AutoConvert

What AutoConvert does

AutoConvert, operated by Blue Owl Network Ltd, is a UK-based SaaS provider of finance, insurance and compliance software for the automotive retail sector. Founded in 2015 and headquartered in Manchester, the company serves four customer segments — dealers, brokers, car supermarkets, and dealer networks — through a cloud-based F&I platform with a built-in CRM at its core. The platform automates the full customer journey from lead capture through lender decisioning to compliance reporting, replacing the fragmented combination of generic CRM, spreadsheets, lender portals, and communications tools that dealers and brokers historically relied upon.

The platform architecture consists of twelve interconnected modules covering Finance & Insurance (with 120+ lender and broker integrations covering HP, PCP, PCH, and personal loans), CRM, Communications Centre (SMS, email, VOIP with call recording), Enquiry Management, Automation, Reporting Suite, Lead Generation, Digital Compliance, Credit Search (via Equifax), and Third-Party Integrations (HPI, CAP, bank validation). Notable technical capabilities include two-way lender communications with real-time status, task-based workflow configuration, external actions integration with Facebook, Google and Mailchimp, and a Digital Compliance Module providing full audit trails for FCA-regulated activity. AutoConvert holds FCA authorisation (No. 987750) as an Appointed Representative of Autotrader Limited (FCA No. 735711), and is a member of the BCCA.

The business operates on a subscription-based model with multi-year contracts and undisclosed pricing tiers. Distribution is primarily B2B enterprise sales via 'Book a demo' on the website and a direct sales team, supplemented by embedded distribution through its parent Autotrader's UK dealer relationships. The platform currently processes £1.1B+ in monthly loan requests, 275k+ monthly lender sends, 320k+ out-of-hours enquiries, 1.7m+ monthly SMS messages and 17k+ monthly VOIP hours, indicating a substantial installed base of UK dealer and broker subscribers. Headcount is in the 11–50 range and the company is wholly aligned with the Autotrader group ecosystem.

Name

AutoConvert

Legal name

Blue Owl Network Ltd

Website

https://autoconvert.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Finance & Insurance Software

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industry

Auto Loan Servicing & Collections (FSAKADAK)

Keywords

• Automotive finance software
• Lender integration platform
• Dealer CRM system
• F&I compliance platform
• Car finance automation

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Services: Platform access provided via Subscription purchased by customers (dealers, brokers). Subscription Fee is paid by Customer for Services access. End Users require a Subscription to access the Platform.
2. Platform SaaS (implied): Cloud-based F&I platform delivered as subscription service, likely tiered based on dealer size or usage volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

AutoConvert is a cloud-based Finance, Insurance and Compliance (F&I) platform with a built-in CRM, sold as a subscription to UK automotive dealers, brokers, car supermarkets and dealer networks. It combines 120+ lender/broker integrations, two-way communications (SMS, email, VOIP), automated workflows, credit search, HPI vehicle checks, reporting and a digital compliance module to automate the full automotive customer journey end to end.

Product overview

AutoConvert is a unified F&I (Finance & Insurance) platform with a built-in CRM that automates the full customer journey for the automotive sector. The platform is designed for dealers, brokers, car supermarkets, and dealer networks. The core AutoConvert Platform serves as the central hub, with modular components including the Finance & Insurance Module (120+ lender integrations for HP, PCP, PCH, personal loans), CRM Module (auditing, customer view, lead management), Communications Centre (SMS, email, call centre), Enquiry Management Module (task workflows, pipelines), Automation Module (rules/triggers, external integrations), Reporting Suite (built-in reports, report builder), Lead Generation Module (application forms, calculators, eligibility checks), Credit Search Module (Equifax integration), Digital Compliance Module (audit trails, compliance), and Third-Party Integrations (vehicle lookups, HPI, CAP). These modules work together within the single platform architecture, enabling users to manage the complete automotive finance customer journey from lead generation through compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• AutoConvert Platform Cloud-based Finance, Insurance and Compliance (F&I) platform with a built-in CRM, sold as a subscription to UK automotive dealers, brokers, car supermarkets and dealer networks. The platform combines 120+ lender/broker integrations covering HP, PCP, PCH and personal loans, two-way SMS/email/VOIP communications with call recording, automated customer journey workflows, credit search via Equifax, HPI vehicle checks, CAP retail value lookups, lead generation tools and a digital compliance module with full audit trails.
• AutoConvert Platform Subscription Subscription service providing access to the AutoConvert Platform, contracted via multi-year agreements with dealerships and brokers in the UK automotive finance sector. End users require an active subscription to access the platform services.

Quantifiable outcome

• 320k+ monthly enquiries handled outside office hours automatically
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core.

• 120+ Lenders and BrokerscoreTechnology or Integration120+ lender/broker integrations covering HP, PCP, PCH and personal loans. Includes major UK lenders: Close Brothers, Santander, Black Horse, MotoNovo, Oodle, Paragon, Shawbrook, Startline, Zopa, and many more automotive finance providers.
• BCCAcoreOthersAutoConvert is a member of the BCCA (Business Car Finance Brokers Association).
• EquifaxcoreTechnology or IntegrationCredit bureau integration enabling credit searches filtered based on lender rules and customer credit file characteristics.
• HPI, CAPcoreTechnology or IntegrationVehicle history checks (HPI) and CAP retail value lookups integrated into platform for vehicle finance validation.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RouteOne: US-headquartered F&I platform connecting dealers with lenders for credit applications, eContracting and desking. Closest US analog to AutoConvert's dealer-lender orchestration model.
• iVendi: UK-based provider of digital finance, motor and insurance platforms to automotive retailers and lenders. Closest direct UK competitor with overlapping dealer F&I and origination functionality.
• Darwin Automotive: F&I solutions platform offering desking, eContracting and lender connectivity for automotive retailers. Direct competitor in the digital F&I category.
• Codeweavers: UK automotive software vendor offering finance portals and integration platforms that connect dealers with lenders. Highly comparable product set to AutoConvert's F&I integration layer.
• Pinewood Technologies: UK-based provider of dealer management systems (DMS) and integrated digital tools for automotive retailers. Adjacent competitor offering overlapping F&I-adjacent capabilities inside a UK DMS.
• StoneEagle: Provider of F&I menus, eContracting, CRM and dealer-management solutions to US auto and RV dealers. Comparable vertical F&I SaaS positioning.

Broad incumbents

• Tekion: Cloud-native dealer management platform with built-in CRM, F&I and communications modules. Competes with AutoConvert at the dealer-suite level with a modern tech stack.
• Dealertrack (Cox Automotive): Cox Automotive's F&I and credit application platform serving North American dealers. Comparable lender-orchestration capability, but bundled inside a much larger multi-product automotive suite.
• CDK Global: Global dealer management system vendor with embedded F&I, CRM and desking functionality. Competes with AutoConvert primarily through bundle/incumbent positioning rather than best-of-breed F&I depth.

Emerging players

• AutoFi: Digital F&I and online credit platform for US auto dealers, focused on online financing workflows. Comparable product philosophy to AutoConvert's automated customer-journey approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AutoConvert

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoConvert