporting, replacing the fragmented combination of generic CRM, spreadsheets, lender portals, and communications tools that dealers and brokers historically relied upon.
The platform architecture consists of twelve interconnected modules covering Finance & Insurance (with 120+ lender and broker integrations covering HP, PCP, PCH, and personal loans), CRM, Communications Centre (SMS, email, VOIP with call recording), Enquiry Management, Automation, Reporting Suite, Lead Generation, Digital Compliance, Credit Search (via Equifax), and Third-Party Integrations (HPI, CAP, bank validation). Notable technical capabilities include two-way lender communications with real-time status, task-based workflow configuration, external actions integration with Facebook, Google and Mailchimp, and a Digital Compliance Module providing full audit trails for FCA-regulated activity. AutoConvert holds FCA authorisation (No. 987750) as an Appointed Representative of Autotrader Limited (FCA No. 735711), and is a member of the BCCA.
The business operates on a subscription-based model with multi-year contracts and undisclosed pricing tiers. Distribution is primarily B2B enterprise sales via 'Book a demo' on the website and a direct sales team, supplemented by embedded distribution through its parent Autotrader's UK dealer relationships. The platform currently processes £1.1B+ in monthly loan requests, 275k+ monthly lender sends, 320k+ out-of-hours enquiries, 1.7m+ monthly SMS messages and 17k+ monthly VOIP hours, indicating a substantial installed base of UK dealer and broker subscribers. Headcount is in the 11–50 range and the company is wholly aligned with the Autotrader group ecosystem.
AutoConvert firmographics
Firmographics- Name
- AutoConvert
- Legal name
- Blue Owl Network Ltd
- Website
- https://autoconvert.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AutoConvert industry classification
Industry- Product category
- Automotive Finance & Insurance Software
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
- akta.pro secondary industry
- Auto Loan Servicing & Collections (FSAKADAK)
Keywords
Where AutoConvert is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AutoConvert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Subscription Services: Platform access provided via Subscription purchased by customers (dealers, brokers). Subscription Fee is paid by Customer for Services access. End Users require a Subscription to access the Platform.
- Platform SaaS (implied): Cloud-based F&I platform delivered as subscription service, likely tiered based on dealer size or usage volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription (contract-based) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
AutoConvert product offering
Product offeringCore offering
AutoConvert is a cloud-based Finance, Insurance and Compliance (F&I) platform with a built-in CRM, sold as a subscription to UK automotive dealers, brokers, car supermarkets and dealer networks. It combines 120+ lender/broker integrations, two-way communications (SMS, email, VOIP), automated workflows, credit search, HPI vehicle checks, reporting and a digital compliance module to automate the full automotive customer journey end to end.
Product overview
AutoConvert is a unified F&I (Finance & Insurance) platform with a built-in CRM that automates the full customer journey for the automotive sector. The platform is designed for dealers, brokers, car supermarkets, and dealer networks. The core AutoConvert Platform serves as the central hub, with modular components including the Finance & Insurance Module (120+ lender integrations for HP, PCP, PCH, personal loans), CRM Module (auditing, customer view, lead management), Communications Centre (SMS, email, call centre), Enquiry Management Module (task workflows, pipelines), Automation Module (rules/triggers, external integrations), Reporting Suite (built-in reports, report builder), Lead Generation Module (application forms, calculators, eligibility checks), Credit Search Module (Equifax integration), Digital Compliance Module (audit trails, compliance), and Third-Party Integrations (vehicle lookups, HPI, CAP). These modules work together within the single platform architecture, enabling users to manage the complete automotive finance customer journey from lead generation through compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- AutoConvert Platform Cloud-based Finance, Insurance and Compliance (F&I) platform with a built-in CRM, sold as a subscription to UK automotive dealers, brokers, car supermarkets and dealer networks. The platform combines 120+ lender/broker integrations covering HP, PCP, PCH and personal loans, two-way SMS/email/VOIP communications with call recording, automated customer journey workflows, credit search via Equifax, HPI vehicle checks, CAP retail value lookups, lead generation tools and a digital compliance module with full audit trails.
- AutoConvert Platform Subscription Subscription service providing access to the AutoConvert Platform, contracted via multi-year agreements with dealerships and brokers in the UK automotive finance sector. End users require an active subscription to access the platform services.
Quantifiable outcome
- 320k+ monthly enquiries handled outside office hours automatically
- +3 more outcomes
Companies that use AutoConvert
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
AutoConvert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature11 records
AutoConvert partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- 120+ Lenders and Brokerscore120+ lender/broker integrations covering HP, PCP, PCH and personal loans. Includes major UK lenders: Close Brothers, Santander, Black Horse, MotoNovo, Oodle, Paragon, Shawbrook, Startline, Zopa, and many more automotive finance providers.
- BCCAcoreAutoConvert is a member of the BCCA (Business Car Finance Brokers Association).
- EquifaxcoreCredit bureau integration enabling credit searches filtered based on lender rules and customer credit file characteristics.
- HPI, CAPcoreVehicle history checks (HPI) and CAP retail value lookups integrated into platform for vehicle finance validation.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
AutoConvert competitors and assessment
Company assessmentDirect peers
- RouteOne: US-headquartered F&I platform connecting dealers with lenders for credit applications, eContracting and desking. Closest US analog to AutoConvert's dealer-lender orchestration model.
- iVendi: UK-based provider of digital finance, motor and insurance platforms to automotive retailers and lenders. Closest direct UK competitor with overlapping dealer F&I and origination functionality.
- Darwin Automotive: F&I solutions platform offering desking, eContracting and lender connectivity for automotive retailers. Direct competitor in the digital F&I category.
- Codeweavers: UK automotive software vendor offering finance portals and integration platforms that connect dealers with lenders. Highly comparable product set to AutoConvert's F&I integration layer.
- Pinewood Technologies: UK-based provider of dealer management systems (DMS) and integrated digital tools for automotive retailers. Adjacent competitor offering overlapping F&I-adjacent capabilities inside a UK DMS.
- StoneEagle: Provider of F&I menus, eContracting, CRM and dealer-management solutions to US auto and RV dealers. Comparable vertical F&I SaaS positioning.
Broad incumbents
- Tekion: Cloud-native dealer management platform with built-in CRM, F&I and communications modules. Competes with AutoConvert at the dealer-suite level with a modern tech stack.
- Dealertrack (Cox Automotive): Cox Automotive's F&I and credit application platform serving North American dealers. Comparable lender-orchestration capability, but bundled inside a much larger multi-product automotive suite.
- CDK Global: Global dealer management system vendor with embedded F&I, CRM and desking functionality. Competes with AutoConvert primarily through bundle/incumbent positioning rather than best-of-breed F&I depth.
Emerging players
- AutoFi: Digital F&I and online credit platform for US auto dealers, focused on online financing workflows. Comparable product philosophy to AutoConvert's automated customer-journey approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AutoConvert social profiles
Digital presenceAutoConvert compliance and trust
Trust signalCompliance5 records
AutoConvert financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoConvert leadership team
Management profileNumber of profiles
Profiles1 record
AutoConvert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoConvert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoConvert
What does AutoConvert do?
AutoConvert is a cloud-based Finance, Insurance and Compliance (F&I) platform with a built-in CRM, sold as a subscription to UK automotive dealers, brokers, car supermarkets and dealer networks. It combines 120+ lender/broker integrations, two-way communications (SMS, email, VOIP), automated workflows, credit search, HPI vehicle checks, reporting and a digital compliance module to automate the full automotive customer journey end to end.
Is AutoConvert a public or private company?
AutoConvert is a private company. It is classified as corporate owned and is currently operating.
When was AutoConvert founded?
AutoConvert was founded in 2015. It employs 11 to 50 people.
Where is AutoConvert based?
AutoConvert is headquartered in Manchester, United Kingdom, in the Europe region.
How does AutoConvert make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are platform SaaS (implied).
Who are AutoConvert's main competitors?
Direct peers on record are RouteOne, iVendi, Darwin Automotive, Codeweavers, Pinewood Technologies and StoneEagle. Broad incumbents are Tekion, Dealertrack (Cox Automotive) and CDK Global. AutoFi is listed as an emerging player.
Does AutoConvert have an API?
No public API is recorded for AutoConvert.
What industry is AutoConvert in?
AutoConvert's product category is Automotive Finance & Insurance Software. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of FSAKADAK, Auto Loan Servicing & Collections.